asterisk2a + spiegel   18

Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
The Myth of Valley DoucheBaggery - John Battelle's Search Blog
But I think our industry culture is moving far faster than the writers at Silicon Valley might wish to believe. I think we’re seeing the rise of a new culture, one that rejects arrogance and the founder worship which breeds it. Inevitable outliers aside, the Valley and technology culture I experience every day in my work at NewCo is one of passion, sweat, earnestness, and good intentions. Sure, we all fuck up. And sure, the press (especially, not surprisingly, the press in New York) has a field day when someone does. But by and large, the teams making companies like Slack, LiveRamp, Medium, Earnest, MetroMile, Lyft, Okta, Pinterest, and hundreds more are damn fine people, and they are dedicating their lives to making something that creates positive change – a product or service that makes the world a better place (even if it’s in a small way). [...] When you’re facing existential threat, our tolerance for douchebaggery in the name of making more money at any cost, ....
Silicon  Valley  counter  culture  brogrammer  asshole  culture  asshole  game  Steve  Jobs  CEO  Leadership  corporate  culture  corporate  values  vision  mission  impact  Privileged  Establishment  Toff  wantrepreneur  Trust  Fund  Kid  Campus  Evan  Spiegel  Hype  Cycle  insular  cooperation  partnerships  Collaborative  collaboration  Open  Platform  Wall  Street  shared  economic  interest  profit  maximisation  shareholder  value  post-capitalism  crony  capitalism  Millennials  character  Travis  Kalanick  capitalism  exploitation  Apple  PR  spin  doctor  Amazon  Jeff  Bezos  corporate  social  responsibility  CSR  Salesforce  Marc  Benioff  social  entrepreneurship  Non-Profit  long-term  view  short-term  view  opportunist  Opportunism  Start-Up  advice  Start-Up  lesson 
september 2015 by asterisk2a
More evidence that Snapchat needs to just kill Discover already
>> bit.ly/15SfOfU &! bit.ly/1M6Khcb &! bit.ly/1uxEz6s (( Discover wants to be Newsfeed ala Facebook without 'Liking' a page (BEING FED ... uhhhh, so TV/Radio/Newspaper. You don't discover, you are being fed.), but curated, and first foray into introducing ads (figuring out a business model) ... and not opting to go/experiment w native ads (Snaps pushed to users, ala Superbowl ads! at around half the price point of Superbowl ads? Why not. With a tight grip on quality, storytelling, authenticity, ... sure can't scale it very much. And not the ultimate money machine at first.) )) --- vs --- Gary Vaynerchuks opinion on it - bit.ly/1zBUCYm &! bit.ly/1XSVS2L - argues if programming is good (content being the variable) people will go there repeatedly vs their website or own app. // BUT is Discover too far removed from Snapchat being Snapchat (medium is the message) itself and thus friction. Bc of no empowerment, engagement, experience the original medium has! Stapled on non-native feature.
Snapchat  Snapchat  Discover  Evan  Spiegel  Facebook  user  generated  content  Facebook  Instant  Articles  Newsfeed  Twitter  LinkedIn  Pulse  The  Wars  noise  pollution  noise  Signal  vs.  content  curation  curation  algorithm  Platform  TOS  user  experience  user  engagement  customer  empowerment  customer  experience  mobile  homescreen  user  behaviour  creative  content  creator  ProAm  creator  creating  creativity  value  creation  utility  Escapeism  Entertainment  Smartphone  added  value  Core  Product  Proposition  Proposition  Start-Up  lesson  Start-Up  advice  business  model  pageviews  advertising  advertisement 
september 2015 by asterisk2a
People are underestimating Snapchat just like they underestimated Facebook - Vox
In fact, almost every one of today's big internet companies — Yahoo, Google, Facebook, and Twitter — faced similar skepticism in their early years. Back in 2007, Kara Swisher (who now runs Re/code which, like Vox.com, is part of Vox Media) expressed astonishment that Facebook could be worth $15 billion. A year before that, a Slate headline read "$1 Billion for Facebook? LOL!" (Facebook is now worth $260 billion.) [....] A company's early ad revenue just doesn't tell us anything interesting about its long-term earnings potential. It takes a while for a company to hire a sales team, settle on an effective advertising format, and build awareness among potential customers. [...] But while it might take time for Snapchat to build a successful advertising program, there's little doubt that it will be able to. Every day, 100 million people open up the Snapchat app. As long as that's true, advertisers are going to be willing to pay top dollar to reach them.
