asterisk2a + mcn   34

"What's more exciting to me is looking at the future of media like Netflix, festivals, Amazon. Those are really interesting." @CaseyNeistat
"What's more exciting to me is looking at the future of media like Netflix, festivals, Amazon. Those are really interesting." [ less risk averse due to 'always on-demand catalogue (not traditional terrestrial cable/tv)', they got something for someone, always, any time ] //&! >> "People shouldn't look outward because it makes you a follower. Whatever you're deciding you should look inward." << [individuality, creative destruction! place to take risks.] //&! "I love making videos more than anything. When you're churning out sheer quantity there's no time to dwell. You just post." << YouTube algo! is making you do it! You are not making videos. You are editing todays footage! You don't make movies. You make videos. Selbstdarstellung at best. Selfie in a/v.
Casey  Neistat  YouTube  Escapeism  Entertainment  mobile  homescreen  Selbstdarstellung  Selfie  algorithm  filter  bubble  MCN  Hollywood  storytelling  Movie  Gary  Vaynerchuk  creative  destruction  Vlog  Vlogging  Reality  TV  television  democracy  Clickbait  Linkbait  meritocracy  meritocratic 
april 2016 by asterisk2a
"YouTube is the ultimate place to succeed. There's no nepotism, no hierarchy. If people want to see your stuff, they will." @CaseyNeistat
// + press junket // + traditional marketing and advertising spend [<< anti Gary Vaynerchuk] // - "YouTube is the ultimate place to succeed. There's no nepotism, no hierarchy. If people want to see your stuff, they will." @CaseyNeistat //&! "I fell in love with film making immediately. I've realized how elusive it is to find something your that passionate about." //&! "The line is hard to define between what you share & don't share. I lightly skim off the top of my actual life." //&! "If there's something I want to do, I make it my mission to do it. I fantasize about being healthy until I die an old man." //&! "One of my dreams has been to make film making democratic. Now all you need is a cell phone." [ Beme ] //&! "I made a short video about bike lanes in a funny way, but it was a relevant issue. It led me to other PSA's." //&! "What's more exciting to me is looking at the future of media like Netflix, festivals, Amazon. Those are really interesting." HOLLYWOOD NO PLACE 2TAKE RISKS!
Casey  Neistat  Hollywood  Television  Music  Industry  MCN  Entertainment  Industry  Gary  Vaynerchuk  nepotism  noise  filter  bubble  Beme  Netflix  Amazon  Prime  iPlayer  HBO  on-demand  mobile  homescreen  YouTube  Entertainment  Escapeism  Vlog  Vlogging  nepotism  democracy  meritocratic  meritocracy  Quentin  Tarantino  Steven  Spielberg  George  Lucas  Stanley  Kubrick 
april 2016 by asterisk2a
YouTube Has Changed
a system only rewarding more views //&! Toby Turner's Sexual Assault Scandal Broken Down - youtu.be/AiP6gP4E6XI &! twitter.com/OlgaKay/status/718924921536012288 [u get the whole spectrum of society, on YouTube ] &! Melanie Murphy - youtu.be/7yBE1dQ9yoM //&! now people collect evidence ie him drunk on a livestream - youtu.be/ulSt2o--1PM &! youtu.be/UkOIG2ZHRic "Toby Turner is a monster." &! by boogie2988 - youtu.be/_mWrLkjfVdY (mental health slash personality disorder; mechanistic patterns of behaviour to achieve xyz, subconsciously not apparent to person consciously in the moment without professional help/therapy) [...] the edited version that ends up on YouTube is superficial! see also Sam Pepper. //&! more and more people came out - youtu.be/LJ0eg05I9VE &! Toby Turner Rape Allegations - JaclynGlenn - youtu.be/vF2fsPshqwc &! youtu.be/WKJvkC3koaA #consent &! youtu.be/0I3mpyhmUy8 - can still press charges w phone evidence &! youtu.be/50alCOD7GAk //&! Follow-up - youtu.be/7A18W-iQ2S0
MCN  YouTube  noise  pollution  noise  Greed  content  discovery  Clickbait  Linkbait  creative  destruction  creativity  competition  attention  arbitrage  attention  graph  attention  span  mobile  homescreen  Entertainment  Escapeism  Platfom  Social  Media  pageviews  business  model  gossip  Celebrity  Culture  gossip  Tabloid  glossy  magazine  superficial  sexual  consent 
april 2016 by asterisk2a
DO NOT SIGN UP WITH FULLSCREEN
on.recode.net/1Rz7kLl - Fullscreen launches own subs platform. [ Pubs and Bingohalls - as you don't take sponsorships and brand deals etc. thus don't need help w that via a MCN! go community funding! ] take 15-30% of youtube (revenues decline 5% y/y, according to hank green - techcrunch. ).
