ANA's Liodice assesses digital progress | WARC
One saw JPMorgan Chase & Co., the financial-services provider, slashing the number of websites hosting its ads due to brand-safety concerns without hurting business performance.

Procter & Gamble, the consumer goods giant, cut its digital adspend by more than $100m for similar reasons, and logged sales growth while reducing these costs.
brandsafety  brand_safety  onlinefraud 
9 hours ago
The four questions to ask when serving on a nonprofit board | McKinsey & Company
Question 1: Are we succumbing to mission creep?

Companies in the private sector have a built-in sense of focus: they exist to maximize shareholder value. Because nonprofits lack that clarity of purpose, they need a crystal-clear mission statement that can unite stakeholders with different—and often competing—goals and expectations. When a mission statement is clearly formulated, it guides decisions about which programs and projects to undertake, which to avoid, and which to exit.
nonprofit  mckinsey 
18 hours ago
The Two Cultures 2017: Merit versus Brilliance |
There are two ways of justifying your power — merit and brilliance. You make a show of working hard to get results (merit); or you make a show of getting results without working hard (brilliance). “The Merit Culture’s tropes are quantitative research, evidence, credentials, and detail. The Culture of Brilliance believes that success is a matter of personal and spontaneous genius. It values felicitous answers, quick responses, and narrative excitement. Too much work is a tell of mediocrity
brain  thinking  philosophy  leadership  brilliance  merit 
19 hours ago
Bitcoin could cost us our clean-energy future | Grist
Might Bitcoin cost us our clean energy future? At the current rate of energy consumption, the network will consume as much electricity as the whole world uses today by Feb 2020. Bitcoin’s 32TWh of annual usage (growing 20-30% per month) is more than the total solar output of all but a handful of nations.
thefuture  bitcoin 
2 days ago
A Day in the Uber Life | Village Voice
“When you’re driving a yellow cab and you don’t have any other irons in the fire — an easy jam to find yourself in, when the game compels you to drive for twelve hours a day, six or seven days a week — you make your peace with every part of your job that’s a pain in the ass, because, at the end of your shift, all you want to do is switch off your brain and collapse, and you lack the creative impulse to imagine a different strategy. Along comes Uber, and it’s imagined for you”
brand_uber  taxi 
4 days ago
Where stores can still compete--and win | McKinsey & Company
Note the 7 elements of competing in retail chart.

Double down on the open battlegrounds of the value proposition. For all the progress Amazon has made, there are still a number of areas where it doesn’t have a chokehold. A number of companies have already made significant inroads in preserving and capitalizing on these elements.

Product vetting/touch & feel.
Consultation, advice, authority.
Experience and community
retail  mckinsey 
4 days ago
Ultra Violet: Pantone Colour of the Year 2018
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! 💜🔮🎆 A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet


Ultra Violet follows last year’s “life affirming” Greenery. After a year of reassuring brightness, the world is ready for creative inspiration as represented by a blue-based purple PANTONE 18-3838.
pantone  color 
4 days ago
Snapchat and Coach Just Debuted Snapcodes Embedded Into Holiday Pins – Adweek
Not true —> Luxury brands have traditionally been slower to adopt emerging technologies than other industries; Coach has been gradually experimenting. For 2016’s New York Fashion Week, the brand offered up its runway show in VR. Earlier this year, the company partnered with IMG, Simon Malls and Facebook to create a virtual reality experience at 20 Coach locations within Simon Malls.
brand_coach  fashion  snapchat 
5 days ago
22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial – Adweek
Titled “Stop Everyday Killers,” it features a memorial wall covered in that same number of little pills—22,000 of them—all with tiny faces mechanically carved into them to represent the dead. As part of the roving exhibit, which launched in Chicago last month and is set to travel to places like Pittsburgh, Atlanta, and Washington D.C., a routing machine carves a new face into a pill every 24 minutes, the rate at which prescription opioid overdoses happen
guerillamarketing  health  greatwork  creative_executions_guerrilla 
5 days ago
Genius Steals's Amazon Page
Holiday guide / places and spaces
5 days ago
Pritchard: mass one-to-one marketing is coming | WARC
When you really think about what’s the most important piece of the value chain, it’s an insight that translates into a great creative idea that translates into great sales,” he stated.