Snapchat  Facebook  Mark  Zuckerberg  Evan  Spiegel  Social  Media  Google  Twitter  context  business  model  economies  of  scale  scale  pageviews  advertisement  targeting  advertisement  re-targeting  advertisement  Google  Search  Google  Inc.  Yahoo!  Yahoo  Y!  monopoly  differentiate  differentiation  utility  mobile  homescreen  daily  habit 
august 2015 by asterisk2a
Snapchat Solicits Longer Content By Ditching Tap-And-Hold-To-Watch | TechCrunch
bit.ly/1NAmQWu "he's showing that he can make practical decisions that benefit the Snapchat users, even if it means losing something that was fundamental to Snapchat's product itself." // But doesn't he give up the 'attention grab/focus' feature for long-form content and thus also loosing share of the snacking %' !!?? long-term we will see what Snapchat will become and be eventually worth. Because it won't be a Facebook. It could turn out to be a Twitter with problems in monetisation (turning a profit and meeting growth stage investors expectations - current valuation ... at IPO and post-IPO one, two years on.) Gary might be right about putting yourself out of business than letting the other guys do it for you. But Snapchat (Mr Spiegel) may have been forced to abandon its 'differentiation' in order to meet valuation expectations by appealing to a broader potential user base to use it more, like to read news & consumer other types of content than Snapchats ( P2P or B2C versions ).
Snapchat  snacking  attention  span  user  behaviour  mobile  homescreen  mobile  phone  valuation  Evan  Spiegel  product  management  consumer  product  Social  Media  Social  Network  Core  Value  Proposition  product  experience  Design  Minimal  Viable  Product/Market  Fit  Officer  differentiate  differentiation  Twitter  Facebook  business  model  Unicorn  speculative  bubbles  speculative  speculation  growth  round  Silicon  Valley 
july 2015 by asterisk2a
Snapchat boss deletes all his tweets - BBC News
[ An attempt for free PR & new user growth bump!? Is growth multiple (m/m q/q) shrinking!? This is certainly a one off growth hack. ] // Snapchat chief executive Evan Spiegel has deleted every tweet he has ever written, as part of his latest push to help publicise the mobile app that wipes posts after a few seconds. "He likes to live in the present," Snapchat told the Wall Street Journal. And he was attempting to show that "ephemeral media" had a powerful role to play in modern communications. Mr Spiegel also launched a low-quality YouTube video to explain with paper and pen how his social network worked. [ Analyst ] "You don't see [Facebook's] Mark Zuckerberg or Sheryl Sandberg tweeting much." [...] Vodafone recently revealed 75% of the instant-messaging traffic on its UK network was down to the mobile app. [...] "Snapchat is now hiring its own team of journalists," "It is becoming a content-distribution platform." // on.wsj.com/1Gf59pA bit.ly/1GYycEs on.mash.to/1JSoLqL
Evan  Spiegel  PR  Snapchat  public  relations  Facebook  Twitter  Platform  content  distribution  content  discovery  ephemeral  business  model  attention  span  user  behaviour  mobile  homescreen 
june 2015 by asterisk2a
Snapchat CEO Evan Spiegel: What Is His Endgame? - YouTube
"This is fucking hard." << coming from a person from a very well off background, education, circle of friends. << never faced a wall he had to break through or make it happen by his own. // currently crowned winner at the 'SNACKING media entertainment game on the mobile phone.' // "Snapchat is doing something very important in the world right now." LOL // real question is can they scale advertising (ie turning a profit or be cash flow positive) till the time runs/road runs out to the IPO ... ie having to accept termsheets for a growth round not in their favour. Without loosing one eyeball. Pinterest seems to struggle and is tip toeing into the waters.
