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Giving generously: how Principles went from PDF to Book - SJO.com | SJO.com
But this story isn’t about Ray – it’s about how Principles became a book in the first place. It’s a story about generosity and taking what resources you have to seek a more enriching life.
networking  marketing  jobs 
1 minute ago by mattrud
Your Company Doesn’t Need a Digital Strategy
Technology doesn’t provide value to a business. It never has (except for technology in products). Instead, technology’s value comes from doing business differently because technology makes it possible. E-commerce is not about the internet — it’s about selling differently. Analytics is not about databases and machine language algorithms — it’s about understanding customers better, or optimizing maintenance processes, or helping doctors diagnose cancer more accurately. IoT is not about RFID tags — it’s about radically synchronizing operations or changing business models.
strategy  technology  business  marketing 
6 hours ago by thomholliday90
How to Write Attention-Grabbing Promo Copy for Books [Book Marketing 101]
Learn to hook readers with compelling promotional copy that makes a book feel unique, from descriptions to display ad copy to social media posts and more!
marketing 
9 hours ago by tkelliott
Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)
Статья о минусах NPS в качестве измерителя лояльности аудитории или её удовлетворённости продуктом.
design  marketing  analytics  nps  metrics 
9 hours ago by gevorg

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