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The flourishing business of fake YouTube views • The New York Times
Michael Keller:
<p>“I can deliver an unlimited amount of views to a video,” Mr. Vassilev said in an interview. “They’ve tried to stop it for so many years, but they can’t stop it. There’s always a way around.”

After Google, more people search on YouTube than on any other site. It is the most popular platform among teenagers, according to a 2018 study by the Pew Research Center, beating out giants like Facebook and Instagram. With billions of views a day, the video site helps spur global cultural sensations, spawn careers, sell brands and promote political agendas.

Just as other social media companies have been plagued by impostor accounts and artificial influence campaigns, YouTube has struggled with fake views for years.

The fake-view ecosystem of which Mr. Vassilev is a part can undermine YouTube’s credibility by manipulating the digital currency that signals value to users. While YouTube says fake views represent just a tiny fraction of the total, they still have a significant effect by misleading consumers and advertisers. Drawing on dozens of interviews, sales records, and trial purchases of fraudulent views, The New York Times examined how the marketplace worked and tested YouTube’s ability to detect manipulation.

Inflating views violates YouTube’s terms of service. But Google searches for "buying views" turn up hundreds of sites offering “fast” and “easy” ways to increase a video’s count by 500, 5,000 or even five million. The sites, offering views for just pennies each, also appear in Google search ads.</p>

This is what happens when you optimise for "engagement". Compare to Wikipedia...
youtube  fake  advertising 
2 days ago by charlesarthur
How journalists should not cover an online conspiracy theory | Opinion | The Guardian
Coverage isn’t just about the coverage itself, in other words. How and whether to cover a story must also hinge on what the story might do, and whose interests it will ultimately serve.
journalism  newselements  fake  Trump 
9 days ago by dmensing
Visualize the spread of claims and fact checking.
media  fake  news  search  searchengine  tool  data  socialmedia  twitter 
10 days ago by marcogomes

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