Snapchat  Evan  Spiegel  attention  span  distraction  attention  user  behaviour  mobile  homescreen  mobile  phone  mobile  first  Entertainment  WhatsApp  Instagram  Newsfeed  Facebook  Pinterest  user  engagement  user  experience  Silicon  Valley  IPO  scale  scaling 
may 2015 by asterisk2a
Exclusive: Snapchat COO Emily White to Depart Ephemeral Messaging Phenom | Re/code
straight white privileged (entitled) male??? and raising money in a rolling fashion, and rolling in cash ( http://techcrunch.com/2015/03/11/snapchat-500-million/, ... it's not a demonstration stability internally, and he looks like throwing money round - bc he had to pay her and others to leave. Period. // vs syaing it is smart money that helps the product and company ... year right, an Oil Prince will help your App ... &! Alibaba's (China) investment is more of a intelligence gathering venture - http://techcrunch.com/2015/03/12/this-is-more-than-a-crush/ &! story via https://news.ycombinator.com/item?id=9200210
Snapchat  Evan  Spiegel  Leadership  vision  management  uncertainty  people  management  internal  culture  Silicon  Valley 
march 2015 by asterisk2a
Snapchat and Spiegel’s Interesting Call on the Hong Kong Demonstrations | TechCrunch
@EvanSpiegel on why @Snapchat chose not to make an 'Our Story' for the Hong Kong protests: 'One of my pet peeves over time is how the technology industry has tried to sell counterculture. It’s tried to sell the revolution. We’ve been really resistant to doing this' || WRONG. Hypocrisy. Selling a pro-democracy movement as counterculture is wrong. it's deceitful. Snapchat and it's investors only hold open the door for China. As long as they don't upset the Chinese regime, they can operate in the future in China. Apps that went "against the China's regiem politics" were shut out of this country, +1bn potential users. It wouldn't be in line with the fiduciary responsibility (to its investors) that Evan Spiegel/Snapchat has to operate along.
Umbrella  Revolution  pro-democracy  movement  Hong  Kong  Occupy  Central  China  censorship  Snapchat  Evan  Spiegel  Venture  Capital  Silicon  Valley  hypocrisy  fiduciary  responsibility  double  standard  crony  capitalism  corporatism  shareholder  shareholder  value  Wall  Street  profit  maximisation 
october 2014 by asterisk2a
Advice for newspaper editors: Pay attention to BuzzFeed | Poynter.
succeeding across platforms by shifting from the product business to the platform business. [...] “You do not have a ‘mobile audience’ or a ‘print audience.’” They aren’t distinct audiences, he said, because most Americans are cross-platform news consumers. A majority of them use four devices or technologies to access news per week. “Technology is a user behavior, not an audience,” he said. The web rewards specialization, Rosenstiel said, so the old “general store” model is outmoded for newspapers. He said editors should ask themselves what it is that makes them indispensable.
BuzzFeed  mobile  first  mobile  homescreen  Vox  VICE  Platform  Open  Platform  content  journalism  journalismus  business  model  differentiation  differentiate  Pando.com  PandoDaily  TechCrunch  audience  user  experience  shared  experience  delightful  product  experience  customer  experience  NYTimes  Der  Spiegel  Stern  G+J  Gruner  +  Jahr  Washington  Post 
september 2014 by asterisk2a
dctp.tv | katharina borchert (Geschaeftsfuehrung Spiegel-Online/CEO) & Mozilla board member.
