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asterisk2a + adsense   27

EU Presses Inquiries Into Google Parent Alphabet
Probes into Adsense, Android are advancing European Union competition chief Margrethe Vestager says // EU antitrust boss Margrethe Vestager said in an interview that an investigation into Google's Android and AdSense businesses was "continuing," suggesting that formal charges are on the way. In a hearing, Vestager also said that a two-year investigation of Apple's tax strategy in Ireland is also ongoing.
antitrust  Google  Inc.  AdSense  Android  Apple  tax  evasion  tax  avoidance  Alphabet  Inc. 
april 2016 by asterisk2a
Pando: Facebook is the latest tech giant to face a European antitrust investigation
The authority is investigating suspicions that with its specific terms of service on the use of user data, Facebook has abused its possibly dominant position in the market for social networks.
Facebook  antitrust  Big  Data  user  advertisement  targeting  advertisement  re-targeting  monopoly  Twitter  Snapchat  YouTube  Google  Inc.  AdSense  Google  Search  TOS 
march 2016 by asterisk2a
Google Plans to Introduce Android Laptops, Replacing Chrome as OS | Re/code
Scale Google loves scale. It shutters products with user numbers that many companies would kill for (remember Reader?) because they don’t reach the billion-plus of its flagships. Chrome primarily lives on Chromebook devices. Gartner estimates Google will ship 7.9 million devices this year. Android, Google recently announced, crossed 1.4 billion users. Very different scale. Despite some traction, Chromebooks are still a tiny slice of the market, and Google has faced difficulty corralling developers to build apps for it. It hasn’t had the same problem with Android. [...] Google has manically reiterated that it does, in fact, have a cohesive plan for mobile. A chief Android distinction from Chrome is that it is built for mobile behavior. A vote for Android is, in some ways, a tacit admission that Google must devote its attention to the devices on which it lives.
Google  Inc.  ChromeOS  Chrome  Google  Chrome  Android  Sundar  Pichai  mobile  homescreen  AdSense  business  model  AdBlock  ad  blocking  content  blocking  mobile  phone  Smartphone  mobile  first  Chromecast  Chromebook  phablet  Tablet  user  behaviour 
october 2015 by asterisk2a
Everything You Need To Know About iOS 9’s New Content Blockers | TechCrunch
Ben Thompson: Apple Enables Ad-Blockers - http://exponent.fm/episode-048-an-exhausting-week/ --- is apple nudging content providers to point people to the native app?! as mobile web gets better!? and bandwidth and coverage better!? --- under the cover of Privacy and user experience! --- with the exception of its own ad-network iAD, sure. // what a move. // &! The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google - bit.ly/1UfXjsT &! bit.ly/1MxoHge // &! Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. [...] [PAGEVIEWS as business model] Too many sites are just echo chambers, they rewrite news releases, add strong adjectives and adverbs, and a bit of spin. [news is free, analysis and perspective not] - bit.ly/1Fe6u0D //&! tcrn.ch/1UCagrA - Begun, The Mobile Ad-Blocking Wars Have [...] increasing bloatware of online advertising. &! tcrn.ch/1O0VcoI << ad business model not working!!!