“The agency model today has a lot of different touchpoints to get there. And it’s not fast.”
agency_future  brand_p&g  creativebrief  agency_businessmodels  insights_analytics 
6 days ago
U.S. Women More Likely Than Men to Put Off Medical Treatment
More than a third of American women (37%) report that they or a member of their family put off medical treatment in the past year because of cost, compared with less than a quarter of U.S. men (22%). A gender gap in delaying medical care has appeared consistently in Gallup's annual measurement since 2001.
women  healthcare 
6 days ago
Bud Light's "Dilly Dilly" ads — what it means and where it came from
To tell you the truth, we never expected this to be so successful. It didn't test that well. We did that ad, actually, because of – the new season of "Game of Thrones" coming, but when we tested, it didn't test that well. We said, "Consumers will get it."

And especially with repetition. We have a chance here for this to become big. So, we went against the research and we gave a chance to "Dilly Dilly" and we are so happy!
researchtechniques  brand_budweiser  creative_executions_Film  beverage  cpg  beer 
6 days ago
Raising a Teenage Daughter* — The California Sunday Magazine
There is the germ of something brilliant in the format here. A mother writes about her teenage daughter; the daughter annotates the article. Click on the highlighted portions to see the annotations. The effect is one of eavesdropping on a conversation between the inner voices of mother and daughter. Both have precision and charm. Hard to say which is more compelling — the honesty of the dialogue, or the love so clearly present. Would an angry dialogue make such good reading?
teens  parenting  thebrowser 
8 days ago
Inside Trump’s Cruel Campaign Against the U.S.D.A.’s Scientists | Vanity Fair
Where you live in this country makes a huge difference if you are poor,” says Concannon. “And it’s not just the weather. You have states with these 60- or 70-page documents people have to fill out to get benefits. Poor people are easy to wear down.” Georgia was usually a problem. Texas too. “If they ran any of their football teams the way they ran their food program, they’d fire the coach,” said Concannon. A Wyoming legislator, proud of how badly he had gummed up the state’s nutrition programs, told him, “We pride ourselves on doing the minimum required by the federal government.” An Arizona congressman proposed that the card used by people receiving food-stamp benefits be made prison orange, conferring not just nutrition but shame. In 2016, after several counties in North Carolina suffered severe flooding, the state tried to distribute federal disaster-relief food-benefit cards on the day of the presidential election, to give poor people a choice between eating and voting. In Kansas, Concannon had explained to an executive who oversaw the state’s food-stamp program how he had made it easier for people in Oregon who were going hungry to access their program. “He said, ‘Jeez, if we did that we’d have more people coming in the door.’ And I said, ‘Yeah, but isn’t that the idea?’”
writing  america  government  trump  consumers_lowincome 
9 days ago
Expectations - Stephen David Leonard Blog
So how was our trip? When I was younger I would have told you how awful it was. I would have focused on the all the negatives and failed expectations. Not so long ago, I would have glossed over the conflicts and frustrations and told you it was amazing. The lesson I’m learning today is to embrace the messy delight. It was leaning into each other after our conflicts that increased our understanding of each other and ourselves. Once we navigated the obstacles of our heat and fatigue, we discovered a rhythm to enjoy this new and delightful place. When we embraced reality, we found space to explore, experience and enjoy. It goes to show, expectations are powerful. When we can let them go and experience reality, there is joy to be found.
relationships  lisaleonard 
9 days ago
Digital technologies play politics: let’s use them for democracy | Aeon Essays
digital technologies have encouraged a retreat to so-called imagined communities where the consensus is decried and a backlash against liberalism – not just its economic form, but its social character, too – has gathered pace. What some describe as an assault on democracy, others see as the triumphal return of politics after decades of staid, and often savage, technocracy.
10 days ago
Jenny Durkan takes step on free-college promise on 1st full day as Seattle mayor | The Seattle Times
Durkan in August pitched a Seattle Promise program she said would offer all of the city’s public high-school grads up to two years of tuition help at community and technical colleges.

