10720
Questioning diversity | Eurozine
The main value divide in our society is between the 20 to 25 per cent of the population I call the Anywheres (the people who see the world from Anywhere), who are well educated and mobile and tend to favour openness, autonomy, fluidity – and a larger group of people (about 50 per cent of the population) I call the Somewheres (the people who see the world from Somewhere), who are less well educated, more rooted and value security/familiarity, and place a much greater emphasis on group attachments (local, ethnic, national) than the Anywheres.

Anywheres are generally comfortable with social change because they have so-called ‘achieved identities’ a sense of yourself derived from your educational and career achievements which allows you to fit in pretty much anywhere. Whereas Somewheres have ’ascribed identities’ based more on place or group which means that your identity can be more easily discomforted by rapid social change.

This sounds like a very binary distinction but there is a big in-betweener group of about 25 per cent of the population and there is a great variety of both Anywheres and Somewheres. It is important to remember that Anywheres are not just the metropolitan or cosmopolitan elites; they are around one quarter of the population and many of them have quite mainstream lives and beliefs. Though there is a sub-set of more extreme Anywheres I call the Global Villagers (about 5 per cent of the population) and there is also a group of more extreme Somewheres I call Hard Authoritarians (about 5 to 7 per cent of the population).
consumer_affluent  politics  trump  america 
2 hours ago
California Burning | by William Finnegan | The New York Review of Books
The world is getting “hotter and more flammable”. Nine of the ten worst years for forest fires in America have occurred since 2000. Early last month there were 29 “large uncontained fires” burning across the United States. The right course is usually to let a forest burn, as Nature’s way of thinning out trees. But doing so upsets locals and politicians, who want fires put out. The result is a “build-up of dangerous, unhealthy forests, fueling more terrible fires, many of which will need to be fought”
america  planning_forest  fire 
2 hours ago
How Millennials Killed Mayonnaise – Philadelphia Magazine
Yet another reproach for older Americans to levy against their young: The young spurn mayonnaise. Whereas the old embraced Hellman’s mayonnaise because it symbolised the “homogeneity of that old, dead American dream”, the young reject it for exactly that reason. They want identity condiments, sauces that say: “I’m not part of the elderly mayo masses; I’m turkey and Swiss on ciabatta with tzatziki, chipotle spread and a little basil pesto. That’s who I am, dammit. My sandwich, my self”
food  GenY 
3 days ago
What Trauma Docs Know | Chicago magazine | August 2018
Notes from conversations with trauma doctors at Chicago hospitals, where gunshot and knife wounds make up almost one-third of Level 1 admissions. “Younger patients are ridiculously resilient. They can be shot 20 times, you give them 50 units of blood, and they walk out of the hospital”. “We don’t take the bullets out. If we find them, great. But they’re like splinters, they work their way out eventually”. “Nobody gets shot just once anymore. Everybody is shot four or five times”

Also note UI of page, clicking sections.
ui  urban  ux  crime  healthcare 
3 days ago
California tourism gets “surgical” with focus on shorter messages to younger audiences | WARC
As the marketing department looked at how it could boost its efforts, she continued, it realized, “We’ve got to get more surgical ... We’ve got to get more specific, and we’ve got to speak to people’s passion points.”

/

Google searches concerning travel to California jumped 21% the week of the launch, and Dream365TV’s original 24 videos received more than 4.5 million views in their first 120 days, according to MeringCarson, the agency that worked with Visit California to create the original series.

Even more importantly, data indicated the content also resulted in a 17% lift in likelihood to visit the state.

In 2016, now backed by greater financial resources, Dream365TV debuted as a digital video hub on the Visit California website with expanded content that has continued to evolve.
planning_ITC  travel 
3 days ago
Tire Dealer of the Year
Hire good people to run stores: give them 51% if the profits

No cap should be placed on income. Store managers often make more than key executives: that’s only fair they’re the ones earning the money, the execs spend it.

In core markets Les Schwann has 50% share of tire market.

Each tire center costs 2.5 mil to build
brand_lesschwab 
3 days ago
25 years of "Pride:" Schwab's philosophy just as relevant today - Modern Tire Dealer
* "A company starts and it grows, and as it grows, more and more of the decision making moves to the main office. And this is one hell of a big mistake. The decision making should always be at the lowest possible level."

/

Be honest with ourselves.

2. Be honest with the people we work with. Be honest with your customer. There's absolutely no excuse, reason or cause for you to be anything but 100% honest with the people you work with or with the customer you serve.

3. Be humble.

4. Have a desire to learn.

5. Tell the truth. Have an open mind.

6. Be a man of action. Make some mistakes. This is the way you learn.

"When you have established this two-way communication between you, your boss, your fellow employee and your customer, you've gone a long way to clear the way for your success. I told you last year: other people make you successful. It hasn't changed. Other people do make you successful. So don't let yourself down... and don't blame other people. Very few success stories are built on luck, very few promotions are given by luck -- they are earned."
brand_lesschwab 
3 days ago
Traffic Noise Makes Caterpillars' Hearts Beat Faster - Scientific American
This desensitization could be problematic when the caterpillars become adults, Davis says. A rapid stress response is vital for monarch butterflies on their two-month journey to spend winters in Mexico, as they narrowly escape predators and fight wind currents. “What I think is happening [on roadsides] is their stress reactions get overwhelmed when they're larvae and [could be] impaired when they travel to Mexico,” Davis says.
animals 
4 days ago
Exclusive: Spotify CEO Daniel Ek on Apple, Facebook, Netflix–and the f
: I haven’t done a lot of these interviews because I don’t believe Spotify is about any one individual. I don’t want to diminish my role, but in almost all innovations, it’s the collaboration of the team that creates something in a creative process that’s hard to capture. What often happens, people simplify the process and put it on one person who then looks like they’re some sort of demigod, infallible, up until the moment when they’re not and then the whole world collapses. I have some strengths but I have a lot of weaknesses, too. I wanted you to hear that directly from me.

/

Spotify CEO Daniel Ek — "I also write out what my daily, weekly, monthly goals are, and every evening I check how I’m doing. And then I just over allocate my time [to match the goals]. People think that creativity is this free spirit that has no boundaries. No, actually the most creative people in the world schedule their creativity. That’s the irony...But if you’re really, really focused, those are the times when the breakthroughs come."