AdBlock  iOS  Safari  Apple  iAd  Platform  user  experience  Internet  Privacy  Privacy  perma-cookie  cookies  tracking  advertisement  re-targeting  advertisement  targeting  Apple  App  Store  mobile  web  HTML5  corporate  strategy  corporate  media  PR  public  relations  spin  doctor  Silo  TOS  EULA  corporate  culture  corporate  values  Wall  Street  profit  maximisation  shareholder  value  ecosystem  Facebook  content  blocker  business  model  pageviews  journalismus  investigative  journalism  journalism  BuzzFeed  Huffington  Post  AOL  Yahoo!  Page  Rank  Google  News  Google  Search  publishing  2.0  newspaper  newspapers  paywalls  paywall  subscription  model  freemium  Print  is  Dead  jeffjarvis  Vox  Washington  Post  Insider  Linkbait  linkbaiting  click  bait  Clickbait  NYT  NYTimes  New  York  Times  Pando.com  PandoDaily  Facebook  Instant  Articles  The  Economist  Financial  Times  The  Guardian  Android  Google  Chrome  Google  Inc.  AdSense  AdWords  pre-roll  Programmatic  Programmatic  Advertising  Outbrain  mobile  ads  native  content  marketing  MoPub  Flurry  Zero  Rating  Wireless  Carrier  ISP  Net  Neutrality  Adobe  Flash  customer  experience  friction  frictionless  commodity  business 
august 2015 by asterisk2a
Apple Enables Ad-Blockers - Episode 048 — An Exhausting Week | Exponent
26:10 - Apple Enables Ad Blocking in iPhone browser Safari, native option, no add-on needed. Nudge publishers/content providers to implement iAd (Apple's AdSense Product) on their sites (mobile sites) as alternative 2 all what is out there. Or 2 nudge mobile site owners 2 make native Apps!? Apple: 'its about the user experience' & respects users privacy (anti-Google and co jab) because it only uses the data available from the user on his phone/apple id. // bit.ly/1hB7VRC - People are seriously talking abt whether the iPhone's new ad blocking technology will destroy the web [...] "In a worst case scenario, this is Apple against the entire mobile publisher and advertiser ecosystem." [...] people are very concerned abt what Apple is trying 2 do. [...] Google is already losing 10% of its revenue 2 adblockers // &! bit.ly/1Lan20N // &! Monetizing your iOS apps with iAd (pdf) apple.co/1NeVPtf &! iAd is Apples on ad network service, even for native apps - bit.ly/1DFFpHg &! bit.ly/1PbkSfq
Apple  Google  Inc.  Google  Search  AdSense  Programmatic  Content  Programmatic  Advertising  advertisement  targeting  advertisement  re-targeting  AdBlock  Plus  AdBlock  Apple  App  Store  App  Store  Google  Play  Platform  Open  Platform  TOS  EULA  iOS  Android  Big  Data  Meta  Data  metadata  tracking  perma-cookie  cookies  Internet  Privacy  Privacy  Ad  Network  Advertising  Network 
august 2015 by asterisk2a
Do You Trust Larry Page? - Stratechery by Ben Thompson
Given the fact that Alphabet née Google is the second most valuable enterprise in the world, it’s striking to consider Larry Page’s 2014 assessment of the company he co-founded with Sergey Brin: I think we’ve not succeeded as much as we’d like. [...] Even Google’s famously far-reaching mission statement, to “organise the world’s information and make it universally accessible and useful”, is not big enough for what he now has in mind. The aim: to use the money that is spouting from its search advertising business to stake out positions in boom industries of the future, from biotech to robotics. [...] Googles non-social approach to advertising vs Facebook and everyone else ] [ ad world begins finally to shift away from TV & other legacy forms & FB/Google are main beneficiaries coming years of changing ad spend ] [ Page/Brin want 2 lead the org 2 a new frontier. A new Google Search. &they think they a near it, ie self-driving car, that they think the timing is right NOW ]
Google  Inc.  Google  Alphabet  Inc.  Larry  Page  Sergey  Brin  Don't  be  evil  Sundar  Pichai  vision  mission  Legacy  self-driving  cars  AI  Transhumanism  artificial  intelligence  autonomous  car  anti-ageing  renewable  energy  Google  X  Robotics  Software  Is  Eating  The  World  machine  learning  ethical  machine  Internet  Privacy  Privacy  Meta  Data  metadata  Big  Data  Google  Search  AdSense  human  rights  antitrust  Europe  FTC  USA  lobbyist  lobby  Lobbying  deep  learning  augmented  intelligence  Google  Glass  Wireless  Carrier  ISP  Google  Fiber  user  Nest  Labs  native  advertising  Social  Media  content  marketing  advertising  Programmatic  advertisement  re-targeting  advertisement  targeting  ad  targeting  Twitter  perma-cookie  cookies  Appification  mobile  homescreen  mobile  first  user  behaviour  vertical  mobile  phone  Android  banner  ads  advertisement  Leadership  conglomerate  operation  operations  Wall  Street  shareholder  value  profit  maximisation  long-term  view  long-term  thinking  short-term  thinking  short-term  view  technological  progress  incrementalism  incremental  counter  culture  Silicon  Valley  wantrepreneur 
august 2015 by asterisk2a
Berlin’s Zeotap Raises $6.4M To Let Telcos Sell Customer Data To Mobile Advertisers | TechCrunch
[ the small print, its not free, ] Apparently, telecom operators are sitting on a huge amount of unique customer data that could provide much-needed revenue by being packaged up and sold to mobile advertisers and content providers to help them better target users. Or so says Zeotap, a startup that provides technology to enable telcos and marketers to unlock this potential treasure trove of user data. [...] for mobile advertisers the problem Zeotap is attempting to solve is the “severe shortage” of high-quality targeting data.
