asterisk2a + advertorial   24

Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
Modern Storytellers: Gary Vaynerchuk and Casey Neistat - YouTube
>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!
Gary  Vaynerchuk  Casey  Neistat  storytelling  Selbstdarstellung  status  anxiety  Social  Media  authenticity  authentic  Selbstfürsorge  Start-up  of  You  Branding  Personal  Brand  Brand  communication  community  management  attention  span  attention  oh  hi  there  world  closetphile  business  model  pageviews  value  creation  Core  Product  Proposition  intangible  value  Proposition  corporate  values  added  value  value  values  values  shared  economic  interest  lesson  advice  differentiate  differentiation  noise  pollution  noise  distraction  user  behaviour  lilwrld  advertisement  advertising  native  advertising  branded  content  content  marketing  advertorial  Programmatic  advertisement  targeting  advertisement  re-targeting  celebrity  culture  of  You  Vlog  Vlogging  shared  experience  shared  perspective  user  generated  content  actions  change 
august 2015 by asterisk2a
Howard Stern Just Sent Ad Blocking Mainstream. — Verses From The Abstract — Medium
mass market = commodity business = zero marginal cost/economic of abundance = low quality = value only short-term &! https://soundcloud.com/ianschafer/howard-stern-on-ad-blocking - UPDATE: This is the App Store trending searches on the morning of Wednesday, August 26th. There is definitely a Stern effect: [...] Heck, if Howard Stern can convince people to buy Squatty Pottys, he can convince them to install ad blocking extensions. Are ads even the future of advertising? Let’s figure out what the future actually is while we still have some runway. In the meantime, let’s make advertising that actually provides value to people while we still can. // // native, brand awareness, not annoying, value creation - added value, shared economic interest ads !!!
AdBlock  The  Content  Wars  business  model  pageviews  subscription  model  freemium  native  advertising  branded  advertorial  digital  economy  digital  digital  artist  creator  commodity  business  commoditization  News  24-hour  cycle  journalismus  investigative  journalism  journalism  paywalls  paywall  critical  mass  mass  market  marginal  cost  economics  of  abundance  user  behaviour  mobile  homescreen  Appification  Platform  Silo  snacking  utility  Entertainment  Escapeism  friction  frictionless  value  creation  added  value  shared  economic  interest 
august 2015 by asterisk2a
Vlogger guidelines published by advertising committee - BBC News
New guidelines for video bloggers who enter marketing relationships with brands have been published. The rules encourage "vloggers" to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority (ASA) ruling last year. The ASA said several vlogs praising Oreo biscuits were not clearly marked.
Vlogging  advertorial  content  marketing  vlog  Blogging  YouTube  native  advertising  advertisement  advertising  affiliate  marketing  referral  marketing  transparency  code  of  conduct  community  community  management  community  guidelines  YouTube  Network  Consumer  Protection  branded  content  user  generated  content  paid  content  Vine  Instagram  Twitter  Social  Media  Facebook 
august 2015 by asterisk2a
NBCUniversal Buys Big Chunks of Vox Media and BuzzFeed | Re/code
[ independent outlets vanish from media landscape as the big ones invest or buy outright strategic (in their view) assets as they ponder the way forward into a future where they seem irrelevant (attributed at al by Facebook, Google, Twitter, dying newspaper, Appstore - the (smart)mobile phone, ... ] // Vox Media CEO Jim Bankoff — again, my boss — says that in addition to the NBCUniversal investment, the two companies now have a commercial partnership. That means, among other things, that they will collaborate on digital advertising, will work together on video advertising and video programming, and that you will likely see Vox Media employees more frequently on NBCU-owned networks like CNBC. (Re/code already had and continues to have a news partnership with CNBC). [...] Buzzfeed [apparently has] a revenue goal of $250 million in 2015. [...] NBCU more or less ignored digital for quiet some time. Still TV dwarfs digital publishing in real-terms $ ads spend, but TV is declining steadily.
