asterisk2a + seo   28

L2 Insights: Amazon Search Visibility - YouTube
pay to play // celebrity endorsements // Amazon to Brands: Work With Us or We Will F*ck With You - youtu.be/o_uVpVTUwtk
Amazon  long-tail  Social  Media  e-commerce  pure  play  Google  Search  brick  and  mortar  business  marketing  advertising  advertisement  Amazon  Search  Platform  TOS  Newsfeed  Facebook  Online  Shopping  Google  Shopping  algorithm  SEO  Big  Data 
november 2015 by asterisk2a
Google wants to rank websites based on facts not links
The trustworthiness of a web page might help it rise up Google's rankings if the search giant starts to measure quality by facts, not just links
Google  Search  trust  Page  Rank  SEM  SEO 
july 2015 by asterisk2a
Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
Google  Search  Newsfeed  Twitter  content  discovery  content  distribution  Blogging  blogosphere  blog  blogs  techmeme  HuffPo  Huffington  Post  Social  Media  Tumblr  filter  bubble  email  BuzzFeed  SEO  SEM  Google  News  YouTube  Signal  vs.  Noise  pollution  Linkbait  linkbaiting  Clickbait  click  bait  distraction  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  friction  frictionless  tl;dr  Blogger  Platform  TOS  Wordpress  long-tail  1000  True  Fans  AdSense  DoubleClick  Snapchat  linkedin  engine  content  curation  differentiate  differentiation  Seth  Godin  24-hour  cycle  addiction  Listicle  Appification  snacking  western  lifestyle  book  Information  Diet  productivity  publishing  2.0  publishing  RSS  bookmark  Silicon  Valley  exploitation  sociology  psychology  FOMO  YOLO  life  lesson  life  hacker 
may 2015 by asterisk2a
Does URL Structure Even Matter? A Data Driven Answer
com/red-widget – Google sees that this URL is about “red widget.” com/red_widget – Whenever you use an underscore, Google combines the word. So, in this case, Google reads your intended keyword as “redwidget” with no space.
SEO  SEM  Blogging  copywriting  Google  Search 
april 2015 by asterisk2a
Demystifying SEO with experiments | Hacker News
http://engineering.pinterest.com/post/109318939139/demystifying-seo-with-experiments - This is the incredibly frustrating part of White Hat SEO w/Google because: (a) At nearly every SEO conference, by Google's own actions in releasing Page Speed Insights, and by Matt Cutts engaging and talking about page speed being an important indicator it seems like speed is pretty !@$!@% important to Google and worth pouring resources into. (1) (2) [...] [...] while everything actually meaningful for SEO is absolutely black box. [...] [...] Everyone - repeat after me: SEO DOES NOT HAPPEN IN ISOLATION!
SEO  Google  Page  Rank  Start-Up  lesson  Start-Up  advice  SEM 
february 2015 by asterisk2a
Want to understand the secret of Vice’s success? Wait and watch | PandoDaily
Most content startups have two things in common with my three year old: - They have an incredibly hard time apologizing when they’ve done something bad. (Ok, that’s all startups.) - They totally underestimate the value of patience. Crazy patience. Watching grass grow kind of patience. Mr. Miyagi killing flies with chopsticks kind of patience. To a three year old– or most startups– patience is like purgatory. Waiting five seconds for Animal Mechanicals to load on Netflix is the worst punishment Eli can imagine. Ditto, a content company forced to actually organically growing an audience through years of day-after-day production of differentiated work. Why do that when you can raise millions of dollars and employ every link-bait, social, listicle, SEO trick in the book to grow now?