Wireless  Carrier  Big  Data  TOS  EULA  perma-cookie  tracking  advertisement  re-targeting  advertisement  targeting  user  Facebook  cookies  metadata  Meta  Data  bulk  collection  Vorratsdatenspeicherung  Snoopers  Charter  ISP  Google  Google  Inc.  AdSense  AOL  Programmatic  Advertising  Programmatic  Content 
august 2015 by asterisk2a
Banner “Fraud” Doesn’t Matter | Hacker News
bit.ly/1Jb27sI "A Message from brand marketers to publishers [...] We use banners as little billboards now. We use them strategically as incredibly cheap repeat impressions for brand awareness. We know many people don’t see them, we know most people don’t see them. Thats okay. We use them accordingly & the cost has been adjusted down to make them a perfectly great buy even though most people dont see them. [...] It’s an indicator to us that you don’t get this by the fact you’re still always talking about clickthrough, which was kind of BS when you first sold it to us twenty years ago, and doubly the case now." [ CPM will go lower, fundamentals point in that direction, Social Media & other future forms of advertising will fill in the lower CPM rates overall. Thus pressuring business models reliant on pageviews even more 2 increase pageviews as the revenue average per pageview declines. Thus u have 2 question which consumer product (entertainment & else) business model do you choose!?
display  advertising  banner  ads  advertising  click  fraud  AdSense  pageviews  Google  Search  brand  awareness  billboard  user  experience  user  engagement  Social  Media  eyeballs  CPM  Google  commoditization  clickthrough  native  advertising  branded  content  marketing  advertisement  targeting  advertisement  re-targeting  Programmatic  advertisement  advertorial  business  model  business  cycle  business  confidence  consumer  confidence  SAAS  consumer  product  closetphile  long-term  view  long-term  thinking  sustainability  sustainable  Product/Market  Fit  Core  Value  Proposition  Value  Proposition  added  creation  Net  Promoter  Score  network  effect  viral  coefficient  Start-Up  lesson  Start-Up  advice  subscription  model  subscription  productivity  aspirational  aspirational  product  mass  market  niche  Popular  Culture  Pop  Culture  click  bait  clicks  Clickbait  Linkbait  linkbaiting  Newsfeed  gatekeeper  impression  metrics  commodity  business  attention  span  user  behaviour  mobile  first  mobile  homescreen  paradgimshift  uncertainty  Evernote  DropBox  paywalls  paywall 
july 2015 by asterisk2a
Google and blogs: “Shit.” – Marco.org
Landscaped changed dramatically ~2009/10 forward for blogs/content creators. >> blogs have to be now niche, focused, regular content w engagement (due to algos/ranking), ... // "If you want traffic, Google’s arc makes clear to publishers, you’re going to have to pay for it." Include Facebook. Include Twitter (Promoted Tweets). Include Snapchat (Discover, Linkedin (Pulse). >> All gained sized, thus noise, people gaming the system, ... thus owner changes rules and system for his/her advantage and gain (profit maximization). // // even content curators (by hand) can be 1/2 noise. And the summaries are just shorter bouts of noise to scan through (medium.com, Mahalo) - its like joining the dark force. // Things come and go in waves/trends; thus the next wave/trend could be self-published long-form niche content partially free (The Information, ebooks, Pando) which are remarkable (Seth Godin) // snacking is SO western lifestyle, even for information/news - is lowering productivity/focus
Google  Search  Newsfeed  Twitter  content  discovery  content  distribution  Blogging  blogosphere  blog  blogs  techmeme  HuffPo  Huffington  Post  Social  Media  Tumblr  filter  bubble  email  BuzzFeed  SEO  SEM  Google  News  YouTube  Signal  vs.  Noise  pollution  Linkbait  linkbaiting  Clickbait  click  bait  distraction  mobile  homescreen  mobile  first  mobile  phone  user  behaviour  friction  frictionless  tl;dr  Blogger  Platform  TOS  Wordpress  long-tail  1000  True  Fans  AdSense  DoubleClick  Snapchat  linkedin  engine  content  curation  differentiate  differentiation  Seth  Godin  24-hour  cycle  addiction  Listicle  Appification  snacking  western  lifestyle  book  Information  Diet  productivity  publishing  2.0  publishing  RSS  bookmark  Silicon  Valley  exploitation  sociology  psychology  FOMO  YOLO  life  lesson  life  hacker 
