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What’s new at diginomica and fresh angst among independent industry analysts
"We have big plans to suck less. Check it out. Also, we're starting to see more public criticism of mega-vendors. Here's our round-up of recent tropes that get to the heart of what irks independent analysts."
cloud  erp  financials  and  supply  chain  crm  customer  experience  hcm  the  digital  future  of  work 
yesterday by jonerp
Marketing myopia - Wikipedia
Overview of the impact of the seminal HBR paper first published in 1960; argues against the [still] prevailing brand tendency to focus marketing on brand, not customer experience #CX
marketing  reference  brand  egotism  customer  experience  user  debunk 
3 days ago by csrollyson
Signet Sibyl
Survey software for customer or employee experience or success applications
user  customer  experience  success  vendor  survey  employee  software  platform 
3 days ago by csrollyson
What has the attention of marketers for 2019?
"It's a new year, but marketers are grappling with some classic problems. Here's Barb's rundown of the top issues marketing are reckoning with in 2019, from ABM to content marketing tools."
content  marketing  crm  and  customer  experience  digital 
3 days ago by jonerp
How to Create an Effective Customer Journey Map [Examples + Template]
Simplistic but still useful explanation of customer #journey #map value proposition and how to create maps + templates #CX
journey  map  customer  experience  service  design  example  value  proposition  reference  template  b2b  b2c  restaurant  realestate  model  howto  marketing  ecommerce  website  blueprint  csr19 
4 days ago by csrollyson
The 50 Best Customer Journey Mapping Software Tools – NGDATA
Wide array of #journey #mapping software and collaboration tools spans global vendors & independents #CX
journey  map  customer  experience  software  tool  list  reference  persona  collaboration  csr19 
4 days ago by csrollyson
Service Design: Consumer Journey Mapping
Why and how to use #journey #mapping for customer experience improvement #cx + examples #service #design #CX
service  design  customer  experience  journey  map  persona  value  proposition  example  process  transformation  omnichannel  csr19 
4 days ago by csrollyson
Geo-Data Is No Longer Just A Targeting Tool; It's An 'Understanding' Instrument |
Initially the focus in the market was very much around the basic concept of proximity based targeting, but we have been constantly pushing the envelope with our clients, to move more towards mobile and location as keys to understanding consumer behavior and building high fidelity flexible audience types. This means using location and location history to build behavioral profiles (we were the first company to do this at scale)
location  geolocation  digital  marketing  customer  journey  audience  profile  segmentation 
5 days ago by pciszewski
Twitter
How to make it easier for the to execute a First approach.
Customer  DigitalMarketer  from twitter
6 days ago by jhill5
Best Social Media Analytics Software in 2019 | G2 Crowd
Useful current list of #socialmedia #analytics measurement platforms
social  media  analytics  software  platform  2019  enterprise  review  customer  experience 
9 days ago by csrollyson

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