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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials): Geoffrey A. Moore: 9780062353948: Amazon.com: Books
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to...
Geoffrey-A.-Moore  Marketing  Disruption  Startups  Sales  recommended-reading 
2 hours ago by singularityu
Atlassian and Ansible
Ansible as the IT automation engine fits nicely with the Atlassian suite of tools, connecting the different phases of the development cycle and working to accelerate the workflow from code commitment to production.
ansible  ansible.tower  atlassian  jira  marketing 
5 hours ago by po
Tristan Walker on the Roman Empire and Selling a Start-Up to Procter & Gamble - The New York Times
I was 24 when I came to Stanford. The other 24-year-olds here were not only making millions of dollars but fundamentally changing the world. Why did I not have any idea this place existed? There was this world, this innovation economy, that by design I was unable to participate in because I didn’t know about it.
marketing  identity  men  black  business  beauty  corporations  aesthetics  race  culture 
6 hours ago by allaboutgeorge
Litmus: Email Marketing, Email Design & Email Testing Tools
Litmus provides a suite of email design and email marketing tools, helping you build, design, test, and analyze your emails.
email  marketing 
9 hours ago by natelandau
People don't understand design
The same could be said for marketing, deep thinking, strategy. It's YOUR job to make them care, to make them understand, to make it tangible for them. Work within your constraints. Don't waste time explaining things they don't care about (or don't understand) — speak THEIR language.

- Do they care about process?
- Do they care about results?
- Do they care about money?
- What's important to THEM?

Be objective. Separate your emotion from the problem and it's constraints. The only thing that matters is: does it work?

@links

- https://bit.ly/2RSCJzS
- https://neilpatel.com/blog/ceos-dont-trust-marketing/
- https://hbr.org/2014/02/what-data-obsessed-marketers-dont-understand
marketing  design  business  reference  strategy 
11 hours ago by badlydrawnrob
Vision | Your Brand Delivered
Do you need to acquire more business, grow customer value, simplify workflow, and reduce demands on marketing and production staff? We have your solutions.
marketing  services  ml  USA  bs 
13 hours ago by shalmaneser
Press Hunt 2.0
I upvoted Press Hunt 2.0 on Product Hunt: A database of ~400k journalists to feature your business 🤩 https://ift.tt/2RVWira at December 11, 2018 at 09:44PM
Product  Hunt  Web  App  Productivity  Public  Relations  Social  Media  Tools  Email  Marketing  Growth  Hacking  SaaS 
17 hours ago by iamthefury

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