may 2015 by asterisk2a
Inside Google's Secret War Against Ad Fraud | Digital - Advertising Age
AdSense  botnet  cyber  crime  Google 
may 2015 by asterisk2a
Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs | TechCrunch
John Green talked about how he and his brother Hank built a devoted following of “nerdfighters” on YouTube, contributing to the enormous success of his book. In fact, they’ve built an online video business with 30 employees. But Green’s ad revenue is outweighed by things like crowdfunding and merchandise — and that ad revenue is falling by 5 percent every year. He acknowledged that’s not true for everyone on YouTube. Nonetheless, he argued, “Many of the strongest communities are dramatically undervalued by advertisers, forcing YouTubers to find other paths.” [...] And sure, distraction is fine, but Green doesn’t see himself and other “passionate YouTubers” as being in “the distraction business.” Instead, the best shows are in “the community business,” and he watches them because they help him “grapple with and consider the problems and questions way down deep there in the darkness. [...] focusing on eyeballs is a crummy way to measure the success and value [...] eyeball biz shrinking!
YouTube  content  creator  creator  digital  economy  digital  content  business  model  AdSense  Google  The  Wars  community  management  community  CrowdFunding  merchandise  Signal  vs.  Noise  distraction  Reality  TV  television  scripted-reality  TV  TV  Series  Clickbait  Linkbait  linkbaiting  pageviews  Page  Views  viral  coefficient  virality  Video  filter  bubble  content  curation  curation  Newsfeed  algorithm 
april 2015 by asterisk2a
How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline Advertising | TechCrunch
FB accounts for >70% of all Social Media Ad spending! The rest is spend on Twitter and elsewhere. Programmatic Advertising is a crutch for native Web advertising to compete with FBs ability to slice and dice and analyse every nook and cranny. FB likes to be the web equivalent; Internet.org and asking/offering content creators/news papers to host content inside their Walls. And remember, Google missed this Social train badly, tried w Google+ after failing with Buzz. Was also late with (native) Mobile Search & just got going. And their last quarter(s) hinted at a stall of their advertising business and Wall Street doesn't like seeing this behemoth relying on just one business model while Nest Labs was a defensive acquisition (competing w Apple) and they lost out to FB to acquire WhatsApp. And if any Google X project will be able to live up to AdSense(Google Search) is questionable. Google might begin slowly dying soon in next 5 years by thousand cuts, like MSFT late 90's. Time is ripe.
Facebook  Social  Media  advertisement  targeting  marketing  advertisement  Programmatic  Advertising  oligopoly  oligopol  Internet.org  content  creator  content  discovery  content  distribution  native  content  Newsfeed  filter  bubble  Twitter  Instagram  YouTube  Pinterest  direct-response  Google+  Google  Search  AdSense  Google  X  Apple  WhatsApp  Nest  Labs  Wall  Street  Microsoft  Fortune  500  economic  history  creative  destruction  mobile  homescreen  mobile  first  mobile  phone 
april 2015 by asterisk2a
NYT - EU and Google
“With more than a decade of hindsight, the theories supporting the case against Microsoft have all but fallen apart, and the pursuit of the company that makes Windows may suggest a reason for skepticism about this fight against Google: The tech marketplace is fluid and unpredictable. The giants that look most unbeatable today could falter in ways that may once have seemed unthinkable — and without a lot of help from the government.” [...] Google makes most of its money from search ads, but the market for such direct advertising may be tapped out. The next great wave of digital advertising — a market far bigger than search spots — will come from ad budgets now reserved for TV commercials, and many observers bet that Facebook, not Google, is in the best position to get that business. &! bit.ly/1aCgTK7 &! Growth stalls eventually 4all companies >> bit.ly/1DpxFXl &! youtu.be/SdJz93aIvA0?t=20m talk abt Google Search business practices and their way to "add value." And Lobbying activities.