"Since publishing this video, Fullscreen has released it's copyright claims on my videos."

>> !!! rather than go w MCN. hire an assistant and build up, grind it out. and hire, rinse repeat. grow organically. cross promotion. hustle. etc. //&! YouTube: Hank Green tells fellow creators to aim for '$1 per view'
Online video veteran sees crowdfunding as the answer to his peers’ complaints about YouTube’s low advertising rates - http://www.theguardian.com/technology/2015/apr/08/hank-green-youtube-1000-cpm-vlogbrothers
MCN  Hank  Green  YouTube  Social  Media  Patreon  Community  Casey  Neistat 
april 2016 by asterisk2a
The Fight Over YouTube Stars’ Cash — The Information
As Hollywood agencies scoop up more YouTube stars, they’re increasingly running into conflicts with multichannel networks who have traditionally handled many of the brand endorsement deals. Both sides have their eyes on a cut of the small but growing digital ad pie.
YouTube  YouTube  Network  MCN  middleman 
september 2015 by asterisk2a
Unge & die YouTuber Szene: Jan Böhmermann im Interview bei Visa Vie (zqnce) - YouTube
Laesst sich auch ab (kulturkritik) ueber Sami Slimany (HerrTutorial) und persoehnliche aeusserungen ie ueber Politik (AfD, PEGIDA).
YouTube  Mediakraft  YouTube  Network  MCN  Popular  Culture  Pop  Culture  Kulturkritik 
february 2015 by asterisk2a
Epoxy partners with top MCNs to makes multi-platform content management less of a pain | PandoDaily
The emergence of tools like Epoxy couldn’t have come at a better time for MCNs and the creators they represent. While YouTube has continued to grow in reach, the video giant’s relationship with its stars has deteriorated rapidly. Many prominent voices in the community have questioned the fairness of the revenue splits available on the platform, as well as the lack of sales support and sophisticated content management tools. The result of this discontent has been a general belief that it’s no longer enough to build a “YouTube business,” but rather that it’s crucial to build a multi-platform video business with YouTube as just one aspect – typically the top-of-funnel audience acquisition component.
MCN  YouTube  Network  Social  Media  Multimedia  Platform  TOS  content  distribution  content  creator  Instagram  Vine  Twitter  Facebook  Snapchat  Sales  Funnel  marketing  advertising  native  advertising  content  marketing  SaaS  operations  influencer 
january 2015 by asterisk2a
LET'S RUTSCH in Richtung 2015 - YouTube
min 30 - selbstdarstellung with New Type of D Promi-"YouTube Star", // business model based on pageviews !!! is the cancer for individualism, idealism, dreaming, hobbies paying just the rent, new creative destruction, the real hussle for artists - that was once told - 10 years of work ... that is gone, sort of. people rather take short-cuts than keep working on their craft. real craft! not talking here about news reels, rehashing of x and commentating. nothing of substance and relevancy for society. but YT seems not to be (is NOT) the platform for mass intelligence. YT is for entertainment, thus comes the painful compromise - optimizing content for pagieviews and KPI's. etc etc // YT Stars are not artists. It's entertainment. content creators are not artists per se. // min42 REAL Hollywood/Music/Entertainment Stars are teached early on to remove themselves from the public. YTbers with Social Media don't do that and thus the trouble he talk about. &! min30+ youtu.be/Vp7n8Wcmexk
YouTube  New  Media  Social  Media  Twitter  status  status  symbol  socioeconomic  status  status  anxiety  Instagram  pageviews  Entertainment  Industry  Entertainment  Music  Industry  Hollywood  content  creator  Glossy  Magazine  Tabloid  Selfie  selfish  gene  self-censorship  Multimedia  mainstream  MCN  YouTube  Network  Artist  digital  short-form  content  throwaway  content  digital  content  The  Wars  micro  content  content  discovery  Niche  attention  span  Celebrity  of  You  celeb  culture  Gossip  culture 
january 2015 by asterisk2a
Ungespielts Freiheit & Mediakraft zerstört?! || Realtalk - YouTube
