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Anne Applebaum - A Starbucks State of Mind - washingtonpost.com
In fact, with the opening of a Warsaw Starbucks, one might even say we have reached the end of a cycle. Born in Central Europe, where it embodied an ideal of luxury and a certain set of aspirations; landing in Seattle, where it came to embody a different kind of luxury and a different set of aspirations; now reimported to Central Europe, aesthetically transformed but essentially fulfilling the same function, the coffeehouse appears to have come full circle, at last.
coffee  beverages  marketing  europe  poland  starbucks  identity  education  business  corporations  globalization 
may 2009 by allaboutgeorge
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