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Why credit union branches keep opening in the Treasure Valley while bank branches close | Idaho Statesman
The number of bank branches in the Treasure Valley dropped 10 percent between 2011 and 2017, to 175 from 195, according to Mary Hughes, financial institutions bureau chief for the Idaho Department of Finance. The number of credit union branches rose 14 percent, to 77 from 66.
planning_ICCU 
3 days ago
One in five Indianapolis Public Schools students now attend an innovation school | Chalkbeat
Innovation schools are a hybrid between traditional district schools and charter schools. They are run by charter networks and nonprofits, which have almost complete control of daily management. The operators hire and fire teachers, who are not part of the district union. And they control school hours, curriculum and spending.

But innovation schools are overseen by the IPS school board, and they are considered part of the district when it comes to counting enrollment — and test scores.
education  planning_JKAF 
3 days ago
Building the Workforce: Apprenticeship Program Offers College Credit, Paychecks, and Diplomas - Education Week Video – EdWeek.org
Cool video about apprenticeships that highlights the win-win benefits (employers & students). A trained workforce. Life-long value, love of learning, personal satisfaction.

Challenges: Encourage more businesses to create these opportunities (loved the comment: we took our destiny in our own hands) + Raise AWARENESS of these programs among students.
planning_JKAF  education 
3 days ago
How Pharrell Williams created his smash hit song Happy
Speaking to Ek, he also discussed his role as a producer and said he avoids telling artists what to do – preferring instead to guide them gently and let them figure things out in their own time when recording tracks It’s a skill that every creative leader has to learn – and one that requires letting go of egos, he said.

“I’m mostly a mirror [when working with artists],” he said. “I’m like hey, there’s a lot in here that you’re probably not using, look at this … and it’s like holding a mirror up to them. They all appreciate that – they get to see different sides of themselves. That’s really the key for me – [and it] requires that you have zero ego,” he added. “That’s the thing you have to wrestle with, you have to be prepared to take ‘I know’ out of it, hold up a mirror [to artists] and they’ll go, ‘oh, OK, that’s right, that’s true’. Because when an artist is allowed to discover something for themselves, they feel even more empowered.”

About Pharrell liking the song:
“When I do a song, if my wife is there at the studio with me, we’ll leave and then we’ll listen to it one time when we’re out. So we listened to [Happy] and we ended up driving round for an hour and a half [listening to it] and we were like, I don’t know what this is, but it feels good,” he said.
greatwork  producer  creativebrief  people  pharrell  music  tools  planning  cso  groundingdocs 
5 days ago
VW heads back to the 60s for latest campaign to showcase its People First Warranty | The Drum
So why did VW return to an era when the coveted millennial demographic didn’t exist yet?

“The Volkswagen brand is an icon of the 60s,” said Greg Tebbutt, VW’s director of marketing. “Through the people that owned VWs, the brand symbolized peace, love and a free spirit. That era and Volkswagen’s role in it remains iconic to this day, across all generations. I would say millennials potentially have an even greater affinity with what that era signified than older generations.”

Tebutt added that the era’s theme of sharing and caring is representative of VW owners then and now, and one that resonates with the auto maker’s target audience.

“It’s at the heart of the idea behind the People First Warranty. VW drivers are the type of people that always put others first. By offering a 6 year/72,000 mile bumper-to-bumper warranty, as a brand we’re putting our customers first.”
brand_vw  greatwork  creative_executions_Film 
5 days ago
Better policing: NYCLU and IDEO ask New York residents for their views
“In New York City, we experience policing differently depending on who we are and what community we belong to…. New Yorkers demand equal justice, but the NYPD’s protocols, attitudes, and interactions are not the same for everyone. Some neighbourhoods are patrolled while others are profiled.”
creative_executions  greatwork  creative_executions_guerrilla  aclu  newyork 
5 days ago
A whisky from the future: Johnnie Walker and Blade Runner 2049
Product placement these days is a very different business. For sequel Blade Runner 2049, Diageo developed a limited edition blend of Johnnie Walker Black in collaboration with director Denis Villeneuve as part of a wider campaign that saw a Johnnie Walker activation at ComicCon and a very prominent Diageo sign appear atop an LA skyscraper in one of the film’s opening scenes.
brand_johnniewalkder  productplacement  movies 
5 days ago
David Mamet - Wikipedia
It doesn’t matter how you say the lines, it matters what you mean
quotes 
5 days ago
Finding Truth in History
Funnily enough, Berlin clarifies that Tolstoy “believed that only by patient empirical observation could any knowledge be obtained.” But he also believed “that simple people often know the truth better than learned men, because their observation of men and nature is less clouded by empty theories.”