The new program will be modeled on the existing 13th Year Promise Scholarship, which has been privately funded by Seattle-area businesses and individual donors and which has allowed students graduating from Cleveland, Chief Sealth International and Rainier Beach High schools to attend South Seattle College free for one year.
education  planning_JKAF 
10 days ago
What the future of work will mean for jobs, skills, and wages | McKinsey & Company
assesses the number and types of jobs that might be created under different scenarios through 2030 and compares that to the jobs that could be lost to automation.


Our key finding is that while there may be enough work to maintain full employment to 2030 under most scenarios, the transitions will be very challenging—matching or even exceeding the scale of shifts out of agriculture and manufacturing we have seen in the past.


Very few occupations—less than 5 percent—consist of activities that can be fully automated.

However, in about 60 percent of occupations, at least one-third of the constituent activities could be automated, implying substantial workplace transformations and changes for all workers.
thefuture  global  jobs  workplace  mckinsey 
10 days ago
Parents now spend twice as much time with their children as 50 years ago - Daily chart
Parents now spend twice as much time with their children as 50 years ago
parenting  men  women 
10 days ago
52 things I learned in 2017 – Fluxx Studio Notes – Medium
According to a study of 100 million Facebook posts, the most effective three word phrase to use in a headline is “…will make you …” The most effective use of the phrase was “10+ Of The Happiest Dog Memes Ever That Will Make You Smile From Ear To Ear”, which was shared more than 600,000 times. [Steve Rayson]


In the early 1980s AT&T asked McKinsey to estimate how many cell phones would be in use in the world at the turn of the century. They concluded that the total market would be about 900,000 units. This persuaded AT&T to pull out of the market. By 2000, there were 738 million people with cellphone subscriptions. [Andrew Chen]


Men travelling first class tend to weigh more than those in economy, while for women the reverse is true. [Lucy Hooker]


Pro tip: Ask your current customers “What nearly stopped you buying from us?” [Karl Blanks]
Facebook  smartphones  mckinsey  researchtechniques  holidayshopping17 
10 days ago
Abercrombie & Fitch Drops a Beautiful Ode to the Rapidly Changing Lives of Young Adults – Adweek
“This is not just a campaign,” A&F CMO Will Smith told Adweek. “This is something that should be really long lasting and [show] our 125-year heritage. We want to take you along on the journey and you’ll want to be a part of the ride.”
brand_abercrombie  genz  GenY  fashion 
10 days ago
Jill Bolte Taylor: My stroke of insight | TED Talk | TED.com
"Take responsibility for the energy you bring into this space"

The choice between left and right brain
presentaions  ted  peace  science  thebrain  global  philosophy  brain 
12 days ago
How Snapchat Plans to Snap Back - eMarketer
On Wednesday, the company unveiled its new app, which separates "the social from the media."

In essence, users will be able to see Chats and Stories from their friends on the left side of the screen. Stories from publishers, as well as creators, will be on the right side.
12 days ago
Thanksgiving Week Consumer Spending on Par With 2016
Americans' self-reported daily spending during Thanksgiving week averaged $115, similar to their $106 average during the same week a year ago. This year's figure is clearly on the high end of consumers' Thanksgiving-week spending over the past decade, which includes dips below $70 in 2009 and 2012.
blackfriday  holidayshopping17 
12 days ago
Cyber Monday surges ahead | WARC
Cyber Monday hit a new record, with sales of $6.59bn making it the largest online sales day in US history (for comparison, Alibaba alone generated $25.3bn in sales this year on Singles Day in China).


It also reported a marked shift to shopping via mobile, with this channel representing 47.4% of visits (39.9% via smartphones, 7.6% tablets) and 33.1% of revenue (24.1% smartphones, 9.0% tablets).

Black Friday brought in $5.03bn in online shopping revenue and Thanksgiving Day itself $2.87bn.

