asterisk2a + upworthy   16

Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
Once the web's fastest growing aggregator, Upworthy pivots | Capital New York
hit a ceiling, diminishing returns // Upworthy turns to original content Upworthy plans to pivot from aggregating stories it hopes will get thousands — or millions — of shares on social networks to producing those stories itself. The company has laid off six staffers and hired five writers to facilitate that shift. // https://www.crunchbase.com/organization/upworthy
Upworthy  BuzzFeed  content  curation  content  creator  creative  destruction  The  Wars  noise  pollution  noise  Newsfeed  filter  bubble  algorithm  algorithms  differentiate  differentiation  snacking  user  behaviour  aggregation  aggregator  Digg  Reddit  user  generated  content  business  model  content  marketing  native  advertising  mobile  homescreen  mobile  first  attention  span  Millennials  generationy  distraction  journalismus  investigative  journalism  journalism  Huffington  Post  AOL  Yahoo!  Yahoo  Y!  Flipboard  Facebook  Twitter  e-mail  Platform  TOS 
june 2015 by asterisk2a
In Big Content Push, Verizon Buys AOL For $4.4B [Internal Memo From AOL CEO Tim Armstrong] | TechCrunch
[T]he one [Verizon] investing the most in high quality mobile content – is acquiring AOL with the strategy of building the biggest media platform in the world. [T]he deal will game-change the size & scale of AOLs opportunity. [...] Verizon will propel AOL & comes to the table with over 100 million mobile consumers, content deals with the likes of the NFL & a meaningful strategy in mobile video. [...] going to pursue the joint vision of building the most significant media platform in the world. // &! bbc.in/1bMMwBo "Verizon said the acquisition would give impetus to its 4G wireless video and internet video ambitions, and also feed into its plans for capitalising on the so-called "internet of things"." << WTF, AOL + Verizon = IoT push!? IoT Start-ups doesnt mean broad consumer adoption any time soon. &! HuffPo spin-off on.recode.net/1KZZHLL [ indicates focus on 'Media & Content' to sell ads on, not journalism @AOL as subsidiary of Verizon. TechCrunch to be sold next? ]
AOL  Tim  Armstrong  TechCrunch  Verizon  New  Media  Media  mobile  first  mobile  homescreen  mobile  phone  IoT  Programmatic  Advertising  Programmatic  Content  Huffington  Post  HuffPo  The  Content  Wars  BuzzFeed  Yahoo!  Y!  Yahoo  Upworthy  pageviews  attention  span  Wall  Street 
may 2015 by asterisk2a
What's wrong with the media - YouTube
sexy vs starchy / we need better varieties of celebrities. >> new kind of public thinkers.
Linkbait  linkbaiting  mainstream  media  Clickbait  BuzzFeed  Upworthy  Digg  Reddit  exploitation  pageviews  democracy  business  model  Signal  vs.  Noise  filter  bubble  Newsfeed  journalism  journalismus  The  Content  Wars 
march 2015 by asterisk2a
How a fake Star Wars trailer reveals everything wrong with “content journalism” | PandoDaily
But one outlet, eager to compete in what the Awl’s John Herrman calls “The Content Wars,” ( http://www.theawl.com/slug/the-content-wars ie http://www.theawl.com/2014/11/the-john-oliver-video-sweepstakes-finale ) made a huge error in its play for Star Wars trailer traffic: It posted a fake trailer. [...] How many hours a year do bloggers, interns, and homepage editors of news sites spend writing the same article and embedding the same video as their competitors? Couldn’t this time be better devoted to finding new stories or new avenues for analysis? [...] It’s hard to blame publishers. They need clicks to placate advertisers who, after all, are the ones paying most of our salaries. But if this Rolling Stone mess-up teaches us anything it’s that, while competitive click-chasing can be a dangerous game, it’s always easy to cover up your mistakes.