Unhelpfully, Tolstoy's position amounts to “the more you know, the less you learn.”
Life  philosophy  tolstoy  writing 
6 days ago
Imagine the Possibilities: How Barbie went from 11.5 inches of perfection to a global symbol of potential | WARC
There was a clear relationship between Barbie's substance and style - a sweet spot where the doll mirrored women's wins, in a way that retained the fun and glitz that girls expected from her.

Solving the campaign, the team came across this quote:
"My whole philosophy of Barbie was that, through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices. -Ruth Handler, Barbie Creator

But Barbie got distracted in the early 2000s and those choices became watered down; and in a world where women's rights were at the political forefront, Barbie's original female empowerment message had been lost. Who she had become was not what she was meant to be.

How do we come back to the magic blend of substance and style?
brand_barbie  women 
6 days ago
Guide To Experience Marketing
Lots of data and support for guerrilla and event marketing experiences.
eventmarketing  guerillamarketing  guerrilla  planning_JKAF  education 
7 days ago
What Does it Mean to Be Educated? | Alliance for Self-Directed Education
So what does it mean to be educated? Let me share the best definition I’ve run across after a decade and a half of searching, from John Taylor Gatto:

“Whatever an education is, it should make you a unique individual, not a conformist; it should furnish you with an original spirit with which to tackle the big challenges; it should allow you to find values which will be your roadmap through life; it should make you spiritually rich, a person who loves whatever you are doing, wherever you are, whomever you are with; it should teach you what is important, how to live and how to die.”
If that’s too wordy, allow me to propose a one-sentence condensation: an education is the capacity to author your own life instead of merely accepting the one handed to you.

Who is John Taylor Gatto?:

John Taylor Gatto spent 26 years as a public school teacher in New York City, helping kids get out of his classroom and into their communities to do service projects, apprenticeships, start businesses, and advocate for political causes. He won the New York City Teacher of the Year award three years in a row, and then the New York State teacher of the year award, before quitting his job because he didn’t want to make a living “hurting kids” anymore. Gatto started writing and speaking widely about the system in which he believed he wasn’t really teaching academics but rather teaching seven hidden lessons: confusion, class position, indifference, emotional dependency, intellectual dependency, provisional self-esteem, and the idea that you cannot hide from authority
planning_JKAF  education 
7 days ago
Mr. Throat and Me
The sensations that come from smoking: the first cigarette of the day, there is a definite head rush, a clear hit of a high, a spinning lightness. The next one is merely a settling of accounts, a restoration of normality and getting comfortable. Later, if there have been notable gaps between smokes, there is the relaxing cigarette that takes the edge off of absence. Then there are the cigarettes taken after breakfast, lunch, and dinner, the smoke burning off and replacing the flavors of food in the mouth, cleansing the palate. Cigarettes with beer, refreshing and frivolous; with wine, studied and reflective; with green tea, delicate and palatable. There are many sensations that come with smoking, and I love every one.
smoking  healthcare  addiction  health 
7 days ago
Family of 4 needs $76,000 just to ‘scrape by’ in Seattle, new UW report says | The Seattle Times
The amount a family of four needs to scrape by in Seattle has risen 86 percent since 2001, and has increased at more than twice the rate of the Consumer Price Index.
seattle 
7 days ago
Dwayne Johnson, the Rock Clock app, and other secrets of staying motivated — Quartz at Work
This was not lost on the Rock. In 1997 he took time off for an injury. When he came back to the ring he was no longer Rocky Maivia. He was the Rock, a cocky, swaggering, cartoonish villain with a preternatural ability to pick up on the nuances of the crowd and play them to the hilt. By 1999, he was headlining Wrestlemania, a career leap somewhat akin to playing on a club team one year and being Super Bowl MVP the next.
people  therock  america  motivation 
7 days ago
What did Weinstein's board know, and when did they know it? — Quartz at Work
After the implosion of Enron, WorldCom, and Tyco in 2001, US regulators smelled a systemic sort of rot in the preparation of corporate financials. One response of the US Congress was to require the CEOs and CFOs of public companies to start personally certifying financial statements. What if CEOs and board members were similarly required—or even just volunteered—to certify annually that to their knowledge, no one in senior management had engaged in sexual harassment and that any harassment complaints brought to the company had been dealt with appropriately?
corporateresponsibility  women  corporateculture 
7 days ago
Snapchat is top social site for US teens | WARC
Almost half (47%) of American teenagers regard Snapchat as their favourite social media platform, or almost twice as many as those who prefer Instagram (24%), a new survey has revealed.

That is according to Piper Jaffray, the investment firm, which has been tracking the spending habits and preferences of US teens since 2001 and reports its findings twice a year.