Search drove the majority of online sales on Cyber Monday at 41.7% (paid search at 22.9%, organic search at 18.8%), while direct traffic and email drove 24.8% and 24.9% respectively.
blackfriday  holidayshopping17  mobileshopping  mobile 
12 days ago
COLOR OF THE YEAR 2017 - Pantone Color of the Year 2017 | Greenery | Nature's Neutral
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
color  pantone 
12 days ago
The average time taken to progress from Stage 1 (mild) to Stage 2 (mild but various symptoms) was 1 year 8 months.  The average time taken to progress from Stage 2 to Stage 3 (typical) was 7 years and 3 months.  From Stage 3 to Stage 4 (severe) took 2 years. From Stage 4 to Stage 5 (incapacitated) took 2 years and 2 months. So the stage with typical symptoms lasts the longest. Those factors associated with faster progression were older age at diagnosis, and longer disease duration. Gender and ethnicity were not associated with the rate of Parkinson's Disease progression.
12 days ago
Ask the Expert: Progression Rates To Clinical Milestones In Parkinson’s | Lewy Body Dementia Association
In general, the average time to developing one of these 3 clinical milestones was 3.8 years. By 10 years, only 23% of those studied continued to be categorized as “good” outcomes and had reached none of these milestones. Those who had good outcomes tended to be younger at diagnosis, had tremor as their most prominent motor symptom, less motor dysfunction in general, better semantic fluency (the ability to produce words from memory that fit within a category, like types of animals), lower depression and fewer co-existing health conditions.
12 days ago
What's the Life Expectancy for Parkinson's Disease?
Life expectancy for people with Parkinson’s who receive proper treatment is often about the same as for the general population. Early detection is the key to reducing complic
12 days ago
What's the Life Expectancy for Parkinson's Disease?
What is it?
In people with Parkinson’s disease, the cells that produce dopamine start to die. Dopamine is a chemical that helps you move normally.

Parkinson’s is a progressive brain disorder that affects mobility and mental ability. If you or a loved one has been diagnosed with Parkinson’s, you may be wondering about life expectancy. While the disease itself isn’t fatal, related complications can reduce life expectancy.
12 days ago
5 Stages of Parkinson’s
Anywhere from 80 to 90 percent of people with Parkinson’s disease will also experience nonmotor symptoms.

Nonmotor symptoms include:

cognitive changes, such as difficulties with memory or planning, or slowing of thought
mood disorders such as anxiety and depression
sleep disorders such as insomnia
vision problems
speech and swallowing problems
difficulties with sense of smell

Anywhere from 80 to 90 percent of people with Parkinson’s disease will also experience nonmotor symptoms.

Nonmotor symptoms include:

cognitive changes, such as difficulties with memory or planning, or slowing of thought
mood disorders such as anxiety and depression
sleep disorders such as insomnia
vision problems
speech and swallowing problems
difficulties with sense of smell
12 days ago
5 Stages of Parkinson’s
you’re now more likely to experience loss of balance and decreased reflexes. Your movements become slower overall. This is why falls become more common in stage 3.

Parkinson’s significantly affects daily tasks at this stage, but people are still able to complete them. Medication combined with occupational therapy may help decrease symptoms.


you’re now more likely to experience loss of balance and decreased reflexes. Your movements become slower overall. This is why falls become more common in stage 3.

Parkinson’s significantly affects daily tasks at this stage, but people are still able to complete them. Medication combined with occupational therapy may help decrease symptoms.
12 days ago
Formula 1 unveils new identity by Wieden + Kennedy London - Creative Review
There was also the understanding that the “engineering” side of F1 had perhaps overtaken its personality-driven “human” side; that the stories of the drivers had been eclipsed by the cars they were driving.


