whitepapers   654

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RT : Content marketing audiences want more long-form . That used to just mean , but times are changi…
content  whitepapers  from twitter_favs
7 weeks ago by pamneely
eBooks vs. Whitepapers
> Tirone expanded further by saying that whitepapers are often used by marketers to highlight the brand’s value proposition — which could be a product, service, or solution — in a polished deliverable with strong visuals and writing. “The structure of a whitepaper can vary, but the common components remain pretty consistent; [it starts with identifying] a problem, [followed by a] methodology, guidance, [and then the proposed] resolution,” he explained.

There’s several opinions of which work better for getting customers. One of them:

> “EBooks perform well at the “awareness” stage of the buyer journey, where a person is trying to accumulate information about a particular product or service and wants to gain a comprehensive understanding first. [Consumers at this stage] are more concerned about the “problem” part of the equation.” said Kapoor. “Whitepapers, on the other hand, target people in the “decision” stage in the buying-journey. Whitepapers are introduced when a person versed with the basics [is] looking for “proven validation” of a concept to fuel their buying decision,” he continued.

I think white papers are good for specific topics, as most of the write-up says, people who are beyond the basics. Books can be that way too (of they collect together tactics and how to’s), but books do well as overviews of the basics, to make and describe the market/problems you’re selling solutions for.
whitepapers  marketing 
7 weeks ago by cote
Everyday Ethics of AI (PDF, IBM)
Adam Cutler, Milena Pribić и Lawrence Humphrey из IBM подготовили свод этических правил для создателей интерфейсов и продуктов в целом с искусственным интеллектом. Анонс от авторов ― https://medium.com/design-ibm/everyday-ethics-for-artificial-intelligence-75e173a9d8e8.
UX  AI  algorithms  trends  PDF  ethics  whitepapers  principles 
10 weeks ago by jvetrau
The purpose of this document is to take the c
onfusion out of power and voltage ratings in
specifications and in produc
t information publications.
power  electronics  connector  whitepapers  current  rating  voltange  specification 
august 2018 by eriwst
How to Write People Actually Want to Read (Free Template)

WhitePapers  from twitter
july 2018 by pamneely
Ability-Based Optimization of Touchscreen Interactions (Aalto University)
Группа исследователей из Aalto University и Kochi University создала экспериментальное решение, которое оптимизирует сенсорный интерфейс для пользователей с ограниченными возможностями. Обзор ― https://www.fastcodesign.com/90165697/this-ai-designs-interfaces.
UX  AI  algorithms  optimization  trends  experimental  research  whitepapers  accessibility 
may 2018 by jvetrau
Photorealistic Facial Expression Synthesis by the Conditional Difference Adversarial Autoencoder (PDF)
Yuqian Zhou и Bertram Emil Shi рассказывают об экспериментальном решении, которое генерирует разные эмоциональные выражения лица на основе одной фотографии.
UX  AI  algorithms  whitepapers  experimental  PDF 
may 2018 by jvetrau

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