asterisk2a + b2b   13

The Information's 411-10/23 "Blood Feuds" by The Information Podcasts | Free Listening on SoundCloud
11:30 // science is hard. stupid. and a non-consumer product. duh. //&! HYPE CYLCE - on 5 magazine covers and not even public! because she is, as female science-based founder/ceo a rarity and it sells papers >> on.recode.net/1PcJ8zW - Theranos CEO Elizabeth Holmes’s Five Best Cover Story Appearances, Ranked
Theranos  Hype  Cycle  Silicon  Valley  Elizabeth  Holmes  Steve  Jobs  Leadership  vision  visionary  missionary  Trope  messaging  message  PR  spin  doctor  Mark  Zuckerberg  credibility  glass  cliff  glass  ceiling  gender-based  discrimination  gender-based  harassment  Venture  Capital  B2B  Box  Aaron  Levie  B2C  Google  Inc.  Google  Search  communication  TOS  EULA  consumer  product  Protection  23andme  Tesla  Motors  Elon  Musk  journalismus  journalism  investigative  journalism  Amazon  disruption  disrupting  markets  Uber  Travis  Kalanick  Jeff  Bezos 
october 2015 by asterisk2a
How Segment Models Growth for Two-Sided Marketplaces
a marketplace is the hardest thing to pull off, especially consumer.
Marketplace  Start-Up  advice  distribution  model  discovery  Start-Up  lesson  consumer  product  C2C  B2C  B2B 
august 2015 by asterisk2a
Why Billion-Dollar Valuations Don’t Matter | TechCrunch
I recently heard a story about one VC pushing a company to drive their burn up from $1 million a month to $2.5 million. Unfortunately, an inefficient sales force will always come back to bite you in the butt. We typically think of 60 percent as the benchmark for a healthy performing sales organization. Anything less and you don’t have a repeatable model. [ avc did write about that you need to find product/market fit, traction, self starter, great net promoting score, without spending marketing/advertising/pr ] [...] The goal of every entrepreneur and VC for that matter should be to build sustainable and scalable businesses. The only way to do that is to focus on the metrics that truly matter. The companies that nail many, if not all, of the above criteria will be the ones that make it to the finish line, and the balance will be wandering through the forest looking for someone to feed them.
Unicorn  SAAS  Slack  DropBox  Box  Venture  Capital  Silicon  Valley  growth  round  2015  KPI  metrics  accounting  user  churn  customer  retention  upselling  customer  acquisition  CAC  Decacorn  on-demand  convenience  Marketplace  business  model  user  acquisition  Product/Market  Fit  Share  Economy  middleman  scale  economies  of  scale  FOMO  hunt  for  yield  Start-Up  advice  Start-Up  lesson  burn  rate  runway  Homejoy  Net  Promoter  Score  consumer  product  business  product  B2C  B2B 
august 2015 by asterisk2a
Inside Dropbox’s Sales Culture — The Information
As a result of his hiring, several former Salesforce executives identified with the old-fashioned approach have been pushed a layer down on the organizational chart, below Mr. Hansen. And the company has sent the signal that in the future, Dropbox will put more emphasis on landing so-called “channel” deals, where partners like Japan’s Softbank and Dell help sell Dropbox for Business. At Microsoft, Mr. Hansen oversaw $6 billion to $9 billion worth of similar deals, a person familiar with the company said. [...] Its success in generating a sustainable profit will determine whether it can go from being a big unicorn to an even more valuable public company.
SAAS  DropBox  Box  Salesforce  Microsoft  SME  SMB  Mittelstand  operation  operations  operating  margin  lock-in  B2B  Silo  Platform  B2C 
august 2015 by asterisk2a
Everything you think you know about the economy of the Internet is dead wrong - Quartz
Business-to-business digital commerce is ten times the size of the business-to-consumer space, according to the UN Commission on Trade and Development’s “Information Economy Report 2015.” Seventy-five percent of the economic value of the digital economy goes to traditional bricks and mortar businesses and not Internet companies. This is true worldwide, not just in developed economies. [...] [ ICT only employs 3% of labour market in Europe ] [ SME, SMB, Mittelstand critical for economies, not conglomerates and multinationals ] [ all the while the global digital economy is flat indeed ] [ Services have become big item number in GDP terms, and largest employer in # - 45% while non-services 23% ]
e-commerce  SAAS  B2B  consumer  product  digital  economy  pure  play  brick  and  mortar  business  ICT  OECD  economic  growth  trickle-down  economics  tax  evasion  tax  avoidance  SME  SMB  Mittelstand  shared  economic  interest  ecosystem  flat  world  globalization  globalisation  global  trade  borderless  outsourcing  Policy  Makers  error  folly 
august 2015 by asterisk2a
[WMD 2015] Zenefits, Matt Epstein "From $0 to $21M ARR: Our 5 Biggest Marketing F***Ups" - YouTube
