asterisk2a + evernote   3

Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
Aaron Levie of Box - TWiST #224 - YouTube
min 35:40 - Freemium in the business space is even cooler than in the consumer space. min 39 - Marc Andreessen "how much do you need to win in this space? how fast do you need to grow, to win." [cost of customer acquisition (freemium, and or Bounty Model from Paypal) and retention]. and define what is winning, what scenario? what measure? ... key accounts long-term commitment? ad spend from key accounts? customer happiness - retention? resellers, dominating sales channels to a vertical of business type and SME/SMB's? min 53 - new playbook is now Get Big, then turn on revenue. disrupt the ecosystem/existing business model, winner takes all. min 54 - how you go from a small shop with profit to raising $+100m round telling than that they get multiples back in their investment, that comes when you live a time here in Palo Alto/Silicon Valley. (crunchbase.com/organization/box) + follow-up "having a playbook." + war for talent: 1 disenfranchised 2 ppl wnt 2 create value, 3 business model
freemium  business  model  Box.net  Dropbox  Google  Docs  Google  Drive  Microsoft  Enterprise  Consumer  friction  frictionless  Evernote  Slack  Gmail  Marc  Andreessen  Venture  Capital  Flickr  Yammer  enterprise2.0  Enterprise  2.0  Bounty  Paypal  SAAS  Why  Software  Is  Eating  the  World  Software  Is  Eating  World  Silicon  Valley  Salesforce  value  creation  added  value  war  for  talent  Top  war-for-talent  Cloudstorage  paradgimshift  paradgim  paradigm  shift  Google  Jive  Software  Jive  Netflix  cloudcomputing  Zappos 
may 2014 by asterisk2a
Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp
Don’t spend money on marketing, do offer flexibility and data exporting to eliminate buyers’ regret, make sure to capitalize on and value goodwill, and only charge for things that are hard to do. That’s what some startups say is the key to success in the freemium business. But the biggest reason the five presenters this morning at the Freemium Summit in San Francisco — Pandora, Dropbox, Evernote, Automattic (see disclosure at the bottom) and MailChimp — are doing well is because they have great products that people want. They’ve been able to get those products to a broad audience by using the freemium model — that is, offering a free service with the option to upgrade.

The fact was that Dropbox was offering a product that people didn’t know they needed until they tried, and “search is great for harvesting demand, not creating it,” Houston said.
freemium  Pandora  dropbox  evernote  entrepreneurship  businessmodel  monetization  startups  marketing  business  advertising  product  design 
march 2010 by asterisk2a

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