asterisk2a + video   53

Media Websites Battle Faltering Ad Revenue and Traffic
[lots more competition for people's attention] The trouble, the publishers say, is twofold. The web advertising business, always unpredictable, became more treacherous. And website traffic plateaued at many large sites, in some cases falling — a new and troubling experience after a decade of exuberant growth. Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here. [...] “How do I monetize [content]?” he asked. “Still not clear.” //&! bit.ly/1Sxbrdu - if buzzfeed is hurting, everyone else is screwed. //&! nyti.ms/1WzYfHE
Facebook  Instant  Articles  Facebook  filter  bubble  Google  News  algorithm  business  model  pageviews  BuzzFeed  Mashable  TechCrunch  AOL  NYT  NYTimes  Washington  Post  attention  arbitrage  attention  graph  attention  span  YouTube  Snapchat  Millennials  content  discovery  content  distribution  Gawker  Insider  refinery29  Salon  GigaOm  mobile  homescreen  Entertainment  Escapeism  Gaming  winner  take  all  Software  Eats  The  World  Software  Is  Eating  The  World  Patreon  ad  blocking  AdBlock  Platform  TOS  Twitter  Instagram  Television  Radio  Podcast  Google  Search  Live  Video  Vox  paywall  Freemium  Politico  FiveThirtyEight 
april 2016 by asterisk2a
GoPro Isn’t Doomed Yet. But they must become a software company, fast.
GoPro needed to spend heavily in “video editing automation.”
GoPro needs software in spades, far beyond just something to make editing easier. The company that created the first mass-market visceral experience broadcasting device ought to have a hand in every dimension of the current live revolution, not just be one of its few cameras. That requires software. [...] Most consumers already have all the hardware they need to create video; what they need is software to make this infinity of images comprehensible. As the defensibility of hardware declines, GoPro has an advantage few other makers of software have: fans, tens or even hundreds of millions of them.
Software  Is  Eating  The  World  Software  Eats  The  World  commoditization  commodity  business  Brand  Canon  Nikon  Kodak  Instagram  Beme  Vine  Snapchat  Entertainment  Selbstdarstellung  streaming  Twitch  Periscope  Meerkat  virtual  reality  VR  Augmented  Android  iPhone  Apple  premium  aspiration  status  anxiety  consumerism  materialism  mass  market  Pop  Culture  Hardware  Unicorn  DJI  Drone  Consumer  App  Consumer  Software  video  editing  Vlog  Vlogging 
april 2016 by asterisk2a
Amazon, Netflix, Google, Microsoft, Mozilla And Others Partner To Create Next-Gen Video Format | TechCrunch
As Mozilla notes, part of the reason for forming this alliance is not just to share technology, but also to “run the kind of patent analysis necessary to build a next-generation royalty-free video codec.” There is no dearth of royalty-free next-gen codec projects, of course. Mozilla has Daala, Cisco has Thor, and Google is working on VP9 and 10. It’s no surprise then that the Alliance’s first project is to create a new video codec specification that’s based on the previous work of its members. This work is part of the larger effort of creating a format that’s open and interoperable, as well as optimized for the web and scalable to any device and bandwidth. The group plans to publish its code under the Apache 2.0 license and it will operate under W3C patent rules, meaning the members will waive royalties from the codec implementations and their patents on the codec itself. [ + DRM support ] &! bit.ly/1N90yhA
video  codec  patent  trolls  patent  troll  patents  DRM 
september 2015 by asterisk2a
YouTube as you know it is about to change dramatically | The Verge
https://news.ycombinator.com/item?id=10139266 // Would you pay to avoid ads on YouTube? [...] According to multiple sources, the world’s largest video-sharing site is preparing to launch its two separate subscription services before the end of 2015 — Music Key, which has been in beta since last November, and another unnamed service targeting YouTube’s premium content creators, which will come with a paywall. Taken together, YouTube will be a mix of free, ad-supported content and premium videos that sit behind a paywall.
