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ᴅᴀᴠɪᴅ ᴘᴇʀᴇʟʟ ✌ on Twitter: "1/ "Marketing is the science of knowing what economists are wrong about." Here’s a collection of marketing insights, mostly inspired by @rorysutherland, a marketing executive at Ogilvy & Mather. Thread!"
10/ What are Maximizing Brands?

Maximizers seek the very best of everything.

Maximizing Brands thrive when we’re outside of daily and normal routines. Think… wedding planning and extravagant trips. Tiffany’s is the perfect example.

Maximizing Brand purchases are rare.
tweetstorms  marketing 
11 weeks ago by elrob

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