9676
Disrupt the Citizen | Online Only | n+1
What Plouffe and the ride-sharing companies understand is that, under capitalism, when markets are pitted against the state, the figure of the consumer can be invoked against the figure of the citizen. Consumption has in fact come to replace our original ideas of citizenship”

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As the sociologist Wolfgang Streeck has argued in his exceptional 2012 essay, “Citizens as Customers,” the government encouragement of consumer choice in the 1960s and ’70s “radiated” into the public sphere, making government seem shabby in comparison with the endlessly attractive world of consumer society. Political goods began to get judged by the same standards as commodities, and were often found wanting.
government  uber  brand_uber  consumerbehavior  share-economy 
1 hour ago
L'Oreal Sees Success With Six Second Videos
More specifically, she revealed that six-second ads run on YouTube by L'Oréal Paris Root Cover Up and Maybelline New York had yielded impressive results, and hinted at the prospect of reducing the run time even further.

"I really think we should go lower," McHugh asserted. (For more details, read WARC's exclusive report: Short-form video ads play well for L'Oréal.)

"Is it six [seconds]? Is it five? We're talking about three. I don't know what kind of story you tell in three, but that's important, too, on some platforms."
onlinevideo  youtube  fashion 
1 hour ago
Overview and Key Findings of the 2017 Digital News Report
On the other hand, we should remember that in a pre-digital age political activists would have spent a considerable amount of time with people who held similar views as well. What is different is the scale of this activity. Over half of social media users (54%) in the United States following politicians equates to around a third of the entire US online population.
brand_reuters  news  fakenews  newsmedia  reuters 
8 hours ago
Fran Lebowitz - Wikipedia
Quote: In real life, I assure you, there is no such thing as algebra
quotes  math 
22 hours ago
Why didn’t great painters of the past reach the level of realism achieved today by many artists? - Quora
They did. But popular expectations of realism have changed since the arrival of photography and video. “We’re conditioned to think that clarity and resolution equal realism, and don’t question all the false visual information that we’re fed from these media”. Great painters “see through detail, and grasp the very essence of a subject. The lifelikeness isn’t found in details, but beyond them. Great artists know that detail without purpose contributes very little to the lifelikeness of their work”
design  history  art 
23 hours ago
Procter and Gamble Call For Gender Equality
"Actually, one of the things we've done is we've made dad sharing a load in household chores normal in our advertising," said Pritchard.

"We've got one on Tide, got one on Dawn, got one on Luvs, because when you make it normal, it starts to permeate in terms of how people think about it."
cpg  brand_p 
yesterday
Seattle's minimum-wage increase made the most vulnerable workers poorer — Quartz
To control for different types of workers in Seattle, the economists looked at employment and hours worked among those who earn less than $19 an hour. They estimate the first wage increase, $9.47 to $11 in 2015, had a small impact on employment and hours. But the increase to $13 one year later had a more dramatic effect. They estimate the $13 increase resulted low-wage employees working 3.5 million fewer hours per quarter and in 5,000 fewer jobs. They argue that, after accounting for hour and job reductions, low-wage employees ended up being paid $120 million less a year (by single location Seattle businesses). This represents a loss of $125 a month for a low-wage worke
economy  seattle  economics  jobs 
yesterday
NYTimes: Out of High School, Into Real Life
Qualitative stories about how and why some high school graduates are not going on to any type of college.
education  america  planning_JKAF 
2 days ago
Have Media Habits Changed Among Millennials and Teens? - eMarketer
But according to a recent study, younger internet users, those ages 13 to 17, are shifting away from text-based online content—and a bit from TV—while spending more time with video and social.
internetusage  webusage  teens  socialmedia_usage  GenY  mediahabits 
2 days ago
How SEO can create budget efficiencies in paid search campaigns
For non-branded keywords that have both a paid and organic presence, we saw a CTR of 8.93 percent for paid search and 5.10 percent for organic search, across all positions. When we isolate the tactics, paid search CTR is 8.08 percent, while organic search sits at 4.48 percent. By just looking at those numbers, we can see that keywords with a presence on both paid and organic results yield a combined incremental CTR.
seo  sem  onlineadvertising  ppc 
5 days ago
Publicis Cuts All Award Shows
"I do think it's a mistake because creatives in agencies do value awards, and one of the reasons we value awards is we have seen enough data that awards for creativity do lead to better results," she said.
creativity 
5 days ago
SEO vs. PPC - Which Provides You the Better Value?
The article details that organic results are 8.5x more likely to be clicked on than paid search results! That's a large disparity and is likely attributed to searchers gradually learning the difference between organic and sponsored results, and recognizing that organic results are typically the more respected resource. Also, researchers have used heat maps to show that searchers' eyes focus on the top organic results, with people barely noticing the ads to the right.

However, PPC holds a slight edge in conversion rates, as paid search results are 1.5x more likely to convert click thrus from the search engine. The SEOmoz article attributes, to the fact that the paid search result's "text and landing page is custom optimized by the advertiser."

So, looking at both of these numbers, it can be concluded that "the opportunity from organic search is 5.66x that of paid search."
seo  sem  roi  onlineadvertising 
6 days ago
The Connected Car Opportunity - eMarketer
Connected Cars will grow from 10% to 70% of car shipments by 2020.

