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How journalists are using metrics to track the success of tweets | Poynter.
“The thing is, I am insistent that my tweets be very human-sounding and a genuine representation of myself, so it might sound counterintuitive to make decisions based on data,” Victor told me. “But I don’t think there’s a conflict there, and I don’t think it makes you a robot. Looking at the data is just listening to what your followers are silently telling you.”
data  information  journalism  media  blogging  twitter  news  attention  audience  curation  reputation  business  technology 
february 2011 by allaboutgeorge
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