asterisk2a + y!   30

I'll Take That Job! - YouTube
4months before sale, marissa got 145m extra
CEO  pay  Marissa  Mayer  Yahoo!  Y! 
august 2016 by asterisk2a
Marissa Mayer's payday: 4 years, $219M | Hacker News
http://money.cnn.com/2016/07/25/technology/marissa-mayer-pay/index.html - see comments, yahoo board had to up the compensation to lure marissa, because of her Google share options. //&! fromt he interview ( https://www.youtube.com/watch?v=NEEug_1XEcc ) "trying to stem a decline"
CEO  pay  shareholder  value  shareholder  capitalism  Marissa  Mayer  Yahoo  Yahoo!  Y! 
july 2016 by asterisk2a
Marissa Mayer vs. “Kim Kardashian’s Ass”: What Sunk Yahoo’s Media Ambitions?
After a pricey talent spree, Yahoo News is reversing course—again. [...] Yahoo’s journalists used to joke amongst themselves about the extensive variety of Kind bars provided, but now the snacks aren’t being replenished. Instead, employees frequently remind each other that there is little reason to bother creating quality work within Yahoo’s vast eco-system of middle-brow content. “You are competing against Kim Kardashian’s ass,” goes a common refrain.
Marissa  Mayer  Yahoo!  Kim  Kardashian  Social  Media  attention  graph  attention  span  attention  arbitrage  Gary  Vaynerchuk  Y!  Portal  mobile  homescreen  Entertainment  Escapeism  Gaming 
april 2016 by asterisk2a
Yahoo: Was der Niedergang Apple, Google und Facebook lehrt - SPIEGEL ONLINE
Yahoo baut Stellen ab und endet wohl als Ramschware. Der Abstieg des Internet-Pioniers ist auch eine Warnung an Apple, Facebook und Co. [...] Die Krise von Yahoo lässt sich in einer Zahl zusammenfassen: minus 13 Milliarden Dollar. So niedrig bewertet die Börse das Kerngeschäft des amerikanischen Internet-Konzerns inzwischen, hat der Tech-Journalist Matt Levine ausgerechnet. Abzüglich einiger lukrativer Beteiligungen und seiner Bargeldreserven ist Yahoo nichts mehr wert. Weniger als nichts. [...] Die digitalen Mode- und Tech-Magazine, die sie startete, finden wenige Leser. Auch die 2013 gekaufte Blog-Plattform Tumblr entwickelte sich nicht, wie von Mayer erhofft: Von der 1,1-Milliarden-Dollar-Akquisition schreibt Yahoo nun rund ein Viertel ab.
Yahoo!  Y!  Yahoo  Silicon  Valley  Twitter  Apple  Facebook  Google  Inc.  Alphabet  Inc.  Marissa  Mayer  eBay  Paypal  creative  destruction  Tumblr  M&A  WhatsApp  Snapchat  Wall  Street  profit  maximisation  shareholder  value  Greed  capitalism 
february 2016 by asterisk2a
Yahoo to cut its workforce by 15% - BBC News
Yahoo is cutting 15% of its workforce as the company pursues an "aggressive strategic plan" to return to profitability. The job cuts will reduce the number of its employees to about 9,000 by the end of 2016. The announcement came as Yahoo reported a $4.3bn (£3bn) loss for the year. In a statement, chief executive Marissa Mayer said: "This is a strong plan calling for bold shifts in products and in resources." [...] The focus on cutting costs and raising profits is being seen as the latest sign that the company is becoming more serious about selling its core business. "They can slim down to improve profitability, but they are in an industry that is growing and they're not," said Martin Pyykkonen, managing director at Rosenblatt Securities. If Yahoo does sell its main internet business the process is unlike to be a quick one. "If the core business was really a valuable asset someone would have come and tried to buy it already," said Mr Pyykkonen.
Yahoo!  Y!  Yahoo  Marissa  Mayer 
february 2016 by asterisk2a
Despite Wall Street Noise and Sale Rumors, Yahoo Board Backs Mayer | Re/code
If you want to know what's really going on at Yahoo this month, there's one person to ask: Kara Swisher has a comprehensive report about the (continual) swirl around Marissa Mayer and her company. Short version: Yahoo's board backs their CEO, and doesn't want to sell off its core Web business. But it still has to consider its options, which it will do, in a pre-planned board meetings this week.