Microsoft  IBM  Google  Apple  HP  Facebook  creative  destruction  Silicon  Valley  Skype  IRC  ICQ  AOL  Yahoo!  Y!  Fortune  500  Wall  Street  oligopoly  oligopol  monopoly  antitrust  FTC  EU  Nokia  Snapchat  Tumblr  Twitter  craigslist  Google  Search  AdSense  Programmatic  Advertising  native  advertisement  targeting  advertisement  re-targeting  advertisement  content  marketing  Huffington  Post  BuzzFeed  YouTube  economic  history  business  cycle  commodity  business  commoditization  Amazon  PayPal  eBay  growth  economic  growth  microeconomics  saturation  market  size  multi-product  company  shareholder  value  profit  maximisation  crony  capitalism  exploitation  short-term  thinking  short-term  view  revolving  door  Washington  presidency  barackobama  lobbyist  Lobbying  lobby 
april 2015 by asterisk2a
A Rant About The Smartest Thing Yahoo’s Done In Years | TechCrunch
app install ads, and free ad unit, ... free tools to lure in user and hope they spend money on other things within their Platform offering (freemium) --- "Facebook did it with Parse and Audience Network to create its “Build-Grow-Monetize” loop. Twitter did it with Crashlytics and MoPub to launch its Fabric development platform."
Yahoo!  Platform  Facebook  Twitter  advertisement  advertising  app  development  Start-Up  lesson  Start-Up  advice  Marissa  Mayer  freemium  Parse  Xamarin  Google  AdMob  AdSense  Microsoft  mobile  first  mobilephone  mobile  phone  mobile  homescreen  frictionless  Silo  HTTP  WWW  Apple  user  behaviour  discovery  marketing 
february 2015 by asterisk2a
Google's co-founders are going to sell $4.4 billion worth of shares - Business Insider
@Google's co-founders to sell $4.4B worth of shares according to new SEC filing; Brin & Page held 44.6M shares of @Google Class B stock & another 44.6M shares of Class C stock as of Jan 30th '15; they will sell 2M shares each of Class B common stock & 2M shares of each of their Class C non-voting stock // @jason: Hmmm.... Google founders selling ~5% shares right as the advertising business slows... discuss.
Google  Search  AdSense  advertising  banner  ads 
february 2015 by asterisk2a
Facebook Launches Atlas Ad Platform for Web, Mobile, Apps | Re/code
http://techcrunch.com/2014/09/28/facebook-atlas-relaunch/ + http://www.bloomberg.com/news/2014-09-29/facebook-debuts-new-tool-for-advertisers-to-track-users.html + http://www.shellypalmer.com/2014/09/facebook-atlas/ + http://atlassolutions.com/2014/09/29/meet-the-new-atlas/ "People-based marketing" Facebook relaunches the Atlas ad suite (prev purchased from Microsoft) to target & track users across devices & sites using anonymized Facebook data; tracking connects online campaigns w/ offline purchases; Early partners incl Instagram & Omnicom, whose clients Intel & Pepsi are testing Atlas + http://www.spiegel.de/netzwelt/web/werbedienst-atlas-facebook-will-google-marktfuehrerschaft-streitig-machen-a-994363.html
Facebook  Big  Data  user  Atlas  Ad  Platform  marketing  advertisement  re-targeting  advertisement  targeting  advertisement  advertising  Google  AdSense 
september 2014 by asterisk2a
AOL picks content farm founder to run TechCrunch | PandoDaily
The AOL Way - http://www.businessinsider.com/the-aol-way?op=1 // in the content business. not journalism business. not optimized for the latter; pageviews - because the ad business is based on pageviews. period.
Mike  Arrington  Michael  Arrington  TechCrunch  AOL  BuzzFeed  SEO  SEM  Huffington  Post  journalism  journalismus  Yahoo!  content  content  network  interactive  content  Clickbait  click  bait  content  distribution  content  discovery  pageviews  native  advertising  advertorial  advertisement  advertising  AdSense  business  model  business  plan 
september 2014 by asterisk2a
YouTube Music’s Head Quits, a Setback to Paid Service - Digits - WSJ
LaRosa is the second person in charge of YouTube’s music service to leave over the past 12 months. The other, Nikhil Chandhok, left last fall according to his LinkedIn profile. Chandhok was a director in charge of music, paid subscriptions and live streaming, according to the profile. Both departures resulted in part from frustrations that YouTube has been unable to launch its music subscription service in the year-plus since the first version of it was developed, according to a person familiar the matter. Those delays have resulted from internal arguments about how the service should be designed, including what features YouTube should charge users for and how the service should be integrated with the rest of YouTube. [Is another testament that YT is 4 Larry Page only 2nd Class [no urgency]. GOOG wont be hurt by those incidents, but moral & motivation suffers. The cash cow is & will be running in perpetuity (Google Search (A Portal) with AdSense & AdSense across the web).]
