asterisk2a + seth   13

Flüchtlingskrise: "Die Verteddybärisierung der Flüchtlinge" - Kolumne - SPIEGEL ONLINE
Auf Gefühlen kann man nichts bauen, mit Gefühlen kann man keine Zivilgesellschaft neu denken, durch Gefühle ändert sich nichts. // retweet and facebook like/share does not correlate with personal action! // long-lasting change comes from intrinsic motivation (self education leads to taking action one self). Grows only slowly and Vegan trend is example. Slowly but steadily. One by one. Tribe is growing. // Can't be done entirely w nanny state nor corporate PR. Modern life is about conformity. Easy. Bc life is already hard enough. Thus effort seems unsurmountable obstacle (obstacles put in your way of change, ie going vegan). Turnaround. Admitting one was wrong the whole time and being deceived. Comfortable w status quo, uncomfortable standing out. // &! youtu.be/eEDCC5dHw_Y - ask the right question (framing). // Book: Groundswell.
Social  Media  activism  activists  Greenpeace  closetphile  entrepreneurship  change  zombie  consumer  consumerist  consumerism  Fashion  Industry  materialism  status  anxiety  Vegan  carnism  animal  rights  omnivore  status  symbol  minimalism  minimalismus  intrinsic  motivation  habit  forming  hook  Gamification  quantified  self  sustainability  sustainable  Tribe  Purple  Cow  1000  True  Fans  Seth  Godin  alternative  society  culture  Gesellschaft  Zivilgesellschaft  civic  society  civic  life  community  community  management  Millennials  generationy  PR  spin  doctor  reframing  framing  multiculturalism  refugee  crisis  Sharia  Law  Quran  Islamic  Law 
september 2015 by asterisk2a
Ambition | The Best VC Blogs for SaaS Sales
If SaaS Products Sell Themselves, Why Do We Need Sales? - bit.ly/1iEDXFR - The true purpose of sales is to create new value for customers. Especially for a startup or growth company that’s addressing a new market or trying to solve a complex problem. That’s why enterprise/SaaS sales requires a well-developed process and guidelines. [ << blog, communication, evangelists, referral codes, feedback, content marketing, building a Tribe/1000 True Fans one by one >> ] Our job was to go out there and show customers a different but better way of doing business. // The Price Is Right: And for Early-Stage SaaS Companies, It Needs to Be. - bit.ly/1N55FgU - //Understanding Your Customer's Desired Outcome.
SAAS  Start-Up  lesson  Start-Up  advice  metrics  KPI  closetphile  sales  marketing  content  marketing  Tribe  1000  True  Fans  Purple  Cow  Seth  Godin  mission  vision  community  community  management  pricing 
august 2015 by asterisk2a
#mediabuzz | Howard Kurtz | Fox News
Amazon a cyber-sweatshop? SARAH LACY praised the New York Times reporting on Amazon: "When you freak out the tech world, you're a powerful news organization." // "brutally efficient" 'white and blue collar jobs being exposed to the same treatment manual work and service sector jobs have been treated by competition and globalisation (flat and borderless world), for the last +30 years. "it's what you don't say and how it gets interpreted down the line." // Investigative Journalism! NYT (paper), a institution, a stalwart of investigative journalism, reporting, holding companies and people accountable, .... same along the line of bit.ly/1NRsG5N - One overlooked theme emerging from the Times’s Amazon story is the power of the paper itself. // this story underlines, is a data point in time, you can look back on. and say the world went this way such and such // competing on price is the easiest thing to do! the first thing in reach! its about the hard things that actually leverage/multiplier