Yahoo!  Yahoo  Y!  Marissa  Mayer 
december 2015 by asterisk2a
Yahoo’s Marissa Mayer Says Executive Departures Were ‘Careful Planning’ (I Beg to Differ!) | Re/code
nervousness about what happens after the spinoff of Yahoo’s stake in China’s Alibaba Group. Mayer said today it could be delayed until January, but once done, it means Yahoo’s shaky core business has to stand on its own. Shaky indeed. Yahoo reported weak earnings for its third quarter yesterday, not meeting Wall Street expectations of earnings and revenue. How to turn that around is still a work in progress, said Mayer and CFO Ken Goldman on the earning conference call with analysts. But employees are bracing for the bumpy future. One source noted that “some execs are just slotting people in anywhere so they can hang on until whatever is planned for post-spin … people in the know know that whatever is coming post-spin isn’t great.” [ cutting 10-20% of its workforce? size apropriate? ]
Yahoo!  Yahoo  Marissa  Mayer  Y!  Wall  Street  profit  maximisation  shareholder  value  capitalism  Silicon  Valley 
october 2015 by asterisk2a
Major Executive Shake-Up at Yahoo Media Unit Amid Company-Wide Talent Turmoil (Update) | Re/code
There have been a lot of changes in the media unit too, including some layoffs and other adjustments. Under Savitt and with the support of Mayer, Yahoo has sought to create a content destination site, with elaborate online magazines and big-name hires like Katie Couric and David Pogue. Still, the lack of traction in reviving its core business, especially advertising, has begun to take its toll. And, no surprise, there are many more as other Silicon Valley companies — such as Twitter, Facebook and others — have grabbed the cream of the crop at Yahoo of late, as its core business has continued to suffer. I have spent the last several weeks compiling a long list of the leavings, so more to come.
Yahoo!  Y!  Yahoo  corporate  change  Marissa  Mayer  Leadership  user  generated  content  The  Wars  user  behaviour  mobile  homescreen  CEO  vision  mission 
september 2015 by asterisk2a
People are underestimating Snapchat just like they underestimated Facebook - Vox
In fact, almost every one of today's big internet companies — Yahoo, Google, Facebook, and Twitter — faced similar skepticism in their early years. Back in 2007, Kara Swisher (who now runs Re/code which, like Vox.com, is part of Vox Media) expressed astonishment that Facebook could be worth $15 billion. A year before that, a Slate headline read "$1 Billion for Facebook? LOL!" (Facebook is now worth $260 billion.) [....] A company's early ad revenue just doesn't tell us anything interesting about its long-term earnings potential. It takes a while for a company to hire a sales team, settle on an effective advertising format, and build awareness among potential customers. [...] But while it might take time for Snapchat to build a successful advertising program, there's little doubt that it will be able to. Every day, 100 million people open up the Snapchat app. As long as that's true, advertisers are going to be willing to pay top dollar to reach them.
Snapchat  Facebook  Mark  Zuckerberg  Evan  Spiegel  Social  Media  Google  Twitter  context  business  model  economies  of  scale  scale  pageviews  advertisement  targeting  advertisement  re-targeting  advertisement  Google  Search  Google  Inc.  Yahoo!  Yahoo  Y!  monopoly  differentiate  differentiation  utility  mobile  homescreen  daily  habit 
august 2015 by asterisk2a
Marissa Mayer - The future of technology - YouTube
how you gonna make money, on mobile. Facebook is able to do it, enabled by data it has (targeting) and has a unrivaled competitive advantage (eats more than 70% of social media adversing budget). It's about execution now and new products - for Yahoo! Focus on Mobile, reorientate (right the ship in other direction, while still keeping tab on yahoo.com which is still sizeable business for yahoo) the company, management, team, employees. And acquisitions that help it make Yahoo! a mobile app company, relevant in the ecosystem (see Flurry acquisition, Brightroll, ... ad network/platform). Yahoos one disadvantage is that it doesn't have as much context to serve relevant - re-targeted ads to customers compared to FB, Twitter, Google. Same with Yahoo.com, its a bland/blunt page. No contextual, personal content nor advertising apart from cookies data derived. [...] "User data belongs to the end user." [...] "Portable" [...] "Standardized." [...] "Companies live and die by people/talent."