Its latest Taking Stock With Teens report is based on responses from 6,100 teens across 44 states and found Facebook (9%), Twitter (7%) and Pinterest (1%) lagging behind image-sharing apps Snapchat and Instagram in terms of social media popularity.
snapchat  teens  media  mediahabits  instagram 
7 days ago
The Ivy Lee Method: The Daily Routine Experts Recommend for Peak Productivity | James Clear
The Ivy Lee Method

During his 15 minutes with each executive, Lee explained his simple method for achieving peak productivity:

At the end of each work day, write down the six most important things you need to accomplish tomorrow. Do not write down more than six tasks.
Prioritize those six items in order of their true importance.
When you arrive tomorrow, concentrate only on the first task. Work until the first task is finished before moving on to the second task.
Approach the rest of your list in the same fashion. At the end of the day, move any unfinished items to a new list of six tasks for the following day.
Repeat this process every working day.

The strategy sounded simple, but Schwab and his executive team at Bethlehem Steel gave it a try. After three months, Schwab was so delighted with the progress his company had made that he called Lee into his office and wrote him a check for $25,000.

A $25,000 check written in 1918 is the equivalent of a $400,000 check in 2015.
tools  workplace  personalstrategies 
7 days ago
Pro Football Losing Fans; Other Sports Holding Steady
The percentage of U.S. adults who self-identify as professional football fans has fallen from 67% in December 2012, the last time Gallup asked the question, to 57% today. In contrast, every other sport measured in the Oct. 10-11 survey, except for Olympic sports, did not change meaningfully from five years ago.
Sports  america 
8 days ago
guest post: why buy the cow when you can get the milk for free? – scatterplot
The real reason for the decline in marriage isn’t loose morals – it’s worsening economic conditions. The well-paying jobs that men could get at lower levels of education have eroded away, as have the unions that fought for and protected those wages. Although women have gained more equality in the workplace and at home, many retain traditional ideas about not “marrying down”, which for highly educated women may include not marrying men with lower levels of education or excessive student loans they can’t quickly pay off. For less educated women, that includes the many unemployed or underemployed men without a college education.
marriage  america 
8 days ago
Thelonious Monk and Me
Some pianists feel obligated to play Monk Monkishly: they use his pianistic devices and play loudly. I go at it by looking at the sheet music or learning his tunes by ear, I try to take his own playing out of the equation and just look at the musical DNA in the composition itself. Then I put it through my personal pianistic filter. You can’t compete head-on with Monk, you have to be sneakier about it.
people  music  style 
8 days ago
Why Advertising 'Had to Die' Before Getting Better - Knowledge@Wharton
We used to have this bizarre model in which you’d watch a show and there would be these arbitrary interruptions for messages from brands that you didn’t ask to see. That model just doesn’t make sense anymore. People look down at their phones. They don’t want to see things they didn’t ask to see. Brands have to be the thing, not the thing that interrupts the thing.

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saying that it’s the end of advertising. I’m saying it’s the end of bad, irrelevant advertising, which just happens to be the bulk of most advertising. It’s a function of a variety of factors. First and foremost, the rise of over-the-top television [and other services] … enables people to avoid commercials. There’s one theft of a canvas. There’s the simultaneous rise of ad-blocking technology, which enables people to block something they don’t want to see. A lot of the places where people used to put their messages are disappearing, and that forces brands to produce more creative work — work that adds value to people’s lives rather than arbitrary interruption, which infuriates people.
thefuture  advertising  adblocking  brandstrategy  mediafuture  marketing  people 
9 days ago
Progressive Punctuation
Marks we should be using today
emoji  writing 
9 days ago
Online retail set for Black Friday boom | WARC
And it found that only 40% of respondents expected to shop in brick-and-mortar outlets on Black Friday. That total stood at 30% for Thanksgiving, compared with 50% last year.

Fully 80% of those polled, by contrast, anticipated making purchases from Amazon this year, representing growth of six percentage points from 2016.
blackfriday  brand_amazon  planning_funko  holiday_16  amazon 
9 days ago
McCann WorldGroup's 20,000 Staffers Hit the Streets | Agency News - AdAge
And if you miss them in person, you can easily spot photos of McCann Worldgroup's 20,000 staffers across more than 100 countries on Instagram and Twitter using the hashtag #TruthAboutStreet. They'll all be wearing matching T-shirts -- including Chairman-CEO Harris Diamond.
agencybiz 
10 days ago
What 'strategy' looks like – and how to get one | WARC
For example, people often conflate the notions of strategy and objective. “Obviously one follows on from the other, but you can't develop a strategy until you have identified your objectives. One is what you want to achieve, the other is how you are going to achieve it.”
planning 
11 days ago
How to write blog headlines that drive search traffic | Search Engine Watch
2. Appeal to emotions

According to Copyblogger, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest (sad, but true).