result is an identity that Turley says “represents these values, [is] forward-facing, surprising, dynamic”. The logo is constructed from three simple shapes that form an ‘F’ and a ‘1’ and that evoke both the speed of the cars and the bends of a racetrack.
brand_formulaone  brand_identity  design  Sports  wiedenkennedy 
14 days ago
Holiday — Sway — Apple - YouTube
get lost in the story
based on one cool product capability
creative_executions_Film  brand_apple 
14 days ago
Tips for Aspiring Op-Ed Writers - The New York Times
3) The purpose of an op-ed is to offer an opinion. It is not a news analysis or a weighing up of alternative views. It requires a clear thesis, backed by rigorously marshaled evidence, in the service of a persuasive argument. Harry Truman once quipped that he wished he could hire only one-handed economists — just to get away from their “on the one hand, on the other” advice. Op-ed pages are for one-handed writers.
op-ed  writing  news  newsmedia  pr 
15 days ago
The 11 Best Op-Eds From 2015 That You Should Definitely Make Time For Before The Year Is Up
As the media becomes more and more melded with casual journalism — ushering in a new era of news that combines the clickbait rush of a listicle and the traditional structure of a report — op-eds are becoming the de rigueur way of introducing complicated topics so that they're easily digestible for the masses. Sort of like campaign talking points for the people.
op-ed  journalism  news  newsmedia  pr 
15 days ago
Jeff Bezos’ guide to life | TechCrunch
"Jeff had a been working in finance software engineering on Wall Street. But in 1994, he told his boss he wanted to start an Internet book store. His boss told him it was a pretty good idea but that it was “a better idea for someone who didn’t have a good job.” Jeff took a few days, and decided “the best way to think about it was to project my life forward to age 80” and make the decision that “minimized my regrets. You don’t want to be cataloguing your regrets.” And while you might feel remorse for things you did wrong, he said more often regrets stem from the “path not taken” like loving someone but never telling them. “Then it was immediately obvious” that he should leave to start Amazon. “If it failed, I would be very proud when I was 80 that I tried.”"

On how to establish work-life balance: “I like the phrase ‘work-life harmony'”, Jeff says. “Balance implies there’s a strict trade-off.” If he feels like he’s adding value and is a productive member of a team at work, “it makes me better at home. If I’m happy at home, it makes me a better employee, a better boss.” Don’t be someone who drains energy out of their co-workers or family. He believes it’s not just about how you allocate hours in the day, but whether you have enough energy to participate with enthusiasm.
brand_amazon  people  workplace  Life 
15 days ago
Online sales boomed on Black Friday
Black Friday 2017 was all about digital sales.
American shoppers spent a record $5 billion in 24 hours. That marks a 16.9% increase in dollars spent online compared with Black Friday 2016, according to data from Adobe Digital Insights, which tracks 80% of online spending at America's 100 largest retail websites.


Early estimates from ShopperTrak, a data analytics company that measures the number of shoppers at stores, said foot traffic "decreased less than one percent when compared to Black Friday 2016."
retail  holidayshopping17  blackfriday 
16 days ago
AirPods and Outerwear Start Out Strong This Holiday Shopping Season - Bloomberg
While the answer remains to be seen, the sellers of outerwear and gadgets such as Apple AirPods and the Sony Playstation VR have reason to be encouraged.
blackfriday  holidayshopping17  retail 
16 days ago
It’s Time To End Net Neutrality - The Daily Caller
When it comes to Internet infrastructure, a superior service will not be built as long as net neutrality prohibits charging for that superior service. Everyone will still have access to the basic service, but those who need and are willing to pay for a superior service are denied access to it. That is neither progress nor fair, but is precisely what net neutrality imposes on Internet service providers and businesses and consumers who want something better.
trump  webasmedium 
17 days ago
Why is net neutrality important? Look to Portugal and Spain to understand — Quartz
Consider Spain and Portugal. Lisbon-based telecommunications firm MEO has been rolling out mobile packages (link in Portuguese) that provide users with add-on data plans limited to specific apps. This does not block content, but using data for apps outside the package would ultimately cost more relative to those in the preferred packages. It was not clear if companies paid to be included in the packages.
internetusage  netflix  trump  webasmedium 
17 days ago
A Washington syrah was named second best wine in the world | The Seattle Times
Check out which Washington wine just landed at No. 2 on Wine Spectator’s prestigious Top 100 list for  2017 —  Syrah Walla Walla Valley Powerline Estate 2014 ($45)

In anointing it the second best wine its panel sampled this year, the magazine called it “a knockout Syrah, precise and impeccably built but explosive with personality. Smoky roasted meat and floral blackberry aromas combine with bold, supple flavors of dark plum, pepper and licorice. The tannins are big but polished.”
seattle  wine 
17 days ago
How to run a successful kickstarter campaign - Creative Review
Perhaps the biggest secret about Kickstarter is that the community you get can be as valuable as the money you raise. They can validate the product and they need to be supported forever after, including during the inevitable production delays.
kickstarter  community 
18 days ago
Study: Trump Sends Brand USA Down Five Notches to No. 6 | CMO Strategy - AdAge
The global survey of 20,000 panel members from 20 developing and developed countries ranks nations on factors that include culture, exports, "immigration and investment," people and tourism.
trump  global  america 
19 days ago
Idaho Builder Stays Ahead of Industry Challenges -- and Competitors | Builder Magazine | Leadership, Company Culture, Building Technology, Women in Housing, Labor Shortage, Prefabrication, CBH Homes
Conger pushes CBH to “build more, do more, be better, be faster,” whether that means implementing a new system or expanding in a new direction.

