ethnography   4623

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How to Boost the Power of Your Customer Journey Maps | LinkedIn
How to amp up customer experience with #journey #maps - where most map efforts fail, now you can outperform
customer  experience  journey  map  csr19  linkedin  howto  social  media  ethnography  research 
13 days ago by csrollyson
Knowing in Journalistic Practice: Ethnography in a public broadcasting company: Journalism Practice: Vol 13, No 3
This article reports the outcomes of an ethnographic study in a public broadcasting company exploring on-the-job learning and knowing in journalistic practice. We use practice perspective and social learning theory to study how knowing in everyday work is achieved within journalists’ communities of practice and in relation to other practices around journalism. A year-long study involved analysis of 19 on-site observations, 25 interviews, over 30 textual company based documents and over 120 photos. We found that journalists’ communities of practice are actively negotiating a shared understanding of good practice. At the same time, individual journalists are relatively free to choose how they use this collective knowledge resource, enabling a creative tension between shared understanding of good practice and individual performances of that practice. Journalists are also responsive to ongoing and anticipated future changes within the practices they align with—practices that are reported about, journalistic practices of other public broadcasting companies and practices of the audience. We, therefore, argue for an understanding of journalistic practice as open-ended and performative, rather than fixed and routine.
ethnography  Research 
15 days ago by paulbradshaw
An introduction to customer research (a 3,000-word guide) – Econsultancy
Solid #customer #user research how-to guide includes using #ethnographic #research with trad quantitative & qualitative research #CX
customer  user  experience  research  guide  2017  lean  guerrilla  ethnography  survey  focus  group  howto  website  tools  qualitative  quantitative  CRM  csrblogcomment  csr19 
15 days ago by csrollyson
Research Methods - This Is Service Design Methods [Book]
Superb outline of service design research methods: The best summary of #ethnographic #research of #digital #social I've seen #CX #customer #experience
ethnography  course  description  bullsi  reference  digital  service  design  howto  csr19 
15 days ago by csrollyson
How to use ethnography for in-depth consumer insight – Marketing Week
it is essential for not only marketing but also engineers to see the issues first-hand. Only if you are present do you really understand the issues
work  ethnography 
28 days ago by Vincennes
How to create a customer journey map | MyCustomer
Solid all around: Why and how to build a #customer #journey #map + supporting artifacts #service #design #CX
customer  journey  map  howto  service  design  blueprint  stakeholder  q3  2018  value  proposition  collaboration  research  ethnography  social  media  interview 
29 days ago by csrollyson
our and got a report out on several 2018 events on , in & , incl.…
method  STS  ethnography  data  from twitter_favs
4 weeks ago by cathmnet
Public Life Tools (Home) - Gehl Institute
The public life tools available on this page will help you measure how people use public spaces and better understand the relationship between those spaces and the public life that takes place in them. “Tried and true” tools have been a part of the way we measure for a decade or more. “Beta” tools are just getting up and running in recent years. The tools labelled “Unfinished” are more experimental and may not make it into our permanent collection. You can download templates and instructions for most tools below. If you use one on your project, let us know what you think.
methodology  ethnography  anthrodesign 
4 weeks ago by shannon_mattern
An Ethnography Primer
Great design always connects with people. Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others. And they need to observe the people they are designing for in their own environments.

AIGA, in collaboration with Cheskin, has produced a simple and straight-forward primer introducing the crucial role that ethnography plays in designing.
ethnography  methodology  anthrodesign 
4 weeks ago by shannon_mattern
Tildon '19: On the classroom
I realize the mere fact that I am reading the ruminations of an undergrad from another university (one to which I have no real connection) is no accident, and the nut-picking machine is at work. But this is idiocy, especially if you know who Elijah Anderson _is_ ( The bits about how Anderson needs to learn the history from the undergrad is especially choice.
utter_stupidity  ethnography  sociology  circular_firing_squad  academia  us_culture_wars 
4 weeks ago by cshalizi
Anthro Fieldwork
#AnthroTwitter honest question--were any of you social/cultural anthropologists out there NOT trained to do ethnographic fieldwork, or expected to conduct long-term fieldwork as part of your PhD? If you were expected to do so, what was the expected "length of time" in the field?
anthropology  methodology  fieldwork  ethnography 
6 weeks ago by shannon_mattern
A Strategic Storytelling Tutorial – Modernist Studio
The process of doing user research, collating observations and deriving insights from the interviews and tools used
research  user-research  design-research  process  Inspiration  resource  tools  Awesome  MustRead  CaseStudy  people  Ethnography  interviewing 
7 weeks ago by rasagy

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