You have one chance to get your reader to click; using power words will help. The Headline Analyzer tool from CoSchedule recommends using a balance of common, uncommon, emotional and power words to captivate your audience. Phrases like “what happens when” and “you need to” compel readers to discover the benefit of the article.
writing  seo  blog 
11 days ago
Know Thy Futurist | Boston Review
Futurists divide into four basic groups: Those who believe that machines will run the world and are happy about it; those who believe that machines will run the world are horrified by the idea; those who don’t have a big vision but generally expect technology to solve problems; and those who think technology creates more problems as it solves. The last is the group with the least influence, not because their view is less plausible, but because nobody wants to pay for bad news
thefuture 
11 days ago
Why Retailers Should Retire Holiday Shopping Season
The technology and analytics now exist for retailers to better predict what people want and when they want it, so they should use these capabilities to move away from the traditional seasonal approach.  It’s almost as antiquated as mono-channel retail — and just as limiting. By adjusting their marketing, sourcing, and inventory management, retailers can free themselves from the daunting task of fulfilling unpredictable demand during an intense period and instead provide a more customer-centered experience for their shoppers.
retail  holiday_16 
11 days ago
What Happens When We Give up Control of Our Cars? | Feature | Car and Driver
Words like “autonomous” and “self-driving” mislead because they promise a kind of self-sufficiency on the part of the machine. The autonomous entity is the thing that is supposed to take care of itself. But the coming class of cars does not take care of itself at all. These cars are dependent and, as such, require a larger conversation about what the rules and expectations of that dependency should look like. Once a car belongs to a network, you have to worry about whether the network is safe. Once an algorithm is in command, you have to worry about how the algorithm thinks. We are surrendering control as surely as the first car owners of a century ago did, and when you surrender control, you could end up with a chauffeur problem.
automotive  thefuture 
12 days ago
Ballers: 'The Rock' Dwayne Johnson Opens an Ad Agency | Media - AdAge
The creative company will be led by Chief Marketing Officer Chet Gulland, a former head of strategy at Droga5. The move was inspired by what Seven Bucks had been doing with its own productions, other films Johnson had been involved in and previous partnerships with marketers.

"When we were working on major projects, we were taking steps that producers don't usually take," says Garcia. "We had taken an approach to eventize and start the marketing process so early." With Gulland at the helm, SB Creative aims to provide structure and professionalism around that process.
people  agencybusiness 
12 days ago
The Easel | Art journalism
At the risk of seeming banal, Johns explored the literal, painting flags and numbers — “things the mind already knows”. While others wondered about the relationship between image and reality, Johns resolved it by “creating images that are what they represent”
art  people 
12 days ago
The Truth About Fake News – Making Sense – Medium
Tobias Stone’s fascinating take on the demand and supply side of fake news, tracing the way from kids in Kosovo who found a way to make money online to American who bit the bait. In the end, Facebook is the one to blame. EV touched (Medium registration required.) (See also, the science behind why fake news is so hard to stop.)

One has to wonder how many of those Swastika-carrying young men we recently saw on the streets of America spend their nights at home being inflamed and provoked by some enterprising boys in the Balkans. I wonder if you can trace a line from a boy buying new trainers in Kosovo from the profits of his fake-news business to a white supremacist punching a protestor on the other side of the world.
fakenews  america  election  trump 
13 days ago
ING Report: The Future of 3D Printing
3D printing might foster local production and cut world trade as much as 40% within 23 years, suggests ING, a bank.

Lower cross-border trade in industrial machinery, automotive and consumer products may take the lead in supressing world trade given that these sectors are front runner industries in 3D printing and have a significant share in cross-border trade.
3d_printing  global 
13 days ago
Mark Ritson: Media buying's deadly sins - and why agencies are too late to save their souls - Marketing Week
Ultimately media planning and buying will become more effective, transparent and accurate across all major channels. But getting there will be tough. The ‘Wild West’ eventually morphed into the Mid-West – some of the safest, most profitable and most stable parts of America. But it took decades and the battles that were fought to get there remain a legendary and incendiary part of American history.
programmatic  media 
14 days ago
Healthy outlook for US holiday retail sales | WARC
Specifically, the National Retail Federation forecast that holiday sales, excluding automobiles, gasoline and restaurants, will increase between 3.6% and 4%, representing $678.75bn and $682bn respectively.
holidayshopping16 
16 days ago
Second Thoughts on College Major Linked to Source of Advice
The inaugural report, On Second Thought: U.S. Adults Reflect on Their Education Decisions, found that 51% of adults with at least some postsecondary education would change one of three decisions about their education path. While 12% said they would pursue a different degree type, 28% would attend a different school and 36% would choose a different major.
education  college 
17 days ago
Maya Angelou on Living
You may not control all the events that happen to you, but you can decide not to be reduced by them. Try to be a rainbow in someone else’s cloud. Do not complain. Make every effort to change things you do not like. If you cannot make a change, change the way you have been thinking. You might find a new solution.”
quotes  maya_angelou  Life  philosophy  people 
20 days ago
The Case For The Creative Agency – Wieden+Kennedy – Medium
Because what this marketplace demands now is thoughtful, useful, entertaining things that people want, not simply more targeted, yet invasive ads and bad experiences. 