Marissa  Mayer  Yahoo!  Y!  Yahoo  context  Programmatic  Content  Programmatic  Advertising  advertisement  re-targeting  advertisement  targeting  Big  Data  user  contextual  interest  graph  Facebook  Twitter  cookies  perma-cookie  Meta  Data  metadata  Google  Search  Amazon  Google  Inc.  Internet  Privacy  Privacy  Microsoft  Bing  utility  The  Content  Wars  attention  span  user  behaviour  mobile  homescreen  mobile  first  EULA  TOS  transparency  user  engagement  mobile  phone  Smartphone  iOS  Apple  Social  Media  distribution  model  discovery  Android 
august 2015 by asterisk2a
The Trouble with Yahoo’s Mobile User Metric — The Information
Yahoo lacks detailed information about most of its mobile users because they aren’t logged into an account. Without that data, it will be tougher for Yahoo to make progress in selling ads.
Yahoo!  analytics  Yahoo  Y!  mobile  phone  mobile  homescreen  mobile  first 
july 2015 by asterisk2a
Reddit's fate hangs in the balance as revolt against CEO makes waves | Technology | The Guardian
While more than 200,000 Redditors want Ellen Pao to resign, readers are jumping ship to budding competitor sites as top brass pushes to go mainstream [...] Redditors – as users are called – have accused the site of increasingly trying to monetize its popularity, and it appears their sentiments came to a head last Thursday, when Reddit’s popular director of talent, Victoria Taylor, was let go from her post. [...] a company torn between catering to commercial interests, and an obsession with giving voice to every possible perspective. [...] But some have suggested that the latest revolt is a flashpoint in a wider clash of cultures. The web’s largest agglomeration of niche enthusiasts provides a portal for people to make friends and enemies in a wide range of different communities, including some less reputable forums that have come under increasing scrutiny. &! bit.ly/1NMqxYG - Memo to VCs: Not every site with gargantuan traffic is destined to be a billion dollar public company
Reddit  business  model  Ellen  Pao  user  generated  content  Venture  Capital  Alexis  Ohanian  Digg  4chan  The  Wars  Start-Up  lesson  Start-Up  advice  community  community  management  communication  Twitter  Dick  Costolo  mainstream  mass  market  critical  mass  mass  culture  Facebook  Pinterest  foursquare  Dennis  Crowley  Tumblr  Flickr  Instagram  Snapchat  Vine  Periscope  Meerkat  MySpace  AOL  Yahoo!  Y!  Yahoo 
july 2015 by asterisk2a
Once the web's fastest growing aggregator, Upworthy pivots | Capital New York
hit a ceiling, diminishing returns // Upworthy turns to original content Upworthy plans to pivot from aggregating stories it hopes will get thousands — or millions — of shares on social networks to producing those stories itself. The company has laid off six staffers and hired five writers to facilitate that shift. // https://www.crunchbase.com/organization/upworthy
Upworthy  BuzzFeed  content  curation  content  creator  creative  destruction  The  Wars  noise  pollution  noise  Newsfeed  filter  bubble  algorithm  algorithms  differentiate  differentiation  snacking  user  behaviour  aggregation  aggregator  Digg  Reddit  user  generated  content  business  model  content  marketing  native  advertising  mobile  homescreen  mobile  first  attention  span  Millennials  generationy  distraction  journalismus  investigative  journalism  journalism  Huffington  Post  AOL  Yahoo!  Yahoo  Y!  Flipboard  Facebook  Twitter  e-mail  Platform  TOS 
june 2015 by asterisk2a
It's official: Google blew it with YouTube, and Facebook has caught up | Nicholas Carlson | LinkedIn
"In April, Facebook hit 4 billion views per day, matching the latest estimates available for 10-year-old YouTube." [...] This is a core mission for Facebook. Facebook has become "synonymous with mobile," Facebook ad exec Carolyn Everson says. "I think that the next frontier is becoming synonymous with mobile video." People used to share video from other sites on Facebook. In February, however, "70% of Facebook's videos were uploaded directly," Griffith reports. Griffith: "Complex Media reports average completion rates of 78% for its Facebook videos, which last two to 10 minutes." Facebook has tweaked its News Feed algorithm to favor video, according to one Facebook page owner. If you have a page with a million followers, your photos will reach 14% of your followers, your text-only posts will reach 4%, and your videos will reach 35%.
Facebook  Google  YouTube  Twitter  Yahoo!  Tumblr  Y!  Newsfeed  Video  mobile  onlinevideo  online 
june 2015 by asterisk2a
Google, Yahoo Have Had Talks to Buy Flipboard - WSJ
Hot on the news that Twitter considered acquiring Flipboard earlier this year, the Wall Street Journal reports that the curate-your-own-magazine company has also had talks with Yahoo and Google, making it seem likely that it will be acquired by one company or another sooner rather than later.