Amazon  Apple  journalismus  investigative  journalism  journalism  NYT  NYTimes  New  York  Times  Blue-collar  Worker  White-collar  Worker  knowledge  economy  knowledge  Future  of  Work  Mobile  Creatives  Mobile  Creative  career  ladder  career  advice  well  being  environment  life  balance  Silicon  Valley  commodity  business  commoditization  Service  Sector  Jobs  working  poor  precarious  squeezed  middle  class  Sozialer  Abstieg  competitive  competitiveness  Workers  Union  Sarah  Lacy  Jeff  Bezos  corporate  culture  corporate  values  quantified  self  accountability  oversight  democracy  corporate  media  Seth  Godin  Purple  Cow  being  remarkable  Zero  Hour  Contract  Contractor  self-employment  marketplace  efficiencies  1099  Gig  freelancing  freelance  labour  market  manual  labour  Niedriglohnsektor  Precariat  Leiharbeit  lohndumping  Lohnzurückhaltung  Zeitarbeit  economic  history  trickle-down  economics  neoliberalism  neoliberal  job  market  job  creation  short-term  thinking 
august 2015 by asterisk2a
Timothy Caulfield: Cult of Celebrity - YouTube
Timothy Caulfield: Are Celebrities Bad for Your Health? - youtu.be/2dJRhxypCak (Part 1), Author of "Is Gwyneth Paltrow Wrong About Everything? When Celebrity Culture and Science Clash" // value of celebrity has increased. vs scientists/white-worker. easiest (illusion) of social mobility/income mobility & illusion of it being a job, that there is a market, demand. social media helps people project themselves! u can become famous. Famous 4 almost doing nothing! << seems easily attainable. trophy kids (just showing up) aka millennials. &! Scams emerge taking peoples money, exploiting their desperation! Lowest social mobility/gini coefficient = USA&UK = highest interest in celebrity! Other OECD countries like Scandinavian countries is remarkably lower! // vs. Talent Code. Its work. Putting in the hours. And not binge watching House of Cards. << Gary Vaynerchuk. Eat the dirt. Fill white spaces. Hustle. Self-awareness (strength-weaknesses). & Exploit ur luck. No Plan-B.
status  symbol  status  anxiety  social  status  socioeconomic  status  celeb  celebrity  celebrity  culture  of  You  Media  materialism  faux  fake  Selbstdarstellung  Selbstfürsorge  gossip  culture  gossip  Tabloid  western  society  social  society  sociology  Television  reality  scripted-reality  Psychology  Famous  dehumanisation  human  progress  Kim  Kardashian  humanity  Personal  Brand  Millennials  American  Dream  social  mobility  income  mobility  Gini  coefficient  aspirational  aspirational  product  Fashion  Industry  beauty  standard  beauty  beauty  sickness  Selfie  exploitation  book  Gary  Vaynerchuk  Success  Middle  Class  White-collar  Worker  Blue-collar  Worker  inequality  income  inequality  talent  Start-up  of  You  Hollywood  Music  Industry  Entertainment  Industry  Seth  Godin  generationy  education  policy  gender  inequality  social  comparison  social  study 
august 2015 by asterisk2a
Darwinism At Your Doorstep: Why You Only Care About Amazon Now | TechCrunch
“You either fit here or you don’t,” and that in Seattle the company has a widespread reputation for its toughness. For now, you have a choice whether to work for Amazon. For now, you have options. Amazon is the vanguard of a very scary movement in the tech sector but we’re not all there yet (though some techbros on Twitter seem happy at the thought of Amazon culture catching on). [...] Why do we care suddenly about working conditions when it turns out that white-collar employees are the ones getting shafted? The workers at Amazon fulfillment centers have much less choice and much less power than the marketers and engineers in the Times piece. [...] We’re acting shocked and horrified that Amazon applies what it calls “purposeful Darwinism” to people with MBAs and PhDs, // [ trend, conditions known in service sector job and manual labour sector swapping over into the cushy world of blue-/white-collar worker ] Capitalism regresses toward feudalism.