YouTube  product  management  Design  consumer  product  multi-product  company  Google  Analysis  Paralysis  Vision  leadership  Google  Search  Portals  Portal  Yahoo!  AdSense  Larry  Page  innovation  innovator  Google  X  Music  Industry  Hollywood  Entertainment  Industry  Facebook  Twitter 
july 2014 by asterisk2a
Marketing Can No Longer Rely on the Funnel - Mark Bonchek , and Cara France - Harvard Business Review
We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. [...] Consider all the members of the Nike+ running community who don’t own Nike products or the half million fans of Tesla’s Facebook page who don’t own a Tesla. Or consider companies where employees use their own devices or download their own software until IT purchases the enterprise version for the entire company. In today’s digital age, advocates aren’t necessarily customers. Marketers who think that advocacy comes after purchase are missing the new world of social influence. [...] [The solution is to shift the focus from the transaction to the relationship.] [Benefit when the] marketing is built right into the product. << Brand and Product awareness. [...] Products should be designed to market themselves.
advertisement  advertising  marketing  Sales  Funnel  Social  Media  e-commerce  Salesforce  affiliate  marketing  future  of  business  intent  consideration  advertisement  targeting  advertisement  re-targeting  Twitter  Facebook  Pinterest  Consumerism  consumerist  tastemakers  advocates  Evangelist  Sephora  engagement  conversion  customer  experience  sharing  currency  product  awareness  brand  awareness  Gary  Vaynerchuk  content  marketing  word  of  mouth  influencer  influence  context  content  value  creation  freemium  monetization  monetisation  business  model  customer  empowerment  customer  engagement  customer  acquisition  customer  retention  customer  service  customer  outreach  customer  amplification  marketers  ruin  everything  millennials  generationy  bullshit  detector  Google  AdSense  banner  ads  noise  home  screen  customer  relationship  non-linear  world  Personal  branding 
may 2014 by asterisk2a
Werdet bloß nicht Spieleredakteur! - YouTube
"wetrennen nach klicks!" - Content Monetisation
short-form  content  content  network  paid  content  digital  content  content  creator  content  distribution  throwaway  content  micro  content  YouTube  MCN  YouTube  bloggers  blogs  blogging  blog  blogosphere  microblogging  blogger  Tumblr  Vine  Instagram  Music  Industry  Entertainment  Industry  Hollywood  TV  Television  reality  print  magazine  newspaper  newspapers  journalism  journalismus  citizenjournalism  Facebook  Pinterest  monetization  monetisation  Gary  Vaynerchuk  advertisement  advertising  banner  ads  Google  adsens  Adsense  AOL  Yahoo!  Demand  Media  TYTNetwork  Maker  Studios  Machinima  Niche  Mediakraft  Videoamt  Giga  MTV  VH1  IGN 
april 2014 by asterisk2a
Yahoo’s Sales Head Brody Takes His First Tumblr by “Living the Dream” | Re/code
It is all very adorkable, although now I assume he will be getting with the selling of the ads on said site now that he gets how it is used. >> ie paid content, partnerships, ads, banner ads, ... the most stupid, quick buck.
yahoo!  Yahoo  Tumblr  business  model  businessmodel  businessplan  business  plan  advertisement  advertising  banner  ads  Adsense  ads  entrepreneurship  entrepreneur  Start-Up  exitstrategy  exit  strategy  freemium 
march 2014 by asterisk2a
Warner Bros. Gets Ready to Bet on YouTube With a Machinima Investment | Re/code
Machinima’s long road for this round is partly a reflection of its own problems — several of the company’s top executives have left in the last year, it has had multiple layoff rounds, and is looking for a replacement for CEO and founder Allen DeBevoise — and may also be related to issues many video producers are having as they try to make money on YouTube. Even companies that garner lots of eyeballs on the world’s biggest video site — and Machinima says it generates billions of views a month — have had a hard time turning that into a profitable business, because ad rates are low and much of the money they do make goes back to YouTube.