/
Our company mission is to have more than a million artists to be able to live off of their art. In that model, it’s almost like you’re managing an economy, not just 10, 15, 100 deals that you’re doing. We’re trying to provide the tools to enable all these different constituents to do better business on our platform. That’s very different from what Netflix is.

/

DK: [LinkedIn founder] Reid Hoffman wrote this book that introduced the concept of the “tour of duty.” You have a number of years when you perform a job, and then your tour is over, and it’s time for you to think about what the next step is. I describe them as missions. You may have the same title, but you don’t have the same job more than two years, and the more honest we are about that, the better it is.

Millennials in the tech sector today on average switch jobs every 1.8 years. I think that has to do with the fact that leaders in those companies don’t set clear expectations that their jobs will change. When it doesn’t, and you have really talented people, they will move on to the next challenge. I think it’s like a forcing function. You should force it.
music  producer  brand_spotify  producing  time_management  leadership 
4 days ago
Shane Parrish on Twitter: "I've been testing a new response to whenever the kids complain. The formula is [acknowledge], [opportunity]. It’s incredible how well it works. Works on adults too."
I've been testing a new response to whenever the kids complain.

The formula is [acknowledge], [opportunity].

It’s incredible how well it works. Works on adults too.
socialmedia_strategy  parenting  Twitter 
4 days ago
Russell Davies: Surprise averse
A common question in the early days of GDS (and still a common question in lots of settings) was 'but aren't politicians very risk averse? how do you get to do risky new things?'
Francis Maude always had a good answer to that. 'We're not risk averse, we're surprise averse'.
campaignplanning  risk  russelldavies  politics  planning 
5 days ago
See No Evil
How supply chains work. “It’s a staggering kind of undertaking. If you’re a small apparel company, then you still might have 50,000 suppliers in your supply chain. You’ll have a personal relationship with about 200 to 500 agents or intermediaries. We call them ‘supply chains’, but that image is misleading. They really look more like a network of waterways, with thousands of tiny tributaries made up of sub-suppliers trickling into larger rivers of assembly, production, and distribution”
erp  enterprise_software  logistics 
6 days ago
Winnie the Pooh – Quartz Obsession — Quartz
Benjamin Hoff, author of the bestselling Tao of Pooh and Te of Piglet, used Pooh characters (licensed from the Milne estate for a handsome fee) to make Taoist principles accessible and relatable for Westerners. Pooh, he found, generated just the right amount of “happy serenity,” as is evidenced in the bear’s cheerful “Tiddley Pom” song: “The snow just keeps on snowing, and that’s okay.”

/

And without Eeyore as his foil, Pooh wouldn’t be quite as charming in his generosity, his spontaneity, and his general contentedness. Also: it feels wickedly good when Eeyore hits his irrepressible tubby friend with a real zinger.
brand_disney  taoism  animation  tao 
6 days ago
36 Hours in Boise (and Beyond) - The New York Times
Boise — derived from the French word for wooded, but a name that also reflects a confluence of frontier myth and speculation — sits below the Rocky Mountains on a verdant plain known as Treasure Valley. Boise (BOY-see, if you’re a local; BOY-zee if you’re not), once a gritty stop along the Oregon Trail, is Idaho’s capital and, with a population of 223,000, its most populous city.

It is a place that offers frontier charm, easy access to expansive wilderness, a reverence for modern art and creative restaurants (not to mention goats known for their landscaping skills). It is also a place where visitors will find Basque culture — the most concentrated in the country — throughout the city, especially in the Basque Block neighborhood. The culture is an integral part of Boise, where children can take Basque dance lessons and adults can drink calimotxo, a red-wine-and-Coke libation.
boise  planning_ITC 
6 days ago
ARF identifies consumer privacy painpoints | WARC
One finding: “Consumers are willing to share a variety of data regarding who they are, but not information that can be used to personally identify them or locate them in the physical world, even if it would enhance customization of their content experience,” said McDonald.

/

Ninety-five percent of adults proved willing to share their gender, a total standing at 91% for race/ethnicity and 82% for sexual orientation. But 91% would not share their Social Security number, a figure hitting 71% for medical information.

“People are generally willing to share even sensitive classifications, like sexual orientation, on the assumption that those are aggregated rather than targeted,” McDonald said.
data  bigdata  privacy 
7 days ago
KFC champions the importance of agencies | WARC
“You just have to swing for the fences a whole bunch of times and that's how you're going to get some cultural hits.”

/

This is another marketing trend that I think we've gone the other way on [as an industry]. So, I know a lot of brands have specialty agencies, social, digital, media, TV, what have you,” Felix said.

“From a marketers’ standpoint, this is exhausting. It's very difficult to manage. I know we all like to say that we have this well-oiled machine that's an integrated agency team. But how many of us have seen those cohesive recommendations from all of our agencies that are pretty much just cobbled together, cut and paste, the ideas conflict, and they don't really feel like one team?”

By consolidating the leadership of multiple responsibilities within a single agency, he added, the marketing pipeline is effectively streamlined. “If I have a business problem, I pick up the phone, I make one phone call, and I know that the whole breadth of the Wieden+Kennedy agency is now working on how we can solve that business problem in the best way for KFC,” he said.
brand_kfc  popculture  advertising  planning_funko  wiedenkennedy 
7 days ago
Hungry for growth, food makers seek new flavor of CEO
Just over half of the 39 consumer packaged goods companies in the Fortune 500 have changed their CEO in the last two and a half years, according to executive search firm Russell Reynolds Associates.

/

In response, boards are looking for relatively young CEOs who can crunch data like technology executives and cut costs like private equity investors.
planning_bluediamond  cpg 
8 days ago
The experts’ guide to selling on Amazon - ClickZ
To get started selling on Amazon, all a business has to do is sign up to sell in one of the 20 categories Amazon offers, such as beauty, baby products, etc. There’s a $39.99 fee for companies selling more than 40 products a month. However, if your business sells to a niche market, like, for example, a medical supply company looking to sell in bulk to hospitals, you’ll need a Professional Selling Plan and pre-approval from Amazon to get started.
brand_amazon  amazon_selling 
8 days ago
Poorer Americans buckling as U.S. economy booms
The top 40 percent of earners usually drive U.S. consumption growth. But 2016-2017 was the first two-year span in at least two decades that the bottom 60 percent accounted for the majority, and that appeared to continue in the first quarter of 2018.
reuters  economics  america  consumer_spending  wages  planning_dfi  economy 
8 days ago
Time Flies: U.S. Adults Now Spend Nearly Half a Day Interacting with Media
American adults spend over 11 hours per day listening to, watching, reading or generally interacting with media.