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Creative agencies bring together the range of platforms and people and points of view necessary to create the solution, or the many solutions, right for the client, not for shareholders or eager exiteers.

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Creativity makes lightning. Without it, we are just an industry of copycats and incrementalists waiting to be replaced by machines. And independence breeds, and protects, creativity.
agencybusiness  agency_businessmodels  wiedenkennedy  creativity 
21 days ago
Amazon (AMZN) says there are now 5,000 people working on Alexa — Quartz
Perhaps the clearest sign that Amazon is investing big in the Echo and the virtual personal assistant that goes with it, Alexa, came from a comment made by David Limp, Amazon’s senior vice president of devices and services: More than 5,000 people now work just on Alexa.
Five thousand people is a relatively small slice of Amazon’s overall headcount, which hit 382,400 full- and part-time employees in the most recent quarter. Still, it’s a sharp increase from 15 months ago, when Amazon CEO Jeff Bezos said there were about 1,000 people working on Alexa and the Echo. “It’s just the tip of the iceberg,” he said at the time.
brand_amazon  voice_search  AI 
21 days ago
How to run a political gift shop in Trump's America — Quartz
As the rest of America has found, it’s possible for these contrasting viewpoints to exist alongside one another. Just not without conflict.
america  trump  election_2016 
21 days ago
Podcast Ad Business Set to Boom in 2017, According to Study Funded by Podcasting Companies – Variety
The burgeoning podcasting biz wants to put this bug in your ear: The audio-entertainment format has strong momentum, with advertising revenue in the U.S. alone set to jump 85% this year, according to a new PwC study.
podcasts 
21 days ago
How data shapes decisions at Netflix | WARC
Two kinds of data: business data and creative data.

/

One activation for this show involved partnering with 200 “local mom-and-pop coffee shops”, and turning them into versions of “Luke’s Diner”, a central location in “Gilmore Girls”.
bigdata  planning_funko  brand_netflix  data 
21 days ago
Most marketers concerned about brand safety | WARC
78% of marketers believe the reputation of their brands has been harmed by the “unintended” placement of digital ads next to inappropriate content, a study from the CMO Council has found.
brand_safety 
21 days ago
Thinking about permission
But it did something else besides: although not written as a message from “the management” to “the workers”, it effectively became one. By showing their approval of the poster, our management team showed their approval of the existing cultural norms within the organisation. What had previously been tacit became explicit.

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Many have sought to define transformation, and my best effort is “catching up with the real world”. That is, more or less, what government departments are desperately trying to do right now: catch up with commercial organisations that changed their working practices, and changed their products, to better reflect the realities of the internet age years ago.

/

If you’re a leader and you want change/transformation to happen better and faster, I think the most constructive and useful thing you could do tomorrow is to clearly and explicitly grant your teams permission to change.

Make the tacit explicit. Write down the unwritten rules. Say what’s ok. Most of your people probably already know the right thing to do; they’re just waiting for you to tell them they can crack on with it.
gov.uk 
21 days ago
The Ethnographic Lens: Perspectives and Opportunities for New Data Dialects - EPIC
These ideas of ethnomining and of reading the logs and following the traces, and of interviewing databases, triangulated with more “traditional” ethnographic methods like interviewing and participant observation, have been very powerful in my work and in the work of my teams… at eBay, Michael Gilbert and I combined detailed behavioral log trace analysis with data visualizations of account holders’ search practices. Interviews revealed the shopping habits and patterns of consumers looking for bargains. The insights from this work would not have been possible with interviews alone, nor from purely studying behavioral logs, nor from aggregates like “daily actives” summaries. Our analyses convinced our product counterparts to think beyond “the user” as a single entity, perhaps a single person, and instead conceptualize a social entity—an example being multiple people on one account, or perhaps a single person with multiple accounts trying to maintain boundaries between social roles.

/

Only by looking for meaning in the data traces, the data “fumes”, will we be able to understand what is of value to people, and able to create lasting services that people value. To be able to do this well, to do this better than we are currently doing it, we need better tools for dealing with data at all scales and granularities—from collection to curation to manipulation to analysis to the drawing of defensible insights and conclusions. We also need innovative techniques and tools to better support data triangulation focused on producing high quality, interpretive work