Flipboard  curation  content  curation  algorithm  filter  bubble  Newsfeed  Yahoo  Y!  Yahoo!  Twitter 
may 2015 by asterisk2a
Can we all agree the justifications for this AOL/Verizon deal are batshit insane? | PandoDaily
PANDO - Sarah Lacy: "speaking to the truth of the power of tech [and Wall Street C-Suit spin & PR speak]" // A combined Verizon/AOL is nowhere close in terms of scale that actually matters in the ad business. [...] Verizon has just bought a technology platform [programmatic content and advertising]. That’s why HuffPo, much of the sales team, and nearly anything else can probably go. [...] AOL is hardly leading in anything ad related—it was growing revenues at less than 10% a year and ad sales are only one-third of AOL’s revenues. Verizon likewise hardly leads in “mobile video”—the stated reason they say they’re doing this deal is to augment their mobile streaming video service which launches next month. AOL mostly just gives them a platform to sell ads across it. Woo hoo! That’s why it was done at just 8.3 times next year’s expected earnings in an era of high priced deals. // &! bit.ly/1JujF2q
Programmatic  Advertising  Programmatic  Content  HuffPo  Huffington  Post  TechCrunch  Engadget  The  Content  Wars  Verizon  commodity  business  commoditization  AOL  Yahoo!  Y!  Yahoo  Tim  Armstrong  Google  Facebook  Wireless  Carrier  Wall  Street 
may 2015 by asterisk2a
In Big Content Push, Verizon Buys AOL For $4.4B [Internal Memo From AOL CEO Tim Armstrong] | TechCrunch
[T]he one [Verizon] investing the most in high quality mobile content – is acquiring AOL with the strategy of building the biggest media platform in the world. [T]he deal will game-change the size & scale of AOLs opportunity. [...] Verizon will propel AOL & comes to the table with over 100 million mobile consumers, content deals with the likes of the NFL & a meaningful strategy in mobile video. [...] going to pursue the joint vision of building the most significant media platform in the world. // &! bbc.in/1bMMwBo "Verizon said the acquisition would give impetus to its 4G wireless video and internet video ambitions, and also feed into its plans for capitalising on the so-called "internet of things"." << WTF, AOL + Verizon = IoT push!? IoT Start-ups doesnt mean broad consumer adoption any time soon. &! HuffPo spin-off on.recode.net/1KZZHLL [ indicates focus on 'Media & Content' to sell ads on, not journalism @AOL as subsidiary of Verizon. TechCrunch to be sold next? ]
AOL  Tim  Armstrong  TechCrunch  Verizon  New  Media  Media  mobile  first  mobile  homescreen  mobile  phone  IoT  Programmatic  Advertising  Programmatic  Content  Huffington  Post  HuffPo  The  Content  Wars  BuzzFeed  Yahoo!  Y!  Yahoo  Upworthy  pageviews  attention  span  Wall  Street 
may 2015 by asterisk2a
How the Sharing Economy Is Impacting Travel - YouTube
w great app - word of mouth and net promoter score and marketing and advertisement you can, in an age of appification and single-use apps, create a deep trench away from Google Search (customers using desktop search from booking travel, hotel, flight, leisure experience). Lastminute.com can only react to Hotel Tonight and Hipmunk being first on the homescreen of phones with a great product/market fit. // min 6:30 - post-Search world (desktop) with limited screen size etc on homescreen we have come back to the portal. Yahoo! was a portal. No we have a new one in our hands in form of Apple iOS iPhone and Google's Android
Google  Search  Appification  single-use  app  Brand  Branding  word  of  mouth  Net  Promoter  Score  Start-Up  lesson  Start-Up  advice  MVP  Product/Market  Fit  Expedia  lastminute.com  mobile  homescreen  mobile  first  mobile  phone  UI  UX  user  experience  Hotel  Tonight  vertical  niche  Portal  Yahoo!  Yahoo  Y!  Android  iOS  Apple  Google 
may 2015 by asterisk2a
Marissa Mayer Has Completed Step One — Backchannel — Medium
[Project] Moneyball gave the advertiser the choice to pay by impression or engagement. [[// implement in ad suit for oh hi there world //]] One anecdote in That Book alleges Mayer would not hire Gwyneth Paltrow as a contributing editor to Yahoo Food because the actress-slash-Goop-founder didn’t have a college degree. [[// Ivy League'er prejudice? //]] “By the way,” says Mayer. “Gwyneth Paltrow never applied for a job here.”
