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10 social media promotion ideas for nonprofits
“If you want to reach your donors, go where they are. Sending physical mail and hosting trade shows are no longer effective ways for reaching people,” marketing expert AJ Agrawal says in Forbes. Where are people? On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. TED, UNESCO and UNICEF garnered the most earned media coverage.
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february 2018 by webgeek
3 Easy Ways to Boost Your Email Marketing Performance
During the meetup, a discussion started around lead capture using website pop-ups, and follow-up through email. I was amazed to find that three things we do all the time related to this topic were considered "Wow" moments for many of the marketers at the meetup. In this post, I'm going to share those three very easy tactics which can help improve your email marketing performance.
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february 2018 by webgeek
Infographic: Why longer content is sometimes better
Less is not always more. Long-form content (content with more than 2,000 words) performs better because it gets you more shares on social media, you get more links to your website, and you increase your website authority. It is related to higher rankings in search results since the average content length of the top 10 search results is typically over 2,000 words. [ED NOTE: 9 or our 10 ten blog posts in 2017 were over 1500 words]
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february 2018 by webgeek
Gmail now has analytics, and it's awesome
The recently released Gmail Metrics provides visualized analytics to help users understand email usage, with hundreds of data points and customizable visualizations that help users interpret and react to that data.
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february 2018 by webgeek
By 2020, 30% of search is voice-conducted. Here’s what that means for your business.
There are also other differences between text input and voice input aside from using questions instead of phrases. Firstly, the results will often be location-specific. If a two users, one from Amsterdam and one from Berlin ask “Where should I go for pizza?” you would expect very different answers even if they have asked the same question as they are looking for a location-specific response. Second, there are fewer results that will come up on a voice search. Typically, a voice search will yield one to four results to prevent the user from having to scroll through pages and pages of results. Finally, results might have a higher click through rate as there are only a few results that are displayed. Therefore, it would be a coveted spot for your business to be featured in one of those.
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february 2018 by webgeek
Snapchat is enlisting more publishers to make video shows
Snapchat plans to double the amount of Snapchat video shows it releases this year to roughly 80 shows, including what could be its first serialized, scripted shows. In doing so, the company has also widened its sources for shows to include digital and legacy publishers, in addition to existing TV network partners.
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february 2018 by webgeek
New Report Shows Facebook Usage is in Decline, Which May be Behind the Latest News Feed Shifts
“The Infinite Dial research series from Edison Research and Triton Digital has been tracking Facebook usage since 2008, and that usage has steadily increased for ten straight years. But this year, for the first time in our tracking, the portion of Americans reporting that they currently ever use the service has declined from 67% to 62% among Americans 12+.”
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february 2018 by webgeek
Twitter is going out of its way to verify accounts of some of the most prominent students who survived the Parkland shooting
Conspiracy theories have started to widely circulate claiming that some of the most visible student activists are not actually students, but “crisis actors” meant to carry a message for liberals and other anti-gun lobbyists. (They are not.) Twitter, for its part, says that it’s actively working to stop users from harassing Parkland students, and has started to add blue verification checkmarks to some of their accounts in the past 24 hours.
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february 2018 by webgeek
Snap Maps shows gun control high school walkouts across the country
This is what collective mobilization looks like. High school students across the country walked out of school on Wednesday to protest inaction from politicians on gun control policy. The protests are a direct response to the deadly high school shooting in Parkland, Florida last week that took 17 lives. A striking way to see the spread of this movement — from both a macro, and micro perspective — has emerged on Snap Maps.
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february 2018 by webgeek
How the HHS Data Science CoLab is iterating ahead of second cohort
The pilot edition of CoLab — an eight-week-long data science training program supported by HHS’s Biomedical Advanced Research and Development Authority, the Office of Business Management and Transformation, the Office of the CTO and the IDEA Lab, and taught by local D.C. data science education provider Data Society — wrapped up with a demo day on Jan. 18. On stage, members of the 25-person class presented their capstone projects, which ranged from predictive modeling to data visualizations and beyond. Some presentations showed clearly developed products while others were still in the fairly early stages.