YouTube  AdBlock  paywalls  paywall  subscription  model  Music  Streaming  friction  frictionless  user  behaviour  content  creator  digital  economy  digital  content  Facebook  Video  Newsfeed  Facebook  Tumblr  Video  Yahoo!  Patreon 
august 2015 by asterisk2a
How To Get 1 Million Subscribers - YouTube
meritocracy, democratic, egalitarian. anyone who has interest, can find it. u will have an audience, even it is just 1. either they like it, share it & come back. or they leave u alone. // Beme, remove the aspect of creation. the friction. the cognitive cost. the overhead. a process to follow. a tutorial or how to listicle to read. to Google or to ask. >> Product developers & investors should think about the cognitive cost of their products. The cognitive cost very often can be much higher than the financial cost. Products with a low cognitive cost are those where the technology fades away and dont require a consumers ongoing attention. bit.ly/1Nz0veO // "Don't make me think." << book, UI UX mantra. // Photo-filter-app vs photo-editing-app vs video-editing-ai-augmented-intelligence-app that have popped up. podcasting. EDM // what has lots of overhead & sometimes really disappointing user experience? Skype, Windows, FriendFeed, Twitter?(niche compared 2 FB). Q&A youtu.be/6xVdM0QJq6Y
Casey  Neistat  freedom  of  expression  expression  creative  destruction  Beme  Vlogging  vlog  YouTube  Vine  Instagram  Periscope  Twitch  justin.tv  Qik  writing  Video  mainstream  filter  bubble  editor  Reddit  4chan  storytelling  Music  Industry  Indie  Music  Hollywood  content  discovery  content  distribution  distribution  model  TV  Reality  TV  scripted-reality  television  painting  digital  economy  digital  content  marginal  cost  economics  of  abundance  critics  Artist  graphic  artists  digital  cognitive  cost  friction  frictionless  Product/Market  Fit  MVP  Start-Up  lesson  Start-Up  advice  consumer  product  UI  UX  user  engagement  user  generated  content  user  experience  user  churn  hook  customer  empowerment  customer  experience  customer  retention  customer  acquisition  Podcast  podcasting  Platform  content  creator  The  Wars  Snapchat  SMS  WhatsApp 
august 2015 by asterisk2a
Maker Studios May Not Hit Disney Earn-Out Goals | Re/code
The most significant issue for Kreiz and other Maker executives and investors will likely come down to money. There’s no dispute about the fact that Maker has continued to grow under Disney, but it appears that Maker hasn’t hit goals it thought it could clear in May 2014 (I don’t know how the specific earn-out goals are structured). It’s not unusual for acquired companies to miss earn-out goals — it may be more common than not. But at the time of the deal, Maker backers seemed unusually confident about their ability to get all or most of the extra $450 million Disney might pay out. [ ... ] [ apparently, income ] generated per view has decreased.
Disney  Maker  Studios  M&A  Mark  Suster  Start-Up  lesson  Start-Up  advice  acquisition  YouTube  Facebook  Video  Newsfeed  Facebook  Video  content  discovery  content  distribution  business  model  pageviews  CPM  The  Wars 
august 2015 by asterisk2a
Facebook Confirms Live Broadcasting Will Soon Open To Journalists And Verified Profiles | TechCrunch
Live streaming/Broadcasting from your phone, being a feature. Not a product. Nor a company. Good luck Meerkat finding a soft landing, exit, getting to cashflow postive quickly. If you are lucky an Android device maker like Samsung buy you for cheap and put your app pre-loaded on their devices. Twitch came out of Justin.tv and found itself a crowd with gamers, bought by Amazon. I wouldn't be surprised if Twitch releases an iPhone/Android app soonish.