content  journalism  journalismus  business  model  Start-Up  advice  Start-Up  lesson  VICE  BuzzFeed  Huffington  Post  AOL  Yahoo!  brand  branding  SEO  SEM  Insider  Listicle  Newsfeed  Clickbait  click  bait  TechCrunch  Upworthy  Social  Media  conglomerate  Media  Company 
september 2014 by asterisk2a
News Feed FYI: Click-baiting | Hacker News
... fallacy on building your business on somebody else's proprietary, closed platform .... "Entrepreneurs" still doing it: http://launch.co/story/pinterest-launches-analytics-for-businesses-to-optimize-content-the-tool-provides "@jason: i've been pitched on 10+ @pinterest analytics tools; pass on investing for this reason." // http://www.bbc.co.uk/newsbeat/28934479
Facebook  Newsfeed  algorithm  algos  algo  algorithms  TOS  Platform  Google  Search  Twitter  Zynga  BuzzFeed  Social  Media  Clickbait  SEO  SEM  Start-Up  advice  Start-Up  lesson  Gmail  Signal  vs.  Noise  filter  bubble  filters  filter  click-baiting  copywriting  Listicle 
august 2014 by asterisk2a
How Jonah Peretti and BuzzFeed Got to $850 Million | Re/code
BuzzFeed +500 people. Even if you want to slight the company as nothing more than a Reddit repackager, someone has to do that repackaging. But if you’re only looking at BuzzFeed as a media company, then that $850 million might seem optimistic. Last year, people around the company pegged BuzzFeed’s 2013 revenue at $60 million, and now they’re supposedly on track for $120 million. Which means Dixon and his co-workers at Andreessen Horowitz are likely valuing Jonah Perreti’s company at something like 10x trailing 12-month sales. Investors value the New York Times at 1.2x sales. Time Inc. is at 0.77x. Time Warner, which mints money, is at 2x. + Are There Internet Dialects? http://youtu.be/SDPasRas5u0 Transporting Internet language, dialects, memes etc and ideas how to present stuff in an enlightening manner to mainstream. Still, thank god, there is a gap and lets hope there will always be a gap. ++ !! "most revenues come from creating ads for other brands" !! ++ http://bit.ly/1r64hlX
disrupting  markets  disruption  Social  Media  BuzzFeed  Venture  Capital  Reddit  viral  virality  Listicle  Signal  vs.  Noise  content  Entertainment  Industry  Entertainment  youthification  youth  culture  internet  culture  gifs  gif  mobile  homescreen  mobile  first  creativity  creative  creative  destruction  Huffington  Post  Disney  Maker  Studios  content  creator  content  curation  content  distribution  content  discovery  curation  curator  Twitter  Facebook  instant  gratification  short-form  content  interactive  content  micro  content  native  content  Niche  native  advertising  marketing  journalismus  Journalism  VICE  barriers  to  entry  SEM  SEO  mainstream  mainstream  meme  4chan  communication  language  Tumblr  values  identity  participation  speech  communities  speech  community  Pinterest  Newsfeed  Digg  domain  expertise  domain  knowledge  Creatives  Millennials  generationy  multi-product  company  Remix  value  creation  job  creation  Yahoo!  AOL 
august 2014 by asterisk2a
On Google's new Search Algo Push/Update - Called Panda.
Lesson Learned. Don't build your business on other peoples platform. Even if it is search. Meaning if your business is primarily impressions/unique visitors coming in via search, or even Social Media (FB - newsfeed algo, Twitter - noise + search algo, Pinterest - search algo, Amazon - product search) ... then you have one more thing to worry about every day - because you can't fix it if they break it for you. +++ http://recode.net/2014/05/23/yes-google-punished-ebay-for-bad-seo-practices-but-it-wasnt-part-of-panda-update/
Google  search  engine  Platform  Open  Platform  Facebook  Twitter  Tumblr  Pinterest  YouTube  business  model  algorithm  algos  algorithms  algo  SEO  SEM  Social  Media  Newsfeed  Bing  Yahoo!  eBay  ecommerce  e-commerce  commodity  business  commoditization  Amazon  Don't  be  evil  communication  transparency  competitiveness  comparative  advantage  competitive  advantage  content  economy  marketing  Gary  Vaynerchuk  HuffingtonPost  Yelp!  Mahalo  Jason  Calacanis  jasoncalacanis  AltaVista  Vertical  Vertical  foursquare  interest  graph  graph  Google+  Listicle  Trending  Topics  Journalism  journalismus  BuzzFeed  Upworthy  Viral  Mashable  consumerist  zombie  consumer  Consumerism  consumer  user  user  experience  Start-Up  advice  Start-Up  lesson  TOS  Wordpress 
may 2014 by asterisk2a
YouTube's Secret Algorithm - Computerphile - YouTube
engineering ... iteration, iteration, a/b testing, ... and sometimes you have to experiment with a small user base sample, to discover something new - not so obvious user behaviour. ala Occrams Razor theory, sometimes the simplest thing is the best and most elegant solution. ... only hands on experience and mentorship can teach you such things. not college degree. no masters degree. only real world application.
