Forget going viral. Here’s how to create work that lasts forever
The way I describe this process is “trading up the chain.” In an interconnected media age, outlets pick up and re-report on each other’s stories. By starting with a small podcast where I could tell the story on my own terms, which led to a pickup on a small site that covers a niche, and then sharing and spreading that piece so it was seen by the right people, I was able to ultimately go from a tiny show to one of the biggest and most influential outlets in the world. Even without that big payoff, this was a great success—because it was selling books along the way, first to the loyal fans of the podcast and then to die-hard Pats fans. No publicist required.
writing  money  inspiration 
5 days ago
how millennials grew up and burned out
the blog post type thing about writing the other piece.
mental_health  selfcare  systems  analysis  firsthand 
9 days ago
Kickstartup — Notes on successful Fundraising with Kickstarter and the (re)making of Art Space Tokyo — by Craig Mod
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My strategy for promoting projects is simple: I find a number of key, influential sites with topics that overlap with what I’m looking to promote. I then write emails specific to those blogs, magazines and newspapers, highlighting the aspects of the project I think they’d be most interested in. Oftentimes, I’m writing to blogs that I’ve been reading for years, so for me, referencing older posts of theirs and personalizing these emails is trivial, and fun.
internet  money  books  how_to 
10 days ago
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