Machinima  MCN  YouTube  Google  distribution  content  network  paid  content  digital  content  content  creator  content  distribution  short-form  content  microcontent  micro  content  Maker  Studios  Adsense  advertisement  advertising  marketing  Gary  Vaynerchuk  commoditization  commodity  business  Personal  Brand  branding  brands  jasoncalacanis 
march 2014 by asterisk2a
FUCK CONTENT ID | Dan Bull's YouTube diss track - YouTube
"Grey Suits without accountability made decisions." >> did every anybody get fired over this? >> if people submit gif - basically its a copyright infringement. ... but nobody makes money off gif or watches movies in gif form. double standard. + http://kotaku.com/clueless-youtube-copyright-bots-think-gta-sirens-are-a-1487190437 + http://kotaku.com/youtubes-copyright-crackdown-simple-answers-to-compli-1485999937 "It's a 90-second clip from it. But that's more than YouTube's database needs to see to know I've taken something I have no right to rebroadcast or republish and put it on their system. It doesn't really matter to me, though, as I'm not selling ads on it. But this is an example of the content match in action: The video's still up, still viewable, I'm not being sued and my channel hasn't been banned."
YouTube  Content  ID  community  PR  Google  Google+  distribution  creator  monetization  Adsense  digital  RIAA  MPAA  copyright  infringement  copyright  Politics  fairuse  Remix  Culture  internet  gif  Tumblr  Twitter  Facebook  double-standard  disaster  MCN  YouTube  Network  corporate  governance  accountability  transparency  interest  groups  lobby  distribution  digital  artist  digital  economy  digital  natives 
january 2014 by asterisk2a
CuteWinFail Fires Toby Turner - Tubefilter
The online video industry has grown to a point where enough money is at stake to warrant seemingly sever repercussions when a contract is allegedly breached. It’s a signal of the maturation of the space, and a note that the players involved are becoming increasingly more serious about, and protective of their businesses. - See more at: http://www.tubefilter.com/2012/11/30/cutewinfail-fires-toby-turner/#sthash.0W6U2lVz.dpuf + http://www.tubefilter.com/2012/11/27/ray-william-johnson-runaway-planet-studio-julian-smith/ - RWJ, “but as far as I do know, there’s no good reason to ever sign your Youtube Adsense account over to a 3rd party. Ever. Period. Anything a Youtube-based network wants to do for you, they can accomplish without seizing control of your Adsense account. If you want production or managerial assistance, then partner with a production entity or manager and pay them a percentage of your expected revenue, but don’t sign your Adsense over.
YouTube  Maker  Studios  Revision3  Machinima  YouTube  Network  content  creator  content  digital  artist  digital  content  Adsense  advertisement  advertising  jasoncalacanis  Ray  William  Johnson  Toby  Turner 
december 2013 by asterisk2a
Twitter To Roll Out "Promoted Tweets": Initial Thoughts (Developing) - John Battelle's Searchblog
Again, we've seen this movie before, and the web is better for it.

Twitter is already open to anyone with an account and something to say. But only those with money can buy a Promoted Tweet. I look forward to the day when the system evolves to let pure capitalism work out its kinks in real time, through the Twitter universe. The key, to my mind, is the concept of resonance. If Twitter gets this right, only "good" ads will make it into our Twitter streams. That will force marketers to mind what they say when given the privilege of being inserted into our feeds. To think hard about adding value to the conversation that surrounds their brands.

And honestly, isn't that the kind of behavior we'd hope for?
twitter  advertising  ads  businessmodel  socialmedia  search  adsense 
april 2010 by asterisk2a
SSRN-Optimization of a Google AdWords Campaign: Case Study by Daniela Danciulescu
adwords  adsense  adsens 
march 2010 by asterisk2a
How Apple and Google's Romance Turned To Hate - Apple - Gizmodo
Knowing how things developed, it's surprising that Schmidt stayed on Apple's board for so long. He resigned on August 2009, just as the war started to go open, first with Google grabbing mobile advertising company AdMob from Apple's hands (which forced Apple to buy Quattro Wireless). Then with Apple pissing on Google's parade by stealing Lala, the music streaming service that Larry and Sergei wanted to have.
google  apple  iphone  android  mobile  mobilephone  ericschmidt  stevejobs  admob  Lala  advertising  ads  adsense  2010  technology  business  war  HTC  Motorola  googlephone  legalbattle  legal 
march 2010 by asterisk2a

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