YouTube  Google  Search  algorithms  algorithm  PageRank  monopoly  pageviews  engagement  short-form  content  content  distribution  throwaway  content  digital  content  content  creator  digital  economy  paid  content  content  ID  micro  content  Niche  Watch  Time  Video  Viral  Video  gaming  the  system  SEO  content  network  digital  natives  digital  artist  MCN  YouTube  Maker  Studios  Videoamt  Social  Media  publishing  publishing  2.0  self-publishing  Mediakraft  a/b-testing  product  iteration  engineering  analytics  Big  Data  experimentation  complexity  unknown  unknowns  unintended  consequences  education  Higher  education  bubble  formal  education  programmers  programming  Year  of  the  Code  Year  of  Coding  2014 
april 2014 by asterisk2a
▶ Genius Network® Presents: Gary Vaynerchuk, CEO of Vaynermedia, interviewed by Joe Polish - YouTube
click through rate rock bottom. emerging platforms. + social media (work) is a marathon of investment. + attention span. + storytelling + extrovert + love the game (social media, internet - as a business) + legacy over currency + being right over the long-term + haters, hate - don't dismiss criticism. feedback. continue to critically think and keep executing. thus staying relevant. the marathon. + ad targeting + "Social Media is the only substitute for money. But it costs you time and knowledge." + Effort + Social Media is Word of Mouth @internet age + Infographics + have to work, effort / drive. Play xbox when your are well off. "I don't like complaining." + Social Media is sweet science. Marketing is hard, and it got harder. + "Marketing is applied Psychology." is Seduction. is Dating. + Freemium, giving away some content, luring them in. Content Marketing. MicroContent. Jab Jab Jab Ask. + Life gives to the giver and takes from takers.
Gary  Vaynerchuk  Social  Media  Platform  Facebook  Twitter  marketing  advertising  advertisement  banner  ad  selling  SEO  SEM  e-mail  marketing  attention  span  attention  Tumblr  storytelling  communication  Pinterest  linkedin  entrepreneurship  entrepreneur  entrepreneurial  legacy  hater  haters  personality  Word  of  Mouth  infographics  infographic  work  life  balance  success  book  ROI  psychology  freemium  Content  digital  short-form  microblogging  microcontent  longtail  long-tail  creator  distribution  paidcontent  curation  curator  curation  entertainment  gifs  Reddit  Slideshare  value  creation  value  gateway  drug  execution  brand  branding  start-up  Tim  Ferriss  extrovert  introvert  value  proposition  habit  self-awareness 
december 2013 by asterisk2a
Will AOL and Demand Media’s Content Farm Strategy Prevail?
This is why folks like Slate’s Farhad Manjoo have ripped Demand Media to shreds, echoing the fact that its content is good enough to get indexed on Google’s search results but bad enough to induce users to click on a Google ad and go elsewhere (thereby generating revenue for Demand). That might actually have been one of the nicer things said about the company.

Online Content is Art and Science
Making sure it’s SEO friendly is also important, but in a world where content is shared through social networks, it needs to strike a chord with audiences, be it readers, listeners or viewers. Video, in particular, is not even really properly indexed on search engines, so an SEO-centric strategy might be useless to begin with. I’ve covered what makes video get discovered before.

But as much as venture capitalists don’t like to hear this, no amount of science will remove the art that is publishing, or the emotions that fuel marketing decisions.
ugc  aol  eHow  demandmedia  media  content  tuki  video  text  slate  strategy  monetization  blogging  SEO  production  publishing  publishing2.0  distribution 
april 2010 by asterisk2a

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