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How The Points Guy Became the Credit-Card Kingmaker - The Wall Street Journal.
Story of an hr employee's side hustle and how it became an influencer gig.
ESB6  vignette  vignettes  influencers 
6 hours ago by jeromekatz
Your Money: Pay yourself first? Last is how small biz often works | Reuters
About a quarter of these entrepreneurs go two to six months without pay, and another quarter have gone more than six months without salary, according to a recent survey from Kabbage (, a cash flow optimization platform.
ESB6  ch13  cash  cashflow  pay 
7 days ago by jeromekatz
Presentation Design: A Visual Guide to Creating Beautiful Slides | Visme
A truly excellent free ebook which covers the details of crafting presentations, including storytelling, slide creation, fonts, pictures, and strategies. Lots of details, clearly written.
MGT421  MGT621  ESB6  esb7  ebooks  free  presentation  Presentations  advice  how-to 
7 days ago by jeromekatz
Article: How Getting Robbed at the Beach Inspired a Multi-Million Dollar Business
Not much on the product, but lots of platitudes on inventing. Product was pivoted based on customer feedback.
ESB6  esb7  ch7  pivot  strategy  customers  feedback 
12 days ago by jeromekatz
How To Lose It All: 8 Startups That Went From Investor Darling To Cautionary Tale - CB Insights Research
Short stories of failures from eight VC backed firms:, Powa Technologies, Theranos, Klout, Aereo, Beepi, Jawbone, Sprig.
ESB6  esb7  ch7  fail  failed  failure  vignette  vignettes 
14 days ago by jeromekatz
The Washington Post: When tax prep is free, you may be paying with your privacy
Shows their business model. Free tax reform for your data in return.
ESB6  esb7  ch4  ch7  businessmodel  free 
14 days ago by jeromekatz
The Basics of Branding for Startups – Initialized Capital – Medium
Steps in the branding process and a model to follow (logic + emotion). Has pictures for examples. Topics: What makes someone adopt a product, How brand advances product adoption, What a brand strategy is, How it applies to your startup, How to get started, How you’ll get out what you put in
ESB6  CH10  ch9  brand  branding  advice  how-to  identity 
19 days ago by jeromekatz
Lyft-Off: Zimride’s Long Road To Overnight Success | TechCrunch
Prior to creating Lyft as part of a hack-day project, the twenty-something, first-time entrepreneurs had spent five years building Zimride, a carpooling service designed to help university students share rides back home during the holidays.
At the time, Zimride was in the midst of an identity crisis. After years of selling enterprise licenses to universities and businesses, it decided to go after the consumer market and opened its platform for anyone to book a carpool. But consumer adoption was slow. Despite a number of failed experiments aimed at juicing growth, Zimride was having a hard time acquiring and retaining new users. So the team decided it was time to enable them to book rides on the go.
ESB6  ch7  lyft  zimride  pivot  strategy 
20 days ago by jeromekatz
An inside look at Lyft's IPO filing | PitchBook
Background of Lyft from 2012 (after changing from Zimride), talks about Lyft Shared (which is a take-off of the Zimride concept).
ESB6  ch7  lyft  strategy  pivot 
20 days ago by jeromekatz
What is a Good Conversion Rate for Your Online Business
Excellent article on computing conversion rates, what are good conversion rates in Facebook, how to improve landing pages to get responses, and how to make offers.
ESB6  CH10  promotion  funnel  Marketing  conversion  sales  advice 
21 days ago by jeromekatz
How To Track Customer Acquisitions: – The Marketing Playbook – Medium
Provides a REALLY detailed customer lifecycle model, with forms of engagement throughout the process. Also has a sales funnel, which looks more consistent with bigger business approaches (e.g. multiple teams on the job).
ESB6  CH10  funnel  conversion  web  SaaS  sales  lifecycle 
21 days ago by jeromekatz
U.S. Census Bureau: Industry Statistics Portal: NAICS
This application provides access to the Census Bureau programs that provide economic data for a user-selected industry. HotReports are no longer being supported as of March 31,2019.
ESB6  ch7  industries  industry  industryanalysis  data  census 
21 days ago by jeromekatz
Market Research Reports, Business Overview & Trends - SBA Clearinghouse
Research reports on popular small business ideas, including data, trends, associations, related sources of information and links to other small business web resources.
ESB6  ch7  industries  industry  industryanalysis  data  reports  SBDCs 
21 days ago by jeromekatz
50+ Apps To Boost Your Creativity | DesignMantic: The Design Shop
With the advent of new methods to boost our creativity and the tools to help us pulling ourselves, mental block is not a problem anymore given how much are we aware of them. In the below lines, we are going to introduce you to some of the best android and iPhone apps to achieve design nirvana and to make your creative juices flow without any disruption.
MGT421  MGT621  App  apps  creativity  ESB6 
28 days ago by jeromekatz
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks.

With the help of our data partner BuzzSumo, we uncovered some very interesting findings.
esb6  MGT421  MGT621  Online  blog  blogging  stats  data  advice  content  analytics 
4 weeks ago by jeromekatz
A Simple 6-Step Process to Starting a Small Business
A great small business always starts out as an idea, but you have to transform that idea into action. That’s where many individuals can start to feel overwhelmed. It’s understandable to freeze up at the deluge of things that are required to get a business started, but getting going is actually easier than you might think.

Like any big goal, if you start by breaking it down into smaller tasks, you’ll be able to tackle enough of the actions necessary to get started. Here are six ways to break down the process and simplify getting started with your own small business.
ESB6  ch4  start-up  STARTUP  startupadvice  online  advice  how-to 
4 weeks ago by jeromekatz

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