While there is some consumer demand, the push to adopt more sophisticated features is being driven by manufacturers and tech companies seeking to differentiate themselves and expand revenue opportunities.
automotive  internetofthings  thefuture  technologyadoption 
6 days ago
Pfizer Improves Its Brand With Campaign
Evidence supporting this strategy came from insights gleaned during research. "When you get in a focus group with the average consumer, 90% of people in the room are going to say they don't like pharma," said Gandsman.

In fact, Pfizer learned, some of the words most associated with the pharmaceutical category are "avarice", "dishonest", "profits before patients" and "scandal".

"When you ask those same people, 'Name one thing you can say that's positive about our industry', they'll always go to science," Gandsman added.
warc  researchtechniques  science  brand_pfizer 
6 days ago
Nutella 'Hired' an Algorithm to Design New Jars. And It Was a Sell-Out Success. | Inc.com
This campaign kept Nutella logo, but stripped away everything else on the front label. Dots, stripes, squares and various shapes were all fair game when the algorithm went to work. It pulled from dozens of patterns and thousands of color combinations. It's pretty cool to see the wide variety of labels being slapped on jars in the packaging facility.
branding  design  AI  thefuture 
7 days ago
Companies cut ad agencies, go in-house - Business Insider
There's not much that's predictable about media and advertising these days. But Bitterman says there's a role for a smaller agency. Marketers still want agencies to coordinate all the different things they have going on at one time. And they'll always need an outsider's perspective. "Strategy and ideas never go out of vogue,"
agencybusiness  agency_businessmodels  DrakeCooper  industryreports 
7 days ago
26% of media consumption will be mobile in 2019 – Zenith
Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will spend an average of 122 minutes a day accessing the mobile internet via browsers and apps, an amount that has grown from just ten minutes a day since 2010.

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We forecast that 71% of all internet consumption will be mobile in 2017. The regions that have embraced mobile internet use the fastest are North America (where 76% of internet use is mobile) and Asia Pacific (75%).
mobile  mobileweb  smartphones  global  mediaspending  mediahabits 
7 days ago
TED 2017: Why We Need to Imagine Different Futures — Superflux
The future. About imagination, creating scenarios and making people see and become emotionally involved in future scenarios of the future. This type of approach helps government, business people and others think about the right things.

Examples: night watchman drone, genetics, air from the future. All ways to hyper quickly get people to experience and envision what could be coming.
thefuture  technology_future  researchtechniques  technology 
8 days ago
What’s the Difference Between AI and Machine Learning?
AI: Artificial Intelligence (AI) is usually defined as the science of making computers do things that require intelligence when done by humans. AI has had some success in limited, or simplified, domains
AI 
8 days ago
Camille Paglia: On Trump, Democrats, Transgenderism, and Islamist Terror | The Weekly Standard
In summary: to have any hope of retaking the White House, Democrats must get off their high horse, lose the rabid rhetoric, and reorient themselves toward practical reality and the free country they are damned lucky to live in.
america  trump  politics 
9 days ago
Netflix Has More Subscribers Than Top Cable Providers
According to the Daily Mail, Netflix has also witnessed explosive growth over the past five years as it more than doubled its US subscriber base from 23.41m in the first quarter of 2012 to its current total of 50.9m.
brand_netflix  netflix  tv  cable 
9 days ago
It's Nice That | “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
“What I think a print reading experience means now, more than ever, is an opportunity to connect with a story with as little surrounding noise as possible. And our new approach allows us to finally have a level of consistency on other platforms like our website and app. We developed everything concurrently, constantly assessing whether something we were trying for print would work digitally. It informed a lot of decisions, and it was great to finally be able to approach the entire brand this way.
magazine  print 
10 days ago
Creativity’s bottom line: How winning companies turn creativity into business value and growth | McKinsey
When we looked at the financial results of companies whose ACS scores were in the top quartile, we found they performed better than peer firms on three key measures:

67 percent had above-average organic revenue growth.
70 percent had above-average total return to shareholders (TRS).
74 percent had above-average net enterprise value or NEV/forward EBITDA2 (see Exhibit 1).
creative_effectiveness  mckinsey 
10 days ago
Campaign Planning - The Relationship Between Creativity and Business Performance
They presented a study from 16 years of award data @ Cannes and created the Award Creativity Score. This score was based on three things for a company: number of Lions won, breadth of winning categories, and year-over-year consistency. What they found was that companies with a higher Award Creativity Score also had higher total return to share holders, higher net economic value, and higher organic growth
mckinsey  creativeeffectiveness 
10 days ago
Another Platform Puts Ad Blocking in the Mix - eMarketer
eMarketer predicts nearly one in 10 US smartphone users (9.6%) will use ad blockers in 2018, up from 7.9% this year. In total, more than one quarter of US internet users (27.5%), or 75.1 million people, will use ad blockers this year.
adblocking  twitter 
12 days ago
US Media Spending Figures Ny Dentsu
TV spending is expected to take 37% share of the US ad market in 2017, helped by a strong 2016/2017 upfront contributing to 2% overall TV growth.

