asterisk2a + ltcv   4

The Math Behind SaaS Startup Valuation | TechCrunch
One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently, haven’t seen a large number of customers through their lifespans with the product. // &! http://techcrunch.com/2015/08/29/the-saas-success-database/
SAAS  CAC  LTCV  business  model  subscription  model  customer  acquisition  user  acquisition  user  churn  customer  retention  metrics  KPI  Start-Up  lesson  Start-Up  advice  accounting  freemium  business  education  MBA  accelerated  learning 
august 2015 by asterisk2a
Pando: Do SpoonRocket and GoodEggs signal the beginning of the on demand food contraction?
Postmates-- unlike almost all leaders in every ecommerce and mobile commerce segment-- has insisted on growing at a rational pace, while protecting margins. Some would be investors have criticized Postmates for not going on more of a land grab. But other investors I’ve spoken with have been impressed with CEO Bastian Lehman’s restraint in such a free-spending environment. Particularly since Uber has told him -- literally in 2012-- and through its actions recently that it’ll “see (him) in the trenches.” The crazy over-funded trenches lined with subsidy, customer acquisition gold...
convenience  Uber  on-demand  Postmates  Marketplace  FoodPanda  Delivery  Hero  Rocket  Internet  burn  rate  growth  round  customer  acquisition  CAC  customer  retention  LTCV  user  acquisition  user  churn  1099  Economy  Gig  Economy  self-employment 
august 2015 by asterisk2a
Online Lenders Facing Marketing War — The Information
Too many companies offering similar services in online lending is driving up the cost of customer acquisition. Some feel higher marketing costs could lead to a shakeout in the industry, particularly affecting smaller competitors.
FinTech  customer  acquisition  NPL  wonga  burn  rate  traction  word  of  mouth  Net  Promoter  Score  banking  runway  LTCV  marketing  advertising 
august 2015 by asterisk2a
India's Snapdeal raises $500m from international investors - BBC News
In the Indian e-commerce sector, Snapdeal competes with rivals Flipkart and Amazon for market share. // burning cash, to buy customers, and with it being a private market, only board and founders know the numbers like LTCV and the puff they add with words and milestones. Chasing the emerging middle class. The new consumer is everywhere else, but not in the Western World which is struggling. http://www.breakingviews.com/indian-e-tailers-funds-will-disappear-in-a-flash/21212651.article
e-commerce  Flipkart  Snapchat  India  China  Amazon  commodity  business  commoditization  BRIC  Developing  World  emerging  middle  class  Frontier  Markets  growth  round  Venture  Capital  customer  acquisition  LTCV  customer  retention  user  churn  user  acquisition  burn  rate  runway 
august 2015 by asterisk2a

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