The  Content  Wars  throwaway  short-form  digital  creator  Signal  vs.  Noise  pollution  contextual  curation  paid  distribution  branded  BuzzFeed  NYTimes  discovery  Niche  Content  micro  algorithm  Newsfeed  Facebook  Twitter  YouTube  Platform  Upworthy  Huffington  Post  business  model  pageviews 
november 2014 by asterisk2a
A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now » Nieman Journalism Lab
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
NYTimes  NYT  investigative  journalism  journalism  journalismus  pageviews  added  value  business  model  content  mobile  first  mobile  homescreen  user  experience  virality  Viral  BuzzFeed  Upworthy  copywriting  Clickbait  attention  span  attention  generationy  Millennials  freemium 
october 2014 by asterisk2a
Forget AOL — Activist Attack on Yahoo Is All About Forking Over Alibaba Cash | Re/code
many think such a merger [w AOL] could save costs by bringing together two companies that are in the same two key businesses, advertising and content. Others consider it a potential disaster, knitting together two companies saddled with backward-looking assets and a questionable recipe for future growth. That is, outside of acquisitions, which Mayer has employed heavily in the past two years of her leadership, frantically buying up a range of small mobile-focused startups to try to inject more innovation, talent and product savvy into the long-moribund Yahoo. While the effort is laudable in principle, investors seem unimpressed with her purchases, and, at this point at least, they have yielded no concrete bottom-line improvements to Yahoo’s much-flagging core business.
AOL  content  commoditization  commodity  business  Yahoo!  differentiation  differentiate  Tumblr  youthification  M&A  BuzzFeed  Upworthy  Maker  Studios  Marissa  Mayer  shareholder  shareholder  value  short-term  thinking  short-term  view 
september 2014 by asterisk2a
Reddit Raising Big Funding Round With Help From Y Combinator Contacts | Re/code
Sources said the almost-anything-goes site has reached a preliminary agreement to sell less than 10 percent of the company for more than $50 million. That could give the company a valuation of upward of $500 million. Given investors’ new-found appetite for content companies — see: BuzzFeed, Twitch — Reddit’s valuation may swell significantly by the time the deal is done, well above the $400 million it was looking for in 2013. [...] 133 million visitors a month +++ http://pando.com/2014/09/08/can-investors-throw-money-at-reddit-without-losing-their-souls/
Reddit  content  BuzzFeed  community  Twitch  YouTube  curation  content  curation  Niche  mainstream  Newsfeed  Twitter  content  network  content  distribution  content  discovery  publishing  2.0  Upworthy  Digg  stumbleupon 
september 2014 by asterisk2a
Want to understand the secret of Vice’s success? Wait and watch | PandoDaily
Most content startups have two things in common with my three year old: - They have an incredibly hard time apologizing when they’ve done something bad. (Ok, that’s all startups.) - They totally underestimate the value of patience. Crazy patience. Watching grass grow kind of patience. Mr. Miyagi killing flies with chopsticks kind of patience. To a three year old– or most startups– patience is like purgatory. Waiting five seconds for Animal Mechanicals to load on Netflix is the worst punishment Eli can imagine. Ditto, a content company forced to actually organically growing an audience through years of day-after-day production of differentiated work. Why do that when you can raise millions of dollars and employ every link-bait, social, listicle, SEO trick in the book to grow now?
content  journalism  journalismus  business  model  Start-Up  advice  Start-Up  lesson  VICE  BuzzFeed  Huffington  Post  AOL  Yahoo!  brand  branding  SEO  SEM  Insider  Listicle  Newsfeed  Clickbait  click  bait  TechCrunch  Upworthy  Social  Media  conglomerate  Media  Company 
september 2014 by asterisk2a
Native advertising remains an awkward — but very necessary — mess | PandoDaily
http://bit.ly/1rRdtax "“We can buy page views… but we can’t buy time spent,” Segrist said, euphorically. The New York Times jumped “full force” into native 12 months ago, according to Tomich. “It’s been incredibly successful,” he said. “Success is limitless with this type of advertising.”" | http://bit.ly/1nZKdcB + http://bit.ly/1rzyfxM + http://bit.ly/1umjzEp + http://bit.ly/1zbHXYd + http://bit.ly/1rzJEMB "Facebook is no longer a social network. It’s the world’s most powerful news reader [...] I no longer go to the New York Times front page to start my day. I get there through the ‘side door.’ Facebook. [...] Facebook drives massively more referral traffic than Twitter, and publishers I’ve surveyed confide that the ratio can be as high as ten or twenty to one. [Even Pinterest comes before Twitter]" + http://bit.ly/1A0SAhX + http://bit.ly/1xbawCh