Digital spending takes a 30.5% share of expenditure, a figure that is predicted to hit 36% in 2019-20 by when it will have passed TV.

Spending on mobile as a platform (including search, video and social) will pass $40bn in 2017 – representing a 63% share of total digital expenditure; growth of 20% is forecast for 2018.
adspending  media  mediaspending 
12 days ago
Facebook and Google Ad Types Mapped to the Customer Journey
To actually accomplish this, however, digital marketing teams need to think less about the channel and more about locating where people are in the customer journey.
funnel  analytics 
13 days ago
Global Advertising Growth to Slow Slightly This Year - WSJ
Global ad revenue will rise 3.7% to $505 billion in 2017, compared with 5.9% growth last year.

In the U.S., advertising sales are expected to grow 3.4% in 2017, compared with 5.9% in 2016, not counting the incremental revenue from politics and the Olympics. “This represents the slowest rate of advertising sales growth since 2014,” when the market grew by only 1.6%, Magna said in its report. (Including cyclical event spending, U.S. advertising sales are expected to grow 1.6%, compared with 7.7% last year)
mediaspending  media 
13 days ago
Brands Should Have DTC Channels
The 2017 Digital Consumer Preferences Survey from BrandShop, a digital commerce solutions provider, based on a poll of 1,242 US consumers, found that 90% of consumers visited a brand's website to shop.

Only slightly fewer, 82%, expected to be able to make a purchase directly from the brand. And 87% of consumers indicated they would buy products directly from a brand online if given the option.
onlineretail  planninf_funko  retail 
13 days ago
Alan Turing - Wikipedia
If a machine is expected to be infallible, it cannot also be intelligent
people  AI  quotes  science 
14 days ago
How does Batman make all his money?
“Bruce Wayne even owns the Daily Planet, which technically makes him Superman’s boss even when they’re not hanging out with the Justice League”
batman  books  popculture  superhero 
14 days ago
This is how the NBA makes exclusive shows for millions on Snapchat - Recode
Make it like you're not there for specific things. Just all access:

Users like it, and getting a celeb to say a few words directly into the camera — directly into your phone — is one of the cool ways to separate Snapchat from more traditional media coverage. AK was dressed in all black with the NBA TV logo across both his chest and back, a look that, along with his badge, got him into almost every nook and cranny of the arena.
content  film  snapchat  content_marketing 
14 days ago
UW professor got it right on Trump. So why is he being ignored? | The Seattle Times
Here’s how they put it in academese: “What stands out most, however, is the attitudes that became more strongly related to the vote in 2016: attitudes about immigration, feelings toward black people, and feelings toward Muslims,” writes George Washington University professor John Sides. He notes that the media focused on less-educated whites, but negative racial attitudes fueled by Trump were a big motivator for college-educated whites, too.
america  trump 
14 days ago
Display Purposes | Photo Hashtags for the Modern Trollop
Relevant hashtags will appear here. Banned and spammy tags are filtered out. You could use these hashtags on – for example – popular image sharing app Instagram, with which this website is in no way affiliated.
tools  instagram  planning_tools 
15 days ago
Back-to-School Shopping to Grow 4.0% in 2017 | eMarketer Retail
US retail sales during the back-to-school shopping season of July and August 2017 will grow 4.0% over 2016, according to eMarketer’s latest forecast. During those core months, US retail sales will reach $857.18 billion, accounting for 17.0% of total retail sales for the year
retail  education  backtoschool 
15 days ago
What I Learned About Interruption from Talk Radio | The Last Word On Nothing
One of my favorites is the Question Sneak Attack. While your monologuer is talking, say over them “Jim (or whatever their name is), can I ask you something?” This often makes them stop, or at least wrap up their thought. Because there’s nothing better for an over-talker than you asking them a question. This makes it seem like they are not simply holding forth at length, but instead answering your questions. When they do stop, you don’t, in fact, as a question. Instead, you make your point.

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A less advanced, but very effective move is the Name Drop. When you find yourself unable to get a word in edgewise simply start saying the speakers name. Like this, “Jim, Jim, Jim, Jim.” This is incredibly effective because it is usually a short and easy set of syllables to get in that makes it very clear that you’re being talked over. And because you’re using the talker’s name it is very clear that you are addressing them specifically. Eventually, they will have to stop and say “yes?”

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If none of this works, try the Laughter Emergency Break. Start laughing audibly when you get frustrated and while they talk over you. Not a little chuckle, a full laugh so that they can hear you. It is incredibly distracting to them, because they have no idea what is funny, and can fluster them enough to throw them off their train.
psychology  argument  debate  communicatintechniques  talkradio  radio 
16 days ago
Google exec: New Seattle building ‘is going to be basically Google Cloud’ – GeekWire
That Google is bringing its cloud operation to South Lake Union neighborhood is not a big surprise. Seattle is rapidly becoming the center of the cloud universe. The site is on the edge of Amazon’s global headquarters, and of course Amazon is the dominant player in the cloud market. Being just down the street gives Google a shot to poach Amazon Web Services talent as it seeks to catch up with Amazon, as well as Microsoft, in the competitive cloud market.

