asterisk2a + zimride   1

Lyft-Off: Zimride’s Long Road To Overnight Success | TechCrunch
+++ http://wrd.cm/1uanlMX "But the real peril to Uber [is] the costs of recruiting drivers & what that says about [its] business model compared 2 those of traditional software companies. More drivers don’t equal more value added. They simply equal staying alive." +++ http://bit.ly/1qygzks +++ http://bit.ly/1B4Ao6N +++ Lyft & Uber in the end, (may or) will actually have small margins business on their hand because of lack of differentiation (the only differentiator to bus, tram, train, own car, bicycle is - convenience), price sensitivity of customer, commodity of transportation options. And further drivers are not barred (yet) from driving for both companies. Drivers are inventory, both have the SAME INVENTORY! And a brand doesn't play a pivotal role for price sensitive customers. Thus, the only option to increase margins&rev is 2 expand via added value services/products adjunct 2 its core product value proposition (ie Delivery & Transportation of Goods&Services). + nyti.ms/Y79k90
Lyft  Zimride  Start-Up  lesson  Start-Up  advice  Uber  authentic  authenticity  PR  public  relations  Travis  Kalanick  commoditization  commodities  commodity  business  differentiation  differentiate  margin  convenience  sharing  economy  service  economy  branding  Brand  Services  Industry  service 
august 2014 by asterisk2a

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