http://www.spiegel.de/impressum/autor-19320.html - Katharina Borchert wurde am 10. Oktober 1972 in Wattenscheid geboren. Sie studierte Jura und Journalistik in Hamburg und Lausanne und schrieb bereits seit Mitte der 1990er Jahre über Internetthemen, u.a. für die FAS, WamS und "c’t". Ihr 2002 gegründetes Blog "Lyssas Lounge" war eines der bekanntesten deutschsprachigen Blogs. 2006 wurde sie Chefredakteurin Online der Essener WAZ Mediengruppe und entwickelte das Regionalportal DerWesten.de. Seit 2008 war sie zudem Geschäftsführerin von WAZ New Media und verantwortete als Mitglied der Geschäftsleitung das Online-Geschäft der WAZ Mediengruppe. 2011 wurde sie vom Weltwirtschaftsforum zum "Young Global Leader" ernannt. Seit 1. März 2010 ist sie Geschäftsführerin von SPIEGEL ONLINE. // !!! https://twitter.com/lyssaslounge !!! http://www.lyssas-lounge.de/peepshow/archiv.html
content  journalism  journalismus  Der  Spiegel  Twitter 
september 2014 by asterisk2a
Zerreißprobe: Der "Spiegel" und die Digitalstrategie | ZAPP | NDR - YouTube
business structure [KG] (structural impediments/fault line) stops change to connect print and online edition // print people are against change. print people have short-term interest.
Der  Spiegel  journalism  journalismus  Multimedia  Social  Media  content  distribution  content  discovery  management  communication 
august 2014 by asterisk2a
The most ridiculous quotes from NYMag’s feature on the future of Time Inc. | PandoDaily
That said, it hasn’t stopped Time from at least talking like a startup. The company’s CTO Colin Bodell, a former Amazon executive, sounds almost like a parody of a fail-fast entrepreneur, spouting off Silicon Valley koans to Sherman like, “I don’t care if it’s the janitor who comes up with the next big idea,” and “We know we have to iterate very, very fast.” [...] Time seems as confused on the editorial side of the company as it is on the business side. Ripp tells Sherman he brought in Pearlstine, a longtime staff reporter for the Wall Street Journal, because he understands the magazine’s “traditions.” And yet Ripp supports both native advertising (hell, who doesn’t these days) and, perhaps more troublingly, Forbes’ contributor model, which basically lets any hack publish under a Forbes byline no matter how compromised by special interests the writer is. [...] Time is talking the entrepreneurial talk, but not walking the walk.
Forbes  Time  Inc.  Time  Magazine  journalism  journalismus  business  model  native  advertising  advertorial  G+J  Gruner  +  Jahr  Der  Spiegel  Stern  entrepreneurial  entrepreneurship  Social  Media  creative  destruction  Mobile  Mobile  Creatives  creativity  creative  added  value  Core  Product  Proposition  value  creation  Proposition  shareholder  value  Leadership  Vision  BuzzFeed  VICE  VOX  Start-up  Huffington  Post  publishing  2.0  interactive  content  content  discovery  digital  content  content  distribution  throwaway  content  engagement  attention  attention  span 
august 2014 by asterisk2a
Plötzlicher Chefwechsel: quo vadis "Stern"? | ZAPP | NDR - YouTube
print is not dead, print should turn itself into a aspirational high end ish product with better quality concerning every detail and asking for it a sales price and margin while # of sales are lower overall, but with the higher margin - you are making +/- 0 at the year end. plus the digital version is a goody on all digital platforms. and the year end edition is for free, for subs only.
journalismus  Journalism  advertorial  native  advertising  advertisement  advertising  marketing  Germany  Stern  (Magazine)  Der  Spiegel  integrity  Principle  ethical  machine  corporate  values  corporate  culture  Gruner  +  Jahr  G+J  publishing  2.0  publishing  print  magazine  print-is-dead  print  is  dead  business  model  freemium  premium  branding 
august 2014 by asterisk2a

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