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When we go to hire somebody from the East Coast, say, it is often a lot easier to pitch them on re-locating to Seattle than it is to relocate to the Bay Area because they have all heard the economic stories of prices of housing and all those sorts of things,” DeMichillie said. “So it turns out this is a great place to hire; we can fill headcount faster in Seattl
seattle  brand_google  cloud 
17 days ago
Rory Sutherland on The Psychology of Advertising, Complex Evolved Systems, Reading, Decision Making
Capitalism has a great way of making people see the good side of most things

To solve behavior problems most organizations are more comfortable investing in infrastructure than advertising and design.

Tech often takes the simplest and most common solution and leaves the rest out. E.g. Doorman vs electric door (leaves out security, direction, status etc

The paradox of choice isn't always right. But it's worth testing. And that is why creativity in business is so important.
BuyerBehavior  psychology  consumerbehavior  changingbehavior  behavioraleconomics 
17 days ago
‘That’s our word, and you can’t have it back’: Ice Cube confronts Bill Maher for using the n-word
I still think you need to get to the root of the psyche because I think there’s a lot of guys out there who cross the line because they’re a little too familiar, or they think they’re too familiar. Or, guys that, you know, might have a black girlfriend or two that made them Kool-Aid every now and then, and then they think they can cross the line. And they can’t. You know, it’s a word that has been used against us. It’s like a knife, man. You can use it as a weapon or you can use it as a tool. It’s when you use it as a weapon against us, by white people, and we’re not going to let that happened again … because it’s not cool … That’s our word, and you can’t have it back.
… It’s not cool because when I hear my homie say it, it don’t feel like venom. When I hear a white person say it, it feel like that knife stabbing you, even if they don’t mean to.
america_history  blacklivesmatter  people  history  culture 
18 days ago
The Thoughts of a Spiderweb | Quanta Magazine
In accounts of extended cognition, processes like checking a grocery list or rearranging Scrabble tiles in a tray are close enough to memory-retrieval or problem-solving tasks that happen entirely inside the brain that proponents argue they are actually part of a single, larger, “extended” mind.

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We have this romantic notion that big brains are good, but most animals don’t work this way,”

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called embodied cognition: where cognitive tasks sprawl outside of the brain and into the body.

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But experiments show that the octopus doesn’t do that. “The brain doesn’t have to know how to move this floppy arm,” Cheng said. Rather, the arm knows how to move the arm.

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Extended cognition may partly be an evolutionary response to an outsized challenge. According to a rule first observed by the Swiss naturalist Albrecht von Haller in 1762, smaller creatures almost always devote a larger portion of their body weight to their brains, which require more calories to fuel than other types of tissue.

Haller’s rule holds across the animal kingdom. It works for mammals from whales and elephants down to mice; for salamanders; and across the many species of ants, bees and nematodes. And in this latter range, as brains demand more and more resources from the tiny creatures that host them, scientists like Wcislo and his colleague William Eberhard, also at the Smithsonian, think new evolutionary tricks should arise.

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It is conceivable for cognition to be a property of a system with integrated nonbiological components,” Cross and Jackson write. “That seems to be where Homo sapiens is headed.”
animals  brain 
18 days ago
There's No Prescription For Great Content. Here's How To Think About It. | Drake Cooper
be careful not to perfectly clone your content and outreach across different mediums. There is a fine blend to understand when and how to tailor content to your audience and each platform. Remember why you chose to be active on one channel versus another and exercise those strengths.
DrakeCooper  content_marketing  content 
18 days ago
Neil deGrasse Tyson explains how to make anything accessible to anyone — Quartz
I’m a servant of their curiosity, and when I’m asked, I task myself to be as good at it as I can be, because why not? Given how much thought I give to the universe, the least I can do is think about how to communicate.

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An interesting thing about the universe is it is so vast, it’s common that there are extremely rare things that show up that can otherwise defy explanation. In other words, if something only happens in one in 1,000 stars and you have data in a million stars, then it’s happening 1,000 time in your data set. Rare things can be easy to study when you have a large enough sample.
science  bigdata  data  people 
18 days ago
G Active: Water Made Active | UNIT9
The first-ever human figure made from 100% liquid. Animated in mid air, without CGI.
brand_gatorade 
18 days ago
Mary Meeker’s 2017 internet trends report: All the slides, plus analysis - Recode
In the U.S. in 2016, 60 percent of the most highly valued tech companies were founded by first- or second-generation Americans and are responsible for 1.5 million employees. Those companies include tech titans Apple, Alphabet, Amazon and Facebook.

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Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
marymeeker  america  immigration  voice_search 
19 days ago
BoF Exclusive | Inside Dior’s Unseen Archive with Maria Grazia Chiuri | Intelligence, BoF Exclusive | BoF
Although the new space will not be open to the public, it will inform several avenues of the business; as a resource for the design department; as a space for educational conferences for internal staff, from store managers to executives; as a showcase for guests of the brand, from high-profile clients to fashion students; as well as informing Dior’s marketing.