When it comes to technology, CBH is “always tweaking and adjusting, adding and training, and bringing in specialists to figure out how we can do something faster and better,”

CBH has responded by buying and staffing its own heating and air company, interior finish company, and truss plant. Nine months ago, the company started wall pack production at their truss plant, framing wall panels which they then send to on-site framers. “We have saved an entire day on our construction schedule, [with] the added benefit of less waste, and more consistency in our end product,” says Conger.
realestate  people  friends  brand_cbh 
19 days ago
End of net neutrality threatens higher prices | WARC
The future internet, said Wired, could resemble an extreme version of today’s mobile plans, with different pricing tiers for different levels of video quality for different apps.“That means more customer choice, but perhaps not i
webasmedium  thefuture 
19 days ago
The man who sold shares of himself for $1 apiece
BBack in 2008, 30 year-old Mike Merrill was at a career crossroads. So, he did what any other aspiring entrepreneur would do: he divided himself into 100k shares at $1 apiece and let people on the internet buy a stake in his life.
funny  finance  wallstreet  people 
19 days ago
Breakfast at Tiffany Looks Like a Hit - JCK
On Nov. 4, Tiffany & Co. opened up its first-ever restaurant—the Blue Box Cafe—on the fourth floor of its New York City flagship. Almost immediately, fans looking to have an honest-to-God morning meal at the retailer braved the cold and lined up around the block.
brand_tiffany  brandextension  restaurants  experience 
20 days ago
Bud Light Unveils a Second ‘Dilly Dilly’ Ad and Likens the Campaign to ‘Whassup’ – Adweek
“I was around and lived through when we had ‘Whassup’ as a campaign, and Bud Light’s ‘Real Men of Genius,'” he said. “You knew you had something very, very special. I have the same feeling here as we’re going through this ‘Dilly Dilly’ phenomenon, that it’s the next ‘Whassup’ and it will be permanent piece of what people talk about for the brand moving forward.”

Interestingly, though, the brand isn’t pushing the “Dilly Dilly” conversation very much itself in social.

“Very, very little. And intentionally so,” said Goeler. “As a marketer, you live for a moment like this. As first, we sat as a team and said, ‘Let’s do this! Let’s do that!’ But you know what? Let it live organically. Let the consumers own it. The more they own it, the more they’ll have fun with it. The more we try to push it, the more it’s going to feel like it isn’t fun and cool.”

“We’re not defining it. We’re letting you define it,” Goeler said. “I think that’s an important approach today. You have to know when to let it go, rather than using traditional marketing techniques to try to fuel this stuff.”

Goeler added that “Dilly Dilly” might even be a bit cathartic for viewers. “With as much bad stuff going on in the world today, it’s nice to have something as fun and lighthearted as a toast, ‘Dilly Dilly,’ being the biggest social thing going around right now,” he said. “I think people are really connecting to it. It’s fun.”
20 days ago
Can Ford Turn Itself Into a Tech Company? - The New York Times
Ford has spent the past several years quietly snapping up tech talent. It struck a partnership with Lyft and acquired Chariot, a San Francisco-based start-up that runs group shuttles for commuters. It set up an office in Palo Alto that now has 205 employees and created Greenfield Labs, a business incubator. It invested in Argo AI, a Pittsburgh-based artificial-intelligence start-up, and several other companies, including Velodyne, which makes Lidar sensors, and a connected-car software outfit called Autonomic.
automotive  brand_ford 
20 days ago
Bob Lutz: Kiss the good times goodbye
Now we are approaching the end of the line for the automobile because travel will be in standardized modules.

