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Luxury Brands Buy Supply Chains to Ensure Meeting Demand
Nov. 15, 2018 | The New York Times | By Mark Ellwood.

The luxury markets are booming to such an extent that brands look to ensure they can meet demand by buying companies that supply their raw materials.

In the last six years, David Duncan has been on a buying spree. This Napa Valley-based winemaker and owner of Silver Oak Cellars hasn’t been splurging on fast cars or vacation homes, though. He’s been buying up vines — close to 500 acres in Northern California and Oregon.

It’s been a tough process, at times: He almost lost one site to a wealthy Chinese bidder. It was only when he raised his offer by $1 million that he clinched the sale at the last moment. At the same time, Mr. Duncan also took full control of A&K Cooperage, now the Oak Cooperage, the barrel maker in Higbee, Mo., in which his family had long held a stake. These hefty acquisitions are central to his 50-year plan to future-proof the family business against a changing luxury marketplace.

As Mr. Duncan realized, this market faces what might seem an enviable problem: a surfeit of demand for its limited supply. The challenge the winery will face over the next decade is not marketing, or finding customers, but finding enough high-quality raw materials to sate the looming boom in demand. Though there might be economic uncertainty among the middle classes, wealthier consumers are feeling confident and richer because of changes like looser business regulations and lower taxes.
artisan_hobbies_&_crafts  brands  competitive_advantage  core_competencies  future-proofing  high_net_worth  high-quality  luxury  raw_materials  scarcity  supply_chains  sustainability  vertical_integration  vineyards 
yesterday by jerryking
A Future Living Lab – SPACE10
SPACE10 is a future-living lab located in the heart of Copenhagen. The purpose is to enable a better, more meaningful and sustainable life for the many people.
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