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Joho the Blog » We are the medium
It is easy to slip back into the old paradigm in which there is a human sender, a message, a medium through which it travels, and a human recipient. It’s easy because that’s an accurate abstraction that is sometimes useful. It’s easy because the Internet is also used for traditional communication. But what is distinctive and revolutionary about the Internet is the failure of the old diagram to capture what so often is essential: We are not users of the medium, and we are not outside of the medium listening to its messages. Rather, we are the medium.
mcluhan  media  audience  theory  attention  reputation  internet  social  JournoCensus 
january 2011 by allaboutgeorge
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