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“If you decide to be a designer at a brand like Dior, you have to think about it as a greater picture. You have to mix it with your history, and find the right balance for the brand because around the world, what the people know is Dior — and you can never forget that.”
fashion  brand_dior 
19 days ago
Lemonade. Forget Everything You Know About Insurance.
Lemonade, which is setting out to reinvent the insurance business and growing rapidly. We're in the early days of real AI disruption but already Lemonade is using AI bots to enable you to get insured in 90 seconds and get paid in under 3 minutes. In fact last Christmas they set a world record and paid a claim within 3 seconds.
insurance  brand_lemonade  thefuture 
20 days ago
Number of U.S. low-power FM radio stations has nearly doubled since 2014 | Pew Research Center
More than 750 new low-power FM (LPFM) community radio stations have been licensed to join the FM airwaves since 2014, according to the Federal Communications Commission. This has nearly doubled the total number to more than 1,500 LPFM stations across the U.S. and its territories.
radio 
20 days ago
Opinion: For Women in Advertising, the Promise of Personal and Professional Parity Has Become Toxic – Adweek
"formalize an approach that’s governed by the philosophy of “doing right by people,” and guided by three core principles: clarity, flexibility and accountability."

?????

"We need to be crystal clear with our expectations so that everyone is aligned on what they need to do. And then infinitely flexible with how they do it. We need to empower people to prioritize their own time to deliver on the “what” in a way that works for their unique personal situation. We need to hold them accountable if they’re not delivering and be unafraid of difficult conversations."

"We need women in this industry. Not because women make up 60 percent of consumers or influence 70 to 80 percent of all buying decisions. Or because it’s scientifically proven that women are better with stress management, multitasking and organization—traits that make them effective at driving outcomes in any business environment. But because it’s just the f-ing right thing to do."
company_morale  culture  women 
20 days ago
New WHO Designation for Oxygen Could Save Thousands of Lives Globally
Additional listing for oxygen on the Model List of Essential Medicines part of broader effort by PATH and other organizations to improve global health by making oxygen more accessible
planning_path 
21 days ago
The Decline of War – Future Crunch – Medium
If you can tear your attention away from the 24 hour news cycle, you’ll be astonished to hear that we are experiencing one of the least discussed, yet most remarkable cultural shifts of all time: war, one of our species’ most abiding and defining social practices, is at its lowest ebb ever.'

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The world is getting less violent; we’re just more aware of the violence that happens, thanks to the mass availability of information.
war  global 
21 days ago
Banking Must Move From Mobile-First to AI-First
The Accenture report highlights five trends that underscore the importance of focusing on “Technology for People” to achieve digital success:

1. AI Is the New UI – Artificial intelligence is being used to enhance the customer experience, simplify workflows and drive down costs.

2. Ecosystem Power Plays – Companies will move beyond a platform strategy, to a rich and robust ecosystem approach in this new era of increased intelligence.

3. Workforce Marketplace – Traditional workplace hierarchies are being replaced with ‘talent marketplaces’ that include large numbers of independent freelancers and part-timers.

4. Design for Humans – Big data and advanced analytic technology is creating the expectation of not only knowing where people are today, but also where they want to be.

5. The Unchartered – Looking beyond banking, organizations are entering entirely new digital industries that have yet to be defined.
planning_ICCU  finance  accenture 
21 days ago
Three Quarters of Americans Don't Even Know What Their Bank Does
only one in four Americans say they understand the basic suite of products and services their bank or credit union offers. And it's not for lack of interest. Four out of five consumers say their financial institution should be sending them more information than they are currently receiving.
planning_ICCU  finance  banking 
21 days ago
A Big Name Eyes the Ad Blocking Market - eMarketer
Google is poised to enter the ad blocking arena, with plans to offer a built-in ad blocker for its Chrome browser next year.

in 2018: According to The Wall Street Journal, the new tool will be more of a quality assurance feature that will block pop-up windows and alert users when they may be exposed to content that could harm their devices.

Those standards may not satisfy all internet users, according to eMarketer analyst Nicole Perrin. The standards mean that autoplay audio would be blocked, she said, but the ads that can slow downloads via multiple calls for scripts would still be allowed. “That’s a really big factor in blocking,” she added.

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adblocking  brand_google  onlineadvertising  onlinevideo 
21 days ago
Move in, then register to vote: Seattle Councilmember Kshama Sawant wants to require landlords to give voter info to new renters | The Seattle Times
An ordinance proposed Monday by City Councilmember Kshama Sawant would require landlords to provide new tenants with voter-registration information.

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While 41 percent of renters in their homes for more than five years reported voting in 2014, only 21 percent who had lived in their homes for less than one year reported voting, the ordinance says, citing U.S. Census Bureau data.
voting  seattle  america 
22 days ago
Big news in tiny Onalaska, Washington: All 43 grads were accepted to college | The Seattle Times
Only about 40 schools offered it as a for-credit class in 2016, according to the state superintendent’s office, and most of those are advisory periods that meet for a short time at the beginning of the day.

But at Onalaska, teachers Kaylene Kenny and Tom Phimister offer a sixth-period “Senior Success” class that meets for 50 minutes a day, all year long.

