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Vizio wants next-generation smart TVs to target ads to households • Reuters
Sheila Dang:
<p>Smart TV manufacturer Vizio has formed a partnership with nine media and advertising companies to develop an industry standard that will allow smart TVs to target advertisements to specific households, the companies said Tuesday.

The consortium includes major TV networks like Comcast Corp’s NBCUniversal and CBS Corp, as well as advertising technology companies like AT&T Inc’s Xandr.

Addressable advertising, or targeting viewers on the household level based on their interests, has long been the goal of TV marketers. But TVs lack cookies that internet browsers use to allow ads to follow people around the web. And TV manufacturers have so far used different technology and standards to enable addressable advertising, hindering the industry’s growth, said Jodie McAfee, senior vice president of sales and marketing at Inscape, a subsidiary of Vizio.

“It creates a level of complication for (TV networks), and scale is critical,” he said in an interview.

Privacy advocates have voiced concerns that targeted advertising may invade privacy and the information gathered could be misused or hacked.</p>


So the idea is that they could charge more for the ads? In return for knowing everything about what you're watching and, perhaps, listening to you? If Vizio wants to destroy the smart TV concept, it's going about it in just the right way.

Also proving there's no activity that Americans can't see as needing more advertising.
smarttv  vizio  advertising 
10 days ago by charlesarthur
itpv iron prix et offres
Canalsat/Canal+ Full HD, Telesat , BeIN Sport Full HD, Sky Italya, Sky Germany,Tivusat, Digital+ Espagne Full HD, Srg Swiss Full HD..
smarttv 
6 weeks ago by jcmasset
Taking the smarts out of smart TVs would make them more expensive • The Verge
<p><strong>Nilay Patel: You guys are committed to low price points and you often beat the industry at those price points. Can you hit those price points without the additional data collection that TV does if you don’t have an ad business or a data business on top of the TV?</strong>

Bill Baxter, CTO of TV maker Vizio: So that’s a great question. Actually, we should have a beer and have a long, long chat about that.

So look, it’s not just about data collection. It’s about post-purchase monetization of the TV.

This is a cutthroat industry. It’s a 6-percent margin industry, right? I mean, you know it’s pretty ruthless. You could say it’s self-inflicted, or you could say there’s a greater strategy going on here, and there is. The greater strategy is I really don’t need to make money off of the TV. I need to cover my cost.

And then I need to make money off those TVs. They live in households for 6.9 years — the average lifetime of a Vizio TV is 6.9 years. You would probably be amazed at the number of people come up to me saying, “I love Vizio TVs, I have one” and it’s 11 years old. I’m like, “Dude, that’s not even full HD, that’s 720p.”

…And the reason why we do that is there are ways to monetize that TV and data is one, but not only the only one. It’s sort of like a business of singles and doubles, it’s not home runs, right? You make a little money here, a little money there. You sell some movies, you sell some TV shows, you sell some ads, you know. It’s not really that different than The Verge website.</p>


Well, it's a point of view.
tv  advertising  smarttv 
9 weeks ago by charlesarthur
Samba TV Audience Platform Demo | Samba TV Audience Platform
identify the TV viewership habits of your audiences and easily activate these audiences through your DSP
sousveillance  panopticon  tracking  privacy  tv  smartTV 
july 2018 by psychemedia
How Smart TVs in Millions of U.S. Homes Track More Than What’s On Tonight - The New York Times
one of its executives said at the end of 2016 that more than 90 percent of people opted in.
Once enabled, Samba TV can track nearly everything that appears on the TV on a second-by-second basis, essentially reading pixels to identify network shows and ads, as well as programs on Netflix and HBO and even video games played on the TV. Samba TV has even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets and which party’s presidential debate they watched.
smarttv  tv  surveillance 
july 2018 by paulbradshaw
How Smart TVs in millions of US homes track more than what’s on tonight • The New York Times
Sapna Maheshwari:
<p>Samba TV is one of the bigger companies that track viewer information to make personalized show recommendations. The company said it collected viewing data from 13.5m smart TVs in the United States, and it has raised $40m in venture funding from investors including Time Warner , the cable operator Liberty Global and the billionaire Mark Cuban.

Samba TV has struck deals with roughly a dozen TV brands — including Sony, Sharp, TCL and Philips — to place its software on certain sets. When people set up their TVs, a screen urges them to enable a service called Samba Interactive TV, saying it recommends shows and provides special offers “by cleverly recognizing onscreen content.” But the screen, which contains the enable button, does not detail how much information Samba TV collects to make those recommendations.

Samba TV declined to provide recent statistics, but one of its executives said at the end of 2016 that more than 90% of people opted in.

Once enabled, Samba TV can track nearly everything that appears on the TV on a second-by-second basis, essentially reading pixels to identify network shows and ads, as well as programs on Netflix and HBO and even video games played on the TV. Samba TV has even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets and which party’s presidential debate they watched.

The big draw for advertisers — which have included Citi and JetBlue in the past, and now Expedia — is that Samba TV can also identify other devices in the home that share the TV’s internet connection.

Samba TV, which says it has adhered to privacy guidelines from the Federal Trade Commission, does not directly sell its data. Instead, advertisers can pay the company to direct ads to other gadgets in a home after their TV commercials play, or one from a rival airs. Advertisers can also add to their websites a tag from Samba TV that allows them to determine if people visit after watching one of their commercials.</p>


"More than 90% of people opted in". Yeah, sure. They clicked "I agree" to make it go away.
smarttv  surveillance  business 
july 2018 by charlesarthur

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