advertorial  native  advertising  native  content  native  contextual  content  advertisement  targeting  advertisement  advertising  sponsored  content  promoted  content  NYT  NYTimes  attention  span  frictionless  friction  Social  Media  page  views  clicks  engagement  mobile  homescreen  Facebook  Twitter  Pinterest  Platform  Open  Platform  e-mail  Google  Yahoo!  Portals  Portal  search  engine  Internet  Forbes  publishing  2.0  self-publishing  BuzzFeed  UpWorthy  publishing  Wordpress  Tumblr  Signal  vs.  Noise  content  creator  content  curation  digital  content  content  distribution  micro  content  short-form  content  Niche  Huffington  Post  RSS  Newsfeed  algorithm  content  discovery  content  network  content  Age  digital  economy  digital  natives  value  creation  Proposition  Core  Product  Proposition  added  value  YouTube  Google+  Google  Google  News  user  hack  user  experience  customer  experience  experience  shared  experience  differentiation  differentiate 
july 2014 by asterisk2a
Why AOL Should Not Have Bought Huffington Post And Patch - Forbes
AOL's media business not profitable ie Huffpost and Patch not profitable. ... Q can large scale internet only media units not be profitable? - Is that a law? like gravity? Why is gawker profitable, because it doesn't have the excess, overhead and perks AOL's media unit got. << lots of execs, vp's, directors, lots of reporting that isn't really work, vertical structure - hierarchy. || Gawker Media is a Cayman Islands-incorporated online media company and blog - http://en.wikipedia.org/wiki/Gawker_Media "In 2009, the corporation was estimated to be worth $300 million, with $60 million in advertising revenues and more than $30 million in operating profit.[3]" || >> Lesson - don't build overhead, stuff that is not doing actual work for the business to turn a operational profit. || http://bit.ly/1q1BQ4G + http://bit.ly/1i29pU0 + http://read.bi/1lqvmg9 + http://bit.ly/1pyGZ6j + http://bit.ly/1kWGL6i ||
AOL  Tim  Armstrong  HuffingtonPost  Patch  Huffington  Post  journalismus  Journalism  content  network  short-form  content  throwaway  content  paid  content  content  creator  digital  content  content  curation  content  content  distribution  micro  content  Niche  microcontent  paidcontent  TechCrunch  Crunchbase  BuzzFeed  UpWorthy  Gawker  BusinessInsider  Washington  Post  Jeff  Bezos  business  model  business  plan  overhead  Lean  Start-Up  Start-Up  lesson  Start-Up  advice  engagement  marketing  advertisement  advertising  direct  response  marketing  Yahoo!  web  publishing  publishing  2.0  blog  blogosphere 
june 2014 by asterisk2a
On Google's new Search Algo Push/Update - Called Panda.
Lesson Learned. Don't build your business on other peoples platform. Even if it is search. Meaning if your business is primarily impressions/unique visitors coming in via search, or even Social Media (FB - newsfeed algo, Twitter - noise + search algo, Pinterest - search algo, Amazon - product search) ... then you have one more thing to worry about every day - because you can't fix it if they break it for you. +++ http://recode.net/2014/05/23/yes-google-punished-ebay-for-bad-seo-practices-but-it-wasnt-part-of-panda-update/
Google  search  engine  Platform  Open  Platform  Facebook  Twitter  Tumblr  Pinterest  YouTube  business  model  algorithm  algos  algorithms  algo  SEO  SEM  Social  Media  Newsfeed  Bing  Yahoo!  eBay  ecommerce  e-commerce  commodity  business  commoditization  Amazon  Don't  be  evil  communication  transparency  competitiveness  comparative  advantage  competitive  advantage  content  economy  marketing  Gary  Vaynerchuk  HuffingtonPost  Yelp!  Mahalo  Jason  Calacanis  jasoncalacanis  AltaVista  Vertical  Vertical  foursquare  interest  graph  graph  Google+  Listicle  Trending  Topics  Journalism  journalismus  BuzzFeed  Upworthy  Viral  Mashable  consumerist  zombie  consumer  Consumerism  consumer  user  user  experience  Start-Up  advice  Start-Up  lesson  TOS  Wordpress 
may 2014 by asterisk2a

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