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Jonathan Ive and the Future of Apple - The New Yorker
[The New Yorker has published a profile about Jony Ive — and nominally about the development of the Apple Watch — on its website. It features many of the standard profile subjects, from Ive’s upbringing to his demeanor, as well as information about his relationship with Steve Jobs.]
Jony  Ive 
february 2015 by asterisk2a
Apple Watch: Are Jony Ive's Fingerprints All Over It? - YouTube
... away from all Android manufacturers & Co. not just a laptop or phone or smart watch. 2 steps always ahead. it being pretty. it branding it. it talking about it in a special way. it making it an aspirational product. charging for it at the top echelons of electronics. /// and the hires prove that that this is the way forward. period. /// +++ with the up-scale versions, luxury versions and the individuality of the apple watch, apple created a new product category. not just a smart watch from apple (a mini iphone). NO! a complete new product/product category with it's entry model and the limit is only the sky ... https://www.youtube.com/watch?v=xWvYBgmOaAE +++ http://recode.net/2014/09/09/its-tim-cooks-apple-now/
Apple  Design  aspirational  product  differentiation  differentiate  Leadership  people  management  team  management  product  management  project  management  Jony  Ive  Steve  Jobs  business  model  management  status  symbol  social  status  socioeconomic  status  status  anxiety  materialism  Consumerism  consumerist  branding  Brand  PR  public  relations  communication  language 
september 2014 by asterisk2a

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