/

For instance, TV-connected devices, such as video game consoles and internet-connected devices (Google Chromecast, Apple TV, Amazon Fire TV, Smart TV apps, etc.), allow audiences to use their internet connections and access a treasure trove of content to interact with at will. From fourth-quarter 2017 to first-quarter 2018, daily time spent on these devices by adults increased by five minutes to about 40 minutes. Specifically, 14 of those minutes are dedicated to game consoles, while 26 belong to internet-connected devices.
nielsen  socialmedia_usage  media  mediahabits 
8 days ago
YouGov Ad of the Month – US: Red Lobster | WARC
Red Lobster’s Ad Awareness score (whether someone has seen an advert for the brand in the past two weeks), went from a low of +25 in May to a high of +33 in July.

The bump was even more striking among regular viewers of the Discovery Channel. Ad Awareness among this group rose from +32 in May to a high of +52 in July.
brand_redlobster  branding 
8 days ago
Almond Breeze soy milk recalled because it was tainted by cow's milk - The Washington Post
Last month, FDA Commissioner Scott Gottlieb said that the agency would move toward enforcing rules about what can — and can’t — be called milk. As it stands, the only products companies can call “milk” are things that come from the “milking of one or more healthy cows,” and as Gottlieb pointed out, “an almond doesn’t lactate.” Gottlieb promised there would be public input before new enforcement.

/

The other side argues that no consumer believes that when she buys, say, almond milk, that it originated from a cow. Declining sales of cow's milk and the exploding market for alternatives is not due to the labeling on the carton, they argue, but rather what's inside it. Increasingly health-conscious consumers view milk alternatives as simply better for them.

Nancy Chapman, executive director of the Soyfoods Association of North America, told The Washington Post in 2016 that her organization has conducted studies of shoppers and found that the “overwhelming majority” — 98 percent — don't confuse it with cow's milk.
planning_bluediamond  dairy 
9 days ago
Creative Pioneers: Sir John Hegarty sheds light on his creative process
Regardless of whether it's a painting or advertising You are putting yourself into your work. We're not hired guns, it is personal, and that's what makes it great. 2 min in.

5:41 Process stops creativity to get to a magical point of view. Management as a title tries to 'manage.'

11:29 briefing process

27:59 An agency is an inverted pyramid with leaders at the bottom. You must have people leave the room feeling empowered and encouraged, while being honest.
people  creativity  advertising  producing  producer  johnhegarty 
10 days ago
How PepsiCo is tracking consumer trends | WARC
An implementation of the “360 Always On” system that Kaushik was “surprised” – and, indeed, gratified – by is “the fact that we actually use this data to consider small acquisitions in the opportunity spaces that we are interested in”.

“I can actually tee up the white spaces or the opportunity spaces that are going to really matter to consumers, and I can also start talking about the companies that are playing in that [space] – the smaller companies. And that’s really powerful information for PepsiCo to use.”

/

By way of an example, he revealed how its “360 Always On” platform currently is activated in the beverage sector. “We track over 1,000 ingredients – so, ingredients like … charcoal, sugar, and so on,” said Kaushik.
trends  insight  insights_analytics  innovation  brand_pepsi 
10 days ago
Is Facebook evil? Everything bad about Facebook is bad for the same reason — Quartz
nderlying all of Facebook’s screw-ups is a bumbling obliviousness to real humans. The company’s singular focus on “connecting people” has allowed it to conquer the world, making possible the creation of a vast network of human relationships, a source of insights and eyeballs that makes advertisers and investors drool.

But the imperative to “connect people” lacks the one ingredient essential for being a good citizen: Treating individual human beings as sacrosanct. To Facebook, the world is not made up of individuals, but of connections between them. The billions of Facebook accounts belong not to “people” but to “users,” collections of data points connected to other collections of data points on a vast Social Network, to be targeted and monetized by computer programs.

There are certain things you do not in good conscience do to humans. To data, you can do whatever you like.

/
hat brings us back to Facebook. It has its own grand project—to turn the human world into one big information system. This is, it goes without saying, nowhere near as terrible as the project of the thousand-year Reich. But the fundamental problem is the same: an inability to look at things from the other fellow’s point of view, a disconnect between the human reality and the grand project.

/

The company’s mission statement was changed last year to reduce the importance of “connections.” Instead of “make the world open and connected,” its goal is now to “bring the world closer together.” In July, Facebook announced that it will start taking down posts that call for physical violence in some countries.
Facebook 
12 days ago
Hammacher Schlemmer: The World’s Most Peculiar Company
Hammacher Schlemmer parlance, these are called “image items,” and one is usually put front and center in each of its catalogs. “Our focus in the last 20 to 25 years has been to put something on the cover that makes you go, ‘Wow, what is that?’ ” Farrell says. “We actually almost like it better when you don’t know what it is.”

/

“The hardest part is tracking these companies down,” John Pinto tells me. Pinto has been Hammacher Schlemmer’s image buyer since the position was created five years ago. I ask him about a $5,000 motorized unicycle that appears on the cover of the spring preview catalog. “That’s from a guy out of Portland,” he says. “It pops off the page. You think, Hmm, I’ve never seen that before.”

