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Comcast weds Sky, NBCU ad tech – honeymoon set for US or Europe? [Cadent mentioned]
Audience Studio, NBCU’s targeted ad technology, is being rolled into Sky’s addressable advertising technology, keeping the name AdSmart as an umbrella term for Comcast’s advertising technology from now on. As well as giving Sky itself direct control over the addressable advertising segment, AdSmart is also positioned to sell advertising for other operators and broadcasters – in much the same way Comcast does in the US.
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AdSmart  also  appeals  due  to  its  flexibility  in  being  integrated  with  third  party  APIs_  for  example  from  Cadent  Technology  (ne  e  Black  Arrow)_  which  was  selected  by  Liberty  Global  in  December  2018  to  deploy  a  cloud-based  platform  to  enable  targeting  of  ads  to  households  within  its  cable  TV  services. 
yesterday by palfiericmw
The smaller, the better: Corporate security leaders turn to invite-only meetings to compare notes
If you are a security leader, the best place to meet your peers may not be at the big events in Las Vegas, San Francisco, or the traveling roadshow coming through your town. It may be at the restaurant around the corner.
technology  business  cisos  corporate  gdpr  information  sharing  security  spending  third  party  vendors 
6 weeks ago by SecurityFeed

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