LeFloid &! Simon Unge = Ungespielt leaves Mediakraft - RE: Gronkh https://www.youtube.com/watch?v=OkkK1upiBaE &! via Videoamt - https://www.youtube.com/watch?v=btoDDp-opPM &! &! // ApeCrime - Content Quality - (& Trend of YouTube "Stars") youtube.com/watch?v=iSGvQiT6r8U - youtube.com/watch?v=09_RGjjEtvc &! &! youtube.com/watch?v=z47TMq6Dvzo - Das komplette Interview: Simon Unge und der Streit mit Mediakraft | WDR &! Simon Unge verlässt Mediakraft - RA Solmecke analysiert den Fall und erklärt YouTube Netzwerke - youtu.be/NjeLYhLAiX8 &! youtu.be/eE27oI6yN4s &! Spiegel.tv Interview - youtu.be/dZY0jOov6UM &! Interview mit DASDING - youtu.be/FKCwSBMgDE8
MCN  Mediakraft  YouTube  YouTube  Network 
january 2015 by asterisk2a
YouTube Offering Its Stars Bonuses - WSJ
"Creators and agents say the service is acting with rare urgency. [...] Nearly all of YouTube’s video makers now receive the same 55% share of revenue from advertising that appears alongside their videos." - http://www.tubefilter.com/2014/12/08/youtube-bonuses-content-creators-vessel/ &! http://www.tubefilter.com/2014/11/17/vessel-youtube-stars-multi-million-dollar-guarantees-exclusive-window/
Facebook  Tumblr  Vessel  Yahoo!  YouTube  The  Content  Wars  MCN  pageviews  CPM  business  model  Platform  TOS  Personal  Brand  distribution  discovery  critical  mass 
december 2014 by asterisk2a
Warum auf Youtube Ideenlosigkeit Siegt - YouTube
... irrelevant content, vs relevant. &! search here for hyperreality .... Umberto Eco book &! youtube.com/watch?v=uiAC34mtPYM << YT now to make it big = lottery. not meritocracy bc of algos, noise, attention span, ingrained trickery and mechanics, Newsfeed, user behaviour ie trained by using phone 60% of time.
YouTube  Personal  Brand  MCN  community  Celebrity  of  You  sociology  psychology  exploitation  content  creator 
december 2014 by asterisk2a
RocketBeansTV. Der YouTube Bankrott. - Videoamt - YouTube
Support Rocket Beans (3min) youtu.be/GaLW7jDRbf4 & Support Rocket Beans - Almost Daily #117 (30min) - Rocket Beans TV financed through Rocket Beans Entertainment production company income out of "Game One" for Viacom/MTV. Rocket Beans TV loss leader 2 years. youtu.be/H74GdZs_n04 & tubefilter.com/2014/04/16/youtube-list-google-preferred-channels/ - no democracy, beneficial treatment, divide between haves and have nots. & Jason Calacanis - blog.launch.co/blog/i-aint-gonna-work-on-youtubes-farm-no-more.html & allthingsd.com/20130304/youtubes-show-me-the-money-problem/ & youtu.be/DgakG4X25Fg "YouTube Star / YouTube als alleinige Einkommensquelle" & Follow-up "Youtube, was passiert gerade mit dir?" youtu.be/7bB-yGN8ZFo & "Don't build your business on other peoples (businesses) platform." & via BeHaind youtu.be/Xm8BCParWBE - Was auf YT works & what not & was man machen kann, ie paywall mit homepage, prerolls, werbung (yt freemium bits and pieces); alternative media. & youtu.be/1RGQPY5g3Bw
production  production  value  YouTube  business  model  pageviews  content  paid  content  interactive  content  attention  span  youthification  Millennials  babyboomers  digital  content  content  creator  original  content  creativity  branded  content  advertorial  micro  content  Niche  advertisement  advertising  Platform  TOS  Google  native  advertising  MCN  Mediakraft  Maker  Studios  Studio71  landingpage  destination  page  affiliate  marketing  Personal  Brand  freemium 
october 2014 by asterisk2a
Marissa Mayer's Secret Plan For Tumblr - Business Insider
[hip tumblr] [as YTers are dismayed over income outlook on YT alone ... others look into options to sway them away from YT and their million-click-content ... this include companies like; FB, Twitter & Y!] According to several sources, Yahoo executives believe Tumblr should become the company's answer to YouTube. In this vision, Tumblr would become the exclusive distributor of videos from YouTube stars. [<< locked in to Platform] [...] + bit.ly/1oVWvFa /+/ business model & plan has to be Multimedia slash HQ destination site* for content creators more important. in order to keep them on their site, their brand, and not hop every 3-4 years onto the next Platform. *With newsletter, with blog, categories like RAW/BTS - unedited, improve style, with feed, merch (limited editions, new items every quarter, up-sell with signed t-shirts and autograph), A/B testing etc. with/as own independent income source.