When he saw a floating jungle gym while vacationing at a resort in Cabo San Lucas, Mexico, Pinto sought out and persuaded the manufacturer to put its device in the catalog. Hammacher Schlemmer dubbed it the Navigable Water Park and listed it at $71,000. “Most of our customers will get a laugh out of it, and we hope they say, ‘Only Hammacher Schlemmer would carry this floating water park,’ ” Pinto tells me.
guerillamarketing  hammacher  wordofmouth  pr 
13 days ago
How global brand Starbucks makes a local connection in Seattle | WARC
1. Protect and drive business
2. Drive social impact
3. Make Starbucks partners proud
brand_starbucks  warc 
13 days ago
SunnyD launches punchy national drive and brand overhaul | Campaign US
A can’t-get-it-out-of-your-head new track from rising star DJ Kass, whose "Scooby Doo Pa Pa" became a viral YouTube sensation earlier this year, drives each spot.
brand_sunnyD  genz 
13 days ago
Burberry Has a New Logo | GQ
The new assets were unveiled on the brand's own Instagram account, where in addition to the flashy new pattern and logo, the label shared correspondence between Tisci and Saville in which we learned that the project came together in just four weeks—and that Tisci writes very succinct emails. It's a level of transparency that, while still part of a saavy marketing plan, is rare among brands that operate on the highest end of the fashion spectrum.
brand_burberry  fashion  logos  design 
13 days ago
YouTube Halsey
Maybe you don’t need all of that.

Take shoes off so feel comfortable.
music 
14 days ago
Johnson's Baby aims to reinvent itself as gentler, simpler | CMO Strategy - Ad Age
The products, which have been free for years of some of the most widely derided ingredients—such as parabens and phthalates—now no longer have dyes or sulfates either. So the iconic gold Johnson's Baby Shampoo is no longer dyed gold, and Johnson's Baby Lotion no longer dyed pink. Overall, the product line has half the ingredients that it once did, making for simpler labels, and 96 percent of the ingredients now are naturally derived, says Sarita Finnie, senior director of Johnson's Baby Care U.S.

/

"Parents around the world want a better world for their children, and if you ask them what that means, they all want a kinder, gentler world," says Deeptha Khanna, J&J global president of baby care. Combined with Johnson's Baby heritage of making gentler products, she says, "it came to us in a flash" that the campaign should be about gentle.

/

Media behind the effort in the U.S. is 70 percent digital and heavily mobile, built around using a wide range of content that, beyond emotional video, also aims to expand and reinforce messages through short Facebook and influencer posts about the brand's new simpler, easier-to-use products, Finnie says. Interpublic's J3 and independent MediaMonks are handling media, with IPG's Devries Global handling PR and influencer work along with VaynerMedia.
baby  brand_johnson  emotion  parenting 
15 days ago
Leonardo Da Vinci's To Do List (Circa 1490) | Open Culture
Draw Milan

Ask Maestro Antonio how mortars are positioned on bastions by day or night.

[Examine] the Crossbow of Mastro Giannetto

Find a master of hydraulics and get him to tell you how to repair a lock, canal and mill in the Lombard manner

[Ask about] the measurement of the sun promised me by Maestro Giovanni Francese
creativity  people  history 
15 days ago
Beyond Traditional: Developing Effective Digital Ad Campaigns
MCG campaigns targeted at people between the ages of 18 and 49 reached their intended audience at a rate of 69%, which was higher than other age brackets compared to the industry average. With the continuous evolving needs and habits of consumers, businesses need to re-evaluate their assumptions about the purchasing behavior of the masses.
onlineadvertising  nielsen  cpg 
15 days ago
Apple's pricey iPhone X, subscriptions deliver earnings beat
Apple sold 41.3 million iPhones in the fiscal third quarter, half a million less than expected, but the average iPhone selling price topped expectation by $30, hitting $724, according to FactSet. Apple Chief Financial Officer Luca Maestri told Reuters that customers were buying costlier models and the $999 iPhone X was the quarter's best seller.
Apple posted third-quarter revenue of $53.3 billion and profits of $2.34 per share, compared with analyst estimates of $52.3 billion and $2.18 per share, respectively, according to Thomson Reuters I/B/E/S. (Graphic: tmsnrt.rs/2LNgw6q)
brand_apple 
16 days ago
California Consumer Privacy
road Scope of the CCPA. The CCPA applies its requirements to any "business," which it defines as any company that does business in California for a profit that collects personal information from a California resident; and that either: (i) has annual gross revenue over $25 million; (ii) annually buys, sells, receives, or shares for a commercial purpose the personal information of 50,000 or more consumers, households, or devices; or (iii) derives 50% or more of its annual revenues from selling consumer's personal information. Cal. Civ. Code § 1798.140(c). Additionally, the law states that it is not limited to information collected electronically or over the Internet, but applies to the collection and sale of all personal information. Cal. Civ. Code § 1798.175
privacy  data 
16 days ago
Skittles: How to grow sales from the Super Bowl | WARC
new article on WARC, How Skittles found its sweet spot at the 2018 Super Bowl, which details the creation of an ad for a target audience of one: Marcos Menendez of Canoga Park, California, an ardent Skittles fan. The brand made a ludicrously expensive ad just for him. The rest of the audience, who watched on Facebook Live, or read about it, could only see Marcos’ reaction and a selection of teasers featuring David Schwimmer.

To this day, Mars and DDB Chicago maintain that, apart from the people who worked on the ad, still only its target audience of one has seen it. The ridiculously exclusive spot also picked up two Gold Lions at Cannes in June.
brand_skittles  superbowl 
16 days ago
The death of Don Draper
Until the 1990s, says Galloway, the path to success lay in taking “an average beer, average car, or average suit” and wrapping it in appealing associations – this one makes you feel more elegant, this one makes you feel younger. Now, we live in an age in which the intangible haze of soft-sell is no longer necessary, and the battle for market share comes down to the raw strength of your product. “The sun has passed midday on brand,” he says.
advertising_anti 
17 days ago
Red Bull Radio celebrates the beauty of clubbing with new podcast
Nightclubbing will delve into the visual history of famous clubs around the world, ranging from Birmingham’s post-industrial dance music temple House of God to Bollywood’s Western-influenced 70s disco Studio 29
brand_redbull  music 
17 days ago
What happens when brands go dark? | WARC
However, when the time off-air is six months or less, the effects can be small. But on balance we see declines in purchase measures, and bigger brands are more likely to suffer a decline than smaller brands.
warc  advertising  media  planning 
17 days ago
The Munger Operating System: A Life That Really Works
I have what I call an iron prescription that helps me keep sane when I naturally drift toward preferring one ideology over another. And that is I say “I’m not entitled to have an opinion on this subject unless I can state the arguments against my position better than the people do who are supporting it. I think that only when I reach that stage am I qualified to speak.” Now you can say that’s too much of an iron discipline..it’s not too much of an iron discipline. It’s not even that hard to do.