/

But, to go from information to knowledge we need an understanding of what is meaningful by understanding people in context. We also need to remember that, whatever datasets are involved and no matter how many kinds of analyses are done, there will be multiple perspectives on what’s most meaningful or matters most.
researchtechniques  ui  ux  brand_google 
21 days ago
GitHub - marcdacosta/ambient-shipping: This repo contains utilities for capturing AIS messages and joining them with shipping records.
The Ambient Shipping repo on Github “contains utilities for capturing AIS messages broadcast by passing ships and then joining them with public data sets that reveal what the ships are carrying.”
data  technology_future 
21 days ago
What Happened by Hillary Rodham Clinton – digested read | Books | The Guardian
Friends have asked me why I did it, why I agreed to run for president. To tell the truth, I had no option. I knew that many people didn’t like me. And I knew that it would be hard to defend Barack Obama’s desperately poor record in office. But I had to do it. All my life I’ve never wanted to do anything other than serve my country. And be president. And in a way I am president because I did win the popular vote. Yet unfortunately, even though I won, I lost. And I take full responsibility for everything that went wrong apart from those things that were other people’s fault.
funny  election_2016  politics 
21 days ago
Pandora's tips for digital audio ads | WARC
Ads that performed poorly, by contrast, incorporated “too much explaining; too much [of a] fast-paced rhythm; too many sound effects,” she reported.
warc  advertising  pandora  radio 
21 days ago
What Bud got right that Nike did not | SmartBrief
Basically, if you’re going to take a stand, make sure you clean up your own house before you start commenting on somebody else,” he said.
politics  trump  brand_nike  election_2016  brand_budweiser 
21 days ago
Chipotle’s Instagram Story Featuring 100 Pictures of Queso Generated a 70% Completion Rate – Adweek
Every day, the chain is rolling out a few posts that tie to a contest offering a year’s worth of free queso to five users who correctly answer questions and play games. As part of the campaign, Chipotle created a 100-part Instagram Story with queso incorporated into all of the posts. Once viewers clicked through all the posts, they were prompted to direct message a code word entailing a string of emojis to the brand to enter the contest. According to a rep, the Story generated a 70 to 75 percent completion rate.
greatwork  instagram  brand_chipotle 
21 days ago
LL Bean publishes outdoors ad only visible in the sunlight
NEW YORK (AP) — If you want to see L.L. Bean’s new ad, you’re going to have to step outdoors.

The company took its mission to get people outside to a new level Friday by publishing an ad in The New York Times in ink that can only be seen when the newspaper is taken outside and exposed to sunlight.

The advertising insert features L.L. Bean’s new “manifesto” that reiterates its commitment to the outdoors and underscores the Freeport, Maine-based company’s willingness to try new things to get shoppers’ attention.
brand_llbean  greatwork 
25 days ago
2017’s Best
Wyoming has the highest average starting salary for teachers (adjusted for cost of living), $47,185, which is 1.9 times higher than in Hawaii, the state with the lowest at $24,508.
planning_jkaf  education 
25 days ago
Latest 'go-on' snapshot shows some improvement
Idaho's 2016 "go-on rate" — the percentage of high school graduates to enroll in college within a year of getting a diploma — sits at 48 percent. That number is a preliminary snapshot, however, and State Board of Education officials say the final figure could be higher. Here's how the current number compares with the preceding five years.
planning_JKAF  idaho  idahoeconomy  education 
25 days ago
Why London is banning Uber from its streets - Vox
Citing concerns that the ride-hailing company is not “fit and proper” in its compliance with regulations, Transport for London, the government body that oversees the city’s transportation, announced on Friday that it won’t be renewing Uber’s license to operate in the city. The license expires on September 30.
brand_uber 
26 days ago
Disruption gets results, but you also need to be liked | WIRED UK
When you're looking at the world from that position, you think it's enough to have the best people, to build great products, to be the most competitive. Why worry about the fluffier stuff? Then the internet destroys your monopoly and the Department of Justice sues you. Then you'd like to be liked. Then you realise that there's not just markets and efficiency, there's also what people perceive to be decent, and regulators and politics and "public opinion".