Meerkat  Periscope  Platform  Facebook  Twitter  Google  Start-Up  lesson  Start-Up  advice  live  broadcasting  live  streaming  Twitch  YouTube  content  discovery  content  distribution  The  Wars  Video  storytelling  Social  Media  Vine  Instagram 
august 2015 by asterisk2a
Pando: “Video is an unfair advantage you either join or lose” [SPONSORED]
your Newsfeed in Facebook became 50% video over night, and those videos started to autoplay, grabbing all of your attention. I think the change was dramatic, and it changed social media from being this static journal to something where everything is moving all the time. [...] Video is not even remotely close to photos when it comes to complication, but it’s also 1000 times more powerful. [...] Just to give you an example, consider, autoplay video. It has different requirements. It needs to capture your attention very fast. When we design for autoplay video, how do we create the first few seconds to capture your attention? [ GaryV does edit his videos between YT and FB differently! ] [...] We expect the market will penalize someone who is not prioritizing video. [...] Photos and text are just becoming more and more invisible. // Snacking, Entertainment, Escapeism, - or - Utility (here is a 20% coupon)
Newsfeed  Facebook  Video  Meerkat  Periscope  YouTube  Vine  Instagram  storytelling  user  behaviour  consumption  consumer  consumerist  consumerism  snacking  Entertainment  Escapeism  native  content  native  advertising  branded  content  The  Wars  attention  span  user  generated  content  user  experience  user  churn  mobile  first  mobile  homescreen  mobile  phone  user  engagement  engagement  customer  experience  customer  retention  customer  acquisition  marketing  brand  awareness  advertisement  advertising 
august 2015 by asterisk2a
It's official: Google blew it with YouTube, and Facebook has caught up | Nicholas Carlson | LinkedIn
"In April, Facebook hit 4 billion views per day, matching the latest estimates available for 10-year-old YouTube." [...] This is a core mission for Facebook. Facebook has become "synonymous with mobile," Facebook ad exec Carolyn Everson says. "I think that the next frontier is becoming synonymous with mobile video." People used to share video from other sites on Facebook. In February, however, "70% of Facebook's videos were uploaded directly," Griffith reports. Griffith: "Complex Media reports average completion rates of 78% for its Facebook videos, which last two to 10 minutes." Facebook has tweaked its News Feed algorithm to favor video, according to one Facebook page owner. If you have a page with a million followers, your photos will reach 14% of your followers, your text-only posts will reach 4%, and your videos will reach 35%.
Facebook  Google  YouTube  Twitter  Yahoo!  Tumblr  Y!  Newsfeed  Video  mobile  onlinevideo  online 
june 2015 by asterisk2a
Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs | TechCrunch
John Green talked about how he and his brother Hank built a devoted following of “nerdfighters” on YouTube, contributing to the enormous success of his book. In fact, they’ve built an online video business with 30 employees. But Green’s ad revenue is outweighed by things like crowdfunding and merchandise — and that ad revenue is falling by 5 percent every year. He acknowledged that’s not true for everyone on YouTube. Nonetheless, he argued, “Many of the strongest communities are dramatically undervalued by advertisers, forcing YouTubers to find other paths.” [...] And sure, distraction is fine, but Green doesn’t see himself and other “passionate YouTubers” as being in “the distraction business.” Instead, the best shows are in “the community business,” and he watches them because they help him “grapple with and consider the problems and questions way down deep there in the darkness. [...] focusing on eyeballs is a crummy way to measure the success and value [...] eyeball biz shrinking!
YouTube  content  creator  creator  digital  economy  digital  content  business  model  AdSense  Google  The  Wars  community  management  community  CrowdFunding  merchandise  Signal  vs.  Noise  distraction  Reality  TV  television  scripted-reality  TV  TV  Series  Clickbait  Linkbait  linkbaiting  pageviews  Page  Views  viral  coefficient  virality  Video  filter  bubble  content  curation  curation  Newsfeed  algorithm 
april 2015 by asterisk2a
YouTube turns ten today. But will it survive the next ten years without losing its soul? | PandoDaily
None of these competitors have the same online video cachet and entrenched community of viewers that YouTube has. But when consumer adoption and ad spending is on such a steep uptick in a particular space, it’s shocking how quickly a market lead can erode. Just ask Myspace. [...] “I don’t think they’re going to necessarily lose their partners because of that, but it brought into question the type of partner Youtube is. Initially, to a lot of creators, they felt they could live an entirely independent life through creative ambitions. they felt like YouTube was there to support [them], and now it seems like this is a real business thing, and now YouTube is getting a little greedier.” [...] it will remain an indispensable marketing tool.
