allaboutgeorge + branding   2

Highsnobiety built an empire at the intersection of sneakers, fashion, and music
“Everything is now a community,” he told Marc. “It’s not a brand dictating to the community what’s cool anymore… That’s why somebody like Virgil Abloh is so successful, because he’s so entrenched in his community. That’s why he DJs four times a week, not because he needs the money, but because he understands that more than anything, he is interacting with this community. We see our audience as a community, and ourselves as an interactive part of that community.”
community  audience  branding  business  fashion 
12 weeks ago by allaboutgeorge

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