/
The correct answer in situations like that was given by Ben Franklin, he said, “If you want to persuade, appeal to interest not to reason.” The self serving bias is so extreme. If the general counsel had said, “Look this is going to erupt, it’s something that will destroy you, take away your money, take away your status…it’s a perfect disaster,” it would have worked!
leadership  debate  people  advice  charlie_munger  trust 
18 days ago
Twitter Shares Get a Reality Check, Says Pivotal Research's Brian Wieser on Cheddar
Twitter shares plunged after the company reported 335 million monthly active users, 1 million fewer than the company had in the previous quarter. Twitter attributed the decline to its efforts to clean up the platform and purge spam accounts as well as the impact of GDPR, the new European Union law on data protection and privacy.
Twitter 
19 days ago
Wieser More Optimistic In Updated 2018 Ad Forecast 05/17/2018
Wieser now believes that underlying growth -- which excludes Olympics and political dollars — will reach 4.8% this year, surpassing 2017 growth of 4.5%. Underlying growth in the first quarter was 5.5%, per his analysis.

“2017 was a stronger year than initially expected and now having reviewed Q1 results, by all current indications, 2018 is looking like it is growing faster than previously expected as well,” Wieser wrote in a note to investors late Wednesday.
advertising_industry  advertising 
20 days ago
Facebook Revenue, User Growth Miss Estimates as Scandals Hit - Bloomberg
acebook said it had 1.47 billion daily active users in June, compared with the 1.48 billion average of analysts’ estimates compiled by Bloomberg. The company’s user base was unchanged in its biggest market, the U.S. and Canada, at 185 million daily users, while declining in Europe to 279 million daily users. Overall, average daily users increased 11 percent from the period a year earlier.

/

Facebook Inc. saw the first signs of user disenchantment in the midst of public scandals over privacy and content, with second-quarter revenue and average daily visitors missing analysts’ projections.
Facebook  socialmedia 
20 days ago
Amazon ad sales top $2 billion, its fastest-growing segment | Digital - Ad Age
Amazon reported second-quarter results and advertising was again the brightest spot for the e-retailer, growing at 132 percent, its fastest-growing segment by far. Amazon's total sales hit $52.9 billion, an increase of 39 percent year over year.
Meanwhile, profits were $2.5 billion, which was up from $200 million at the same time a year ago. Advertising is helping Amazon hit the new levels of profitability.
brand_amazon  onlineadvertising 
20 days ago
Ad Industry Blasts Apple's New Privacy Settings 07/26/2018
Apple said last month at the Worldwide Developers Conference that the newest version of Safari will include additional default settings aimed at protecting consumers' privacy. Among other new settings, the browser will alert users via pop-up notifications when Facebook (and other companies) attempt to collect tracking data.
data  brand_apple  privacy  bigdata 
21 days ago
BRICK: the indie mag smashing hip-hop’s stereotypes - Creative Review
“I really wanted to make something that wasn’t masculine, and felt welcoming to anybody that wanted to pick it up.”
magazine  music 
21 days ago
Rachel Coldicutt Int Gov Design Conference Usable to Understandable to Responsible - Google Slides
Making it look simple is easy. Making it simple to use is much harder.

Slide 49: the three C’s
webdesign  ux  webasmedium  gov.uk  ui 
22 days ago
Billy Joel, in Conversation
Billy Joel talks about why he decided to stop writing songs 25 years ago. “It was time. I couldn’t be as good as I wanted and that was driving me crazy. I was always trying to feel like there was a real progression in my work, and eventually I realized I was only going to be X good. So I stopped. But the performing, what else am I going to do? I only do two gigs a month. I do a Garden show and I do a stadium and then I go home and sit around and look at all my trophies”
famouspeople  writing  music  people 
23 days ago
Facebook signs agreement with Washington state to end discriminatory ad targeting | Article [AMP] | Reuters
"We've removed thousands of categories related to potentially sensitive personal attributes — like race, ethnicity, sexual orientation and religion — from our exclusion targeting tools," the company said, pointing to its efforts from over a year-and-a-half.
data  Facebook 
23 days ago
This AR business card is way cooler than your flimsy card
f course, you need a phone to see the card’s extra functionality: You have to take the card, hold it up in the air, then take your phone out, launch a card reader application, point at the card, and then you will see the extended information.

This is something Falmer acknowledges: “The current limitation [of some AR apps] is hardware which is still big and expensive–like Hololens, Vuzix, or Daqri headsets. . . . It will be ubiquitous once affordable AR glasses are available on the market.”
augmentedreality 
24 days ago
Trina Shoemaker Explains the Art of Producing - YouTube
4:38 in. When something is suddenly is in the world, which wasn't before, people can't make mistakes they just 'can't know' what they don't know. (referring to first time producers)

