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Confabulation: why telling ourselves stories makes us feel ok | Aeon Ideas
Yet, counterintuitive as it might seem, confabulation can have benefits as well as costs.
confabulation  storytelling  brands  consumers 
7 days ago by Walpole
Why Does Every Lifestyle Startup Look the Same? - Racked
Last line might be the most painful...

“We’re always course correcting,” writes Lam, the creative director, in an email. “As a digital native company where this is possible, we can’t resist improving every chance we get.”
branding  design  brands  logos  logo  minimal  minimalism  minimalist 
8 days ago by alexpriest
Imagining the Retail Store of the Future
APRIL 12, 2017 | The New York Times | By ELIZABETH PATON.

What will the store of the future look like? Gleaming robots using facial recognition technology to personalize sales pitches to mood or past spending preferences? Voice-activated personal assistants, downloading the availability, color and fit of any and every garment to your smartphone? 3-D printing stations? No checkout counters when you leave? Holographic product displays on the shop floor that change when a customer walks by? Virtual fitting rooms via virtual reality headsets? Drones dropping deliveries in the backyard or on the front steps?.......is this the sort of shopping experience that customers really want?
Scores of leading retailers and fashion brands increasingly say no.........Farfetch — the global online marketplace for independent luxury boutiques — held a daylong event at the Design Museum in London. There, in front of 200 fashion industry insiders and partners, José Neves, the founder of Farfetch, unveiled “The Store of the Future,” a suite of new technologies developed by his company to help brands and boutiques bridge the worlds of online and offline.......A report by Bain suggests that although 70 % of high-end purchases are influenced by online interactions, stores will continue to play a critical role, with 75 % of sales still occurring in a physical location by 2025.

What may change, however, is a store’s primary purpose. Forget e-commerce, or bricks and mortar, or even omnichannel sales; according to Mr. Neves, the new retail era is one anchored in “augmented retail,” a blend of the digital and physical allowing a shopper to shift seamlessly between the two realms.....Holition is an augmented-reality consultancy and software provider based in London that has worked with some well-known retail brands.......“The holy grail for retailers is creating digital empathy....No one knows what the future will look like....those using technology and data to create bespoke personalized shopping experiences...are more likely to come out on top.”.....boutiques and physical events remained vital “marketing opportunities,” with a more specialized inventory selection and the opportunity for customers to do more than buy merchandise......talks, film screenings and designer meet-and-greets, along with social media lessons, exercise classes and floristry sessions.......“Stores cannot just be row after row of product rail anymore,” he added. . “To survive, they have to tell stories — rooted in a sense of community and entertainment — and have points of view that makes the owner stand out.”.......“Ultimately the use of data to transform stores will separate those who make it to the next step and those who won’t.
reimagining  retailers  physical_place  shopping_malls  e-commerce  reconceptualization  future  shopping_experience  brands  fashion  omnichannel  bricks-and-mortar  MatchesFashion  Holition  Yoox 
14 days ago by jerryking
Forbes Welcome
RT : The Age Of Online Reputation Management: How Consumers Now Govern & what you need to know:
Brands  from twitter
17 days ago by ormg
Forbes Welcome
RT : The Age Of Online Reputation Management - How Consumers Now Own Brands via
data  socialmedia  Brands  Customers  OnlineReputation  from twitter
18 days ago by ormg
Big brands lose pricing power in battle for consumers
Save to myFT
Anna Nicolaou in New York and Scheherazade Daneshkhu in London 2 HOURS AGO

The product manufacturers are being squeezed by the big retailers — notably, Amazon and Walmart, which together sell $600bn worth of goods a year. Walmart has long put pressure on suppliers to cut prices. Amazon’s rise has exacerbated the “deflationary impact”, Société Générale says, creating a “much tougher environment in the US”. After Amazon bought Whole Foods in June, the price war grew more intense in groceries, pushing prices to historic lows that punished producers. 

Brand loyalty has suffered in the process. Equipped with the tools to compare prices online instantly, and bombarded with more choices, shoppers are growing more likely to opt for cheaper and discounted products — particularly in categories such laundry detergent and shampoo. To keep their spots on store shelves, brands are having to accept lower prices......Former Amazon employees say the company’s algorithms scan prices across competitors in real time, automatically adjusting its own so it can offer the lowest price. While most big brands have wholesale agreements with Amazon, third-party sellers are prolific on the site, complicating price control further. A 34oz bottle of P&G’s Pantene Pro-V Shampoo & Conditioner was listed by 10 different sellers — nine of them third parties — on the shopping site.

Amazon’s dominance makes it difficult for brands to abandon the platform, or try to sell directly on their own websites. “You have 200m customers on Amazon. If you walk away, there’s 200m people who are going to just buy from your competitors,” says James Thomson, a former Amazon manager who consults brands. “You’re probably not going to win.”

“This is a pretty dire situation,” he adds. “If brands are worried about meeting quarterly targets, they can’t afford to lose Amazon sales.”

Still, “the retailers have nothing to gain by pushing [consumer products makers] into bankruptcy”,
......Consumer goods companies have responded to the pricing pressures by aggressively cutting costs, led by the “zero-based budgeting” model of 3G Capital,
large_companies  Fortune_500  brands  CPG  pricing  e-commerce  Mondelez  shareholder_activism  Amazon  P&G  Nestlé  win_backs  price-cutting  Nelson_Peltz  shifting_tastes  Colgate-Palmolive  upstarts  Unilever  zero-based_budgeting  3G_Capital 
18 days ago by jerryking
Daring rather than data will save advertising
John Hegarty JANUARY 2, 2017

Persuasion and promotion.

In today’s advertising world, creativity has taken a back seat. Creativity creates value and with it difference. And difference is vital for giving a brand a competitive edge. But the growing belief in “data-only solutions” means we drive it out of the marketplace.

If everything ends up looking the same and feeling the same, markets stagnate.
advertising  Steve_Jobs  creativity  data  massive_data_sets  data_driven  brands  persuasion  emotional_connections 
19 days ago by jerryking
Worldvectorlogo — Brand logos free to download
Worldvectorlogo has the largest SVG logo vector collection. All logos work with EPS, AI, PSD and Adobe PDF. No account and unlimited downloads for free.
logo  logos  vector  svg  brands  database  download 
19 days ago by braposo

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