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february 2018 by webgeek
Twitter purges accounts, and conservatives cry foul
Twitter has pruned more suspected trolls and fake accounts from its platform, prompting several of its most outspoken conservative users to complain Wednesday that they had lost thousands of followers overnight. Conservatives quickly decried what they called the "#twitterlockout," adding it to their list of grievances against what they see as an ideologically liberal tech industry.
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february 2018 by webgeek
Snapchat responds to the Change.org petition complaining about the app’s redesign
Specifically, the company said that “beginning soon on iOS and with Android in the coming weeks” it will introduce tabs in the Friends section and in Discover, which it says will make it easier for users to find the Stories they want. This update will let users sort things like Stories, Group Chats, and Subscriptions.
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february 2018 by webgeek
7 ideas for social media posts
Keeping your following involved is a great way to build a community of fans for your brand. What are some of the proven, time-tested social media ideas that can help build engagement? Here are seven:
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february 2018 by webgeek
The Case Against Google
Google has succeeded where Genghis Khan, communism and Esperanto all failed: It dominates the globe. Though estimates vary by region, the company now accounts for an estimated 87 percent of online searches worldwide. It processes trillions of queries each year, which works out to at least 5.5 billion a day, 63,000 a second. So odds are good that sometime in the last week, or last hour, or last 10 minutes, you’ve used Google to answer a nagging question or to look up a minor fact, and barely paused to consider how near-magical it is that almost any bit of knowledge can be delivered to you faster than you can type the request.  [ED NOTE: Long read]
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february 2018 by webgeek
75% of consumers find many forms of marketing personalization creepy, new study says
Seventy-five percent of consumers find many forms of marketing personalization at least somewhat creepy and 40% of brands admit to being creepy, according to new research by customer experience intelligence platform InMoment made available to Marketing Dive. [ED NOTE: #Protip Don't be creepy]
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february 2018 by webgeek
Internal Versus External Tracking Is Next Frontier Of Data Privacy
An emerging issue in the roiling professional player privacy debate is that not all athlete tracking data is collected the same way. From wearables to cameras, there’s an endless array of information being generated: internal versus external, personal versus positional, biometrics versus biomechanics. While the collective bargaining agreements across professional sports leagues are skewing toward a precedent of voluntary participation with regard to wearable technology, MLB’s Statcast, the NFL’s Zebra Technologies and the NBA’s Second Spectrum systems all use some combination of optical, radar or radio tracking. 
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february 2018 by webgeek
Vox Media Fires About 50 Employees, Scales Back on Social Video
Vox Media is firing about 50 employees, making it the latest digital publisher to scale back on social video in the wake ofFacebook ’s decision to reduce publisher content in its news feed. (ht Paul at USPTO) [ED NOTE: Who would have guessed that not everyone wants video all the time? Oh. Everyone who has ever surfed the web]
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february 2018 by webgeek
YouTube promoted a video that falsely attacked a Parkland student. How did this happen? - The Washington Post
On Wednesday morning, a video purporting to support one of those false theories — targeting a teenage survivor of the school shooting that left 17 people dead — was listed as the top trending item on YouTube. As of Wednesday morning, the clip had more than 200,000 views.
Worth_Reading 
february 2018 by webgeek
12 Digital Marketing Ideas for Small Businesses in 2018
Read on to learn some essential online marketing strategies that will put your business ahead of the competition this year and beyond. [ED NOTE: Also applicable for nonprofits and govt agencies with a small team]
Worth_Reading 
february 2018 by webgeek
On Social Media, Lax Enforcement Lets Impostor Accounts Thrive
Millions of accounts impersonating real people roam social media platforms, promoting commercial products and celebrities, attacking political candidates and sowing discord. They spread fake images and misinformation about the school shooting last week in Parkland, Fla. They were central to Russian attempts to sway the 2016 presidential election in favor of Donald J. Trump, according to a federal grand jury indictment on Friday
Worth_Reading 
february 2018 by webgeek

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