... the wise man learns from other peoples mistakes too. // get things to work first and worry later. // Stretch Goal = Goal. Back against the wall. Making things happen. // When you need someone to do X, you will lose 4 months till that person gets started at X. Thus start hire (process for) people that you will need 3-4-5 months from now! // Marketing is a rolling stone, evolving, learning, finding one lever after the next. Not being complacent by focusing on what already works (channels/levers).
Marketing  SAAS  B2B  Zenefits  Start-Up  lesson  Start-Up  advice  HR  human  resources  customer  acquisition  customer-outreach 
may 2015 by asterisk2a
Uber Continues To Bleed Cash In India To Pick Up Market Share | TechCrunch
The U.S. company was a relatively late arrival in India, but it has quickly scaled to cover 11 cities and make India its second largest market. Initially lagging behind a handful of local firms, Uber is making its large pile of funding count with a series of eye-catching (and cash-burning) promotions, the latest of which is free rides for anyone in the country between Wednesday and Sunday. &! - techcrunch.com/2014/11/23/sf-has-an-sm-problem/ >> "Our Sales and Marketing costs are killing us. [...] Hortonworks [...] $33.4 million in total revenue in the first three quarters of 2014, but its S&M costs were $44.6 million in the same period. New Relic, [...] revenues of $63 million in the year before March 31, with $58 million in sales. [...] Box, $124 million in revenue in the year ending January 31, but $171 million in S&M costs. [...] [ Same with FireEye & SalesForce ] [ Other case; Slack w high Net Promoter Score (Product) & mix of B2B and B2C case. &! bit.ly/SXRliN from a16z
Uber  burn  rate  freemium  business  model  subscription  model  user  acquisition  user  churn  Box.com  Square  profit  margin  Start-Up  lesson  Start-Up  advice  Venture  Capital  growth  round  Net  Promoter  Score  gross  margins  SaaS  B2B  growth  hacker  growth  hacking  lifetime  value  cost  of  aquisition 
november 2014 by asterisk2a
Why your dinky little startup is worth billions of dollars - Quartz
Though companies hire trained futurists, technology is still moving to fast to predict where it will go. “Value has become an abstraction because we don’t really know what kind of product is going to make the most money,” Chayka writes. “We have no idea what kind of technology will dominate the commercial landscape over the next decade, let alone century.” For companies with as much money and as much to gain—and lose—as Google, Facebook, and Twitter, it’s better to be optimistic about hyped startups than to let them slip away. Of course, this means that they know some of their acquisitions will be duds and even those that aren’t will be expensive. But it’s worth more to them to stay ahead of the curve.
Facebook  Yahoo!  AOL  Twitter  Microsoft  Google  acqui-hire  acquisitions  acquisition  Uber  Airbnb  growth  round  Venture  Capital  Technology  strategic  strategy  VC  Silicon  Valley  acquihire  seedround  seedfunding  Instagram  Snapchat  WhatsApp  Google+  Moore's  Law  B2B  C2B  marketplace  industry  Oculus  Rift  virtual  reality  3D  printing 
april 2014 by asterisk2a
Miss the Big 'Oreo' Marketing Panel at SXSW? Here's the Video | Special: SXSW - Advertising Age
Value, Utility Human Reach Out with Micro Network (YouTube Channel, Facebook, App) Print Ads are nuts. No way. You followers, your fans - amplify your message. being nimble engagement - difference of platforms, twitter different than fb, different than Google+, different than email. needs to be respected. nuances of the platform and end-consumer. 1-on-1 engagement can not be done by computers. garyvee's 1-on-1 effort with 200 people shows more impact than a key note with 4000 people. "winning on human terms." self-application. equity of caring. everybody is now a media company. social business, everyone is one now as it is 1-on-1 now - future to be a salesmen, not marketer ... - marketing is now about branding, legacy, message, loyalty ... long-term thinking. long-term natural grow. ROI requests by the old brigade "gate keepers" is an issue because they still haven't left their offices, and retirements is still a long way.
digital-content  microcontent  platform  garyvaynerchuck  b2c  socialmedia  Facebook  b2b  YouTube  content  brands  sales  freemium  branding  micro-content  throwaway  content  ROI  engagement 
march 2013 by asterisk2a
What is (and isn’t) marketing? « RSA Comment
As the role of customer service has become more important for all businesses in trying to create competitive advantage, the ‘services marketing mix’ has found proponents in product marketing. I am a proponent of the ‘7Ps’ – product, place, people, processes, physical evidence, promotion and price – which provides a more complex framework for thinking about the marketing mix.
marketing  sales  digitalnatives  b2c  b2b  digital-economy 
february 2013 by asterisk2a