Re/Code  Vox  Media  BuzzFeed  nbcuniversal  CNBC  NBC  Comcast  Verizon  TechCrunch  AOL  Wireless  Carrier  ISP  Big  Data  Programmatic  Content  Programmatic  Advertising  metadata  Meta  Data  user  Internet  Privacy  Privacy  perma-cookie  cookies  advertisement  targeting  advertisement  re-targeting  ad  targeting  The  Content  Wars  attention  span  user  behaviour  mobile  phone  mobile  homescreen  mobile  first  discovery  distribution  native  marketing  advertorial  TV  Television  cable  provider  USA  corporate  conglomerate  Social  Media  digital  economy  digital  Multimedia  digital  publishing 
august 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
INBOUND 2013 - Seth Godin Keynote - YouTube
capitalism = "marketer, bring me some more customers - here is the money for it." - average products for average people. mass marketers for mass consumer products. mass = average. // Internet was invented without marketers in mind. // marketers tell us it is all the same. - ie pain relief medication // tv ads designed "you don't need to listen" // we branded ourself to death // mourn consumer attention and the Normal (Old Media) >> now w 1000's TV Channels and Blogs + YT, Tumblr, Twitter, Snapchat, Pinterest and every other Platform // 14:00 >> long-tail of platforms to publish and be on where attention is. able to reach people who care and ignore ppl who don't. // 17:00 connection economy >> 1000 True Fans, there is not short-cut in the connection economy, and building one with your customer. and the exchange of ideas. earn by being generous and an artist (find ppl who trust you) // create value with connections, many connections = strong value creation // Avoid rush to be average!!!
marketing  advertising  native  advertising  Start-Up  lesson  Start-Up  advice  differentiation  differentiate  content  marketing  Apple  advertisement  advertorial  Branding  attention  attention  span  long-tail  Social  Media  trustagent  trust 
march 2015 by asterisk2a
Tumblr Rolls Out Auto-Playing Video Ads To Users’ Dashboards | TechCrunch
[average revenue per user] - Yahoo CEO Marissa Mayer said last week during Yahoo’s earnings call that Tumblr is expected to generate over $100 million in revenue for the company, mainly due to the introduction of sponsored advertising. She also noted that Tumblr will achieve positive earnings before interest, tax and depreciation next year, and the platform has seen its audience grow 40 percent to 420 million users. The news surprised investors, who had previously been writing off the $1.1 billion Tumblr acquisition as something of a dud, especially as Yahoo had been silent about Tumblr’s financial situation. (So much for all that brouhaha about Tumblr users abandoning the service following the Yahoo deal.) Mayer also revealed at the time that the number of blogs on Tumblr had nearly doubled to 206 million, and people were staying on the service longer – with Dashboard browsing sessions growing from 22 minutes to 28 minutes.
Tumblr  monetization  monetisation  advertisement  advertisement  targeting  native  advertising  branded  content  advertorial  Platform  TOS  Yahoo!  Marissa  Mayer  ARPU  content  distribution  attention  span  content  discovery 
october 2014 by asterisk2a
RocketBeansTV. Der YouTube Bankrott. - Videoamt - YouTube
Support Rocket Beans (3min) youtu.be/GaLW7jDRbf4 & Support Rocket Beans - Almost Daily #117 (30min) - Rocket Beans TV financed through Rocket Beans Entertainment production company income out of "Game One" for Viacom/MTV. Rocket Beans TV loss leader 2 years. youtu.be/H74GdZs_n04 & tubefilter.com/2014/04/16/youtube-list-google-preferred-channels/ - no democracy, beneficial treatment, divide between haves and have nots. & Jason Calacanis - blog.launch.co/blog/i-aint-gonna-work-on-youtubes-farm-no-more.html & allthingsd.com/20130304/youtubes-show-me-the-money-problem/ & youtu.be/DgakG4X25Fg "YouTube Star / YouTube als alleinige Einkommensquelle" & Follow-up "Youtube, was passiert gerade mit dir?" youtu.be/7bB-yGN8ZFo & "Don't build your business on other peoples (businesses) platform." & via BeHaind youtu.be/Xm8BCParWBE - Was auf YT works & what not & was man machen kann, ie paywall mit homepage, prerolls, werbung (yt freemium bits and pieces); alternative media. & youtu.be/1RGQPY5g3Bw
production  production  value  YouTube  business  model  pageviews  content  paid  content  interactive  content  attention  span  youthification  Millennials  babyboomers  digital  content  content  creator  original  content  creativity  branded  content  advertorial  micro  content  Niche  advertisement  advertising  Platform  TOS  Google  native  advertising  MCN  Mediakraft  Maker  Studios  Studio71  landingpage  destination  page  affiliate  marketing  Personal  Brand  freemium 
october 2014 by asterisk2a
Jaron Lanier mit Friedenspreis des Deutschen Buchhandels ausgezeichnet - SPIEGEL ONLINE
"Die Umsonstkultur ist eine Täuschung, irgendjemand zahlt immer" [...] Lanier weise eindringlich "auf die Gefahren hin, die unserer offenen Gesellschaft drohen, wenn ihr die Macht der Gestaltung entzogen wird", heißt es in der Begründung des Stiftungsrats. Sein jüngstes Buch "Wem gehört die Zukunft" werde zu einem Appell, wachsam gegenüber Unfreiheit, Missbrauch und Überwachung zu sein. [...] Lanier kritisiert das Geschäftsmodell von Internetunternehmen wie Google und Facebook, die massenhaft persönliche Daten von Internetnutzern sammeln und die damit verbundene Reichweite für Werbung nutzen. Der Reichtum werde so in den Händen einiger weniger Unternehmer konzentriert, fürchtet Lanier, während die breite Mitte der Gesellschaft leer ausgeht. "Wir brauchen eine neue Art von Balance", sagte Lanier in Frankfurt.