Amazon  Silicon  Valley  corporate  culture  corporate  values  HR  human  resources  squeezed  middle  class  Sozialer  Abstieg  White-collar  Worker  Blue-collar  Worker  working  poor  precarious  work  class  warfare  USA  UK  competitive  competitiveness  competition  neoliberalism  neoliberal  perks  benefits  Europe  globalization  globalisation  borderless  Software  Is  Eating  The  World  automation  Robotics  flat  self-employment  freelance  freelancing  Zero  Hour  Contract  Contractor  Service  Sector  Jobs  manual  labour  job  market  labour  economics  labour  market  western  secular  stagnation  economic  history  differentiate  differentiation  Seth  Godin  career  ladder  career  advice  being  remarkable  Purple  Cow  Future  of  Mobile  Creatives  Mobile  Creative  destruction  capitalism  crony  capitalism  Wall  Street  profit  maximisation  shareholder  value  Jeff  Bezos  monopsony  monopoly  deflationary  deflation  wage  stagnation  trickle-down  economics  Thomas  Piketty  book  Universal  Basic  Income  tax  code  Super  Rich  1%  inequality  inequality  Gini  coefficient  tax  capital  gains  tax  capital  gains  technological  progress  skill-biased  technological  change  technological  history  augmented  intelligence  living  standard  standard  of  living  cost  of  living  living  wage 
august 2015 by asterisk2a
American Apparel: at first arty and subversive, then it got creepy | Business | The Guardian
The US retailer broke new ground when it first hit the British high street, but its edginess and internet porn aesthetic ended up tarnishing its image [...] So many of the attributes that were once unique to American Apparel – unisex clothes, ethical production, athletics-influenced designs and brilliant basics – remain important trends in fashion today. But now that everybody else is offering these too, all that differentiates American Apparel is its tarnished reputation. // what would Seth Godin recommend? Wall Street demands more than niche. Brand w 1000 True Fans, special identity, Tribe ... // sex sells is the easiest thing you can do, and Ryan Holiday (author) was behind it with AA. ... // It got the Hype cycle. it grew with it. now it has to live with the ramifications that it painted itself into that corner.
American  Apparel  Branding  marketing  advertising  advertisement  differentiate  differentiation  communication  1000  True  Fans  Tribe  Seth  Godin  Fashion  Industry  copycat  Hype  Cycle 
august 2015 by asterisk2a
Marketing Is Not a Department
[ seth godin; being remarkable ] [ fix product first, make it remarkable first, otherwise (1) it is an uphill battle and (2) the other third falls through the cracks. ] "Every time someone uses your product, it's marketing. [...] No amount of marketing will save poor products. As I learned working in the music industry, "you can't polish a turd. [...] vanity metrics. You're only as good as the next time a customer uses your product and tells their circle of friends about it. No amount of brand marketing will help in this area. Brand marketing is a linear practice that made sense when communications were one-way. Emerging mobile media and social networks destroyed that outdated model over 8 years ago with the rise of Facebook and Twitter."
marketing  content  marketing  native  advertising  communication  Start-Up  lesson  Start-Up  advice  community  community  management  Seth  Godin  product  experience  viral  coefficient  Net  Promoter  Score  landingpage  user  churn  Brand  Branding  metrics 
june 2015 by asterisk2a
Jeremy Rifkin at the #CGC15: “The Zero Marginal Cost Society” - YouTube
From Top-Down Corporations to Prosumer (ProAm) to everybody being a potentially player! thus entrepreneurship, differentiation, being remarkable (Seth Godin). Distributed. Collaborative. Open. Transparent. (Open Source). Lateral Power. (TaxiOS project (collaborative) vs Uber (top-down Wall Street proprietary profit maximisation shareholder value with no shared economic interest, crony capitalism [ youtu.be/wCLPizjSe6I ]). // GFC 147$/barrel of oil. Started at 90$/barrel of oil --- globalisation/economic growth has a ceiling its 147$ and its starts to get prohibitive at 90$ // aggregate energy efficiency // Transport, Smart Grid, Internet, IoT; moving power, thus economic power. economic value chain // human capital; economic activity entity // digital goods = zero marginal cost of additional unit sold // Share Economy transforms Capitalism which will not be the primary exclusive arbiter of economic life // favours electricity cooperatives, E.ON, EDF, RWE & Co have to pivot //
