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Grow your games business with ads
We’re introducing App campaigns for engagement in Google Ads to help players rediscover your game by engaging them with relevant ads across Google’s properties. With App campaigns for engagement, you can reconnect with players in many different ways, such as encouraging lapsed players to complete the tutorial, introducing new features that have been added since a player’s last session, or getting someone to open the game for the first time on Android (which only Google can help with).
google  GAMES  advertising  targeting  widgets  mobile 
4 days ago by dancall
Forget privacy: you're terrible at targeting anyway - apenwarr
I don't mind letting your programs see my private data as long as I get
something useful in exchange. But that's not what happens.

A forme...
marketing  advertisments  targeting 
4 weeks ago by sjmarshy
Spotify and the potential for targeted podcast ads - BBC News
That's why Spotify's announcement on Wednesday that it is acquiring two major podcast companies should be considered a big moment in the slow growth of the humble podcast.
Its investment in podcasts will mean Spotify can combine its technologies to a) really help people find more podcasts they will like, and b) insert highly targeted ads on the fly, raising the earning potential for podcasts to the next level.
While growing quickly, ad sales within the US podcasting industry are currently only estimated to be worth around $659m a year by 2020, according to a survey from the Internet Advertising Bureau. For context, the New York Times just announced it alone made $709m from its digital offerings in 2018. Google and Facebook made a combined $50bn in three months.
podcast  advertising  targeting  voice  spotify  deals 
5 weeks ago by dancall

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