Marissa  Mayer  Yahoo  Yahoo!  Y!  oh  hi  there  world  native  advertising  content  marketing 
april 2015 by asterisk2a
Yahoo Misses on Already Lackluster Q1 Earnings and Revenue Expectations | Re/code
Let me translate: Mobile is growing, but it is too tiny to make any difference as yet. Nonetheless, we will stress top-line growth and try to cut costs to make the real results better. Soon. I promise. Multi-year! As I wrote earlier today, Yahoo is facing a number of challenges in making its core business healthy and growing. Among them, a management rejiggering by Mayer, a possibly costly effort to get back into the search business and increasingly negative morale at the company due to “drip layoffs.” [...] Most of all, it’s the lack of revenue and earnings growth that is the problem, which Mayer will address later today in a call with analysts. I’ll be liveblogging, of course. // http://recode.net/2015/04/21/the-bumpy-road-ahead-liveblogging-yahoo-q1-earnings/
Yahoo!  Y!  Marissa  Mayer  Wall  Street 
april 2015 by asterisk2a
Yahoo Cut 1,000 Jobs Since Q1 2014, Around 2,800 During Mayer’s CEO Tenure | TechCrunch
compared to the same second quarter 2012 starting point, more than half of its full-time employees are new to the firm. That implies stiff turnover among the veterans.
Yahoo!  Y! 
april 2015 by asterisk2a
NYT - EU and Google
“With more than a decade of hindsight, the theories supporting the case against Microsoft have all but fallen apart, and the pursuit of the company that makes Windows may suggest a reason for skepticism about this fight against Google: The tech marketplace is fluid and unpredictable. The giants that look most unbeatable today could falter in ways that may once have seemed unthinkable — and without a lot of help from the government.” [...] Google makes most of its money from search ads, but the market for such direct advertising may be tapped out. The next great wave of digital advertising — a market far bigger than search spots — will come from ad budgets now reserved for TV commercials, and many observers bet that Facebook, not Google, is in the best position to get that business. &! bit.ly/1aCgTK7 &! Growth stalls eventually 4all companies >> bit.ly/1DpxFXl &! youtu.be/SdJz93aIvA0?t=20m talk abt Google Search business practices and their way to "add value." And Lobbying activities.
Microsoft  IBM  Google  Apple  HP  Facebook  creative  destruction  Silicon  Valley  Skype  IRC  ICQ  AOL  Yahoo!  Y!  Fortune  500  Wall  Street  oligopoly  oligopol  monopoly  antitrust  FTC  EU  Nokia  Snapchat  Tumblr  Twitter  craigslist  Google  Search  AdSense  Programmatic  Advertising  native  advertisement  targeting  advertisement  re-targeting  advertisement  content  marketing  Huffington  Post  BuzzFeed  YouTube  economic  history  business  cycle  commodity  business  commoditization  Amazon  PayPal  eBay  growth  economic  growth  microeconomics  saturation  market  size  multi-product  company  shareholder  value  profit  maximisation  crony  capitalism  exploitation  short-term  thinking  short-term  view  revolving  door  Washington  presidency  barackobama  lobbyist  Lobbying  lobby 
april 2015 by asterisk2a
Just say no. Please, Marissa. Just. Say. No. | PandoDaily
We’ve heard it at PandoMonthly after PandoMonthly: If anyone can do it, Marissa can. Everyone has wanted to believe. This rare and sweeping benefit of the doubt – greater even than what Tim Armstrong got when he took the reins of AOL – was why Marc Andreessen’s immediate reaction was to call it a no brainer career move for Mayer. Either she fixes it, in which case, she’s one of the great CEOs in Internet and Valley history. Or she doesn’t, and the meme is that Yahoo is so broken even Marissa couldn’t fix it. [...] Every great CEO will tell you the hardest part of their job isn’t say yes. It’s saying no. And Mayer has seemed incapable of it. That was especially bad given that Yahoo was a number two player in a cascade of silos. It was exactly the company that needed a long series of No’s. I defy anyone to look at the last 18 months and articulate a strategy of discipline and focus.
Marissa  Mayer  Y!  Yahoo! 
april 2015 by asterisk2a

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