Silicon  Valley  consumer  confidence  trust  freemium  advertising  native  advertising  advertorial  business  model  Venture  Capital  Millennials  generationy  book  surveillance  state  Orwellian  No  Representation  Career  Politicians  democracy  Democratic  Process  transparency  lobby  Lobbying  lobbyist  Super  Rich  1%  Elite  Toff  Establishment  Privileged  revolving  door  Start-Up  lesson  Start-Up  advice  personal  values  corporate  values  crony  capitalism  corporatism  education  policy  Public  awareness  Bailout  toobigtofail  too  big  to  jail  corruption  bribery  Unrechtsstaat  fairness  Gerechtigkeit  income  distribution  Wall  Street  shareholder  shareholder  value 
october 2014 by asterisk2a
The slimy rise of the “brand journalist” | PandoDaily
Today on Twitter, Fusion’s Felix Salmon stumbled upon a curious job listing at Storyful, a site that vets and verifies newsworthy social media content for accuracy. The job title is “Journalist (Brands),” which for anyone who cares about integrity in reporting and newsgathering should sound like a ridiculous oxymoron. The job description is even more head-scratching: “The candidate will specialize in Brands but should be open to working in Trends.” Setting aside for a moment the absurdity of capitalizing “Brands” and “Trends,” how can Storyful justify calling this a “journalism” job? +++ http://pando.com/2014/09/12/the-economist-figured-out-an-appropriate-name-for-slimy-brand-journalists-thought-leaders/
advertorial  business  model  journalism  journalismus  BuzzFeed  Content  investigative  journalism  native  advertising  branded 
september 2014 by asterisk2a
The most ridiculous quotes from NYMag’s feature on the future of Time Inc. | PandoDaily
That said, it hasn’t stopped Time from at least talking like a startup. The company’s CTO Colin Bodell, a former Amazon executive, sounds almost like a parody of a fail-fast entrepreneur, spouting off Silicon Valley koans to Sherman like, “I don’t care if it’s the janitor who comes up with the next big idea,” and “We know we have to iterate very, very fast.” [...] Time seems as confused on the editorial side of the company as it is on the business side. Ripp tells Sherman he brought in Pearlstine, a longtime staff reporter for the Wall Street Journal, because he understands the magazine’s “traditions.” And yet Ripp supports both native advertising (hell, who doesn’t these days) and, perhaps more troublingly, Forbes’ contributor model, which basically lets any hack publish under a Forbes byline no matter how compromised by special interests the writer is. [...] Time is talking the entrepreneurial talk, but not walking the walk.
Forbes  Time  Inc.  Time  Magazine  journalism  journalismus  business  model  native  advertising  advertorial  G+J  Gruner  +  Jahr  Der  Spiegel  Stern  entrepreneurial  entrepreneurship  Social  Media  creative  destruction  Mobile  Mobile  Creatives  creativity  creative  added  value  Core  Product  Proposition  value  creation  Proposition  shareholder  value  Leadership  Vision  BuzzFeed  VICE  VOX  Start-up  Huffington  Post  publishing  2.0  interactive  content  content  discovery  digital  content  content  distribution  throwaway  content  engagement  attention  attention  span 
august 2014 by asterisk2a
Plötzlicher Chefwechsel: quo vadis "Stern"? | ZAPP | NDR - YouTube
print is not dead, print should turn itself into a aspirational high end ish product with better quality concerning every detail and asking for it a sales price and margin while # of sales are lower overall, but with the higher margin - you are making +/- 0 at the year end. plus the digital version is a goody on all digital platforms. and the year end edition is for free, for subs only.
journalismus  Journalism  advertorial  native  advertising  advertisement  advertising  marketing  Germany  Stern  (Magazine)  Der  Spiegel  integrity  Principle  ethical  machine  corporate  values  corporate  culture  Gruner  +  Jahr  G+J  publishing  2.0  publishing  print  magazine  print-is-dead  print  is  dead  business  model  freemium  premium  branding 
august 2014 by asterisk2a
How Facebook Sold You Krill Oil - NYTimes.com
Google - intent // Facebook - like ... a link ... following ... same as Twitter. "Thumpstopper" = 'Showstopper' // And Content (blog, press) - is the native ad and advertorial // "With its trove of knowledge about the likes, histories and social connections of its 1.3 billion users worldwide, Facebook executives argue, it can help advertisers reach exactly the right audience and measure the impact of their ads — while also, like TV, conveying a broad brand message. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium." [...] “But Facebook offers the unique combination that you don’t really see in a lot of digital platforms of amazing scale as well as a very personal engagement opportunity.”
