asterisk2a + arpu   6

Episode 066 — You Don't Know What You Don't Know by ExponentFM
min 3 - Twitter has to be compared against FB and co bc both and others are advertising based businesses. Meaning $ is based on views, engagement, conversion and audience targeting.
Twitter  Facebook  ARPU  business  model 
february 2016 by asterisk2a
SoundCloud to seek more funding in 2016 - FT.com
SoundCloud will need to raise more money in the next 12 months to stay in business, according to the music streaming service’s latest financial statements. The lossmaking company, which has 175m monthly listeners, reported that in the year to the end of December 2014 it made a loss of €39m on revenues of €17m. KPMG, SoundCloud’s auditor, said in the report that the need for additional funding represented “a material uncertainty which may cast significant doubt on the company’s ability to continue as a going concern”. However, SoundCloud said that its directors were “confident” in their ability to raise sufficient equity funding this year to continue operating ... //&! It's hard to make money when the average revenue per user is just 11 cents. - http://bit.ly/1PQ5fgG //&! bit.ly/1QbVPOD //&! Competition is running circles around them! - bit.ly/1mwH3Uy //&! bit.ly/1oa9nhd //&! On Business Model & that it failed to sell itself to Twitter for 1bn - bit.ly/1orhLJ6
Soundcloud  ARPU  creative  destruction  Apple  Music  Pandora  Google  Play  YouTube  Spotify  business  model  pageviews 
february 2016 by asterisk2a
Spare Me Your Sh*tty Advertising - YouTube
"advertising business model doesn't make sense." for publishers! Business insider makes 50cent per user per year. ARPU. OUCH! It's like worse than brand awareness banner advertising. They recently started long-form reports to buy on vertical/topics like gigaom did. // news is free. analysis isn't (in-depth, maybe personal brand, industry standing (like TechCrunch turned out to be: worked for it many long nights for years. and then it all came crashing down rather quickly because the figure-head overstretched himself and wasn't in it for the long-run to do it as independent business) ... but don't to cottage cheese Wall Street a-like factory). // &! We are on the eve of war of ad blocking/content blocking: The End of Advertising as We Know It - youtu.be/KFe3YOlRlRs
subscription  model  business  model  Retail  e-commerce  Amazon  Prime  convenience  pure  play  brick  and  mortar  business  Jet.com  Amazon  publishing  2.0  journalismus  paywall  pageviews  BuzzFeed  Insider  New  York  Times  NYT  NYTimes  Der  Spiegel  The  Guardian  ARPU  advertisement  advertisement  targeting  advertisement  re-targeting  CPM  Facebook  Big  Data  ad  targeting  Programmatic  Content  Programmatic  Advertising  PandoDaily  Pando.com  The  Information  24-hour  news  cycle  The  Content  Wars  discovery  distribution  noise  noise  pollution  curation  curation  curator  creator  digital  contextual  Niche  Content  marketing  advertorial  paid  user  generated  branded  Newsfeed  Upworthy  Google  Search  ad  blocking  Google  Inc.  Apple  iOS  Android  AdBlock  blocking  Platform  Silo  TOS 
october 2015 by asterisk2a
WhatsApp Gets a Warm Welcome Into Facebook - Bloomberg View
People make fun of tech froth, and, I mean, sure, why not, Facebook did pay $19 billion for a company with $10 million in 2013 revenue, but here regular old accounting comes off looking just a bit silly as well.
ARPU  WhatsApp  Facebook  business  model  M&A  speculation  speculative  Mark  Zuckerberg 
november 2014 by asterisk2a
Tumblr Rolls Out Auto-Playing Video Ads To Users’ Dashboards | TechCrunch
[average revenue per user] - Yahoo CEO Marissa Mayer said last week during Yahoo’s earnings call that Tumblr is expected to generate over $100 million in revenue for the company, mainly due to the introduction of sponsored advertising. She also noted that Tumblr will achieve positive earnings before interest, tax and depreciation next year, and the platform has seen its audience grow 40 percent to 420 million users. The news surprised investors, who had previously been writing off the $1.1 billion Tumblr acquisition as something of a dud, especially as Yahoo had been silent about Tumblr’s financial situation. (So much for all that brouhaha about Tumblr users abandoning the service following the Yahoo deal.) Mayer also revealed at the time that the number of blogs on Tumblr had nearly doubled to 206 million, and people were staying on the service longer – with Dashboard browsing sessions growing from 22 minutes to 28 minutes.
Tumblr  monetization  monetisation  advertisement  advertisement  targeting  native  advertising  branded  content  advertorial  Platform  TOS  Yahoo!  Marissa  Mayer  ARPU  content  distribution  attention  span  content  discovery 
october 2014 by asterisk2a

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