7:06: you're done when: you're tired of it, you're out of time, you're out of $

8:20: good producer: be by yourself to focus to something to point of obsession w/o being weird, organization, musical/dedicated/'dig it', be a person who can step in and use diversion tactics.
producer  music  groundingdocs  branding  campaignplanning 
24 days ago
Seattle is least air-conditioned metro area in the U.S., census data show. So how do locals keep cool? | The Seattle Times
That’s because Seattle is the least air-conditioned metro area in the nation — at least out of the 41 metros included in the U.S. Census Bureau’s American Housing Survey. As of 2015, only one of every three housing units in the Seattle area was cooled by central air or a room unit. That’s nowhere near the national average of 89 percent.
seattle 
24 days ago
What Croatia’s president taught the world about leadership at the World Cup | World Economic Forum
But when it was over and Croatia was left to reckon with the deeply disappointing defeat, Grabar-Kitarović was as present and supportive as she’d been during their ascent. She embraced a shattered Modric after he was presented with the Golden Ball, the tournament’s most valuable player award. A hard rain started to fall during the final award ceremony. As handlers rushed to put umbrellas up over the heads of Putin and other dignitaries, Grabar-Kitarović stood in the rain to shake the hand of every player on both teams.
leadership  Sports  politics 
25 days ago
Secrets Of The Mix Engineers: Greg Kurstin |
Yes, the jazz influence does seem very far away,” he chuckles. "But I really have to credit jazz music for helping me with songwriting and hearing unusual chord progressions and melodies, and for writing really quickly. In jazz you improvise so much, it's like you're composing on the spot. So when it came to writing songs with Lily, for instance, it was really helpful to be instantly able to hear where things needed to go. My jazz experience helps me to immediately play what I hear in my head, so while I'm in the verse, I may be wondering where to go with the chorus and hear something that's not necessarily in the same key. It's funny, I have always been going back and forth between jazz and pop, and I love building these tracks, even though my production approach does not relate at all to the kind of jazz I play.”
strategy  music  producer 
25 days ago
Paul McCartney’s Producer Greg Kurstin Breaks Down ‘Egypt Station’ – Rolling Stone
Before you began recording, did you guys talk about the sort of sound you wanted to achieve on the album?
Yeah. He would mention the variety that Beatles records had and he wanted to bring in different moods, different ideas. There are some songs that just rock and there’s some that are more acoustic and there’s a Brazilian-influenced one and just so many different kind of things. Sonically, he wanted to avoid anything ordinary. He wanted to experiment. Take a song like “Hunt” or “Hunt You Down” – I’m not sure of the exact title he ended up using. He’d say, “Let’s pull out the guitars. A guitar is too obvious here. Let’s have a cello doing that.”
He loved to pull everything out and try to be minimal. Sometimes we did have a lot of things going on, but other times we’d strip it way down and say, “Let’s just have drums and one orchestral instrument. Let’s have bass clarinet playing what would normally be a guitar part.” He really wanted to push the arrangement in unusual ways. I was very supportive of that. It’s easy to flip into the usual, “Here’s the band playing the song in a very typical way.” But he wanted to push the boundaries.

/
He’s able to make something fresh, but it also sounds familiar. It doesn’t sound odd or unusual because he pulls it together with his nursery-rhyme melody that makes it very familiar. I’m impressed how he’s still going forward and he’s not phoning it in. He’s really putting love and care into every song. And then I love that he really wanted to be modern and current, but in his way and not in a way that’s very typical. He brought in all of these orchestral instruments, like harpsichords and harmoniums and stuff that’s sitting in his studio at home. These are very unusual instruments that are very him. I was just amazed that after all this time he’s really continuing to push the boundaries.
music  producer  creativity 
25 days ago
Greg Kurstin talks barbecuing with Dave Grohl, teaming with Paul McCartney
“My job was to bring my influence and get in there with the lush harmonies and bring some freaky sounds on top of what they were doing,” he says. “I had effects and space echoes!”
producer  music 
25 days ago
Mark Ritson: Three reasons having a digital prefix will stunt your career
His point is as simple as it is profound. Westerman notes that “as sexy as it is to speculate about new technologies such AI, robots, and the internet of things, the focus on technology can steer the conversation in a dangerous direction”. That direction is one in which the technology itself becomes the focus and not the broader implications of what the technology does to the existing corporate approach.

/

“In a digital world,” Westerman concludes, “a strategic focus on digital sends the wrong message. Creating a digital strategy can focus the organisation in ways that don’t capture the true value of digital transformation. You don’t need a digital strategy. You need a better strategy, enabled by digital.”
experience  markritson  cx  digitalstrategy 
26 days ago
How I Made It: Michael Sheldon - latimes
Get out of the routine: "I do a lot of speeches now, and I always start by saying, 'I will tell you the secret to life. Every day you wake up, brush your teeth, drive to work, work your butt off, come home, watch TV and go to bed. On weekends, you party and then start the week all over again. The key is to inject out-of-the-ordinary experiences into that backdrop. Go someplace with people you hardly know. That's the secret to life: Inject life with these new experiences. Scare yourself a little.'"

That's how he met Deutsch. "I went to this advertising breakfast-dorkfest that I really didn't want to go to, but I met this person who would later tell me to meet Donny. Every time I do something that I really don't want to do, it turns out to be a memorable experience."
people  Life  advice 
26 days ago
Telling a good innovation story | McKinsey & Company
Innovation Definitions:
1. Best Beats First: takes the measure of a competitor who may be dominating a market with an acceptable product, and then leaps to the front with something even better. (Facebook, Virgin)

2. Master of Reinvention: Instead of the innovator taking on the establishment, this one is about the establishment challenging itself. It’s the classic tale of transformation or rebirth, where the archetypical protagonist gets into trouble, goes through a near-death experience, and does some soul searching to reinvent himself as a better person (Amazon, David Bowie)

3. Serendipity: stumbling over something unusual, and then having the foresight or perspective to capitalize on it. (Post-it Notes)

4. Perspiration:
Telling a good innovation story (Dyson)

5. Underdog: “the unreasonable person,” category, the innovator is fighting the system—the executives and internal procedures that block progress (Apple, Tesla)

6. Winds of Change: harnessing external forces. (YouTube, Tencent)
mckinsey  innovation  cx 
28 days ago
Middle-market company - Wikipedia
Other authorities define middle-market firms differently. The National Center for the Middle Market at the Ohio State University Fisher College of Business[7] as well as Dun & Bradstreet’s proprietary database of commercially-active U.S. firms[8] define middle market businesses as those companies with revenues between $10 million and $1 billion per year. The definition is defined in reference to small businesses, which earn less than $10 million in annual revenue, and big business, which earn at least $1 billion in revenues and are generally the smallest eligible for a credit rating by one of the "major" credit-rating agencies. Investopedia considers middle market firms to be those with sizable annual revenues, ranging from $50 million to $1 billion,[9] which straddle the market between smaller companies and billion-dollar giants.