YouTube  online  video  Google  content  discovery  content  distribution  content  creator  digital  artist  Vessel  Tumblr  Facebook  Snapchat 
april 2015 by asterisk2a
Snapchat Murders Facebook - YouTube
'nobody has figured out a video on phone/mobile' / Snapchat / Snapchat Stories (user generated content) / Discover (content from multimedia companies/newspapers)
storytelling  Snapchat  Vine  Twitter  Facebook  Video  YouTube  Instagram  trends  trend  Celebrity  of  You  Selbstdarstellung  narcissism  social  status  status  anxiety  status  symbol  socioeconomic  status  culture  Gossip  culture  gaffen  Gawker  Tabloid  Millennials  Silicon  Alley  ugc  user  generated  content  content  discovery  consumption  user  behaviour  mobile  first  mobile  homescreen  mobile  phone  attention  span  snacking  Entertainment  user  hack  Signal  vs.  Noise  filter  bubble  crowd  long-tail 
february 2015 by asterisk2a
Amazon Pounces On Twitch After Google Balks Due To Antitrust Concerns
Google was unable to close the deal, because it was concerned about potential antitrust issues that could have come with the acquisition. The Mountain View, Calif. company already owns YouTube, the world’s most-visited content streaming site, which competes with Twitch to broadcast and stream live or on-demand video game sessions. One source noted that because of the concerns, Google and Twitch could not come to an agreement on the size of a potential breakup fee in case the deal did not go through. Representatives at Twitch could not be immediately reached for comment while representatives at  Google declined to comment. +++ http://www.businessinsider.com/what-happened-to-the-google-twitch-acquisition-2014-8?op=1 +++ !!Start-Up lesson >> http://pando.com/2014/08/25/twitch-ceo-on-jilting-goolge-amazon-shares-our-long-term-values-but-does-it-really/ !! // Google failed @social & human aspect again. Twitch better than YouTube. + tcrn.ch/1tyKLNv + HN - http://bit.ly/1tDvj2T
Twitch  Google  Amazon  YouTube  Platform  antitrust  Yahoo!  M&A  Jeff  Bezos  acquisition  advertising  engagement  Video  streaming  attention  attention  span  advertisement  marketing  audience  user  acquisition  customer  acquisition  corporate  culture  corporate  values  personal  values  Start-Up  lesson  Start-Up  advice  community  freemium  Entertainment  eSport  gaming  competitive  gaming  network  effect  branding  Brand  Brand  Social  Media  beings  creativity  Google+ 
august 2014 by asterisk2a
Why I’m Bullish on the News - POLITICO Magazine
Go maximum mass or maximum specific. [...] News organizations are also going to have to mix and match revenue models. I see eight obvious ones: advertising, subscriptions, premium content, events, cross-media promotion, crowdfunding, micropayments and philanthropy. [...] Today, this same science culture, this civilization of engineers and math, is again on the rise. And to many, it feels like it’s running away with the future. [...] The point is that, for people who aren’t deep into math and science and technology, it is going to get far harder to understand the world going forward. || + http://www.politico.com/magazine/story/2014/05/1-destroy-the-village-2-save-it-105923.html + http://www.politico.com/magazine/story/2014/05/lords-of-the-viral-internet-105905.html + http://www.politico.com/magazine/story/2014/04/brauchli-keller-interview-the-new-york-times-is-not-going-to-turn-into-buzzfeed-105900.html
investigative  journalism  journalism  journalismus  citizenjournalism  Marc  Andreessen  news  industry  news  paper  nytimes  Silicon  Valley  Niche  Content  Technology  advertising  advertisement  craigslist  job  board  revenue  model  business  plan  business  model  freemium  marketplace  technological  history  internet  culture  culture  shock  mass  culture  subculture  Pop  Popular  BuzzFeed  Twitter  Social  Media  Facebook  Reddit  history  science  culture  science  Moore's  Law  unintended  consequences  unknown  unknowns  complexity  disrupting  markets  disruption  publishing  publishing2.0  self-publishing  publishing  2.0  singularity  BitCoin  communication  public  relations  PR  Nate  Silver  monopoly  oligopol  oligopoly  barriers  to  entry  print  magazine  print-is-dead  Jeff  Jarvis  marketplace  of  ideas  Viral  Viral  Video  entrepreneurial  entrepreneurship  Gary  Vaynerchuk  Huffington  Post  Gawker  Washington  Post  NPR 
may 2014 by asterisk2a
RedShark News - Could VP9 be the codec for 4K Blu-Ray?