marginal  cost  economics  of  abundance  book  Industrial  Revolution  2.0  Future  of  Work  Mobile  Creatives  Mobile  Creative  global  citizenship  Energy  Internet  Smart  Grid  renewable  green  transportation  public  transportation  policy  price  wind  security  efficiency  economic  history  Software  Is  Eating  The  World  augmented  intelligence  algorithm  algorithms  GFC  productivity  austerity  IoT  Big  Data  analytics  efficiency  Capitalism  Share  Economy  vocational  education  education  policy  practical  skills  practical  skill  set  MOOC  entrepreneurship  entrepreneur  differentiate  differentiation  Seth  Godin  society  culture  Universal  Basic  Income  3D  printing  Manufacturing  Moore's  Law  democracy  logistics  Internet 
may 2015 by asterisk2a
Jeremy Rifkin: A New Era of Capitalism - YouTube
energy changes societies. urbanisation and suburban enabled by fossil fuels. // "Energy Internet" clients are houses with solar roof-top and plugged in electric cars. Nodes are wind and solar farms, storage forms etc. Sharing energy globally. Continentalisation. // scales laterally, favours SME/SMB. // democratise manufacturing = 3D printing // Top-Down Corps to Prosumer (ProAm) to everybody being a potentially player! thus entrepreneurship, differentiation, being remarkable (Seth Godin). Distributed. Collaborative. Open. Transparent. (Open Source). Lateral Power. (TaxiOS project (collaborative) vs Uber (still top-down Wall Street profit maximisation shareholder value with no shared economic interest, capitalism [ youtu.be/wCLPizjSe6I ]). // We have to move from geopolitics to biosphere politics. Wall Street corporates are no stakeholders in our world, well being etc. // Continental political unions. Europe, Asia, South America, North America // Curse of oil! no diversification.
book  Industrial  Revolution  2.0  Energy  Internet  infrastructure  investment  infrastructure  Smart  Grid  ProAm  differentiate  differentiation  Seth  Godin  Future  of  Work  Mobile  Creatives  Mobile  Creative  Career  Politicians  No  Representation  education  policy  vocational  education  practical  skills  practical  skill  set  geopolitics  biosphere  politics  carbonfootprint  carbonemission  fossil  fuel  Wall  Street  stakeholder  globalisation  globalization  Collaborative  Capitalism  crony  profit  maximisation  shareholder  value  productive  investment  underinvestment  GFC  21stcentury  Europe  tarsand  shale  gas  shalegas  fracking  economic  model  economic-thought  economic  history  academia  academic  academics  trickle-down  economics  economics  of  abundance  marginal  cost  economic  growth  empathy  authenticity  authentic  humanitarian  crisis  human  tragedy  human  capital  human  progress  human  being  global  citizenship  global  warming  extreme  weather  weather  extreme 
may 2015 by asterisk2a
Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
Google  Search  Newsfeed  Twitter  content  discovery  content  distribution  Blogging  blogosphere  blog  blogs  techmeme  HuffPo  Huffington  Post  Social  Media  Tumblr  filter  bubble  email  BuzzFeed  SEO  SEM  Google  News  YouTube  Signal  vs.  Noise  pollution  Linkbait  linkbaiting  Clickbait  click  bait  distraction  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  friction  frictionless  tl;dr  Blogger  Platform  TOS  Wordpress  long-tail  1000  True  Fans  AdSense  DoubleClick  Snapchat  linkedin  engine  content  curation  differentiate  differentiation  Seth  Godin  24-hour  cycle  addiction  Listicle  Appification  snacking  western  lifestyle  book  Information  Diet  productivity  publishing  2.0  publishing  RSS  bookmark  Silicon  Valley  exploitation  sociology  psychology  FOMO  YOLO  life  lesson  life  hacker 
may 2015 by asterisk2a
