2422
Eyeo 2016 – Lauren McCarthy on Vimeo
Art tech design artist – quoting Sophie Calle and other work on 'Following' and the nature of becoming real through being surveilled.
surveillance  art  technology  privacy  video 
june 2017
How technology disrupted the truth | Katharine Viner | Media | The Guardian
Too good to check – The digital advertising model doesn’t currently discriminate between true or not true, just big or small. As the American political reporter Dave Weigel wrote in the wake of a hoax story that became a viral hit all the way back in 2013: “‘Too good to check’ used to be a warning to newspaper editors not to jump on bullshit stories. Now it’s a business model.”
media  truth  journalism  sub-editing  toblog 
july 2016
A few thoughts on the overuse of “I” in travel writing
"I asked Strempek-Shea what advice she might have for writers eager to make clear their “eye” without resorting to the shopworn “I” in their travel writing. “Be passionate about your project. If passion is driving what you’re writing about, I think your ‘eye’ will come through without going anywhere near the I.”" "At the same time as there’s no “I” in This Is Paradise, there’s very much an awareness of an authorial “eye,” or a distinct point of view. After all, any piece of travel writing is as much about the place of origin and the personality of the writer as it is about the place being visited, usually embedded in any number of tiny judgments being made about what the traveler is seeing and how the traveler is describing it. Even if we wanted to, we can’t stop ourselves from having these judgments, and maybe we shouldn’t. In fact, it is precisely these judgments that create flavor and texture in travel writing. The key is to show an awareness of them."
travelwriting  writing  travel  traveljournalism 
november 2014
What Content Marketing Needs to Rule in the Post-Advertising Age
In a digital world where anyone can ignore anything, advertising must be as valuable to an audience as a good book, movie, or news story. It must simultaneously and unambiguously embody the brand that paid for it and measurably advance the brand’s business goals, including getting more people to buy and buy again. By all rights, content marketing should be the clear solution to this new set of needs. But the truth is that neither the traditional agencies nor the upstart content marketers can provide a unified advertising solution that meets the demands of the digital-first world.
subsdesk  contentmarketing  marketing  trends  agency  advertising 
november 2014
Buyers want technical, accurate content | Gerry McGovern
What buyers want. Comprehensive industry/category surveys and studies (52 percent) Technical details about products and solutions (44 percent) Analyst reviews or recommendations (43 percent) Expert-originated content with supporting facts and research (35 percent) Content published by third-party sources (35 percent)
content  contentstrategy  inspiration  research  brand  journalism  brandjournalism 
june 2014
An Introvert’s Guide to Better Presentations — Medium
I suggest you embrace this curse of biology. The next step is to realize that those hundreds of pairs of eyes aren’t there to kill you, but to learn from you. They’re not lions and you’re not a zebra separated from the pack, they’re all monkeys and you’re the prettiest monkey and they desperately want you to tell them where the best bananas are located that will turn them into pretty monkeys as well. “You’re a pretty monkey, and you know where all the bananas are.” That’s what I tell myself before I go on stage to hundreds or thousands of people. I really do. It makes me laugh and it calms me down. If that sounds too ridiculous, instead repeat to yourself something like: “I’m here because everyone wants to hear my story. I’m just a person on stage sharing lessons with other people. That’s all this is, and it’s going to be great.”
presentations  publicspeaking  speaking  storytelling  tips  keynote 
march 2014
We Are Social’s Monday Mashup #176 / We Are Social
Consumer engagement and brand lift are the two top reasons for using social media, according to a US survey of marketing professionals. Both of these were given as reasons by 67% of participants, followed in third place by ‘influencing customer behaviour’ with 61%. In fourth place was ‘positive sentiment’, down from 1st in 2012, which figured in 59% of responses.
stats  contentmarketing  engagement 
january 2014
Should journalists learn how to code? They already do. (And yes, they should) | Online Journalism Blog
OJB's idea of what the digital literacy needs to be around coding and journalist/content types, and what level of actual coding they may need.
journalism2.0  coding  digital  literacy  workshop 
january 2014
Web Security and Journalists - Flipboard
Paul Bradshaw's personalised Flipboard mag on web security and journalists.
Flipboard  magazine  curation 
november 2013
Pinterest Martha Stewart's Living Page
martha stewart - e.g. of a brand doing well on Pinterest. Note use of different boards, maybe relate to metadata elsewhere?
pinterest 
november 2013
2014 B2B Content Marketing Research: Strategy is Key to Effectiveness
B2B research into content marketing - US report but UK probably not far behind.
contentmarketing  research  B2B 
november 2013
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