asterisk2a + cpm   7

A Long Video About Paid YouTube (YouTube Red) - YouTube
What Is Youtube Red? What do you get? - boogie2988 - youtu.be/rMTvbA2JGcw // Subscription vs Merchandise, ebooks, Patreon, // vs Amanda Palmer - The Art of Asking. // New TOS for everyone that have to be signed. no option to opt out of YouTube Red. Then your videos will be taken down/made private. // &! Understanding YouTube Red: Paid Subscriptions and the Future of Online Video - youtu.be/2v3i5pRmqI4 - Emily Nussbaum's Essay about What Advertising Does to TV: nyr.kr/1L1xCm3 &! An overview of some research on how advertising affects us: bit.ly/1IkdPAl
YouTube  The  Content  Wars  subscription  model  business  model  pageviews  CPM  Clickbait  Linkbait  linkbaiting  click  bait  copywriting  freemium  TOS  advertisement  advertisement  targeting  advertisement  re-targeting  advertising  crowd  funding  Patreon 
october 2015 by asterisk2a
Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
Maker Studios May Not Hit Disney Earn-Out Goals | Re/code
The most significant issue for Kreiz and other Maker executives and investors will likely come down to money. There’s no dispute about the fact that Maker has continued to grow under Disney, but it appears that Maker hasn’t hit goals it thought it could clear in May 2014 (I don’t know how the specific earn-out goals are structured). It’s not unusual for acquired companies to miss earn-out goals — it may be more common than not. But at the time of the deal, Maker backers seemed unusually confident about their ability to get all or most of the extra $450 million Disney might pay out. [ ... ] [ apparently, income ] generated per view has decreased.
Disney  Maker  Studios  M&A  Mark  Suster  Start-Up  lesson  Start-Up  advice  acquisition  YouTube  Facebook  Video  Newsfeed  Facebook  Video  content  discovery  content  distribution  business  model  pageviews  CPM  The  Wars 
august 2015 by asterisk2a
Adobe study finds there are 198 million adblocking users, growing 47% YoY and that the advertising industry will lose $21bn in 2015. : technology
>> advertisers have no to add value ... One Redditor writes: "Don't loose more money and time to complain about it, you have to adapt your distribution systems, price and mainly your product quality to attract more paying customers."
AdBlock  advertising  business  model  friction  frictionless  pageviews  CPM  content  marketing  native  advertising  value  creation  Core  Product  Proposition  Proposition  added  value  user  experience  user  behaviour  attention  span  user  engagement  user  churn  customer  experience  customer  retention  customer  acquisition  brand  awareness  communication  PR  public  relations  marketing  advertisement 
august 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
YouTube Offering Its Stars Bonuses - WSJ
"Creators and agents say the service is acting with rare urgency. [...] Nearly all of YouTube’s video makers now receive the same 55% share of revenue from advertising that appears alongside their videos." - http://www.tubefilter.com/2014/12/08/youtube-bonuses-content-creators-vessel/ &! http://www.tubefilter.com/2014/11/17/vessel-youtube-stars-multi-million-dollar-guarantees-exclusive-window/
Facebook  Tumblr  Vessel  Yahoo!  YouTube  The  Content  Wars  MCN  pageviews  CPM  business  model  Platform  TOS  Personal  Brand  distribution  discovery  critical  mass 
december 2014 by asterisk2a

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