asterisk2a + affiliate   14

Vlogger guidelines published by advertising committee - BBC News
New guidelines for video bloggers who enter marketing relationships with brands have been published. The rules encourage "vloggers" to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority (ASA) ruling last year. The ASA said several vlogs praising Oreo biscuits were not clearly marked.
Vlogging  advertorial  content  marketing  vlog  Blogging  YouTube  native  advertising  advertisement  advertising  affiliate  marketing  referral  marketing  transparency  code  of  conduct  community  community  management  community  guidelines  YouTube  Network  Consumer  Protection  branded  content  user  generated  content  paid  content  Vine  Instagram  Twitter  Social  Media  Facebook 
august 2015 by asterisk2a
The Traction Book: 5 Steps To Traction & Business Growth
product distribution is part of start-up failure, find and focus 2-3 great distribution channels - test hypothesis what channels should work - evaluate (measure), why or why not, ... figure out what works, [keep moving. if you stop moving, you will fail]. double down on what works. test, test, test. spend time - 50/50 - marketing/product early on. find a great distribution strategy! traction. have goals determin your action. without a goal you cant score. focus on activities that move you forward towards the goal. // Justin Mares, Co-Author, Traction, Startup Grind Ottawa - youtu.be/R3OxmLBIsRg &! Startup Metrics Toronto December 2014 - Justin Mares on User Onboarding - youtu.be/9HzNxCkHias
book  Start-Up  lesson  Start-Up  advice  traction  growth  hacking  growth  hacker  viral  coefficient  Net  Promoter  Score  Product/Market  Fit  MVP  Core  Product  Value  Proposition  Value  Proposition  Minimal  Viable  Product  marketing  advertisement  affiliate  marketing  content  marketing  Lean  Start-Up  A/B  Testing  marketing  channel  distribution  strategy  conversion  user  acquisition  PR  public  relations  brand  awareness  user  engagement  user  generated  content  user  churn  customer  retention  customer  acquisition 
july 2015 by asterisk2a
RocketBeansTV. Der YouTube Bankrott. - Videoamt - YouTube
Support Rocket Beans (3min) youtu.be/GaLW7jDRbf4 & Support Rocket Beans - Almost Daily #117 (30min) - Rocket Beans TV financed through Rocket Beans Entertainment production company income out of "Game One" for Viacom/MTV. Rocket Beans TV loss leader 2 years. youtu.be/H74GdZs_n04 & tubefilter.com/2014/04/16/youtube-list-google-preferred-channels/ - no democracy, beneficial treatment, divide between haves and have nots. & Jason Calacanis - blog.launch.co/blog/i-aint-gonna-work-on-youtubes-farm-no-more.html & allthingsd.com/20130304/youtubes-show-me-the-money-problem/ & youtu.be/DgakG4X25Fg "YouTube Star / YouTube als alleinige Einkommensquelle" & Follow-up "Youtube, was passiert gerade mit dir?" youtu.be/7bB-yGN8ZFo & "Don't build your business on other peoples (businesses) platform." & via BeHaind youtu.be/Xm8BCParWBE - Was auf YT works & what not & was man machen kann, ie paywall mit homepage, prerolls, werbung (yt freemium bits and pieces); alternative media. & youtu.be/1RGQPY5g3Bw
production  production  value  YouTube  business  model  pageviews  content  paid  content  interactive  content  attention  span  youthification  Millennials  babyboomers  digital  content  content  creator  original  content  creativity  branded  content  advertorial  micro  content  Niche  advertisement  advertising  Platform  TOS  Google  native  advertising  MCN  Mediakraft  Maker  Studios  Studio71  landingpage  destination  page  affiliate  marketing  Personal  Brand  freemium 
october 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a
Build the Steak, not the Sizzle — The Entrepreneur’s Journey — Medium
You can market your ass off, but if your product sucks, you're dead. Your steak can sizzle and look crazy appetizing, but if it doesn’t taste any good, your customers aren’t coming back. In order to build a functional business that can take on a life of its own, your product just has to be real. You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money! I know it sounds obvious, but it’s something I can’t overstate. It's imperative.
Gary  Vaynerchuk  Social  Media  marketing  affiliate  marketing  affiliates  affiliate  Porn  Music  Hollywood  Entertainment  Industry  Music  Industry  start-up  entrepreneurship  value  creation  added  value  Apple  Google  Platform  Twitter  Facebook  Amazon  book 
january 2014 by asterisk2a
Reddit Is Big, Growing, and (Maybe) Turning Ever-More Inward - Robinson Meyer - The Atlantic
via http://www.reddit.com/r/TheoryOfReddit/comments/1v4vik/reddit_is_big_growing_and_maybe_turning_evermore/ [...] This is an interesting article I found, and implies that reddit may be, rather than a "sharing site," more of "a kind of earnest Internet town hall." I personally like the idea, really. Whereas facebook is mindless "look at this!" reddit, for all of its flaws and circlejerks, does occasionally have really good discussion and debate that facebook and social media sites just, well, lack. I just thought that was interesting, I've never posted here before so hopefully this is enough elaboration and you find the article interesting. [....] Shareaholic’s statistics indicate a changing role for Reddit: The site is perhaps becoming more of an object of sustained attention, and less of a interesting-link clearinghouse. (Reddit darlings like image-sharing site Imgur, meanwhile, now boast their own communities—Imgur’s is now larger than Reddit.)
Reddit  Social  Media  Twitter  Facebook  Tumblr  Gary  Vaynerchuk  Imgur  Community  content  network  content  distribution  digital  content  content  creator  microcontent  freemium  digital  natives  digital  artist  digital  economy  Music  Industry  Hollywood  Entertainment  Industry  affiliate  marketing  referral  marketing  Google  Google+ 
january 2014 by asterisk2a
Launch: OpenSky Wants To Turn Bloggers Into Sellers Without Sacrificing Their Souls
. “Ecommerce revenue is catching up with ad revenue and is on track to exceed it this year,” reports Wohrle, who reviews cosmetics and “anti-aging” products.

The bloggers are selling the products themselves and readers can make their own judgements about whether or not they are hucksters or genuine. The hucksters will lose their audience (and their souls). The authentic ones will grow their audience and get rich telling them what to buy.

Or at least that’s the story John Caplan is selling.
blogging  blogosphere  ecommerce  affiliate  tuki  audience 
april 2010 by asterisk2a
Twitter And Facebook Turn Everyone Into An Affiliate Marketer
On the flip side, Twitter might not want to encourage this for fear of making teh spam problem even worse than it is
facebook  twitter  amazon  revenue  business  businessmodel  model  affiliate  affiliatemarketing  search  socialnetworking  socialgraph  markzuckerberg  social 
november 2009 by asterisk2a
inLinks - In Content Link Market Place
Located in New York City, inLinks.com is the premier in content static text link ad company. We specialize in placing static html links within high quality, relevant copy. Our publishers have seen a dramatic increase in steady residual income and our advertisers have seen a huge boost in their natural search engine rankings. Our cutting edge strategy is guided by our in house staff consisting of some of the brightest minds in the search space. Contact us with any questions.
monetization  advertising  affiliate  ads  blog  business  blogging  revenue  payments  micropayment 
october 2009 by asterisk2a

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