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(2) We are Fourpost, a new kind of retail space. | LinkedIn
Fourpost is a rotating curation of unique Studio Shops, eateries, and events opening in two of the largest malls in North America. We make it easy for brands to open their own stores by providing everything they need to set up shop. But, more importantly, we’re building a community where brands can successfully expand their businesses by learning from their customers and each other.

The retail industry is in the midst of a significant shift. When conveniences such as Amazon and direct-to-consumer brands popped up, customers flocked to online shopping. However, brands and customers are moving back to brick and mortar stores—Warby Parker, Wayfair, and even Amazon are opening up storefronts where customers can shop, connect with, and experience these products in real life. 
retail  new-companies  pop-up  trends  curation 
yesterday by dancall
The hidden costs of taking programmatic in-house - Digiday
Taking programmatic in-house doesn’t end with owning the contract to a DSP. The cost of participating in auctions must also be considered, particularly when it comes to brokering private marketplaces and second-party data deals. It is a big undertaking and the value of an in-house ad tech stack can generate for a business must outweigh the cost and energy expended to build it. The cost depends on the publishers partnered with, software used and talent hired.
advertising  future  trends 
yesterday by dancall
Tortoise. Open journalism - a different kind of newsroom. by Tortoise — Kickstarter
We are a membership business, built for and with our members. 
Our newsroom will be (literally) open to our members. 
There’ll be no ads. Tortoise will be blissfully pop-up free. 
We’ll never, ever, sell or share our members’ data. 
We can look you in the eye and tell you we call it as we see it.
newspapers  membership  future  trends 
yesterday by dancall
Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts | Marketing Dive
The return of fall this year posed a tough challenge for Starbucks around how to make a staple seasonal product feel fresh again. The coffee giant's Pumpkin Spice Latte, or PSL, has cultivated a massive, devoted following — the recognizable acronym is telling — but also plenty of imitators looking to get in on the autumnal craze.

For 2018, the brand tried a few strategies to generate renewed buzz for PSL, including by bringing the menu item back to stores earlier than ever. More interesting, however, was the establishment in August of an exclusive Facebook community called the Leaf Rakers Society, which has quickly grown to encompass more than 26,000 members and helped the brand deepen connections with some of its most dedicated customers — all without advertising any Starbucks products.
food  ugc  niche  measurement  social-networks  trends  future  membership 
yesterday by dancall
Lyft Rolls Out All-Access Subscription Plan |
Lyft, the ride-hailing company, announced on Tuesday (Oct. 16) that it has launched a new subscription plan that it is calling its All-Access Plan.
In a blog post, Lyft said that with the new subscription plan, passengers pay upfront every 30 days to lock in a set price for their rides. As of Tuesday (Oct. 16), passengers can subscribe to the plan, which will be available to everyone in the U.S. by the end of this week.
With the All-Access Plan, customers get 30 rides (up to $15 each) when they pay one monthly price of $299. The subscription service can be canceled at any time, Lyft noted in the blog post.
“When you spend less time driving (and parking), you have more freedom — and more savings. Americans who use the All-Access Plan for all of their personal car needs can save up to 59 percent per month compared to owning a car,” Lyft said in the blog. “This is the first step toward delivering on our goal of making car ownership optional, and we’re constantly looking for more ways to provide passengers with the easiest, most convenient options possible.”
membership  taxi  trends  cities 
yesterday by dancall
Buzzfeed To Launch Unique Toy Store In NYC This Fall |
BuzzFeed is planning to open a toy store in New York City later this fall.
New York Post reported that the store, called “Camp,” will be located in an 11,000-square-foot space in Manhattan’s Flatiron District. Toys will be featured at the front of the shop, while the back will be an “experiential” area where visitors can take photos to share on social media.
In a unique twist, the store’s theme and merchandise will change several times a year. For example, for several weeks the space might be decorated like a jungle and sell exotic stuffed animals, and then change to reflect an ocean theme, or a sports theme, and so on.
Camp’s strategy is similar to the one started by another Manhattan store, STORY. In fact, Rachel Shechtman, STORY’s founder, is an advisor on the BuzzFeed retail project.
toys  retail  trends  future  newspapers  funny  kids 
yesterday by dancall
Target clears 250K square feet of space for toy experiences | Retail Dive
Target is more than doubling its holiday toy assortment and making room in stores by a "quarter-million additional square feet" to accommodate the additional merchandise and in-store events for children and families, the company said in a blog post this week. Target stores will host more than 25,000 hours of holiday playtime and events, including opportunities to play with toys, meet characters based on favorite toys and win giveaways, according to the post.

The mass merchant will offer “more than 2,500 new and exclusive toys,” and more than 100 of its remodeled stores' toy sections have a new layout, oversized displays, interactive play areas and book sections. In November, additional stores — almost 500 — will have bigger spaces “to make room for even more toys,” including elaborate setups like electric ride-on vehicles, playhouses and outdoor playsets, the company said.
toys  retail  trends  kids 
yesterday by dancall
Pinterest pushes into mobile shopping with updated Pins, iOS shortcuts | Mobile Marketer
Pinterest this week introduced several updates to improve the shopper experience on the image-collecting platform. Product Pins show up-to-date pricing and inventory information and also have direct links to a checkout page on a retailer's site to make a purchase, according to a company blog post.
Pinterest also added a shopping recommendations section beneath Style and Home Pins that suggest similar in-stock products personalized to each user. Those who look at images of home decor and fashion items will see a "products like this" section to find products to buy online.
pinterest  trends  future  ecommerce 
yesterday by dancall
Nike’s Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content – Adweek
Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community.
sportswear  bots  creative  trends 
yesterday by dancall
China’s Surveillance State: AI startups, Tech Giants Are At The Center Of The Government's Plans
The government’s ambitious plans hinge on three legs: support from big tech giants like Alibaba and Tencent, strong startup partnerships, and elaborately crafted government policies favoring national security over privacy.
apac  ai  privacy  trends  tencent  alibaba  recognition 
3 days ago by dancall
Opinion | There May Soon Be Three Internets. America’s Won’t Necessarily Be the Best. - The New York Times
Mr. Schmidt, speaking at a private event hosted by a venture capital firm, did not seem to seriously entertain the possibility that the internet would remain global. He’s correct to rule out that possibility — if anything, the flaw in Mr. Schmidt’s thinking is that he too quickly dismisses the European internet that is coalescing around the European Union’s ever-heightening regulation of technology platforms. All signs point to a future with three internets.

The received wisdom was once that a unified, unbounded web promoted democracy through the free flow of information. Things don’t seem quite so simple anymore. China’s tight control of the internet within its borders continues to tamp down talk of democracy, and an increasingly sophisticated system of digital surveillance plays a major role in human rights abuses, such as the persecution of the Uighurs. We’ve also seen the dark side to connecting people to one another — as illustrated by how misinformation on social media played a significant role in the violence in Myanmar.
future  trends  politics 
4 days ago by dancall

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