All the school’s seniors must take that class, where they write college essays, apply for scholarships and fill out financial-aid forms — activities most students in the state do at home.
planning_JKAF  education 
23 days ago
New banner ad from Jaguar Land Rover lets you test drive a car from your phone
Working with Blippar and Mindshare, the auto company lets customers sit in a virtual driver's seat, no gear required.
mobilemarketing  brand_jaguar  mobileshopping  augmentedreality 
23 days ago
NYT sets up brand content agency in Hong Kong | WARC
"We think about what is the message that we want to say before we think whether there is going to be a video or an infographic. That's so true to how the newsroom does it and we can only hope to do the same kind of quality content."
content  content_marketing  brand_newyortimes 
23 days ago
Inside Sonos’ Seattle office, where the music is bumpin’ and the team is growin’ – GeekWire
Sonos is one of those companies that tries not to have one headquarters office and wants to give employees choices in where they work. As a result, the Seattle office is lined with video conferencing rooms to communicate with teams in other offices in Santa Barbara, Calif., Boston, Australia, the Netherlands, France, Germany, the United Kingdom, Denmark and China.

Seattle is a perfect fit for Sonos, Leblond and Duea say, because of its musical history and status as a global tech hub. Though the office is mostly home to software developers, a variety of people in different roles work out of Seattle, including Sonos’ Director of Latin America, Felipe Sanchez Romero, another former Microsoft manager.

“We are going to keep hiring people for a while here,” Leblond said. “We really look to Seattle as one of the most important parts of our software hiring strategy, because it’s just such an amazing software town and there’s so many great software folks around here.”
brand_sonos  seattle  home_future 
24 days ago
Mary Meeker's 2017 internet trends report | WARC
And looking at the challenges faced by social media advertisers, Meeker reported that measuring ROI (61%) is their top concern, although other problems include securing budget and resources (38%) and tying social campaigns to business goals (34%).
internetusage  warc  socialmedia_usage  socialmedia  webasmedium  marymeeker  webusage 
26 days ago
Population Projections
While national population growth remains low – at approximately 0.5 percent annually – Idaho’s population growth is boosted by high levels of in-migration. Annual total population growth in Idaho is now projected at 1.4 percent - almost three times as high as the national growth rate.

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The Idaho Department of Labor’s population model projects that the state population will grow at an annual rate of 1.4% through 2025, for a statewide total of 1,907,684 in 2025.
idaho  idahoeconomy  boise 
27 days ago
Why are doughnut boxes pink? The answer could only come out of Southern California - LA Times
“A Cambodian doughnut shop owner asked Westco some four decades ago if there were any cheaper boxes available other than the standard white cardboard. Westco found leftover pink cardboard stock. It didn’t hurt that pink was a few shades short of red, a lucky colour for the refugees, many of whom are ethnic Chinese. White, on the other hand, is the colour of mourning”
design  HistoryFoodMarketing  food  thebrowser  storytelling 
28 days ago
Teens Don't Know Whether to Trust Ads - eMarketer
According to eMarketer, teens are less likely than millennials to use ad blockers, but that may be largely due to a lower rate of personal ownership of connected devices, rather than a reflection of attitudes about advertising
adblocking  teens 
28 days ago
US teens are receptive to advertising | WARC
Based on a nationally representative sample of more than 250 US teenagers, the survey by research firm YouGov revealed that 58% of this age group believe advertising helps them with their purchasing choices, while 42% disagree.

In addition, 55% say they enjoy watching ads starring their favourite celebrities, a sentiment which YouGov said is generally not shared by American adults who, for the most part, don't enjoy watching ads that feature their favourite celebrities.
advertising  planning_JKAF  teens 
28 days ago
Facebook's Leaked Content Guidelines: What Marketers Should Know - eMarketer
But saying “kick a person with red hair” or “let’s beat up fat kids” is not considered a realistic threat of violence.

Similarly, videos featuring violent deaths will be marked as disturbing, but will not always be deleted because they might raise awareness about issues such as mental illness.

Clearly, there are gray areas in the way content is handled.

What the leak has done is shed light on one simple truth: Publishing mammoths like Facebook and Google (which has also experienced its share of controversy over content) can’t currently provide 100% brand safety.
Facebook  content  brandsafety 
29 days ago
Airbnb Traffic Surges, Surpassing Older Brands - eMarketer
According to data from SimilarWeb, Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site. In Q1 2017, Airbnb drew 106.9 million visits to its site, an increase of 31% from 2016.

SimilarWeb also found that Airbnb users spent a daily average of 11 minutes 31 seconds on the company’s app, more time than was spent on Booking.com’s app, but not as high as the 14 minutes 56 seconds users spent on Hotels.com’s app.
brand_airbnb  travel 
29 days ago
US smartphone ownership hits record high | WARC
Smartphones can now be found in a record 80% of US households, representing 6% growth on last year, a new survey has found.
smartphones  mobile 
29 days ago
How Hearts & Science Went From Zero to Winning P&G and AT&T in 7 Months – Adweek
“Hearts & Science and BBDO have helped us develop a groundbreaking advertising model driven by data,” says Fiona Carter, chief brand officer at AT&T. “With Hearts & Science on our team, we’re moving from mass marketing to mass precision so we can connect with customers whenever and wherever they need us the most. We’re just getting started on our journey together, but we’re already seeing tremendous results.”