related tags

3D  23andme  Aaron  accounting  acqui-hire  acquihire  acquisition  acquisitions  advice  Airbnb  Amazon  and  AOL  apps  aquisition  avoidance  b2b  b2c  Bezos  borderless  Box  Box.com  branding  brands  brick  burn  business  C2B  C2C  CAC  Capital  ceiling  churn  cliff  cloud  cloudcomputing  commodity  communication  consumer  content  convenience  cost  credibility  customer  customer-outreach  Cycle  Decacorn  digital  digital-content  digital-economy  digitalnatives  discovery  discrimination  disrupting  disruption  distribution  doctor  DropBox  e-commerce  economic  economics  economies  economy  ecosystem  Elizabeth  Elon  engagement  enterprise  enterprise2.0  error  EULA  evasion  Facebook  Fit  flat  folly  FOMO  for  freemium  garyvaynerchuck  gender-based  glass  global  globalisation  globalization  google  Google+  googleapps  gross  growth  hacker  hacking  harassment  Holmes  Homejoy  HR  human  hunt  Hype  ICT  Inc.  industry  Instagram  interest  investigative  Jeff  Jobs  journalism  journalismus  Kalanick  KPI  Law  Leadership  lesson  Levie  lifetime  lock-in  Makers  margin  margins  Mark  market  marketing  marketplace  markets  message  messaging  metrics  micro-content  microcontent  Microsoft  middleman  missionary  Mittelstand  model  Moore's  mortar  Motors  Musk  Net  newspapers  niche  Oculus  OECD  of  on-demand  operating  operation  operations  outsourcing  paidcontent  platform  play  Policy  PR  printing  product  Product/Market  profit  Promoter  Protection  public  pure  rate  reality  relations  resources  retention  Rift  ROI  round  runway  SAAS  SaaS  sales  Salesforce  scale  Score  Search  seedfunding  seedround  Share  shared  Silicon  Silo  Slack  SMB  SME  Snapchat  socialmedia  spin  Square  Start-Up  Steve  strategic  strategy  subscription  tax  Technology  Tesla  Theranos  throwaway  TOS  trade  Travis  trickle-down  Trope  Twitter  Uber  Unicorn  upselling  user  Valley  value  VC  Venture  virtual  vision  visionary  WhatsApp  world  Yahoo!  yield  YouTube  Zenefits  Zuckerberg 

Copy this bookmark:



description:


tags: