brand   20269

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Marketing myopia - Wikipedia
Overview of the impact of the seminal HBR paper first published in 1960; argues against the [still] prevailing brand tendency to focus marketing on brand, not customer experience #CX
marketing  reference  brand  egotism  customer  experience  user  debunk 
2 days ago by csrollyson
Watch new TV ads from VW, Adidas, Purina | Hot Spots - Ad Age
Volkswagen: Coaster
Premiered on: Storage Wars, A&E
Volkswagen data for the last 30 days
Impressions: 1,547,530,186 (5% of industry)
Est. TV Spend: $17,805,681 (4% of industry)
Attention Score: 93.47
Attention Index: 134 (34% fewer interruptions than avg.)
vwc  volkswagen  brand  content 
3 days ago by automotive
Ford's clever bed stops your sleeping partner hogging the whole thing
Ford has designed what it calls a "lane-keeping bed," in which pressure sensors monitor when a sleeper is out of their lane.
fordc  brand  content  technology  safety  ford 
3 days ago by automotive
Toyota Leads Most-Seen Auto Ads Ranking
In the top ad for the week of Feb. 4, Toyota illuminates the world of “what-ifs” with its commercial for the ’19 RAV4, in which a couple makes every effort to stretch out their time together through a series of adventures.
toyotac  brand  content  toyota 
4 days ago by automotive
Porsche Creates Cayenne Model Wall 02/13/2019
Cramer-Krasselt, which executed the promotion, also filmed the Cayenne Model Wall being built, shared and enjoyed in a 30-second time lapse video. The video launches today with paid support on Facebook and Instagram.
porsche  brand  content 
5 days ago by automotive
Lexus Enlists Streetwear Designer For Custom Tires 02/12/2019
The “Sole of the UX” tires are inspired by the John Elliott x Nike AF1 shoe. “The tires reimagine the classic silhouette of Elliott’s sneaker, embodying the spirit of clean, purposeful, and modern design,” according to the luxury automaker. Team One and IMG facilitated the collaboration.
toyotac  lexus  brand  content 
5 days ago by automotive
Super Bowl exposure, without the expenditure
Here's a look at some brands that got in on the Super Bowl hype without running TV ads during the game.
brand  content  superbowl 
6 days ago by automotive
New BMW Film From G&SP 02/11/2019
Goodby Silverstein & Partners (GS&P)’s new creative duo Matt Edwards and Wes Phelan have produced a film for client BMW  that tells the story of Italian racing legend Alex Zanardi who last month who drove a specially-designed BMW in the Rolex 24 At Daytona race.
bmwc  bmw  brand  content 
6 days ago by automotive
Google Surveys  |  Google Developers
The Google Surveys REST API provides an interface for developers to create surveys that are delivered to web and mobile users.
brand  tracking  tracker 
6 days ago by jbrok

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