/

Then it'll realise that being trusted and liked wins you loyalty and gets you a price premium. Treating the people who work for you only as units of deployable resource lets you build great, scalable systems, but as soon as they can, those people will move elsewhere. Same with your customers.
brand_uber  marketing  likability  marketing_strategy  russelldavies  campaignplanning  empathy 
27 days ago
Mediatel: Newsline: The greatest trick a brand ever pulled
If you communicate a number, however spurious, it influences the thought process of the listener
brand_debeers  numbers  campaignplanning  jewelry  advertising  marketing_strategy 
27 days ago
Untangling your organization’s decision making | McKinsey
The ultimate solution for many organizations looking to untangle their decision making is to become flatter and more agile, with decision authority and accountability going hand in hand.
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Big-bet decisions. These infrequent and high-risk decisions have the potential to shape the future of the company.
Cross-cutting decisions. In these frequent and high-risk decisions, a series of small, interconnected decisions are made by different groups as part of a collaborative, end-to-end decision process.
Delegated decisions. These frequent and low-risk decisions are effectively handled by an individual or working team, with limited input from others.
Ad hoc decisions. The organization’s infrequent, low-stakes decisions are deliberately ignored in this article, in order to sharpen our focus on the other three areas, where organizational ambiguity is most likely to undermine decision-making effectiveness.
mckinsey  agencybusiness  management 
27 days ago
Cassini: The Grand Finale: The Day the Earth Smiled: Sneak Preview (annotated)
In this rare image taken on July 19, 2013, the wide-angle camera on NASA's Cassini spacecraft has captured Saturn's rings and our planet Earth and its moon in the same frame. It is only one footprint in a mosaic of 33 footprin
photography  brand_nasa  science  space  earth 
27 days ago
How to map the customer journey | WARC
This article provides a best practice guide on how to map the customer journey in order to gain a better view of the ecosystem from inside the business and understand how customers experience a brand.
warc  customerrelationship  consumerbehavior  marketing  brand_economist  economist 
29 days ago
Nordstrom Tries On a New Look: Stores Without Merchandise - WSJ
Nordstrom Local, scheduled to open Oct. 3 in West Hollywood, Calif., will span 3,000 square feet, far less than the 140,000 square feet of one of Nordstrom’s standard department stores.

It will contain eight dressing rooms, where shoppers can try on clothes and accessories, though the store won’t stock them. Instead, personal stylists will retrieve goods from nine Nordstrom locations in Los Angeles, or through its website. The stylists can also pull together looks for shoppers through a “style board” app.
brand_nordstrom  fashion  retail  subscriptionbasedweb  retail_futureof 
4 weeks ago
Target 2025? Task force presses reset on the '60 percent goal'
The task force signed off on a formula to reach the 60 percent threshold by 2025. The math is based on increased enrollment at Idaho’s established colleges and universities; increased graduation rates at these schools; and an influx of online students and students at Idaho Falls’ fledgling College of Eastern Idaho.
planning_JKAF  education  idaho 
4 weeks ago
Hershey Show Closes With Record Attendance | RV Business
“It was the best I’ve seen in 10-plus years, attendance-wise and sales-wise,” said Scott Degnan, vice president and general manager of the Winnebago Towables Division whose Middlebury, Ind.-based manufacturing unit introduced an array of rebadged smaller, lightweight, Minnie-branded towables and a new series of Minnie Plus fifth-wheels at Hershey. “You’re probably hearing a similar thing from everybody else. But I would say that it was as good in terms of attendance and quality of people (qualified buyers) as I’ve seen in at least 10 years of going to Hershey. It was great.”
planning_bishs 
4 weeks ago
Project XQ
WE ARE A COMMUNITY OF PEOPLE MOBILIZING AMERICA TO REIMAGINE HIGH SCHOOL
XQ  education 
4 weeks ago
Seven ways you can help support students and high schools in your community
You care about high schools and high school students, and you want to help. But what can you do? How can you help your local high school in a way that’s truly helpful and doesn’t just get in the way?

The first step is to expand your definition of what it means to help.

Great high schools are “porous,” meaning they have many connections between what happens inside the classroom and what happens in the community. If you’re part of the community, you can be one of those connections. That’s helping.
planning_JKAF  education  XQ 
4 weeks ago
Confidence in U.S. Public Schools Rallies
Americans' confidence in the nation's public schools edged up in 2017. The 36% of U.S. adults who express "a great deal" or "quite a lot" of confidence in public schools is a six-percentage-point increase from 2016 and marks the highest confidence rating in eight years.
education  planning_JKAF  america 
4 weeks ago
Income and Poverty in the United States: 2016
Median household income in the United States in 2016 was $59,039, an increase in real terms of 3.2 percent from the 2015 median income of $57,230. This is the second consecutive annual increase in median household income.

The nation’s official poverty rate in 2016 was 12.7 percent, with 40.6 million people in poverty, 2.5 million fewer than in 2015. The 0.8 percentage point decrease from 2015 to 2016 represents the second consecutive annual decline in poverty. The 2016 poverty rate is not statistically different from the 2007 rate (12.5 percent), the year before the most recent recession.
america  income_inequality  demographics 
4 weeks ago
Airbnb's research formula | WARC
“Data is powerful, but it has no soul. It is necessary, but insufficient, for good strategy and good products,” Antin said in describing the company’s favoured research formula.

As hinted at by Airbnb’s scale and reach, its research objectives are also global in nature. But its slate of insights must be locally relevant to help the brand make an impact at the level of individual markets, too.

“Travel is cross-cultural,” Antin said. “In a huge proportion of stays, hosts and guests on Airbnb speak a different first language.