We Are All Venture Capitalists Now | TechCrunch
In Mediocristan, you work fixed hours for a fixed wage. In Extremistan, success is enormously lucrative, but failure is far more common … and, for artists, condemns you to a life of grinding poverty and/or working outside of your chosen field. Of course tech startups also live in Extremistan. So too does venture capital itself, a meta-tournament of picking winners, in which enough money is (hopefully) made from the few big hits to outweigh the inevitable failures– –and so too will we all, soon enough. I’ve argued before that, because software is eating the world, “technology is slowly dragging us all, economically, away from Mediocristan and into Extremistan.” The power of software is such that it gives ever-smaller numbers of people ever-greater leverage. Meanwhile, much of yesterday’s rote Mediocristan work can and will be automated tomorrow. As a result, our economies are moving (slowly, in fits and starts) to a power-law Extremistan future. [ Seth Godin "be remarkable" ]
Venture  Capital  Software  Is  Eating  The  World  Future  of  Work  Mobile  Creatives  Mobile  Creative  Robotics  automation  squeezed  middle  class  working  poor  precarious  Precariat  3D  printing  algorithm  marketplace  marketplace  efficiencies  Share  Economy  shareholder  value  Wall  Street  profit  maximisation  Services  Industry  Niedriglohnsektor  service  service  Sector  Jobs  on-demand  convenience  Gini  coefficient  social  mobility  income  mobility  Universal  Basic  meritocracy  meritocratic  American  Dream  self-employment  contractor  Zero  Hour  Contract  Zeitarbeit  STEM  Germany  Western  World  secular  stagnation  globalisation  globalization  flat  borderless  freelancing  freelance  competitive  competitiveness  competition  education  policy  Career  Politicians  protectionism  Makers  policy  folly  policy  error  No  Representation  volatility  complexity  uncertainty  Super  Rich  1%  Extremistan  tournament  ivyleague  Privileged  Establishment  welfare  welfare  state  social  safety  net  USA  UK  productivity  output  gap  GFC  Silicon  Valley  Angel  Investor  Seth  Godin  sethgodin  differentiate  differentiation  entrepreneurial  entrepreneurship  entrepr 
april 2015 by asterisk2a
A Farewell To Jobs | TechCrunch
[the downside of making yourself hard to replace is, that its equally hard to move upwards the career ladder] the gig economy tends to reduce workers to fungible, replaceable cogs. Workers devalued in that way inevitably make less money and receive fewer benefits. When you can be more easily replaced, you become, pretty much by definition, less valuable; and technology is making the process of replacing one laborer with another increasingly frictionless. [...] in principle, both nurses and engineers are reasonably fungible. Short-term nursing contracts are plentiful, as are short-term engineering projects. One good iOS developer can easily replace another; good developers write code that’s easy for others to understand, maintain and expand. [...] an excess of supply relative to demand. [... thus the need for universal basic income / welfare state.] [...] spreading work more evenly among those who want it. [Borderless Flat World] - http://techcrunch.com/tag/peak-jobs/
Zero  Hour  Contract  Precariat  precarious  work  working  poor  minimum  wage  on-demand  squeezed  middle  class  contractor  outsourcing  Mobile  Creative  Mobile  Creatives  Future  of  Seth  Godin  marginal  cost  Jeremy  Rifkin  Software  Is  Eating  The  World  Open  Source  SAAS  IAAS  PAAS  Services  Industry  Service  Sector  Jobs  economy  Share  marketplace  marketplace  efficiencies  freelance  labour  economics  labour  market  algorithm  AI  augmented  intelligence  competitive  competition  oligopoly  oligopol  monopoly  Peter  Thiel  welfare  state  Universal  Basic  Income  flat  borderless  globalisation  globalization  crony  capitalism  capitalism  exploitation  self-employment  Wall  Street  social  cohesion  fairness  tax  avoidance  tax  evasion  Industrial  Revolution  economic  history  Career  Politicians  No  Representation 
march 2015 by asterisk2a

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