“If you’re selling toothpaste, if you’re selling laundry detergent … there is a belief that I need everybody, so let me have this broad-based demo,” explains Kathleen Brookbanks, COO of Hearts & Science. “A lot of the conversations and the work we’ve been doing is about saying, ‘In it’s entirety, you need all those people, but how you communicate to different people as a function of their behaviors needs to be different.’ ”
media  agency_news  agencies  brand_p&g  data  insights_analytics 
29 days ago
Above Avalon: iPhone Evolution
AR Navigator

There are signs that the iPhone's role in our lives is about to change once again. We are on the verge of the augmented reality (AR) era. Apple has been investing heavily in AR for years with a number of notable acquisitions including Metaio, Emotient, Polar Rose, Faceshift, PrimeSense, Flyby Media, and Perceptio. AR is going to turn the iPhone into a smart pair of eyes. These eyes will transform the iPhone's functionality. Much of what has been written and said about AR positions the technology as merely an interlacing of objects with a real-world layer. Snapchat filters come to mind. However, the much more interesting and valuable attribute found with AR is having a device extract data from our surroundings and then offer additional value and context to the user. The dual-camera system found in the iPhone 7 Plus is able to extract more data than any other iPhone camera.
brand_apple  augmentedreality  smartphones  mobile 
29 days ago
Consultancies are taking out ad agencies ... and upending ad-tech and mar-tech | VentureBeat | Marketing | by Dave Helmreich, LiveIntent
In an era dominated by the business outcomes and metrics-infused culture of consultancies, the ad-tech and mar-tech platforms that are likely to succeed are more likely to support a brand’s core business (developing lifetime customers and owning the relationship with them) than a short-term sales cycle (using up the budget).
consulting 
29 days ago
House Industries’ Fonts Have Added Style, Swagger and Strangeness to What We Buy for 2 Decades – Adweek
Consumers generally don’t pay much attention to typefaces—which most people call fonts, though there are technical differences between the two—but the creators of brands certainly do. A style of lettering not only makes a company name pop, it sends a silent but potent message about a brand’s origins, attitude and audience. As the Type Director’s Club has put it, a font marks “the fine line between brand difference and indifference.”

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Cruz unapologetically refers to the things that inspire him and his team as “bad influences”—the decidedly low-art realm heaped with junk like hot rodding magazines, plastic Godzilla figures, metal lunch boxes, skateboards and restaurant Tiki mugs. Yet House’s work not only substantiates the overlooked cultural value of these objects, it also demonstrates how they’re parts of a creative continuum—a postwar American style that can be borrowed and reinterpreted for an array of versatile, contemporary and commercially viable uses.

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What distinguishes the Ford is that it doesn’t just display seminal American innovations, it “reveal[s] the underpinnings and influences behind them,” Greuther explained. And in House’s case, the commercial applications of House’s fonts and the everyday American commercial objects that inspired them were in pleasing sync with the Ford’s vision—especially since some of America’s most fabled innovators (the Wright Brothers, even Henry Ford himself) drew their inspiration from the everyday. The Wrights repaired bicycles, for example, and Henry Ford took apart and reassembled a pocket watch at age 13.

/

“One thing that’s an important part of our mission is helping people realize their own potential,” which often derives, Greuther said, from “the ordinary and the everyday, the practical things, the interest anybody has. House is big on that.”

“Every day, we see things hidden in plain sight that can inspire us,” the curator added. “The world’s full of interesting provocations.”
houseindustries  creative_executions  design  typeface  font 
4 weeks ago
Seattle once again nation’s fastest-growing big city; population exceeds 700,000 | The Seattle Times
From July 1, 2015, to July 1, 2016, Seattle had a net gain of nearly 21,000 people — 57 a day, on average. That pencils out to a 3.1 percent population increase for the one-year period. Among the 50 most populous cities in the nation, that’s easily the fastest rate of growth. Previously, Seattle had ranked fourth among big cities.
seattle 
4 weeks ago
Urban and Rural - Geography - U.S. Census Bureau
The Census Bureau’s urban-rural classification is fundamentally a delineation of geographical areas, identifying both individual urban areas and the rural areas of the nation.  The Census Bureau’s urban areas represent densely developed territory, and encompass residential, commercial, and other non-residential urban land uses.  The Census Bureau delineates urban areas after each decennial census by applying specified criteria to decennial census and other data.
The Census Bureau identifies two types of urban areas:
Urbanized Areas (UAs) of 50,000 or more people;
Urban Clusters (UCs) of at least 2,500 and less than 50,000 people.
“Rural” encompasses all population, housing, and territory not included within an urban area.
cities  rural  america 
4 weeks ago
Confirmation Bias: Why You Should Seek Out Disconfirming Evidence
Greek saying: For it is a habit of humanity to entrust to careless hope what they long for, and to use sovereign reason to thrust aside what they do not fancy.

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Tolstoy: The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.

