asterisk2a + machinima   8

Disney Ponders the Biggest Big Media YouTube Bet Yet: Buying Maker Studios | Re/code
But that enthusiasm for YouTube investments has been tempered in the last year, as big players on Google’s video site have complained that they don’t make enough money there — either because YouTube’s ads aren’t lucrative enough, or because YouTube takes a big chunk of those dollars via revenue sharing deals, or both. Many big YouTube networks, such as Maker, are trying to find ways to make money outside of YouTube by distributing their videos to other hubs, including Microsoft’s Xbox, as well as building their own properties. And they are also trying to strike “integration” deals that don’t require them to share revenue with YouTube; Maker has recently signed what it says is a significant integration deal with Pepsi.
YouTube  Network  Machinima  StyleHaul  MCN  Maker  Studios  Google  FullScreen  AwesomenessTV  Platform  TOS  content  distribution  digital  content  content  creator  ID 
march 2014 by asterisk2a
Warner Bros. Gets Ready to Bet on YouTube With a Machinima Investment | Re/code
Machinima’s long road for this round is partly a reflection of its own problems — several of the company’s top executives have left in the last year, it has had multiple layoff rounds, and is looking for a replacement for CEO and founder Allen DeBevoise — and may also be related to issues many video producers are having as they try to make money on YouTube. Even companies that garner lots of eyeballs on the world’s biggest video site — and Machinima says it generates billions of views a month — have had a hard time turning that into a profitable business, because ad rates are low and much of the money they do make goes back to YouTube.
Machinima  MCN  YouTube  Google  distribution  content  network  paid  content  digital  content  content  creator  content  distribution  short-form  content  microcontent  micro  content  Maker  Studios  Adsense  advertisement  advertising  marketing  Gary  Vaynerchuk  commoditization  commodity  business  Personal  Brand  branding  brands  jasoncalacanis 
march 2014 by asterisk2a
Those YouTube Promo Plans Are A Lot More Common Than You Might Think
But it's something of a necessary evil, he continues. With copyright issues and the struggle to remain relevant amongst the sea of other YouTubers trying to get their Let's Plays noticed, a cushy bonus like a few extra bucks per thousand views could feel like a good deal. And so Boogie warns to take the videos you see with a grain of salt, because these kinds of deals are fairly widespread within the community. And despite many of these contracts necessitating a disclosure of the agreement in the descriptions of these videos, not every YouTuber is as open about the deals they make, Boogie says.
YouTube  MCN  Entertainment  Industry  Hollywood  copyright  copyright  infringement  Content  ID  Google  MPAA  RIAA  Let's  Play  transparency  Maker  Studios  Machinima  Remix  Culture  internet  meritocratic  meritocracy  democracy  democratisation  Net  Neutrality  economics  of  abundance  abundance  relevance  value  creation  added  value  Gary  Vaynerchuk  personal  brand  brand  brands  branding 
january 2014 by asterisk2a
Base79
@videoamt ist bei base79 - und ist zufrieden. + http://www.theguardian.com/technology/2013/jul/24/youtube-patrick-walker-base79 "The economics are still to be proven in many cases, so you have to get the right mix of production costs commensurate with the type of income you're going to generate. It's a good time to stay focused on the goal." [...] There has been speculation in recent months about some MCNs looking beyond YouTube for distribution of their videos, in an effort to boost views (and thus ad revenues) while reducing their reliance on a single platform. [ << Don't build your castle on someone elses tropical island. ] "I think every multi-channel network would be wise to continually focus on how they serve creators not only on YouTube, but through different means of distribution and channels," he says. [ << Twitter, Fb, Vine, Twitch, self-hosted as SourceFed does. Hulu, Roku, Netflix, UK Netflix alternative - Now TV, BlinkBox, LoveFilm (amazon) - Germany Clipfish, MyVideo, ]
YouTube  YouTube  Network  Vlog  content  digital  content  MCN  content  creator  short-form  content  paidcontent  content  distribution  content  distribution  Platform  Google  TOS  Maker  Studios  Machinima  Philip  DeFranco  SourceFed  Twitter  Vine  Facebook  targeting  advertisement  advertising  reach  Revision3 
december 2013 by asterisk2a
CuteWinFail Fires Toby Turner - Tubefilter
The online video industry has grown to a point where enough money is at stake to warrant seemingly sever repercussions when a contract is allegedly breached. It’s a signal of the maturation of the space, and a note that the players involved are becoming increasingly more serious about, and protective of their businesses. - See more at: http://www.tubefilter.com/2012/11/30/cutewinfail-fires-toby-turner/#sthash.0W6U2lVz.dpuf + http://www.tubefilter.com/2012/11/27/ray-william-johnson-runaway-planet-studio-julian-smith/ - RWJ, “but as far as I do know, there’s no good reason to ever sign your Youtube Adsense account over to a 3rd party. Ever. Period. Anything a Youtube-based network wants to do for you, they can accomplish without seizing control of your Adsense account. If you want production or managerial assistance, then partner with a production entity or manager and pay them a percentage of your expected revenue, but don’t sign your Adsense over.
YouTube  Maker  Studios  Revision3  Machinima  YouTube  Network  content  creator  content  digital  artist  digital  content  Adsense  advertisement  advertising  jasoncalacanis  Ray  William  Johnson  Toby  Turner 
december 2013 by asterisk2a

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