Apple knows that competition is catching up faster and faster in terms of design and functionality etc etc. They hired 2 fashion people already (burberry and from LVHM). And to differentiate the brand further (price/status symbol - above middle class) and to keep selling it's Apple Products ... including wearables (Watch & Headphone) they hired those key people or b(r)ought them into the mothership. They could have long ago bought personal cloud storage companies and other stuff to add to its portfolio bla bla bla.... but that 'Software', you can't display - show off - walking around downtown manhatten. Wearables, phones, tablets - you can. ... Apple focuses on their core competencies - software like iTunes is only 2nd class, that is why it still doesn't stream. >> “They want Jimmy and they want Dre,” said the source. “He’s got fashion and culture completely locked up.” ( http://techcrunch.com/2014/05/22/apples-beats-deal-is-happening-and-its-a-dre-acquihire/ ) + !!! v=NP0P2BT0vTc !!!

Steve Job's last big gig was designing and figuring out the Apple TV, where TV is an app and the Device, what is known as TV is a super-size iMac. A Personal Computer. Plus they probably will make the iPad and Apple TV / iTV connect to each other so you can use the iPas and iPhone as 2nd Screen and do social media and surfing and sharing while watching TV. // Google acquisition of Nest Lab is also talent acquisition - Tony Fadell - a former Apple Execs. But he is a Product Guy and those are valuable, and Apple competed with Google for Nest Labs and thus Tony Fadell. Larry Page needs Fadell to improve Google's product line and future products and teach other Googlers 'product development, management and how to think about it correctly.' >> Android, Nexus, Google Chrome, Google Glasses, Google Car, Google ChromeCast. The big things that bring in the money. // // bn dollar companies have an asshole at their helm, that one that steps on people to get his way, get things done, rolling.