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Pinterest's IPO tells us everything about its average user — Quartz
The average Pinner types roughly eight searches per month 3 into Pinterest, mostly via her smartphone. But she spends most of her time on the platform scrolling through the array of “related pins” 4 that appears after she has tapped on an initial pin. She is increasingly likely to be from somewhere outside the United States 5, though Pinterest makes 36 times as much money 6 off Pinners in the US. There, Pinners are typically millennial mothers, 7 who shop and spend 8 more than the average US household.

As of the end of last year, Pinterest users had collectively saved more than 175 billion pins to more than 4 billion boards. 9 And more than half of the pinners who opened Pinterest every month, also visited the platform once per week.
stats  servizio  pinterest  usa 
2 days ago by nicoladagostino
Roll Your Own Analytics | Hacker News
Comments also mention alternatives
stats  webdev 
2 days ago by lena
Mobile time-spent jumps up: YouTube corners ~40% of the traffic, Facebook less than 10% | What’s New in Publishing | Digital Publishing News
There’s been a significant jump in mobile time-spent among 18-34s, from 29% to 34%. The growth came at the expense of television viewing. This trend continues from a year earlier, as live and time-shifted TV (i.e., traditional cable and set-top box viewing) was surpassed by mobile in Q3 2017, and now that gap has widened even further.
stats  mobile  consumption  YouTube  fb 
3 days ago by paulbradshaw
PwC Global Consumer Trends 2019
How many shop on mobile, how many stream video etc
netflix  tv  mobile  stats 
3 days ago by dancall
PwC: 38% of global consumers stream content daily |
Consumers are increasingly using digital technology for more than just shopping. There is a revolution occurring in how consumers access entertainment and media, for example. Thirty-eight per cent of global consumers stream entertainment at least daily, and among Gen Z consumers, cord-cutting for entertainment is at more than 50 per cent.

The findings are published in PwC’s Global Consumer Insights Survey, which assesses the behaviour, habits and expectations of over 21,000 online consumers in 27 territories. PwC’s research reveals rapidly changing consumer behaviour in a host of areas other than entertainment and media.
tv  netflix  stats 
3 days ago by dancall
Analysis: Netflix wants content self-sufficiency |
Netflix’s rapid transition towards a premium TV model comes at a time when it faces a threat from major production companies pulling content as they prepare to launch DTC services
30 per cent of Netflix’s US catalogue is content from major US studios, but that has already decreased as some production companies – including Fox and Disney – remove the majority of their titles
Netflix has simultaneously been pushing internationalisation of its content, fuelled in part by its focus on Originals to which it owns worldwide rights, but also by a growing volume of pan-regional or global ‘Exclusives’ (titles like Star Trek: Discovery – not produced by Netflix, but acquired exclusively in almost all of their markets)
In December 2017, over 3,000 titles available on Netflix UK were available in more than 15 Netflix markets worldwide. In December 2018 this had increased by a further 1,600 titles
netflix  tv  content  stats 
3 days ago by dancall
Global piracy nears 190bn visits in 2018 |
Similarly to 2017, the US topped the list of countries with the most visits to piracy sites (17bn) in 2018, followed by:
United States Of America: 17,380,038,844 (17bn visits)
Russian Federation: 14,468,624,277
Brazil: 10,283,315,744
India: 9,589,665,210
France: 7,339,837,375
Turkey: 7,335,249,001
Ukraine: 6,126,077,097
Indonesia: 6,075,238,380
United Kingdom: 5,750,562,133
Germany: 5,356,667,376
piracy  stats 
3 days ago by dancall
Digital media trends summary | Deloitte Insights
AMERICAN CONSUMERS are “piecing together” their own media and entertainment experience from a growing variety of options, according to this year’s Digital media trends survey. While last year’s survey showed consumers had started to take control over their own entertainment experience, now they are moving further in this direction, selecting which services among pay TV, streaming video, music, and gaming options they find most valuable. But they often need to cobble together multiple services—from paid to free, ad-supported options—to watch all of their favorite programs. Still, few would trade their newfound freedom for the limited options of the past.
tv  trends  netflix  demographics  stats 
3 days ago by dancall
A survey of digital media trends | Deloitte Insights
From streaming services to pay TV to gaming platforms to video games, Americans are “piecing together” their media and entertainment options to suit their needs. But consumers say they have to work hard to find their desired content—and pay for multiple subscriptions—to have it their way. Will the costs start to outweigh the benefits?
tv  stats  netflix  trends 
3 days ago by dancall
Survey: 42% of US say “no ads” top reason for SVoD |
Faced with an unprecedented array of digital media sources, US consumers are taking their entertainment matters into their own hands and piecing together their experiences across multiple services (pay-TV, streaming video, gaming and music) to access their favourite content, according to Deloitte’s 13th edition of the Digital Media Trends survey. The average US consumer now subscribes to three streaming video services, with 43 per cent of consumers subscribing to both streaming and traditional pay-TV services.

This year’s survey noted strong growth in streaming video subscription services (69 per cent) and streaming music services (41 per cent). Pay-TV remained relatively flat with 65 per cent of US households subscribing to the same, and 29 per cent paying for live TV streaming services. High-quality, original content continues to be a dominant factor in streaming video growth, with 57 per cent of current US streaming consumers (and 71 per cent of millennials, ages 22-35) subscribing to streaming video services to access original content.
tv  paid  stats 
3 days ago by dancall
Tmall Global Puts the World in China's Shopping Cart | Alizila.com
As their spending power climbs, Chinese consumers are increasingly looking for high-quality products from reputable international brands. In 2018, China’s total imports reached $2.14 trillion, up 15.8% year-on-year from the previous year, according to the Ministry of Commerce. A report by Deloitte showed the size of cross-border e-commerce retail consumer on Tmall Global in 2017 was 10 times bigger than 2014.
apac  ecommerce  luxury  stats 
3 days ago by dancall
Fun pubs to visit in the UK
“Among the UK pub and restaurant segment for example, brands in the top fun quartile enjoy repeat monthly visits from nearly 30% of their guests, the same figure for the bottom quartile of brands is only 17%,” said the report.

OC&C associate partner David Foster said: “The findings of this study have wide-reaching implications for hospitality and leisure brands, as the benefits of being a more fun leisure brand for the first time are proven to be real and significant.
food  films  stats 
3 days ago by dancall
75% of smart home device owners find their devices very valuable
Parks Associates finds consumers’ value assessment of smart home solutions jumps considerably once they own these products, highlighting the difficulty in communicating value propositions for these solutions. 360 View: Crossing the Chasm: Smart Home Products and Services finds 75% of smart home device owners find their devices very valuable, compared to only 38% of people who don’t own these devices but nevertheless consider them very valuable.
echo  voice  hardware  stats 
3 days ago by dancall

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