/
The 200,000 plus US-based mid-market companies are essential to America’s economic success. They account for $10 trillion annually of the $30 trillion U.S. private sector gross receipts and 30 million jobs.[10] If the U.S. middle market were a country, its GDP would rank it as the fourth-largest economy in the world.[11] While there are good sources of information about CEOs of large companies and small businesses; there is relatively little information about mid-size companies and their CEOs. As a consequence their issues and needs are underrepresented in policy and economic discussions.
mid_market 
29 days ago
Gatorade | Serena Williams | Like a Mother - YouTube
Serena Williams didn't return to greatness despite becoming a mother, she's great because she plays #LikeAMother
creative_executions_Film  parenting  Sports 
29 days ago
Nike Football celebrates England's valiant World Cup journey in new ad
The ad focuses not on the team’s performance so much but on the other much-commented aspect of England’s World Cup experience this time: how the players seemed so unified and ego-free. As such they appeared like a team who were having the time of their lives – much like the kids who are featured in this spot (albeit in far less glorified settings).
creative_executions_Film  brand_nike 
29 days ago
Welcome to PATH, transformed | PATH
Our logo

We explored many directions and unanimously chose a logo that boldly emphasized our name, PATH. A path is a line and a way forward in the world. Originally, a line under the word PATH expressed that idea. But PATH also contains many people around the world working together in sequence, so we turned the line into a dotted line. Then we went one step further: Unlike any other health organization in the world, PATH works on all pieces of the global public health puzzle. So the dotted line under our name became a series of abstract and geometric shapes that represent the diverse and innovative methods we employ to address global health challenges.

In its final form, our logo triggers connotations of networks, partnerships, and initiatives working together for a common goal. This logo is not meant to be interpreted: The string of geometric shapes is not a code or a secret language; there is no legend or key. We added some shapes that evoke ideas of humanity, digital health, engineering, and more. Intentionally, these geometric shapes are so abstract and elemental that a child might recognize them.

Our visual system

The line of abstract symbols in our logo becomes the design system for all PATH communications across print and digital. The stories and photos in our communications are often framed by these geometric shapes. This is no accident: By reading these stories you are zooming into our logo, deep into that string of symbols. As you read, click, and scroll, you’ll start to see the true DNA of PATH.

Not only does this treatment help to unify our photography, but it gives our imagery a unique and own-able style: over time you'll be able to cover up our logo on any brochure or web page and still recognize it as coming from PATH.

It's also a simple design system to use, so staff around the world can use these shapes to achieve the ”PATH look.”
brand_path  health  branding  design 
29 days ago
Funko and Epic Games Partner to Launch Fortnite™ Toys and Collectibles Nasdaq:FNKO
“We are thrilled to collaborate and partner with Epic Games to create the inaugural Fortnite™ product collection and to bring these characters to life for the first time,” said Brian Mariotti, CEO of Funko. “This collection will be a true celebration of Fortnite’s incredible popularity and cultural significance, and we believe our Funko Fortnite collectibles will strongly resonate with fans of the game. We look forward to expanding this collection and combining our leading product capabilities with our strong retail platform. Ultimately our goal is to create a powerful merchandise strategy for the Fortnite™ brand, as well as bring these amazing collectibles to fans around the world.”
planning_funko 
29 days ago
How ‘Fortnite’ Became the Most Popular Video Game on Earth
All about Fortnite, for those who have yet to become acquainted with what seems to be the most addictive video game ever. It’s free to play, but 125 million fans spend $300 million a month buying on-line accessories. “On a colorful island peppered with abandoned houses, towns, soccer fields, food trucks, and missile silos, players don colorful costumes, drop out of a floating school bus, and begin constructing ramshackle forts, before blowing each other to smithereens.

/

Millions of adolescents are sinking hours into it every day, including on smartphones during school hours. That’s because Fortnite is virtually identical on every platform, and players can move from their PlayStation to their phone and back without missing a beat.

/


Fortnite, by contrast, seems here to stay because it’s modeled not as a series with annual installments, but as a persistent online world that’s always under construction. It feels less like a thing you log in to every few days to waste some time and more like an app that you’re constantly pulling to refresh, always something new to see.

/

Everyone was wearing purple visors emblazoned with the Fortnite logo. A few die-hard fans got their faces and arms painted with llama piñatas (the game’s de facto mascot) or umbrellas (a Mary Poppins–esque item unlocked when players win a match).

/

One important quality that’s set Fortnite apart from its predecessors and competition in the professional-gaming world is that it has thrown the idea of consistency completely out the window. Other games that want to become competitive gaming businesses with tournaments and leagues — “eSports” — place a significant emphasis on consistency. The maps that players compete on are honed over the course of months or years so that no one person can gain an uncontestable advantage. Because Fortnite takes place on a sprawling map, Epic has the ability to change significant parts of the land without really upsetting the balance of the game. A couple of months ago, asteroids started appearing in the sky over the map, and then a week later, they started crashing into the ground, changing the terrain.

/

Epic is selling players on a digital dream, just like plenty of internet services prior. Even if you’re a nobody from nowhere, you have a tangible path to becoming the next Ninja.

/

Its low price (free), its first-to-market presence on popular consoles like the PlayStation, and its behemoth development studio — all helped Fortnite reach this global, ultramainstream level of popularity, but in conversations with gamers and streamers and fans at the Pro-Am, the most frequent reason I was given for its popularity was the simplest one: It’s just fun. It’s a decidedly Apple-ish approach. Epic didn’t come up with the battle-royale idea, but it almost certainly does it the best. “It’s just fun, man,” Lil Yachty told me. “Like a catchy song, it just feels good.”

/

On Reddit, a parent of a Fortnite fan posted his child’s disciplinary form. His son had gotten in trouble for calling another student a “Rust Lord,” one of Fortnite’s lower-level skins.

/

Quinn’s sister Catherine, 14, said that the game can also function as an impromptu chat room. “If we’re just bored and we’re video-chatting on our phones, and someone just proposes the idea, like, ‘Hey, do you want to go play Fortnite?’ we’ll play, but we’ll talk about stuff that’s going on in school or pretty much anything else,” she said. “I think it gets a little monotonous to play the game and just talk about it the whole time.”

/

Across the tech industry, more and more software companies are shifting to services. That is, instead of selling one copy of a piece of software for a fixed price, they sell continual access to that software for a recurring fee.

