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Opinion | Netflix Is Shrinking the World - The New York Times
Netflix, which has become the internet’s most invaluable and intoxicating portal to the parts of planet Earth that aren’t America......A win by “Roma” would be a fitting testament to Netflix’s ambitions. Virtually alone among tech and media companies, Netflix intends to ride a new kind of open-border digital cosmopolitanism to the bank.......Netflix, which has 139 million paying members around the world, has lately become something more than a licenser of other countries’ escapist television.

In 2016, the company expanded to 190 countries, and last year, for the first time, a majority of its subscribers and most of its revenue came from outside the United States. To serve this audience, Netflix now commissions and licenses hundreds of shows meant to echo life in every one of its markets and, in some cases, to blend languages and sensibilities across its markets......Netflix has discovered something startling: Despite a supposed surge in nationalism across the globe, many people like to watch movies and TV shows from other countries. ....Hollywood and Silicon Valley have long pursued expansion internationally. But Netflix's strategy is fundamentally different. Instead of trying to sell American ideas to a foreign audience, it’s aiming to sell international ideas to a global audience.....a crucial difference between Netflix and other tech giants: Netflix makes money from subscriptions, not advertising.....This simple difference flips all of its incentives. It means that Netflix has a reason to satisfy every new customer, not just the ones in the most prosperous markets. Each new title carries subtitles in 26 languages, and the company is creating high-quality, properly lip-synced audio dubbing in 10 languages. For years, Netflix has roiled the film and TV business in Hollywood with its billions. Now it’s taking its money — the company spent $12 billion on content in 2018 and is projected to spend $15 billion this year — to film and TV producers in France, Spain, Brazil, India, South Korea and the Middle East, among other places.

Because it is spending so much on shows from everywhere, Netflix has an incentive to get the biggest bang for its buck by pushing them widely across its user base. Its algorithms are tuned toward expanding your interests rather than narrowing them. As a result, many of Netflix’s shows are watched widely beyond their local markets......Netflix does seem to be pushing cultural boundaries and sparking new conversations all over the world....It’s legitimate to ask how long Netflix will be able to keep up this cross-border conversation — whether, as it keeps growing, it will have to make legal or moral compromises with local censors or other would-be cultural arbiters.

Michigan2h ago
Farhad, I totally enjoyed your extrospection of Netflix as a global epoch-maker and change agent. This is globalization at its best. Netflix is outsourcing (crowdsourcing), outspending, and outwitting the Hollywood (s) of this world. Its recipe is simple yet profound: telling the stories of people, everywhere in this world, to themselves in their down-to-earth languages and customs. And technology has everything to do with it. Netflix would not have been where it is today if it was not for streaming technology. The assertion is true: technology is bring the world closer together.

By Farhad Manjoo
Opinion Columnist

Feb. 22, 2019
content_creators  cosmopolitan  cross-cultural  entertainment  Farhad_Manjoo  globalization  Hollywood  international_expansion  internationalization  international_diversity  Netflix  original_programming  streaming 
3 hours ago by jerryking
An Open Letter to Steven Pinker (and Bill Gates)
Real data on poverty has only been collected since 1981, by the World Bank. It is widely accepted among those who research global poverty that any data prior to 1981 is simply too sketchy to be useful, and going back to as early as 1820 is more or less meaningless.
steven_pinker  bill_gates  gates_foundation  poverty  charity  globalization  neoliberalism  optimism 
8 days ago by perich
Global Wealth Inequality
This article reviews the recent literature on the dynamics of global wealth inequality. I first reconcile available estimates of wealth inequality in the United States. Both surveys and tax data show that wealth inequality has increased dramatically since the 1980s, with a top 1% wealth share around 40% in 2016 vs. 25–30% in the 1980s. Second, I discuss the fast growing literature on wealth inequality across the world. Evidence points towards a rise in global wealth concentration: for China, Europe, and the United States combined, the top 1% wealth share has increased from 28% in 1980 to 33% today, while the bottom 75% share hovered around 10%. Recent studies, however, may under-estimate the level and rise of inequality, as financial globalization makes it increasingly hard to measure wealth at the top. I discuss how new data sources (leaks from financial institutions, tax amnesties, and macroeconomic statistics of tax havens) can be leveraged to better capture the wealth of the rich
wealth  inequality  world_trends  economics  globalization  finance  review 
10 days ago by rvenkat
Recent events highlight an unpleasant scientific practice: ethics dumping - Scientific ethics
THE ANNOUNCEMENT in November of the editing of the genomes of two embryos that are now baby girls, by He Jiankui, a Chinese DNA-sequencing expert—brought much righteous, and rightful, condemnation.
globalization  science  knowledge  ethics 
19 days ago by jbkcc

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