asterisk2a + cook   4

What is Angela Ahrendts doing at Apple? - Fortune
“She motivates people. She inspires people. And she is the sort of person who wants to see things succeed as a team. It’s a rare quality.” [...] Ahrendts believes the key to the company’s future is not just marvelous products, but also engaging and energizing its nearly 100,000 employees, 60% of whom now work in retail division. “If you’re going to employ people anyway,” she says, “why not make them the differentiator? They’re not a commodity.” Now that there are 459 Apple stores in 15 countries, many people have their first Apple experience inside a store—a first impression that could forever tarnish the brand if it’s not good. “Burberry was about building a relationship,” she says. “But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it’s everybody.” // apple positioned itself just above everyone else it competes w [having a margin!], but not too far up to be douchy, off-setting
Angela  Ahrendts  Retail  brick  and  mortar  business  Apple  aspirational  product  marketing  user  experience  pure  play  e-commerce  Tim  Cook  user  engagement  customer  experience  UI  UX  CEO  Leadership  people  management  team  management  customer  service  customer  acquisition  customer  user  acquisition  user  churn  communication  Positioning  Value  Proposition  added  creation  emotion  advertisement  advertising  status  anxiety  community  community  management  R&D  STEM  Research  IP  intellectual  property  differentiate  differentiation 
september 2015 by asterisk2a
What I Learned This Week About Tim Cook’s Apple | Re/code
[ always along the motto: extension of you, part of you. The new Apple under Jobs was NOT an overnight success! It build on its differentiation, strong base, a cult, a Tribe, 1000 True Fans, and build on it stride by stride. Most capitalistic company out of SV, no counter-culture out of largest corp on world. & can pull of iAd coup because it has monopsony! & Duopoly w Android. ] Many people love Apple, others despise it. But, even without Jobs, it cannot be ignored. There simply is no other company that combines such a high-quality hardware line with such well-regarded software platforms. A faltering Samsung has the former, but not the latter. A strong and admirable Google has the latter, but not the former. If you didn’t believe that before, this week’s event made it crystal clear, with once-bitter rivals like Microsoft and Adobe showing up onstage to boast about how well their products worked with new Apple hardware and software. [ sw & hw iteration = leverage comp advantage ]
Apple  iOS  Hardware  commodity  business  commoditization  Android  Software  Is  Eating  The  World  Software  Google  Inc.  Samsung  HTC  Lenovo  LG  Apple  TV  iPhone  Apple  Watch  Steve  Jobs  Tim  Cook  aspirational  product  PR  spin  doctor  public  relations  Positioning  marketing  public  image  status  symbol  status  anxiety  materialism  consumerist  consumerism  zombie  consumer  socioeconomic  status  social  status  emerging  middle  class  Platform  Silo  Apple  App  Store  Google  Play  R&D  Research  STEM  Microsoft  Nokia  Motorola  Adobe  Satya  Nadella  Leadership  vision  mission  differentiate  differentiation  Selbstdarstellung  Luxury  crony  capitalism  capitalism  post-capitalism  Wall  Street  profit  maximisation  shareholder  value  counter  culture  Silicon  Valley  Internet  Privacy  Privacy  iAd  Siri  AdBlock  personal  assistant  competitive  advantage  corporate  strategy  long-term  view  Tribe  Cult  1000  True  Fans  brand  awareness  Branding  Start-Up  advice  Start-Up  lesson  monopsony  duopoly  antitrust 
september 2015 by asterisk2a
Why has Apple broken its vow of silence? - BBC News
re-pricing // would Steve Jobs have done thing?! Not back then. But this time is different. This time, Apples future growth is in China, India, emerging market, emerging middle class of the developing world with western aspirations - consumption (type patter, meat and fancy electronics with a recognisable brand behind it (so ppl can put you into the category of 'made it' - status anxiety)., not in the western world with new products. And I think he took this as an opportunity to transmit that and his confidence into the future for apple - through those lines, 'sent to a worrying investor.' Apple is one of the richest, most valuable things America got. America (Apple) has confidence into the future to sell to the emerging middle class. As much as warren buffet believes in the industrial future strength, re-emergence, to make products affordable/competitively through cheap energy that USA has access now. // &! bit.ly/1JjFsXx talking abt Apples exposure 2 China & Co. Reliant on.
Apple  Tim  Cook  Wall  Street  Jim  Cramer  China  fiduciary  responsibility  SEC  insidertrading  insider-trading  emerging  middle  class  emerging  market  Developing  World  western  developed  Frontier  Markets  global  economy  global  trade  2015  warrenbuffet  aspirational  product  consumer  product  consumerism  materialism  status  anxiety  status  symbol  socioeconomic  status  social  status  consumerist  consumer  consumption  squeezed  middle  class  secular  stagnation  UK  USA  Europe  long-term  view  long-term  thinking 
august 2015 by asterisk2a

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