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Sony Mobile revises downward fiscal 2018 smartphone shipment target • Digitimes
Max Wang and Steve Shen:
<p>Sony Mobile Communications has revised downward its shipment target for smartphones for fiscal 2018 (April 2019-March 2019) to 6.5m units from 7m projected previously.

The revised figures will represent a decline of 51.9% from the 13.5m units shipped a year earlier.

The company cited fierce competition from Apple in Japan, Southeast Asia and Europe, as well as increasing competition from China-based brands such as Huawei and Oppo in markets outside China.

Sony Mobile also expects its handset business to generate revenues of JPY490bn (US$4.393bn) with an operating loss of JPY95bn (US$857m) for the fiscal year.

The company expects the introduction of its high-end flagship, the Xperia 1, mid-tier Xperia 10 and the entry-level Xperia L3 will bring a turnaround of its handset business in new fiscal year.</p>


Ah, Sony, always expecting a turnaround in its mobile phone business. Of that huge loss, $153m is a writedown on "long-lived assets" - which might be factories, though who knows. Most of the rest of the business is at least static and profitable. Its smartphone division, though, is burning money.
sony  smartphone 
4 days ago by charlesarthur

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