http://www.redsharknews.com/distribution/item/1373-vp9-codec-rides-to-the-aid-of-4k - Google have oddly found themselves in a great position to capitalise on the current 4K fervour with their VP9 codec. Google weren’t really thinking about 4K when they developed VP9, it just happened to be a fact of the way the codec was written that it supports up to 16K video! In fact when asked earlier last year if they would be supporting 4K the Google folks appeared somewhat confused by why anyone would want to do that, as obviously they had been designing VP9 with YouTube in mind and were more thinking that this would be a great way of making 720p YouTube streams really viable on normal internet connections.
WebM  VP9  H.264  BluRay  Google  4K  web  video  streaming  H.265  patents  patent  intellectual  property 
april 2014 by asterisk2a
YouTube's Secret Algorithm - Computerphile - YouTube
engineering ... iteration, iteration, a/b testing, ... and sometimes you have to experiment with a small user base sample, to discover something new - not so obvious user behaviour. ala Occrams Razor theory, sometimes the simplest thing is the best and most elegant solution. ... only hands on experience and mentorship can teach you such things. not college degree. no masters degree. only real world application.
YouTube  Google  Search  algorithms  algorithm  PageRank  monopoly  pageviews  engagement  short-form  content  content  distribution  throwaway  content  digital  content  content  creator  digital  economy  paid  content  content  ID  micro  content  Niche  Watch  Time  Video  Viral  Video  gaming  the  system  SEO  content  network  digital  natives  digital  artist  MCN  YouTube  Maker  Studios  Videoamt  Social  Media  publishing  publishing  2.0  self-publishing  Mediakraft  a/b-testing  product  iteration  engineering  analytics  Big  Data  experimentation  complexity  unknown  unknowns  unintended  consequences  education  Higher  education  bubble  formal  education  programmers  programming  Year  of  the  Code  Year  of  Coding  2014 
april 2014 by asterisk2a
At annual narrative conference, storytelling’s power remains as it changes | Poynter.
But at the heart of narrative and the conference “is a concept that informing the public involves telling true stories,” he said. “And stories don’t only involve a sequence of events, but they involve a storyteller.” [...] “Good stories are good stories,” he said, “and we can all learn important lessons in technique from them no matter in what medium they are told.” [...] Journalists now have to be flexible, she said, able to tell strong stories and open to how best those stories work. “When you’re paying attention to what the story is, it will tell you what the right form is,” she said. [...] Narrative endures, he wrote in an email to Poynter, but how it’s delivered has changed.