Facebook  Twitter  Google  intent  marketing  advertisement  advertising  native  advertising  advertorial  content  viral  virality  Newsfeed  copywriting  engagement  personal  values  corporate  values  corporate  culture  corporate  governance  TOS  Platform  markzuckerberg  emotion  crony  capitalism  language  communication  corporatism  user  data  big  data  Internet  Privacy  Privacy  advertisement  targeting  Tumblr  foursquare  Pinterest  Snapchat 
august 2014 by asterisk2a
Native advertising remains an awkward — but very necessary — mess | PandoDaily
http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh
advertorial  native  advertising  native  content  native  contextual  content  advertisement  targeting  advertisement  advertising  sponsored  content  promoted  content  NYT  NYTimes  attention  span  frictionless  friction  Social  Media  page  views  clicks  engagement  mobile  homescreen  Facebook  Twitter  Pinterest  Platform  Open  Platform  e-mail  Google  Yahoo!  Portals  Portal  search  engine  Internet  Forbes  publishing  2.0  self-publishing  BuzzFeed  UpWorthy  publishing  Wordpress  Tumblr  Signal  vs.  Noise  content  creator  content  curation  digital  content  content  distribution  micro  content  short-form  content  Niche  Huffington  Post  RSS  Newsfeed  algorithm  content  discovery  content  network  content  Age  digital  economy  digital  natives  value  creation  Proposition  Core  Product  Proposition  added  value  YouTube  Google+  Google  Google  News  user  hack  user  experience  customer  experience  experience  shared  experience  differentiation  differentiate 
july 2014 by asterisk2a
You gotta read this! — Maker’s Perspective — Medium
org - http://www.borthwick.com/weblog/2014/07/11/you-gotta-read-this-thoughts-about-reading-and-internet-media-use/ "And since publishers — news organizations — are thinking that we aren’t reading, many of them focus on simple topline metrics like uv’s, page views, shares and likes and don’t track or use engagement metrics to manage their business. Another bad loop. [....] [... the user divide ...] It seems like we have two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more. The social web has flattened web sites and made the home page irrelevant to many sites — simultaneously the shift to the phone/tablet and the mobile app internet is unbundling the web that we knew. The combination of these two trends is changing media and how we use and experience it."
Social  Media  attention  attention  span  instant  gratification  frictionless  friction  Product  Design  Start-Up  advice  Start-Up  lesson  novelty  Consumerism  consumer  consumerist  engagement  user  experience  feedback  loop  feedback  intent  intention  advertising  advertorial  advertisement  impressions  metrics  long-form  short-form  content  throwaway  content  paid  content  digital  content  content  creator  content  curation  content  distribution  Niche  Signal  vs.  Noise  journalismus  investigative  journalism  BuzzFeed  shared  experience  experience  emotion 
july 2014 by asterisk2a
- Startups - Kevin Rose of Milk - TWiST #218 - YouTube
ideas on paper are nothing. test them out. if it has traction - got to go all in. wear it as badge of honour, if your idea, that you put from paper into the real world, fails. its part of your body of work. it's nothing personal. [...] 1:04 hrs in "it's business, it is nothing personal." ... 1:06:25 - Lesson: If something has critical mass (centrifugal mass, has its own gravitational field ... pull), it can not be stopped even when mistakes are made; Fail Whale (Twitter Technical Fails and management-internal fights etc, Facebook and Privacy, Google and Privacy Yahoo! (mismanagement) and it's unsexy non-hip non-attractive brand, and uninspiring front-page). ... Further in: Focus has to be on product, to reach scale. Product centric CEO's (Larry Page, Dick Costolo, Zuckerberg) don't put a big banner ad on the front-page of their product. it ruins the user experience and adds no value. it subtracts value. where is the value proposition of that? + http://youtu.be/HtRfHASjtcA
Start-Up  lesson  Start-Up  advice  Lean  Start-Up  Yahoo!  Twitter  Facebook  brand  brands  branding  Product  Design  consumer  multi-product  company  Product  Officer  management  Product/Market  Fit  systems  system  webdesign  web  ethical  machine  Marissa  Mayer  experience  user  experience  UI  UX  Value  Proposition  added  digital  natives  native  advertising  advertorial  advertisement  advertising  Digg  Mark  Zuckerberg  Larry  Page  Dick  Costolo  long-term  thinking  long-term  view  short-term  thinking  Wall  Street  WallStreet  add  creation 
july 2014 by asterisk2a

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