“Just think of that by itself as a need to have a global holistic perspective on humans. Not just what clicks can tell us, but humans.”
data  planning  brand_airbnb  travel  researchtechniques 
4 weeks ago
Uninsured Rate Falls To Record Low Of 8.8% | Kaiser Health News
The latest numbers from the U.S. Census Bureau showed the nation’s uninsured rate dropped to 8.8 percent. It had been 9.1 percent in 2015.
healthcare  planning_YHI 
4 weeks ago
Why It’s OK to Yell Sometimes | ParentMap
First, increase awareness of what everybody is doing, thinking and feeling. That’s the validation piece. Our children are having a feeling and we have words to describe these feeling. After we name feelings, we move toward action. ‘You’re feeling anxious about going to school. You want my help finding socks and you’d like me to accompany you to school.’ You’re articulating the dance: ‘Oh look, you are feeling this and we are now going to do this.’
Even if the dance doesn’t change right away, by [verbally acknowledging what is happening] things are changing. Say your child’s standing at the bottom of the stairs, whimpering about walking upstairs. You say, ‘I can tell you are having some scary ideas. I’m guessing you want me to come up with you. Can you ask in in a clear, strong voice for me to come with you? That’s the deal, you gotta ask. And if you ask, I guarantee I will go with you.’ You’re taking a risky situation and making it less stressful because the child is pretty sure you are going to come through for them. 
Second, redirect attention. You’re changing the focus of attention to something more useful or simply breaking the grip of the anxious thoughts. ‘Where are your hands? Let’s use our hands to do what’s next.’
Third, focus on some valued goal. ‘Let’s go upstairs together and get those socks’ or ‘Let’s go to school to see your friends.’ [Your child] may not be excited about school, but you’ve found out they like seeing their friends at school, so you focus on that to achieve the goal. 
parent 
4 weeks ago
Jacksons Food Stores to Rebrand to ExtraMile | CSP Daily News
Jacksons Food Stores will rebrand about 60 of its company-owned convenience stores to ExtraMile over the next few months as part of a new joint partnership with Chevron USA Inc. that aims to double the number of ExtraMile stores across the West.

“We are honored to be part of this great opportunity to grow ExtraMile,” said John Jackson, CEO and president of Jacksons Food Stores. “We are looking forward to combining the entrepreneurial spirit of the franchisees with the ExtraMile brand and the capabilities of Jacksons to become the leading convenience retailer in the West.”
brand_jacksons 
4 weeks ago
John Cleese on Monty Python and Political Correctness
“Jesus is said to have never laughed in the Bible, and I think it’s because laughter contains an element of surprise — something about the human condition that you haven’t spotted yet — and Jesus was rarely surprised. I still laugh, but many of the things that would have made me laugh 30 years ago — paradoxes about human nature — wouldn’t make me laugh any more because I just believe them to be true”
funny  people  Life  philosophy  religion 
4 weeks ago
Lessons Learned Scaling Airbnb 100X – Jonathan Golden – Medium
Online campaigns such as “Make $1,000 in one weekend renting your apartment to Oktoberfest attendees” instead of more generic campaigns like “Rent your apartment to strangers” dramatically improved supply-side conversion metrics.

1. Set specific goals; bootstrap mentality.
But this bootstrapping mentality became a vital part of our DNA. Marketplaces demand creative and scrappy efforts from the start. Make it part of your culture from the get-go.

2. Take a risk to serve your community.

3. When completion appears move faster than you think you can.
we opened offices in eight European cities. Brian cared about the types of people we hired focusing on “missionaries” and not “mercenaries”. Emphasizing culture, we brought in employees who cared about and who wanted to grow the community. We also bought Accoleo and Crashpadder, two smaller players in Europe, to seed supply in Germany and the UK. On the demand side, we had to think broader, with potential travelers coming from all over Europe.

4. Understand tipping point. Often this people not machines.
. If you don’t solve problems manually first, you could lose crucial insights into what’s causing a problem and why. Moreover, it may not be the best use of yo

Most important point: Airbnb’s inflection points are when the team discovered its ethos and when we created unique solutions to seemingly immense challenges
startups  growthhacking  brand_airbnb 
5 weeks ago
Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser – Adweek
When Apple first announced the limitations to cross-website tracking in June, the company said the changes are meant to improve trust with users, explaining that “users feel that trust is broken when they are being tracked and privacy-sensitive data about their web activity is acquired for purposes that they never agreed to.”
brandsafety  data  brand_apple  secuity  onlinefraud 
5 weeks ago
Study: Ad Industry Accounted for 19 Percent of U.S. GDP in 2014 – Adweek
For anyone down on advertising, the Association of National Advertisers and The Advertising Coalition commissioned a study that highlights some of the industry's big economic benefits. Namely, advertising contributed $3.4 trillion to the U.S. GDP last year, a figure that accounts for 19 percent of the country's entire economic output.
advertising 
5 weeks ago
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