storytelling  narrative  Gary  Vaynerchuk  Social  Media  digital  content  micro  content  short-form  content  YouTube  Viral  Video  gif  gifs  Tumblr  Facebook  Twitter  Pinterest  infographics  infographic  Vine  Instagram  Platform  journalism  journalismus 
march 2014 by asterisk2a
▶ Premiumkanäle, Professionalität und privates Webvideo - Ein paar Gedanken - YouTube
Internet is moving fast. Now the $$$ want in too. the exposure. the attention. in the conversation. ... viral / attention >> den finger an der zeit - intuition >> /watch?v=SLmH330ozZ4 >> intuition = Domain Knowledge http://www.brainpickings.org/index.php/2012/11/08/the-science-of-intuition-answers-for-aristotle/ ... /// Divimove, MediaKraft, TubeAgency /// >> /watch?v=IIPXPC4fyKg // http://www.youtube.com/user/videoamt/ + /watch?v=pWQYG6hO7uc
content  network  Vlogging  social  media  paidcontent  Hollywood  short-form  content  YouTube  entertainment  Vlog  viral  video  content  intuition  attention  span  viral  Platform  Industry  content  creator  throwaway  content 
october 2013 by asterisk2a
Want to train your brain? Play StarCraft - Crave
video games to reduce cognitive decline in elderly. add exercise, add diet (Vegan). Has positive effect. Not only for elderly. But for everyone. There is no poison. There are only poisonous doses. + >> http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0070350#pone.0070350-Monsell1
Alzheimer  vision  WoW  dementia  RTS  game  ageing  World  of  Warcraft  brain  function  brain  plasticity  video  games  cognitive  funtion  eyesight  StarCraft 
august 2013 by asterisk2a
Google and Verizon Offer a Vision for Managing Internet Traffic - NYTimes.com
The proposal says Internet providers should treat all providers of Internet content the same, and should not be able to block them or offer them a paid “fast lane.” It says the Federal Communications Commission should have the authority to stop or fine those who break the rules.

But the proposal includes exceptions for wireless Internet access and for potential new services that broadband providers could offer, including things like “advanced educational services, or new entertainment and gaming options.”

The announcement is the latest move in a high-stakes battle over a principle known as net neutrality. The debate is over whether Internet users should be able to access all types of online information on an equal basis, or whether Internet service providers should be able to charge content companies for faster transmission.
netneutrality  Google  verizon  ISP  2010  Video  VOD 
august 2010 by asterisk2a
Will AOL and Demand Media’s Content Farm Strategy Prevail?
This is why folks like Slate’s Farhad Manjoo have ripped Demand Media to shreds, echoing the fact that its content is good enough to get indexed on Google’s search results but bad enough to induce users to click on a Google ad and go elsewhere (thereby generating revenue for Demand). That might actually have been one of the nicer things said about the company.

Online Content is Art and Science
Making sure it’s SEO friendly is also important, but in a world where content is shared through social networks, it needs to strike a chord with audiences, be it readers, listeners or viewers. Video, in particular, is not even really properly indexed on search engines, so an SEO-centric strategy might be useless to begin with. I’ve covered what makes video get discovered before.

But as much as venture capitalists don’t like to hear this, no amount of science will remove the art that is publishing, or the emotions that fuel marketing decisions.
ugc  aol  eHow  demandmedia  media  content  tuki  video  text  slate  strategy  monetization  blogging  SEO  production  publishing  publishing2.0  distribution 
april 2010 by asterisk2a
Walmart Should Buy Netflix, Not Vudu, If It's Serious About Streaming Movies
The idea is that Walmart -- which is selling many of these devices, such as TVs and Blu-ray players, to consumers -- could keep its movie revenue intact as DVD sales and rentals gradually shift to digital. As a reader points out, Walmart already has good relationships with studios, which could potentially help it strike better streaming deals than its rivals.

The problem is that it's just going to take way too long for Walmart and Vudu to make a major impact here on their own, and as a result, this deal will likely be a failure.
netflix  walmart  video  portal  rental  internet  distribution  hulu  execution  management 
february 2010 by asterisk2a
Where Did VCs Go Wrong In Online Video?
But the entrepreneurs who have made fortunes in media tend to reinvest in their own empires rather than dole out the money to potential startup competitors. Media moguls like Rupert Murdoch, William Randolph Hearst, Sumner Redstone, SI Newhouse and the like who never sold out retained their earnings and built empires. Once they became the Establishment, it made little sense for them to finance the disruption.
video  veho  venturecapital  media  joost  Skype  rupertmurdoch  newscorp  conglomerate  empire  startup  business  content  tuki 
february 2010 by asterisk2a

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