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Why hardware makers like Roku rarely make their money from hardware.
>Most hardware manufacturers—even big ones—can’t command Apple’s level of supply chain wizardry…
Media still not understanding that the key to Apple's success is its software moat. The user experience is differentiate enough that their are plenty of people who won't consider a non-Apple product. And Apple is the only company with the mix of high skill at *both* hardware and software.
The set top business is hard because user experience matters less. The software (both tvOS
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august 2018 by ReadingGeorgeFox
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