/

The process has come full circle. Fortnite is a gamified video game. You’re competing against other people in each game, obviously. But you’re also competing with them across the course of a season. And, most importantly, you’re competing against yourself. Just like running two miles instead of three on a fitness app means you won’t get your badge, getting two weapons kills instead of three leaves a progress bar only partially filled, sitting on the main screen, taunting you. You’re not simply supposed to win games, you’re supposed to earn rewards, titles, badges, and skins. You’re playing because it’s fun — but also because there’s something at stake.
fortnite  gaming  genz 
29 days ago
[FoR&AI] Steps Toward Super Intelligence I, How We Got Here – Rodney Brooks
Some things just take a long time, and require lots of new technology, lots of time for ideas to ferment, and lots of Einstein and Weiss level contributors along the way.

I suspect that human level AI falls into this class. But that it is much more complex than detecting gravity waves, controlled fusion, or even chemistry, and that it will take hundreds of years.
AI  machine_learning  history 
29 days ago
Why GOV.UK content should be published in HTML and not PDF - Government Digital Service
Compared with HTML content, information published in a PDF is harder to find, use and maintain. More importantly, unless created with sufficient care PDFs can often be bad for accessibility and rarely comply with open standards.
design  gov.uk  webdesign  pdf 
29 days ago
twitter.com
Free programming classes, don’t pay back until hired.
education 
29 days ago
MINI's Head of Design on process, people and personalisation - Creative Review
“You have to be creative in different way, sitting with an engineer who might say ‘I cannot build it like that’. It’s a negotiation process.”

/

He also sees a lot of applications from outside what he terms the ‘traditional’ car design schools. Designers from universities such as Umeå Institute of Design in Sweden, he says, “are different in the sense that there is always a second layer, so they are able to think about how [a car] is involved in society, what is its advantage to society? This is what I’m realising at the moment, I need designers who are able to think, and to make change.”

/

Heilmer and his team are exploring ideas around personalisation delivered digitally so that, for example, when you walk up to the MINI you have for the day, wherever you are in the world, it will set itself to your personal specifications.

/

MINI also has permission to be more innovative and continue to forge its own distinctive identity within the group. Heilmer is looking to a new generation of designers, familiar with generative design platforms, 3D printing and excited by a world of autonomous, personalised electric cars to drive MINI forward.
designthinking  design  automotive  share-economy  personalization  brand_mini 
29 days ago
Mass Appeal: A Look at the Cross-Cultural Impact of On-Screen Diversity
Beyond viewership, the cross-cultural appreciation of diverse cast members and content can be seen in the affinity of their fan bases. Nielsen’s N-Score solution assesses celebrities’ awareness, likeability and influence, which translates into what “fans” watch. Looking at the N-Score data on the fans of several of the leads from these programs, we see the broad appeal of multicultural talent across audiences by gender, age and ethnicity.
tvratings  nielsen  genz  asian  hispanic  multi_cultural  blacklivesmatter  tv  content 
29 days ago
Netflix shares tank after big miss on subscriber growth
Wall Street had been betting that Netflix would deliver outsized growth as demand for online entertainment increases around the globe. The company is spending heavily to hook new customers, budgeting $8 billion for programming and $2 billion for marketing in 2018.
Netflix added 670,000 subscribers in the United States, well below analysts' estimates of 1.19 million, according to Thomson Reuters I/B/E/S.
brand_netflix  entertainment  wallstreet 
4 weeks ago
June 2018 Market Report - Boise Regional REALTORS
The combination of more new homes selling at higher prices pushed Ada County's overall median sales price up to $324,674 in June 2018 — another record, but one that was expected, as we typically see the highest prices of the year in June or July. Further reflecting the competitive nature of the market, due to the lack of inventory, the market time for existing homes fell to just 16 days in June — the fastest reported based on data going back to 2004 — down 27.3% from the same month last year.
boise  realestate  brand_cbh 
4 weeks ago
Francine Prose: It's Harder Than It Looks to Write Clearly | Literary Hub
“One’s philosophy, one’s experiences, one’s exposure to the raw edges of human existence, one’s religious training, one’s attitudes towards life and family and their values, and the moral standards one establishes and seeks to observe, are all likely to influence and color one’s thinking and conclusions about abortion.” 

/

In an effort to counteract this, I ask to students to write the following sentence in their notebooks, in capital letters: WOULD I SAY THIS? And I tell them not to write anything that they wouldn’t say. This does not mean that they should write exactly as they speak, but rather that they avoid, in their writing, anything they would not say out loud to another human being.
writing 
4 weeks ago
« earlier      
adspending advertising agency_businessmodels agencybusiness ai america apps architecture art augmentedreality automotive blogging boise books boomers brain brand_amazon brand_apple brand_cbh brand_coke brand_google brand_microsoft brand_nike brand_starbucks branding brandstrategy business cable campaignplanning celebritybrands china cities companies company_morale consumerbehavior consumerhabits consumers_affluent consumerspending content cpg creative_executions creative_executions_film creative_executions_guerrilla creative_executions_online creative_executions_outdoor creative_executions_packaging creative_executions_print creative_randomthings creativebrief creativity crowdsourcing culture customerrelationship customerservice data dataviz demographics design directmarketing dvr economics economy education election_2016 email emotion employment environment facebook facebook_advertising facebook_marketinguse fashion finance food funny gallup gaming genx geny genz global government greatwork groundingdocs happiness health healthcare hispanic history holidayshopping16 idaho idahoeconomy innovation instagram iphone jewelry jobs johnblog kids leadership life linkedin locationsharing luxury magazine management marketing mckinsey media mediahabits mediaspending men mobile mobilemarketing mobileshopping mobileweb movies music myspace nativeadvertising newsmedia newspapers onlineadvertising onlinefraud onlinehabits onlineshopping onlinevideo outdoor parenting people personalstrategies philosophy photography planning planning_funko planning_iccu planning_jkaf planning_tools politics popculture pr pricestrategies print privacy programmatic psychology purposebasedbranding qrcode quotes radio realestate recession recession_recovery religion researchtechniques retail robots russelldavies search seattle sem seo shoppinghabits smallbusiness smartphones socialmedia socialmedia_futureof socialmedia_strategy socialmedia_usage socialnetworks sociology sports storytelling superbowl sustainability tablets technology technology_future technologyadoption teens thefuture transportation travel trends trump tv tvandweb tvratings tvviewership twitter twitter_futureof twitter_usesof viralvideo warc wearables web web2.0 webasmedium websites_cool webstrategy webusage women workplace writing youtube

Copy this bookmark:



description:


tags: