asterisk2a + advertorial + product + twitter   2

Native advertising remains an awkward — but very necessary — mess | PandoDaily
http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh
advertorial  native  advertising  native  content  native  contextual  content  advertisement  targeting  advertisement  advertising  sponsored  content  promoted  content  NYT  NYTimes  attention  span  frictionless  friction  Social  Media  page  views  clicks  engagement  mobile  homescreen  Facebook  Twitter  Pinterest  Platform  Open  Platform  e-mail  Google  Yahoo!  Portals  Portal  search  engine  Internet  Forbes  publishing  2.0  self-publishing  BuzzFeed  UpWorthy  publishing  Wordpress  Tumblr  Signal  vs.  Noise  content  creator  content  curation  digital  content  content  distribution  micro  content  short-form  content  Niche  Huffington  Post  RSS  Newsfeed  algorithm  content  discovery  content  network  content  Age  digital  economy  digital  natives  value  creation  Proposition  Core  Product  Proposition  added  value  YouTube  Google+  Google  Google  News  user  hack  user  experience  customer  experience  experience  shared  experience  differentiation  differentiate 
july 2014 by asterisk2a
- Startups - Kevin Rose of Milk - TWiST #218 - YouTube
ideas on paper are nothing. test them out. if it has traction - got to go all in. wear it as badge of honour, if your idea, that you put from paper into the real world, fails. its part of your body of work. it's nothing personal. [...] 1:04 hrs in "it's business, it is nothing personal." ... 1:06:25 - Lesson: If something has critical mass (centrifugal mass, has its own gravitational field ... pull), it can not be stopped even when mistakes are made; Fail Whale (Twitter Technical Fails and management-internal fights etc, Facebook and Privacy, Google and Privacy Yahoo! (mismanagement) and it's unsexy non-hip non-attractive brand, and uninspiring front-page). ... Further in: Focus has to be on product, to reach scale. Product centric CEO's (Larry Page, Dick Costolo, Zuckerberg) don't put a big banner ad on the front-page of their product. it ruins the user experience and adds no value. it subtracts value. where is the value proposition of that? + http://youtu.be/HtRfHASjtcA
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july 2014 by asterisk2a

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