allaboutgeorge + audience   7

Highsnobiety built an empire at the intersection of sneakers, fashion, and music
“Everything is now a community,” he told Marc. “It’s not a brand dictating to the community what’s cool anymore… That’s why somebody like Virgil Abloh is so successful, because he’s so entrenched in his community. That’s why he DJs four times a week, not because he needs the money, but because he understands that more than anything, he is interacting with this community. We see our audience as a community, and ourselves as an interactive part of that community.”
community  audience  branding  business  fashion 
28 days ago by allaboutgeorge
This article is worthless – Andrew Dunn – Medium
"Chasing page views is a losing battle. Building a stable of committed, enthusiastic subscribers is the only way to sustain a news product in the Internet era. Journalists who are able to help do this will become increasingly valuable."
journalism  audience  writing  media  newspapers  news 
june 2017 by allaboutgeorge
“The atomic element is the story”: This American Life navigates a future that goes beyond broadcast » Nieman Journalism Lab » Pushing to the Future of Journalism
“I’ll tweet out a link to our blog,” he said, “and I’ll get responses from people clearly on their phones…saying, ‘The audio is garbled on my random cellphone!’ People are just getting to a point where they expect everything to work on handheld devices.”
radio  technology  mobile  music  story  data  audio  google  audience  chicago 
june 2011 by allaboutgeorge
Why The New York Times replaced its Twitter ‘cyborg’ with people this week | Poynter.
“The metrics went up considerably and almost immediately after switching from automated to personal. We’ve seen the same effect with several other accounts.”

“What we’ve seen by measuring it closely,” he said, “is that human-powered feeds do much, much better than automated ones, by any relevant metric.”
twitter  social  technology  media  journalism  newspapers  attention  audience  communication  online  presence  reputation 
may 2011 by allaboutgeorge
How journalists are using metrics to track the success of tweets | Poynter.
“The thing is, I am insistent that my tweets be very human-sounding and a genuine representation of myself, so it might sound counterintuitive to make decisions based on data,” Victor told me. “But I don’t think there’s a conflict there, and I don’t think it makes you a robot. Looking at the data is just listening to what your followers are silently telling you.”
data  information  journalism  media  blogging  twitter  news  attention  audience  curation  reputation  business  technology 
february 2011 by allaboutgeorge
Joho the Blog » We are the medium
It is easy to slip back into the old paradigm in which there is a human sender, a message, a medium through which it travels, and a human recipient. It’s easy because that’s an accurate abstraction that is sometimes useful. It’s easy because the Internet is also used for traditional communication. But what is distinctive and revolutionary about the Internet is the failure of the old diagram to capture what so often is essential: We are not users of the medium, and we are not outside of the medium listening to its messages. Rather, we are the medium.
mcluhan  media  audience  theory  attention  reputation  internet  social  JournoCensus 
january 2011 by allaboutgeorge

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