Yahoo!  Tumblr  YouTube  business  model  Facebook  Twitter  Google  MCN  business  plan  content  pageviews  Millennials  generationy  Platform  TOS  Personal  Brand  landingpage  AOL 
october 2014 by asterisk2a
Ich bin nicht Eure Freundin! - YouTube
Ich bin nicht Eure Freundin. Nicht, weil ich Euch nicht respektiere. Sondernd gerade weil ich das tue, müssen wir darüber sprechen. Und zwar ehrlich. Ich bin aber genau so wenig ein Star. Und ich bitte Euch inständig darum, mich und auch andere YouTuber nicht zu Stars zu machen. Gleichzeitig bitte ich meine YouTube Kollegen, sich nicht als etwas zu verkaufen, was sie nicht sind. Diese Ehrlichkeit und Menschlichkeit sind wir uns schuldig. Denn ohne sie verlieren wir die Chance, hier einen Unterschied zu machen. Ich hab keine Antwort auf die Frage, wie wir das schaffen können. Noch nicht. Aber ich glaube, im Austausch über dieses Thema liegt die Chance. Die Antwort irgendwann zu finde
Celebrity  of  You  celeb  culture  status  symbol  socioeconomic  status  social  status  status  anxiety  society  Gossip  culture  Tabloid  YouTube  Platform  Instagram  Facebook  Twitter  Selfie  creativity  expression  Fame  self-awareness  self-publishing  humanity  sociology  psychology  exploitation  anonymity  anonym  MCN  Privacy  identity  authentic  authenticity  Personal  Brand  public  image 
october 2014 by asterisk2a
YouTube's Secret Algorithm - Computerphile - YouTube
engineering ... iteration, iteration, a/b testing, ... and sometimes you have to experiment with a small user base sample, to discover something new - not so obvious user behaviour. ala Occrams Razor theory, sometimes the simplest thing is the best and most elegant solution. ... only hands on experience and mentorship can teach you such things. not college degree. no masters degree. only real world application.
YouTube  Google  Search  algorithms  algorithm  PageRank  monopoly  pageviews  engagement  short-form  content  content  distribution  throwaway  content  digital  content  content  creator  digital  economy  paid  content  content  ID  micro  content  Niche  Watch  Time  Video  Viral  Video  gaming  the  system  SEO  content  network  digital  natives  digital  artist  MCN  YouTube  Maker  Studios  Videoamt  Social  Media  publishing  publishing  2.0  self-publishing  Mediakraft  a/b-testing  product  iteration  engineering  analytics  Big  Data  experimentation  complexity  unknown  unknowns  unintended  consequences  education  Higher  education  bubble  formal  education  programmers  programming  Year  of  the  Code  Year  of  Coding  2014 
april 2014 by asterisk2a
The Bouncevlog (Castles, Friendly Security, and Shay's Interview) - YouTube
The cool kids in high school are now the cool kids on YouTube. ... Twitter, Fb, and YT and Google are internet commodities. Instagram, Gifs, Vine, ... are the new hip stuff to be on to create for. Tumblr seems to be in the middle. as does foursquare. ....