The end state will be the fully autonomous module with no capability for the driver to exercise command. You will call for it, it will arrive at your location, you'll get in, input your destination and go to the freeway.

[...] Of course, there will be a transition period. Everyone will have five years to get their car off the road or sell it for scrap or trade it on a module.
AI  automotive  thefuture 
20 days ago
Brookings Digital Job Growth America
The share of jobs requiring digital skills has more than tripled in the US in the 14 years to 2016, according to the Brookings Institute. The fastest growth of digitalisation in the nature of work was amongst previously low-digital jobs, such as personal care or truck driving. And more than 33m jobs (about 25% of the pool) had moved from requiring low digital skills to medium- or high skills.
education  thefuture 
20 days ago
Coach is bringing its previously ubiquitous logo back to collections and ad campaigns | Glossy
Tapestry (Coach’s newly branded holding company) CEO Victor Luis spent a lot of time on the logo during his call with investors for the company’s first quarter of financial 2018 earnings. He made the argument that the luxury logo has been a driving force in reinvigorating sales in the premium handbag and accessories market, citing the double-digit growth of the $40 billion industry as proof that “brands absolutely still matter.” He said that Coach sales in North America were negatively impacted by a shortage of the logo and laid out plans to bring it back in a relevant way.

At the peak of the logo craze in the 2000s, logo-bearing Coach products accounted for 70 percent of all handbags and accessories inventory, a massive overreach that resulted in brand dilution. Coach has been working to repair damage from its dip into the mass market, when it flooded outlet stores and less premium department stores with logoed bags made of nylon. The product line that best epitomizes Coach’s pivot back to being a luxury brand is Coach 1941, a line of apparel and leather handbags designed by creative director Stuart Vevers and shown on the runway at New York Fashion Week. During Coach’s ongoing restructuring, there hasn’t been a “C” logo to be found in any Coach advertising campaign, a strategic move to reduce ubiquity.
brand_coach  logos  fashion  consumers_affluent 
21 days ago
Pharrell Williams made a song for Louis XIII that you won't hear for a century in Fred & Farid campaign - Interactive (video) - Creativity Online
"I love the fact that Louis XIII thinks a century ahead," says Pharrell Williams in a statement. "We should all do the same for the planet. We have a common interest in preserving nature for the future. Each bottle is the life achievement of generations of men and women. It's all about legacy and transmission."
people  pharrell  creative_executions_guerrilla  alcohol 
21 days ago
The Karate Kid (1984) - Quotes - IMDb
“Daniel-san, trust quality of what you know, not quantity.”
quotes  inspiration  tools 
21 days ago
Study Finds Sharp Drop in Time Spent on Facebook - eMarketer
According to the latest monthly data from the firm, Facebook users in the US spent more time with the platform than users of any other social network, 18 hours, 24 minutes. But that was a significant drop from the 32 hours, 43 minutes recorded by Verto Analytics a year ago.


The dropoff seen in the Verto Analytics data is at odds with eMarketer's latest estimates for time spent with Facebook. eMarketer expects adult US Facebook users to spend roughly 41 minutes per day on the platform in 2017, up one minute from 40 minutes in 2016.
21 days ago
Creative brains need time off - Creative Review
A few weeks ago we announced a bunch of changes to the way we work, some of the most significant are:

We’ve asked people not to email in the evenings (between 7pm and 8am).
If we ask people to work evenings or weekends they can claim the time back.
You may now only book meetings between 10am and 4pm. This means early birds can come in early, and night owls can stay later. And everyone has at least a bit of their day completely free from meetings.
brain  wiedenkennedy  agencybusiness  agencies  agency_businessmodels 
21 days ago
How to write a brief - advice from creativity expert Claire Bridges
I love WPP stalwart Jeremy Bullmore’s advice. He says: “By definition, a good creative brief contains a bold hypothesis. To generate hypotheses you need to speculate: you need to progress from the known to the unknown. But you cannot paint the future in the colours of the past.