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To manage against: In good scientific experiments, researchers should seek to falsify their hypotheses, not to confirm it. Unfortunately, this is not always the case (as shown by homeopathy.) There are many cases of scientists interpreting data in a biased manner, or repeating experiments until they achieve the desired result. Confirmation bias also comes into play when scientists peer review studies. They tend to give positive reviews of studies which confirm their views and those accepted by the scientific community.
psychology  consumerinformation  consumerbehavior  confirmationbias  consumerhabits 
4 weeks ago
Apple’s New Campus: An Exclusive Look Inside the Mothership | WIRED
At one point, Behling recalls, Jobs discussed the walls he had in mind for the offices: “He knew exactly what timber he wanted, but not just ‘I like oak’ or ‘I like maple.’ He knew it had to be quarter-­cut. It had to be cut in the winter, ideally in January, to have the least amount of sap and sugar content. We were all sitting there, architects with gray hair, going, ‘Holy shit!’”

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IT’S HARD NOT to be overwhelmed by all of this. Ask me sometime about the fonts in the elevator or the hidden pipes in the bathroom commodes. And it’s hard not to return again and again to the same question: Is Apple Park the arcadia outlined by Jobs in his public farewell, or is it an anal-retentive nightmare of indulgence gone wild?

Apple’s answer is that the perfection here will inspire its workforce to match that effort in the products they create, that the environment itself is meant to motivate engineers, designers, and even café managers to aspire for ever-higher levels of quality and innovation. (Francesco Longoni, the maestro of the Apple Park café, helped Apple patent a box that will keep to-go pizzas from getting soggy.) “We’re amortizing this in an entirely different way,” Ive says. “We don’t measure this in terms of numbers of people. We think about it in terms of the future. The goal was to create an experience and an environment that felt like a reflection of who we are as a company. This is our home, and everything we make in the future is going to start here.”

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“This building rose out of the passion of Steve Jobs,” he says. “The idea that a beautiful object descended on this verdant, luxurious landscape and that it will be inhabited by 12,000 people: That is a true utopian vision. So part of my job is confronting these criticisms and saying, ‘You must be mad.’”
stevejob  design  workplace  brand_apple  architecture 
4 weeks ago
DARPA's Phantom Express XS-1 hypersonic spaceplane gets sign off to be built | WIRED UK
Phase 3 will involve 12 to 15 test flights, which are currently scheduled for 2020. Initial flights will begin at speeds of Mach 5, while later flights will be pushed to Mach 10.

The spaceplane would take off vertically like a rocket, using VTOL-style technology, powered by self-contained cryogenic propellants, with no external boosters. On reaching a high suborbital altitude, an expendable upper stage would be released, capable of deploying a satellite.
outerspace  space  brand_boeing 
4 weeks ago
The Oppressive Gospel of ‘Minimalism’ - The New York Times
“Minimalism can return you to this basic state where you’re perceiving purely,” says David Raskin, a professor of contemporary art history at the School of the Art Institute of Chicago. “Less is more because you strip away the familiar,” opening an opportunity to see the world without preconceptions. The objects might look mundane, but rather than the plain metal box on the floor, it’s the stark sensory experience the object incites that is the art, no previous knowledge necessary. The artist opens a radical infinity of possibilities. “Minimalism in the 1960s was very much along the lines of taking LSD,” says Miguel de Baca, an associate professor of art history at Lake Forest College.
art 
5 weeks ago
Millennials have different savings mindset | WARC
Among these, millennial respondents were more likely to prioritize personal milestones over traditional life milestones: 42% said they would focus on working at their dream job, compared with 23% of the other age-groups, and 37% (compared with 21% of others) wanted to concentrate on travelling the world.

While 51% of the older respondents agreed that they would prioritize getting married, only 43% of millennials concurred; and just 36% of millennials said they would prioritize being a parent – a significant departure from the 59% of older respondents.

Freedom and flexibility are the goal for young adults, Levine said – "they are willing to do whatever it takes, even if it means working for the rest of their lives".
GenY  warc 
5 weeks ago
news.starbucks.com
Hines is the director of social impact for U.S. operations at Starbucks. His job today is to launch stores in underserved communities that could benefit from economic development. The stores are built by women or minority-owned contractors, staffed by partners (employees) from the community, carry food made by local diverse vendors and offer free training programs to help people between 16 and 24 who aren’t in school or working to develop job skills.
brand_starbucks  economy  corporateculture 
5 weeks ago
Why Stan Richards Will Never Sell: It's the Path to 'Mediocrity'
I asked Stan what he considered the most important elements of good advertising. "Well, we start with a simple one. I really believe and have always believed that people need to like the work. It has to be endearing in some way. It may create a smile. It may create a laugh. It may create a tear. It may provide information that wouldn't have come any other way, but there's some element that makes the people like the advertising, and we work very hard to find that element."
stanrichards  advertising  agencybusiness  people 
5 weeks ago
When Your Favorite Musicians Die, a Piece of You Dies Too - Story
people may say, "I don't understand why you are so upset over someone you've never met." Clearly these people don't have a true connection with music. And that bums me out because once you find it, you realize there is nothing else like it. Music is something you can relate to with almost any emotion. It has the ability to speak to you in ways nobody else can. Sometimes you can just throw on a song and it will take you back to a very specific moment in time. And for some, maybe music has even saved your life.



There is something oddly comforting about knowing the person at the other end of a song might be feeling the same way as you or going through a similar situation. When the words, riffs, and beats of your favorite songs have been with you for so many years and the person who created them dies, a part of you dies too.
music 
5 weeks ago
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