YouTube  Community  Start-up  Nerd  Geek  corporatism  Entertainment  Industry  Music  Industry  economies  of  scale  economics  of  abundance  Hollywood  mainstream  media  mainstream  Maker  Studios  Mediakraft  MCN  YouTube  Network  economies  of  agglomeration  Twitter  noise  Google  Recommendation  Engine  curation  curator  personality  Personal  Brand  brands  branding  Facebook  generationy  millenials 
march 2014 by asterisk2a
Bertelsmann Invests in YouTube Fashion Network StyleHaul - Peter Kafka - News - AllThingsD
StyleHaul is one of several YouTube-focused video networks that have sprung up in recent years that produce their own content and aggregate many clips by amateurs and semi-professionals, as well. That’s the technique, for instance, that Machinima has used to generate billions of views for its videogame clips. It’s not a coincidence that Machinima CEO Allen DeBevoise is a StyleHaul investor. Many of these “multi-channel networks” (terrible name, but it might stick) are now also looking to build businesses outside of YouTube, and StyleHaul is on that path, too. Horbaczewski says she’ll use the money to build out her direct-sales team, and to build her own destination site; earlier this week, she hired former Yahoo executive Alvin Fong as her COO. At a minimum, you can see the investment as another sign that lots of big-media players are trying to get their heads around YouTube as well as lay some bets on the site.
StyleHaul  YouTube  Network  YouTube  MCN  content  distribution  digital  content  content  creator  micro  content  short-form  content 
march 2014 by asterisk2a
Disney Ponders the Biggest Big Media YouTube Bet Yet: Buying Maker Studios | Re/code
But that enthusiasm for YouTube investments has been tempered in the last year, as big players on Google’s video site have complained that they don’t make enough money there — either because YouTube’s ads aren’t lucrative enough, or because YouTube takes a big chunk of those dollars via revenue sharing deals, or both. Many big YouTube networks, such as Maker, are trying to find ways to make money outside of YouTube by distributing their videos to other hubs, including Microsoft’s Xbox, as well as building their own properties. And they are also trying to strike “integration” deals that don’t require them to share revenue with YouTube; Maker has recently signed what it says is a significant integration deal with Pepsi.
YouTube  Network  Machinima  StyleHaul  MCN  Maker  Studios  Google  FullScreen  AwesomenessTV  Platform  TOS  content  distribution  digital  content  content  creator  ID 
march 2014 by asterisk2a
Warner Bros. Gets Ready to Bet on YouTube With a Machinima Investment | Re/code
Machinima’s long road for this round is partly a reflection of its own problems — several of the company’s top executives have left in the last year, it has had multiple layoff rounds, and is looking for a replacement for CEO and founder Allen DeBevoise — and may also be related to issues many video producers are having as they try to make money on YouTube. Even companies that garner lots of eyeballs on the world’s biggest video site — and Machinima says it generates billions of views a month — have had a hard time turning that into a profitable business, because ad rates are low and much of the money they do make goes back to YouTube.
Machinima  MCN  YouTube  Google  distribution  content  network  paid  content  digital  content  content  creator  content  distribution  short-form  content  microcontent  micro  content  Maker  Studios  Adsense  advertisement  advertising  marketing  Gary  Vaynerchuk  commoditization  commodity  business  Personal  Brand  branding  brands  jasoncalacanis 
march 2014 by asterisk2a
Those YouTube Promo Plans Are A Lot More Common Than You Might Think
But it's something of a necessary evil, he continues. With copyright issues and the struggle to remain relevant amongst the sea of other YouTubers trying to get their Let's Plays noticed, a cushy bonus like a few extra bucks per thousand views could feel like a good deal. And so Boogie warns to take the videos you see with a grain of salt, because these kinds of deals are fairly widespread within the community. And despite many of these contracts necessitating a disclosure of the agreement in the descriptions of these videos, not every YouTuber is as open about the deals they make, Boogie says.
YouTube  MCN  Entertainment  Industry  Hollywood  copyright  copyright  infringement  Content  ID  Google  MPAA  RIAA  Let's  Play  transparency  Maker  Studios  Machinima  Remix  Culture  internet  meritocratic  meritocracy  democracy  democratisation  Net  Neutrality  economics  of  abundance  abundance  relevance  value  creation  added  value  Gary  Vaynerchuk  personal  brand  brand  brands  branding 
january 2014 by asterisk2a
FUCK CONTENT ID | Dan Bull's YouTube diss track - YouTube
"Grey Suits without accountability made decisions." >> did every anybody get fired over this? >> if people submit gif - basically its a copyright infringement. ... but nobody makes money off gif or watches movies in gif form. double standard. + http://kotaku.com/clueless-youtube-copyright-bots-think-gta-sirens-are-a-1487190437 + http://kotaku.com/youtubes-copyright-crackdown-simple-answers-to-compli-1485999937 "It's a 90-second clip from it. But that's more than YouTube's database needs to see to know I've taken something I have no right to rebroadcast or republish and put it on their system. It doesn't really matter to me, though, as I'm not selling ads on it. But this is an example of the content match in action: The video's still up, still viewable, I'm not being sued and my channel hasn't been banned."