If you want to engage those ‘creative accomplices’ think about the following:

What’s the insight that will “speak to your heart in way that your gut already knows?” (Sarah Watson, Global CSO, BBH)
How can you help your team get under the skin of, and empathise with your audience?
Can you use images as well as words?
Can you do the actual briefing somewhere relevant somewhere out the field if it’s appropriate?
Distillation is a creative superpower – can you articulate your challenge or problem in one word?
Rather than being just a tick box exercise, writing the brief and sharing it can be a creative act in itself. Abraham Lincoln is often quoted as having said, “If I had five minutes to chop down a tree, I’d spend the first three sharpening my axe.”
campaignplanning  creativebrief 
21 days ago
US retailers can expect a holiday boost | WARC
American consumers plan to spend an average $862 on Christmas gifts this year, or $110 more than they said they planned to spend this time last year, according to a new survey.

Based on a poll of more than 1,000 adults carried out in the first week of November, research firm Gallup revealed that consumers have not signalled such a high estimate of their holiday spending since November 2007
america  consumerspending  holidayshopping17 
21 days ago
Wikipedia:Why Wikipedia cannot claim the earth is not flat - Wikipedia
Guidance note to Wikipedia editors on dealing with cranks, incorporating a critique of Wikipedia’s own methods. “At the present time, Wikipedia does not have an effective means to address superficially polite but tendentious, long-term, fringe advocacy. Some contend that this is a main flaw of Wikipedia; that unlike conventional encyclopedias, fanatics (no matter how amateur or idiotic) can always get their way if they stay around long enough and make enough edits and reversions”
21 days ago
The Forward: Roy Spence
At 18min he gets into purpose--stay through the Southwest Airlines example around 22 min.

Their "un-invited guest" was a philosophy about ads that they've been slinging for years. (33 min)
Favorite takeaway here is around 52 min when he gets into the idea about life that "we become what we look for."
leadership  philosophy  agencybusiness  people  purposebasedbranding 
22 days ago
Tesla’s new second-generation Roadster will be the quickest production car ever made - The Verge
Musk claimed the base model will do 0 to 60 in 1.9 seconds. If true, that would make it the first production vehicle to crack the two-second threshold. He also said the new Roadster would climb from 0 to 100 mph in 4.2 seconds, and will clear the quarter mile in 8.9 seconds (in case the Fast & Furious drag race franchise comes calling).
brand_tesla  automotive 
22 days ago
Stumbling and Mumbling: Selecting for inadequates
“Politics has always been a profession where one can succeed through luck as well as merit, and so attracts overconfident second-raters. But there might be other things at work. The point is that we should not just decry the mediocrity of our political leaders, but ask what mechanisms give us such inadequates? And how, if at all, can these be changed?”
thebrowser  politics  politicalparties 
22 days ago
Two years of being a chief of a thing – Thas Naseemuddeen – Medium
3. Agencies are living, breathing ecosystems and you will never actually control it all. The harder you hold on, the less control you have. I’ve always b
management  agencybusiness  leadership  agency_businessmodels 
23 days ago
How Scooter Braun Went From Promoting Parties to Building an Entertainment Empire | Blueprint | Complex
“The thing about being a coach is the wins are yours, the losses are mine. I’m here to give you the win, but when we lose I’m here to take the blame.”
23 days ago
See All the Big Holiday Ads of 2017 – Adweek
‘Tis the season for blockbuster holiday commercials. And we’re keeping track of all them right here. See below for all the Christmas marketing extravaganzas, and check back often, as we’ll be adding more executions as they break.
creative_executions_Film  holidayshopping17  greatwork 
23 days ago
Warren Buffett: The Three Things I Look For in a Person
“You’re looking for three things, generally, in a person,” says Buffett. “Intelligence, energy, and integrity. And if they don’t have the last one, don’t even bother with the first two. I tell them, ‘Everyone here has the intelligence and energy—you wouldn’t be here otherwise. But the integrity is up to you. You weren’t born with it, you can’t learn it in school.”

Buffett and Munger were fortunate. They were both smart and worked hard to improve that advantage. The integrity, however, they chose.

“You decide to be dishonest, stingy, uncharitable, egotistical, all the things people don’t like in other people,” argues Warren. “They are all choices. Some people think there’s a limited little pot of admiration to go around, and anything the other guy takes out of the pot, there’s less left for you. But it’s just the opposite.”
personality  leadership  warrenbuffett  teamwork 
23 days ago
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