asterisk2a + b2c   7

The Information's 411-10/23 "Blood Feuds" by The Information Podcasts | Free Listening on SoundCloud
11:30 // science is hard. stupid. and a non-consumer product. duh. //&! HYPE CYLCE - on 5 magazine covers and not even public! because she is, as female science-based founder/ceo a rarity and it sells papers >> on.recode.net/1PcJ8zW - Theranos CEO Elizabeth Holmes’s Five Best Cover Story Appearances, Ranked
Theranos  Hype  Cycle  Silicon  Valley  Elizabeth  Holmes  Steve  Jobs  Leadership  vision  visionary  missionary  Trope  messaging  message  PR  spin  doctor  Mark  Zuckerberg  credibility  glass  cliff  glass  ceiling  gender-based  discrimination  gender-based  harassment  Venture  Capital  B2B  Box  Aaron  Levie  B2C  Google  Inc.  Google  Search  communication  TOS  EULA  consumer  product  Protection  23andme  Tesla  Motors  Elon  Musk  journalismus  journalism  investigative  journalism  Amazon  disruption  disrupting  markets  Uber  Travis  Kalanick  Jeff  Bezos 
october 2015 by asterisk2a
How Segment Models Growth for Two-Sided Marketplaces
a marketplace is the hardest thing to pull off, especially consumer.
Marketplace  Start-Up  advice  distribution  model  discovery  Start-Up  lesson  consumer  product  C2C  B2C  B2B 
august 2015 by asterisk2a
Why Billion-Dollar Valuations Don’t Matter | TechCrunch
I recently heard a story about one VC pushing a company to drive their burn up from $1 million a month to $2.5 million. Unfortunately, an inefficient sales force will always come back to bite you in the butt. We typically think of 60 percent as the benchmark for a healthy performing sales organization. Anything less and you don’t have a repeatable model. [ avc did write about that you need to find product/market fit, traction, self starter, great net promoting score, without spending marketing/advertising/pr ] [...] The goal of every entrepreneur and VC for that matter should be to build sustainable and scalable businesses. The only way to do that is to focus on the metrics that truly matter. The companies that nail many, if not all, of the above criteria will be the ones that make it to the finish line, and the balance will be wandering through the forest looking for someone to feed them.
Unicorn  SAAS  Slack  DropBox  Box  Venture  Capital  Silicon  Valley  growth  round  2015  KPI  metrics  accounting  user  churn  customer  retention  upselling  customer  acquisition  CAC  Decacorn  on-demand  convenience  Marketplace  business  model  user  acquisition  Product/Market  Fit  Share  Economy  middleman  scale  economies  of  scale  FOMO  hunt  for  yield  Start-Up  advice  Start-Up  lesson  burn  rate  runway  Homejoy  Net  Promoter  Score  consumer  product  business  product  B2C  B2B 
august 2015 by asterisk2a
Inside Dropbox’s Sales Culture — The Information
As a result of his hiring, several former Salesforce executives identified with the old-fashioned approach have been pushed a layer down on the organizational chart, below Mr. Hansen. And the company has sent the signal that in the future, Dropbox will put more emphasis on landing so-called “channel” deals, where partners like Japan’s Softbank and Dell help sell Dropbox for Business. At Microsoft, Mr. Hansen oversaw $6 billion to $9 billion worth of similar deals, a person familiar with the company said. [...] Its success in generating a sustainable profit will determine whether it can go from being a big unicorn to an even more valuable public company.
SAAS  DropBox  Box  Salesforce  Microsoft  SME  SMB  Mittelstand  operation  operations  operating  margin  lock-in  B2B  Silo  Platform  B2C 
august 2015 by asterisk2a
Joe Gebbia - The Airbnb Story - YouTube
AirBnB is the ebay for places and experiences. Sharing is caring - you space. This kindness to open up you personal space to strangers ... magical moments can happen. Stories are written. Lives are changed. Still there is the 80/20 - there will always be bad eggs, say bad customers. And because national travel is vry affordable and people want to escape their walls on the weekend if they could afford and its users use it for niche items/services >> providing accommodation for events. Staying in someones place is very different than a hotel. a hotel is generic. every AirBnB is different. It is an experience. not only might you experience a new city, but you also experience someones life, how he or she or they live. Their view. Plus - this is the time of the Airbnb - experience services - because millennials favour experiences of commoditised consumer goods. and babyboomers want that cake too because of the youthification trend. only retrospective u see the pieces of the puzzle.
Airbnb  social  society  social  science  social  study  experience  user  experience  sharing  sharing  is  caring  service  economy  9flats  Start-Up  Y  combinator  citybreak  travel  traveling  B2C  marketing  viral  creating  markets  blue  ocean  strategy  disruption  disrupting  markets  accomodation  accomodation  business  hotel  business  Bed  &  Breakfast  vacation  niche  creativity  creative  destruction  creative  value  creation  differentiation  differentiate  civic  life  life  hacker  western  lifestyle  lifehacks  work  life  balance  lifestyle  active  lifestyle  generationy  Millennials  commoditization  accommodation  commodity  business  focus  group  youthification  babyboomers  Consumerism  consumerist  word  of  mouth  network  effect  hospitality  business  sharing  economy  asking  for  help  economy  generosity  generous  society 
april 2014 by asterisk2a
Miss the Big 'Oreo' Marketing Panel at SXSW? Here's the Video | Special: SXSW - Advertising Age
Value, Utility Human Reach Out with Micro Network (YouTube Channel, Facebook, App) Print Ads are nuts. No way. You followers, your fans - amplify your message. being nimble engagement - difference of platforms, twitter different than fb, different than Google+, different than email. needs to be respected. nuances of the platform and end-consumer. 1-on-1 engagement can not be done by computers. garyvee's 1-on-1 effort with 200 people shows more impact than a key note with 4000 people. "winning on human terms." self-application. equity of caring. everybody is now a media company. social business, everyone is one now as it is 1-on-1 now - future to be a salesmen, not marketer ... - marketing is now about branding, legacy, message, loyalty ... long-term thinking. long-term natural grow. ROI requests by the old brigade "gate keepers" is an issue because they still haven't left their offices, and retirements is still a long way.
digital-content  microcontent  platform  garyvaynerchuck  b2c  socialmedia  Facebook  b2b  YouTube  content  brands  sales  freemium  branding  micro-content  throwaway  content  ROI  engagement 
march 2013 by asterisk2a
What is (and isn’t) marketing? « RSA Comment
As the role of customer service has become more important for all businesses in trying to create competitive advantage, the ‘services marketing mix’ has found proponents in product marketing. I am a proponent of the ‘7Ps’ – product, place, people, processes, physical evidence, promotion and price – which provides a more complex framework for thinking about the marketing mix.
marketing  sales  digitalnatives  b2c  b2b  digital-economy 
february 2013 by asterisk2a

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