YouTube  Content  ID  community  PR  Google  Google+  distribution  creator  monetization  Adsense  digital  RIAA  MPAA  copyright  infringement  copyright  Politics  fairuse  Remix  Culture  internet  gif  Tumblr  Twitter  Facebook  double-standard  disaster  MCN  YouTube  Network  corporate  governance  accountability  transparency  interest  groups  lobby  distribution  digital  artist  digital  economy  digital  natives 
january 2014 by asterisk2a
Fullscreen // Careers at Fullscreen
Job Opening Listings suggest ... big Networks take money in the hand to create own Platforms where they have the final say and 100% control. Make Studios aquired Blip.tv and launched PolarisGo. Job Openings: Software Engineering DevOps Systems Engineer Front-End Engineer (SWE) Full-Stack Engineer Ruby Engineer Software Engineer (Backend) Software Engineer in Test: QA Automation Eng/Web & Mobile iOS Engineer
Maker  Studios  Fullscreen  MCN  YouTube  Network  YouTube  Platform  content  distribution  distribution  PolarisGo  Blip.tv 
january 2014 by asterisk2a
Grace Helbig Is Leaving My Damn Channel And 'Daily Grace' In 2014
Helbig is, like many of her peers, less interested in YouTube and curious about moving on to bigger and better platforms. + http://newmediarockstars.com/2013/12/grace-helbig-to-move-on-from-my-damn-channel-and-daily-grace-in-new-year/ 2014 will shape up to be a banner year for YouTube endings: Kingsley will be departing, Ray William Johnson’s “Equals Three” show will be done and now Grace Helbig will be finished making videos for My Damn Channel and their Daily Grace channel. + http://newmediarockstars.com/2013/12/kingsley-announces-2014-as-his-final-year-on-youtube/ "I’ve had some good ideas over the years, a couple flops and I have a couple of things left to try, but I never want to upload just for the sake of uploading. I want to stop while they still enjoy me and not run my channel into the ground for no reason. [...] People were making videos to make others happy." + http://www.thevideoink.com/news/grace-helbig-breaks-up-with-my-damn-channel/
YouTube  Platform  YouTube  Network  creative  destruction  creativity  digital  content  content  creator  short-form  content  microcontent  microblogging  paidcontent  content  distribution  authenticity  brand  branding  brands  vlog  vlogging  distribution  digital  artist  digital  economy  digital  natives  intellectualproperty  Maker  Studios  Fullscreen  MCN  Ray  William  Johnson 
january 2014 by asterisk2a
Base79
@videoamt ist bei base79 - und ist zufrieden. + http://www.theguardian.com/technology/2013/jul/24/youtube-patrick-walker-base79 "The economics are still to be proven in many cases, so you have to get the right mix of production costs commensurate with the type of income you're going to generate. It's a good time to stay focused on the goal." [...] There has been speculation in recent months about some MCNs looking beyond YouTube for distribution of their videos, in an effort to boost views (and thus ad revenues) while reducing their reliance on a single platform. [ << Don't build your castle on someone elses tropical island. ] "I think every multi-channel network would be wise to continually focus on how they serve creators not only on YouTube, but through different means of distribution and channels," he says. [ << Twitter, Fb, Vine, Twitch, self-hosted as SourceFed does. Hulu, Roku, Netflix, UK Netflix alternative - Now TV, BlinkBox, LoveFilm (amazon) - Germany Clipfish, MyVideo, ]
YouTube  YouTube  Network  Vlog  content  digital  content  MCN  content  creator  short-form  content  paidcontent  content  distribution  content  distribution  Platform  Google  TOS  Maker  Studios  Machinima  Philip  DeFranco  SourceFed  Twitter  Vine  Facebook  targeting  advertisement  advertising  reach  Revision3 
december 2013 by asterisk2a

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