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PRM  Manufacturers  from twitter
7 weeks ago by CHCP
Brands Invent New Lines for Only Amazon to Sell WSJ
Jan. 25, 2019 | WSJ | By Annie Gasparro and Laura Stevens.

Amazon gets exclusive products, while brands receive faster customer feedback, marketing support and increased sales.......To build a big line of exclusive products on its site, Amazon.com Inc. AMZN 0.95% is pushing other brand manufacturers to do most of the work.

The online retail giant is asking consumer-goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming.....Amazon’s initiative is the latest example of the e-commerce giant flexing its muscles in order to offer the lowest prices and widest selection, as it seeks to cut into the market share of big-brand manufacturers.....Manufacturers generally benefit from selling their products through a range of retailers. Also, they risk cannibalizing higher-margin sales of their main brands by offering comparable products under different labels. But those entering deals with Amazon view the arrangement as a golden opportunity.

In exchange for creating exclusive products, the brands get help launching their products on Amazon.com, faster customer feedback when testing new products, marketing support, and, of course, revenue from the sales. They also can appear at the top of search results—a big draw given that Amazon’s platform lists an estimated 550 million items......Speed was paramount. “We had to take what would normally be 12 to 24 months of development to 90 days,”....Amazon, on its own, has been quietly adding to its in-house brands in recent years. Analysts estimate the site now offers more than 100. ....Amazon sometimes promotes its own brands higher in search results on its site, like “Amazon’s Choice” and sponsored items, or as default results in voice searches using Amazon’s Alexa virtual assistant.

In-house brands often generate a higher profit margin for retailers, including Amazon, and can draw in customers because they can’t find those brands elsewhere. But developing a new brand and formulating products takes time..... the program offers manufacturers a way to “launch brands and products directly to Amazon customers.”

Amazon is increasingly important for consumer-product manufacturers. It now accounts for roughly half of all sales online,.....Amazon’s program also can be used for “orphan brands” that manufacturers have stopped selling or that never made it to market.....Amazon has no issue going full-court press on private label, and pursuing all these brands. If the quality and pricing architecture don’t fit and they have to pivot, they’ll do so,” said Todd Mitchell, president of Compass Marketing Inc., which works with Amazon. “They’re not limited to the constructs of shelf space.”
accelerated_lifecycles  Amazon  brands  cannibalization  CPG  e-commerce  exclusivity  fast-paced  in-house  manufacturers  new_products  orphan_brands  private_labels  product_development  product_launches  shelf-space  speed 
january 2019 by jerryking
Dyson shifts HQ to Singapore to focus on cars
January 23, 2019 | Financial Times Michael Pooler and Peter Campbell in London and Stefania Palma in Hong Kong.

Move by billionaire’s business reflects strategy to be closer to customers and manufacturing centres....James Dyson’s decision to move his business headquarters to the other side of the world struck an odd note.

The switch to Singapore comes at a crucial juncture for his company, which is seeking to evolve from a household appliance brand to a manufacturer of electric vehicles. It is nothing short of his greatest gamble, which could secure his legacy or risk his fortune.....Dyson said it was simply for commercial reasons because most of its customers and all its manufacturing operations are in Asia, and to give management supervision over the construction of a car factory in Singapore that will be its largest investment to date......“This is to do with making sure we future-proof [the company],”......“What we’ve seen in the last few years is an acceleration of opportunities to grow from a revenue perspective in Asia.”......Dyson CEO, Jim Rowan insisted that the HQ move was not a bad omen for the UK, where Dyson ceased manufacturing in 2003, and pledged it would enlarge its 4,800-strong workforce there. “We’ll continue to invest in the UK,” said Mr Rowan, pointing out a proposed £350m expansion to one of two research and development centres in Wiltshire, south-west England, for autonomous vehicle testing.......far more likely that the move is linked to Dyson’s latest, and boldest, venture — its £2bn drive to break into the automotive arena. It has developed a UK site to test the vehicles, but also plans to expand its Singaporean research and development facilities, a sign that future vehicle work will take place closer to the manufacturing sites.....The company spreads its intellectual property around the globe, with about 1,500 of its 5,000 patents registered in the UK, according to data from patent research group Cipher. “Clearly if you have new business like cars that will generate significant IP,”.....A Dyson spokesman said the company had no intention of moving its current UK patents to Singapore.
Asia  automotive_industry  autonomous_vehicles  Brexit  Dyson  electric_cars  engineering  future-proofing  head_offices  intellectual_property  James_Dyson  manufacturers  patents  relocation  Singapore 
january 2019 by jerryking
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december 2018 by freerange_inc
‘Hyper-concentration’ of jobs occurring in Toronto’s downtown, report says
December 3, 2018 | The Globe and Mail | by JEFF GRAY TORONTO CITY HALL REPORTER.

A fundamental economic shift is “hyper-concentrating” new knowledge-economy jobs in Toronto’s downtown as traditional manufacturing employment evaporates across much of southern Ontario, a new report warns, and the trend has major ramifications for public transit and land-use planning......lopsided job growth is a permanent change, not a cyclical pattern. It warns Toronto’s transit system will be placed under further strain. The report also argues smaller communities outside the city should seek to attract the jobs of the future, rather than cling to dying industries.....Overall, the number of jobs in the region has grown. But from 2006 to 2016, Toronto’s downtown gained 67,000 of what the study calls “core” jobs, or jobs that bring income into the region and drive growth, as opposed to jobs such as those in retail that largely serve local residents. Many of those downtown jobs are “knowledge-based,” in industries such as finance or technology or “higher-order business services” such as accounting or law, which tend to cluster together......“It’s not this kind of gentle evolution towards the knowledge economy that’s we’ve seen previously. This is a definite shift.” The GM news appears tailor-made to illustrate that shift. While closing the Oshawa plant, the company has pointed to its new investment in Markham – one of a handful of suburban centres for knowledge jobs identified in the report – where GM plans to hire 700 engineers to work on its designs for driverless cars. GM has also announced plans for an “urban innovation lab” on the east side of central Toronto.....Dr. Blais’s report suggests the Toronto region should look to plan for a “second downtown,” which would need good transit to attract knowledge-intensive jobs.....Richard Florida .....said the numbers demonstrate the clustering of knowledge jobs means places outside Toronto’s downtown core, such as Oshawa, will inevitably become “more of a bedroom community than an economic generator.”
downtown_core  GM  Jeff_Gray  knowledge_economy  manufacturers  Oshawa  public_transit  Toronto  layoffs  Golden_Horseshoe  land_uses  hyper-concentrations 
december 2018 by jerryking

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